Opportunities and best practices

• Herbal / traditional ingredients is a growth market. The sector amounted to €6.2 billion in value sales in the EU in 2017, up by nearly €1 billion compared to 2012. By 2022, annual value sales in the region are predicted to reach €7.6 billion.

• A natural ingredient that decreases cortisol levels in people under chronic stress has enormous market potential. Stress-related conditions such as anxiety, sexual disfunction and insomnia are modern ailments that affect more and more people.

• KSM-66 provides manufacturers and suppliers with a credible ingredient that is backed up by science.

Consumers increasingly demand evidence and validation of the claims they see on products, as well as clarity.

• The sports nutrition market has significantly broadened out in recent years and studies have efficacy of ashwagandha root extract in enhancing cardiorespiratory endurance in athletic adults.

• Building your brand around the strengths of ashwagandha KSM-66 means you have a clear message that resonates with the modern consumer.

• Europe’s ageing population means that ashwagandha’s proven benefits in cognitive health and active lifestyles are increasingly relevant.

The information provided here was compiled with due care and up to date to the best of our knowledge on publication.

Sources

1 A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a highconcentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults,

Indian Journal of Psychological Medicine, July 2012 2 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3252722/ 3 https://www.cbi.eu/market-information/natural-ingredients-health-products/trends/ 4 https://www.cbi.eu/market-information/natural-ingredients-health-products/trends/ 5 https://www.cbi.eu/market-information/natural-ingredients-health-products/trends/ 6 https://www.eca.europa.eu/Lists/ECADocuments/BP_ORGANIC_FOOD/BP_ORGANIC_FOOD_EN.pdf 7 https://www.eca.europa.eu/Lists/ECADocuments/BP_ORGANIC_FOOD/BP_ORGANIC_FOOD_EN.pdf 8 http://www.euro.who.int/en/health-topics/noncommunicable-diseases/mental-health/data-andresources 9 A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a highconcentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults,

Indian Journal of Psychological Medicine, July 2012 10 https://www.nutraingredients.com/Article/2016/01/26/Global-sports-supplement-market-to-reach12.4-billion-in-2020 11 https://www.cbi.eu/market-information/natural-ingredients-health-products/trends/ 12 Efficacy of Ashwagandha (Withania somnifera [L.] Dunal) in improving cardiorespiratory endurance in healthy athletic adults, Ayu Journal Jan – Mar 2015 13 Efficacy of Ashwagandha (Withania somnifera [L.] Dunal) in improving cardiorespiratory endurance in healthy athletic adults, Ayu Journal Jan – Mar 2015 14 Examining the effect of Withania somnifera supplementation on muscle strength and recovery: a randomized controlled trial, Journal of the International Society of Sports Nutrition, Nov 2015 15 https://www.cbi.eu/market-information/natural-ingredients-health-products/trends/ 16 Efficacy and Safety of Ashwagandha (Withania somnifera (L.) Dunal) Root Extract in

ImprovingMemory and Cognitive Functions, Journal of Dietary Supplements, November 2017 17 Efficacy and Safety of Ashwagandha (Withania somnifera) Root Extract in Improving Sexual Function in Women: A Pilot Study, BioMed Research International, 2015 18 Clinical Evaluation of the Spermatogenic Activity of the Root Extract of Ashwagandha (Withania somnifera) in Oligospermic Males: A Pilot Study, Evidence-Based Complementary and Alternative

Medicine, 2013.