Introduction: Future frontiers for sustainability

Future frontiers for sustainability

By Heather Granato, vice president of partnerships and sustainability

At a basic level, the concept of sustainability can seem simple: meeting our own needs while ensuring we don’t endanger the ability of future generations to do the same. Commercially, we talk about people, planet, and profit - balancing the equation to support health and livelihoods around the world. And, certainly within the broader nutraceutical industry, there is a foundational recognition of the power of what the Earth provides in terms of ingredients and resources from the land and the water.

However, there are myriad challenges facing the industry, from economic investment in indigenous communities to discovering new ways to eliminate food waste throughout the supply chain. This e-magazine offers perspectives on a few of the issues and insights on possible steps forward. From the balancing act of wild harvesting vs cultivated botanicals to the shifting regulatory compliance landscape and transparency in consumer communication, the information you’ll find is designed to help you make informed business decisions and fuel your own sustainability journey.

As we head into 2023, let us know what else we can offer in the realm of sustainability. Through our events, media and sourcing platforms, Vitafoods is here to bring the nutraceutical community together to make a positive impact on human - and planetary - health.

Ashwagandha