Welcome to my portfolio.
This is a collection of my works up to the 2022 period.
These collections varies from different expertise such as; digital marketing, branding, motion graphics, and more.
Name: Filbert Etantyo
Address: Jln. Raya Serpong, Serpong Utara, Tangerang Selatan 15326
Born: Jakarta, October 02, 1997
Contact: filbertetantyo@gmail.com Filbert Etantyo
RevoU is an comprehensive online certified course that I enrolled in. In this course we learn various digital marketing techniques such as Facebook Ads, Search Engine Marketing, Search Engine Optimization and Social Media Organic.
As a start, we are tasked to create a real project business. We aim to get Leads generation from busy modern people that live in Jakarta through various success metrics. We practice and determine our optimization strategy on limited time. I act as project leader and also the advertiser most of the time. Here are the projects summary.
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Petoonia is online based home grooming services for pet lovers. We also offer Pet Health Check Up for our subscribing members. Our business is a very new business,
Facebook Ads to generate leads to see if our market insterested in our services. This is how it went for the 5 day allocated time.
Aside from Facebook we also use Google SEM to act as a fishing net and lead generators for our target audience that searched pet services options at Jakarta. We are also tasked to done this in 5 day time. Here’s the summary of the project campaign results.
On SEO, we were tasked to do a research on our competition at the market and also to create some optimization strategy on how to grow our business with SEO.
On this topic, I paid attention to what’s our competitor is searched for with Semrush tools and differentiate the research on Business side and on the SERP side. Then conclude it on how our business can roll with the strategy. Here is the summary.
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Content Brief Preview
Example of results on a SEO strategic research process that would be replicated on further business progression.
Business Competitor Research Keywords Competitor Research
The whole process of each two research on business and keywords competitor are compiled into group of keywords selection that aligns with the business goal itself. We aim for keywords related to our expertise such as below.
In addition, we’ve also done a more comprehensive study case on more technical sides of SEO, such as On/Off page analysis, website audit and how to improvement strategy. Check out our study case
Direadaja.com is a web based blog that intend to help readers to find their books to read with our reviews and recommendations. At this project, I was in charge of the SEO Development in general.
We achieved Total Clicks 639 ,Total Impressions 3.73K, Avg CTR 17.1%, & Avg Position 8.4 at our first 2 month Search Engine Optimizations development.
Check out our website blog
Our Web Perfomance
Our Milestone Reports
Here’s how our first 2 month progress of our site looks like with some future development plan.
Check out our full milestones report
Here is our web traffic perfomance between our early 2 month period as analyzed on the Google Search Console and our web loading time as analyzed on the Page Speed Insight Tools.
Note:ThereissomedelayedupdatesontheGSC,aboveistheupdated version.
Global Indonesia School is the project that I’m assigned to at Puricipta Group. At their business, they have two main niche, housing development and education. The school is located at Serang. GIS is a national plus school with English and Indonesia language as their day to day communication and education.
The school markets are mainly the parents that live there or potential students that use social media. The market there is not as competitive as it is on urban areas, but the school is seeking only the best that they can provide for the students education and it is reflected on the facilities and services they have. And I am tasked to aid them as digital marketing to gain student acquisitions and brand percieved quality at the digital platforms.
Batch Year 2022 - 2023
Dominated by Primary Unit
Batch Year 2021 - 2022
Dominated by Kindergarten Unit
You can also check-out our Instagram page below.
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@bapackgbd and we set his content as benchmark.
At my previous agency. I take part with creating daily contents for clients. Even though my works is briefed by the content planner team, I also paid attention and revise the visuals copy if I feel doesn’t fit after discussing with planner team, aside from creating the content itself.
These job spark my interest in social media marketing field which evolves into digital marketing later on. Here’s some of the content i made.
These are the post examples of my work for Kopi Gilus Mix Instagram. Our frequency of posting is 1 subsequent 3 tiles post for 2-5 day. All of the posts are motion graphics video, also heavy duty on photo editing and graphics, these are very challenging for the team.
Preview the post at each picture See Post
These are the post examples of my work for Prodia Healthcare Instagram. Our frequency of posting is 1 post for each day, but in a special dates we do 2 post, 1 for the daily content and 1 for the celebratory post.
“Rumah Angklung Indonesia” is a foundation-based community that focuses to prosper the Angklung culture. This project aims to re-introduce the “Rumah Angklung Indonesia” in accordance with the focus they had, which is education so they will have a distinctive differentiation among its competition with other Angklung conservation community.
With the new name “Angklung Education Center”, I aim to introduce them as cultural education center that focuses on character development, educational welfare and the arts of musical performances through Angklung.
The rebranding process starts from performing a research on how they percieved by the people. In this stage I gathered all the information possible on their advantages, value, market competition, differentiator, and insights about the brand to concludes into the brand strategy.
