Four categories and eight reasons to apply

All relevant startups that have been active for five years or less are welcome to apply to the Vitafoods Startup Innovation Challenge

To apply for free and find out more about the exciting prizes up for grabs, click here

Startups can apply to one or more of the following categories:

Most Innovative Finished Nutraceutical Product

This category covers finished nutraceutical products offering innovation in ingredient composition, consumer focus, or delivery format

Most Innovative Nutraceutical Ingredient

This category covers innovative ingredients for nutraceuticals, supplements, or functional food and beverages that can offer scientific substantiation of their efficacy.

Most Innovative Digital Solution

Supporting the Nutraceutical Industry

This category covers innovative business- and consumer-facing digital solutions supporting the nutraceutical industry, with the aim of improving the sustainable development and/or personalization of nutraceuticals

Most Innovative Service or Technology

Supporting the Nutraceutical Industry

This category covers innovations that support improvements in ingredients sourcing and production, food safety and quality, traceability, transparency, smart packaging, and/or supply chain management

In addition, one of the finalists will receive a special jury’s prize for the Most Innovative Sustainable Solution, an award that considers the startup’s overall sustainability efforts.