Rahman’s Vande Mataram goes virtual at NFDC Film Bazaar - Times of India
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Rahman’s Vande Mataram goes virtual at NFDC Film Bazaar - Times of India After blowing fans away with his performance of Vande Mataram along with Coldplay frontman Chris Martin at the Global Citizen Festival in Mumbai on Saturday, AR Rahman will now be launching the song in a virtual reality (VR) format at the NFDC Film Bazaar in Goa today. This film is Rahman's tribute concert to Bharat Ratna MS Subbulakshmi. He performed the same song at the United Nations in New York on August 15 this year, making him only the second Indian artist, after Subbulakshmi, to perform at the UN General Assembly hall. Martin, Rahman sing Vande Mataram Film Bazaar co-director Manas Malhotra tells us, "We were already doing too many things in virtual reality, but all those films were from other countries. It is for the first time that a concert by an Indian artist, that was performed months back, can now be seen in VR. The film was shot on 4K stereoscopic and chronicle, which is the format used for VR. For us, it was a great way to integrate an Indian element into the VR format and create AR Rahman Vande Mataram Live-in-VR Experience." Talking about the collaboration with Rahman, he says, "We were not sure whether Rahman would approve of it, but he visited Film Bazaar last year and agreed to do it. He will also be discussing music and technology at a session. The VR format is still at a nascent stage in India, but a premiere of Rahman's song is going to be a completely different experience."
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