Then continued by sketching and designing the logo. The logo that I look for is the one that can convey all the Big Ideas of the brand itselfwhile being implicit and differentiated from the competitor. The logo itself must resemblance the cultural heritage of Angklung itself and the vibe of an educational institute, while looking warm and professional.
Iklanqu is a business that focuses on advertising especially on Out Of Home and Digital On Screen medias. They provide a platform for advertisers to choose from various choice on media placement at their own website marketplace.
In this project I was tasked to pitch some ideas of the branding concept for this business. My proposed concept for this brand identity was made so Iklanqu could be percieved as one of the ‘modern solution’, ‘friendly’ and ‘trustable’ partner for your business. Thus this concept was made to accomodate the client requirement.
Esqu Ice Cream is a local ice cream product based at Tangerang. The rebranding of this ice cream product is made in the concept of “healthy” ,“companion” ,and “energetic”. Thus the bright red color and ine art style was choosen to represent the dynamic of the “energetic” concept as well as to represent the nationality of Indonesia. Also, the arch of the “E” letter was formed around the “squ” letter to represent a pose of embracing for the “companion” keyword.
Then, the logo was translated into a slogan that unify the keywords. The slogan is “Your Everyday Healthy Companion”.
Gleg is a start up cafe at Serpong. On this project I made the logo of this cafe and some of the outlet promo kits such as banner, lightbox and the table number. The identity was created to have a fun and unique personality.
Then for the identity creation, the concept was inspired by the sound "gleg" itself when a person is gulping his/her own saliva when they saw something delicious or the sound when they swallow their foods.
After the creation of the logo, I created the slogan. The slogan took the definition of ‘Gleg’ itself to create a slogan that’s easy to remember. That sentence consist of three phrase and words; ‘Enjoy’, ‘Every Gleg’ and ‘Your Meal’ the sentence redefine the cafe’s goal for the costumer to enjoy their meal.
The sentence stands for; ‘Enjoy’ the atmosphere at the cafe. ‘Every Gleg’ as in the experience of what the costumer get in this cafe. And ‘Your Meal’ as in every occasion for you to eat.
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Illuminare is a skind care brand with japanese formulation. In event on a new product release, they created promotional campaigns of their product to post on their Social Media.
In this project I’m in charge to create that content from graphic designing and/or motion graphics process. Here are the results.
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PBNC (Point Blank National Championship) is an gaming championship event held by Zepetto. In this particular project, me and my collaborator created 22 team introductory video for the entrance ceremony that will be displayed on the event stage. After the motion graphic video is played the stage door will be opened for the team to enter the stage.
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Aside from promotional motion graphics, i also do logo motion graphics to collaborate my branding skills and my motion graphic skills.
Throughout the years I have created several logo motion graphics for the clients to be proposed or implemented on their brand activities.
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Proposed AXE activation event logo
Self branded mock up agency at college
Logo breakdown video for agency portfolioLogo exploration video for agency portfolio
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Hanzel is a sausage product brand that are processed with premium quality meat. In order to introduce their signature Mozzarella Sausage they releases social media campaign to introduce their consumer about the new product.
I was in charge of creating two video campaign that highlight the excitement and creative side about their product to pique interest of the market. Here are the results.
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This project was made during my college period at University. In these project we are briefed to create a TV Commercial with a brand study case to practice our production skills.
At this project we chosen Nivea as our brand to advertise. We highlight the target market association with the product by creating a concept of a working class struggles day by day to go to work and Nivea as his main companion to interact well with confidence. Here are the result.
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Throughout the years I was also assigned to create a Key Visual for clients. Key Visual is a visual guideline on how their brand assets should look lke. These KV can be implemented on their promotional media from banner, poster, POSM and even their social media. Here’s some of my creations.
This KV was the early design that I made for Key Visual material. These KV mirrors and highlights the new visual language of Betadine, a rounded rectangle with two side of sharp edge.
This Key Visuals was made for the new Coffee Joy product line-up. We created several KV which highlight different purpose. The 1st KV hightlight the excitement, whereas the 2nd highlight the crispy cracker.
This Key Visuals was made for the new Prodia Healthcare social media. We created a KV which highlight the modern and friendly persona. This KV was later developed into the social media visual style previously.
This Key Visuals was made for the new Tora Bika Gilus social media. We created a KV which highlight the creative, and out of the ordinary. This KV was later developed into the social media visual style previously.
This Key Visuals was made for the new Mayora product line-up. We created several KV which highlight different purpose. The 1st KV hightlight the product USP, whereas the 2nd highlight the Ingredients.
This project was made at my internship period at Brandkraft Studio. The goal of this project is to create an icon pack on the website developed for FKS Group. The challenge for this project is to create consistency and for every icons to be able to embody the image of the brand itself.
With this direction, I created an icon pack that shows the friendliness and professionalism of the FKS brand itself. This was displayed with the bold line and the rounded edge. Also, the yellow accent mirrors the brand color of the FKS brand itself.
Thank you for reviewing my portfolio.
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