Innovation Tours

Made in France Tour

France has a strong gastronomic tradition and French consumers have always been attracted to regionally sourced ingredients, a trend that has been reinforced by the Covid-19 pandemic. Supporting small producers, defending food sovereignty, knowing the origin of products and reducing transport-related greenhouse gas emissions are all market drivers of the ‘Made in France’ trend, according to a 2021 Nutrimarketing study. This trend is backed up by figures: the market for local products in French supermarkets is currently worth €1.8 billion, and is growing by 6%, according to IRI data.

This Innovation Tour featured products by the following Fi Europe 2022 exhibitors: