High protein bakery products need to be deemed compromise-free

High protein bakery products need to be deemed compromise-free

Whilst consumers have favorable perceptions of high protein bakery products, it is important to recognize that barriers to purchase can exist. Consumers want products that they can easily incorporate into their diets. This means that products must be seen as affordable and suitable for on-the-go. As mentioned earlier, it is important not to over-estimate the extent that consumers evaluate the quality, source and volume of protein used in products. Instead, they are more likely to pay attention to taste and texture, as sensory appeal is important when it comes to snacking occasions. In addition to this, it is important that products are not seen to create any side-effects.

FMCG Gurus research shows that across the globe, a high proportion of consumers demonstrate concerns when it comes to the taste and texture of high protein snacks such as cookies, bars, and other bakery type products. This is because such products can often be associated with a bitter aftertaste. This is something that will impact on consumer willingness to purchase on products on the long-term, as they will be reluctant to trade-off between taste and nutrition.

Proportion of consumers who say that they are concerned about the following

when it comes to high protein snacks

Source: Active Nutrition survey Q3 2019