Innovation Tours, in co-operation with NutriMarketing

The Innovation Tours allowed visitors to easily discover new products and suppliers at Vitafoods Europe.

The tours were be led by industry experts from Nutrimarketing over the three days of the show. The tours highlighted how key suppliers are responding to market trends.

Sports and Active Nutrition Innovation Tour

The global sports nutrition market size was valued at $42.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030, according to a study conducted by Grand View Research. Such bullish figures are not surprising because, today, sports nutrition appeals not only athletes but also a growing number of consumers who want to enjoy a more active lifestyle.

From everyday athletes to active seniors, sports nutrition products can offer many different health benefits to these consumers: muscle growth, weight loss, energy, bone and joint health, hydration, performance and endurance, and mental focus.

This Innovation Tour featured products by the following Vitafoods Europe 2023 exhibitors:

• Ingredia

• Mibelle Biochemistry

• Friesland Campina

• Nuwen

• Prinova

• Volac International

• Lonza & Sirio

• Arla Food Ingredients

• Leiber

• Rousselot

Cognitive and Emotional Health Innovation Tour

The Covid-19 pandemic has brought mental health and wellness to the forefront, and made sleep health, managing stress, and emotional wellness a priority for millions. According to FMCG Gurus data, 46% of global consumers plan to improve their mental wellbeing in the next 12 months, opening up opportunities for product development.

In this tour, we talked about adaptogens and nootropics as well as the entire spectrum of biotics - probiotics, prebiotics, symbiotics, postbiotics, and psychobiotics – that leverage the gut-brain axis. The tour also looked at botanicals and plant-based bioactives that can promote relaxation, and many other ingredients that support good mood and mental wellbeing.

This Innovation Tour featured products by the following Vitafoods Europe 2023 exhibitors:

• Lubrizol

• Microphyt

• Monteloeder

• Activ’Inside

• Greevit

• Nexira

• Secom Healthcare

• Indena

• Botanic Healthcare

• Lehvoss

Metabolic and Immune Health Innovation Tour

The global immune health supplements market size was worth $55.29 billion in 2021 and is expected to more than double to reach $144.61bn by 2030, according to Polaris Market Research. The desire to boost immune health following several years of a virus-fuelled pandemic as well as a growing awareness of the link between gut health and the immune system are fuelling this market growth. FMCG Gurus predicts that two-thirds (66%) of global consumers plan to address their immune health in the next 12 months.

In this tour, NutriMarketing presented their pick of the most innovative nutraceutical and functional food and drink ingredients for metabolic and immune health products.

This Innovation Tour featured products by the following Vitafoods Europe 2023 exhibitors:

• Nating Italia

• Botanic Healthcare

• Dolcas

• Symrise

• Monteloeder

• Nexira

• CarobWay

• Activ’Insight

• AB-Biotics

• IMCD

• Nuwen

Life Stages and Healthy Ageing Innovation Tour

Between 2015 and 2050 the proportion of people aged over 60 will increase from 12% to 22% of the population, i.e. 2 billion people. In Europe, life expectancy at birth is 80.9 years on average. However, life expectancy in good health is only 63.7 years, so the priority today is no longer to extend life expectancy, but to improve the quality of life of ageing people. According to Innova Market Insights, 26-55 years old see ageing as an inevitable process and believe that their diet can help them age healthily.

While nutrition during the first 1,000 days of life has an impact on the health of the subject in adulthood, in this tour NutriMarketing explored the different stages of life for healthy aging.

This Innovation Tour featured products by the following Vitafoods Europe 2023 exhibitors:

• Fytexia

• Laboratoires Axamed

• Dolcas – Biotech LLC

• Givaudan International SA

• Symrise AG

• Vaneeghen

• Armor Protéines

• Synbalance SRL

• Azelis

• Roelmi HPC

Sustainability Innovation Tour

As the world’s population continues to grow and the climate continues to unravel, a new food transition seems more than necessary to save the planet and all that lives on it. Worldwide, from farm to fork, food is responsible of 26% of greenhouse gas emissions. In this tour NutriMarketing talked about food waste, water and energy reduction, upcycling, decarbonation, animal welfare, plant-based alternatives, fair trade, organic and local ingredients.

This Innovation Tour featured products by the following Vitafoods Europe 2023 exhibitors:

• CarobWay

• Fine Foods & Pharmaceuticals

• Solabia

• AstaReal AB

• Roelmi

• Friesland Campina

• Ainia

• Domaco Dr. med. Aufdermaur AG

• Activ’Inside