Listing Presentation Presented by: Megan Wilaby
Client Testimonials “Megan Wilaby performed in an outstanding manner. Communication was clear, concise and there when needed. She knew what I wanted and showed me a range of homes that fit the criteria. She always had good ideas at the ready, and utilized them when needed. This was my first home purchase and I really feel like I had the cream of the crop for a real estate agent. I highly recommend Megan Wilaby for all your new home needs.” Lise Eddy, Marysville. (Buyer) “We were very pleased with Megan and the search for our new home. As first time buyers, we went in blind to the home buying process. Not knowing exactly where to even begin looking, Megan was willing to search in the large area we were looking in. Megan was able to answer all our questions, and help point us in the right direction on how to get things done. She took her time with all the houses we looked at, as well as took her time researching the houses we showed a lot of interested in. Never once did we feel pressured or rushed. After only a month and many, many houses later we found the right one. We really appreciate all the time and countless hours helping us find our new home in a fast market. I will most confidently refer Megan to all friends and family.” Jessica Harris and Corey LaPlante Marysville (Buyer) “Megan guided us through the sale of our house and offered valuable feedback in the preparation, pricing, and closing. I would highly recommend her.” Marc, Lake Stevens, WA (Seller)
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
About Megan Wilaby
Your Bio
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
CENTURY 21 Global A Worldwide Leader in Real Estate
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Where would you move to?
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Bruce Team Real Estate Personal Guarantee of Service If for any reason you do not feel that Bruce Team Real Estate has lived up to the dedicated personal service that we strive to provide our Awesome clients during the sale of their home, we will release you from your listing agreement immediately at no cost to you.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Why List with CENTURY 21 Real Estate?
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Below is a list of factors that will contribute to the sale of your home. It is important that I understand your priorities, so I know how to customize and better manage that process. Please list your priorities in order of importance low to high (low importance moderate importance, high importance). LOW MODERATE HIGH Preparation Broker Qualifications Communications Pricing Escrow & Transaction Management After Sale Follow-Up Current Market Conditions Time on the Market Walk-Away Dollars Open Houses Target Marketing Marketing & Advertising Internet Exposure Staging & Merchandising
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
In addidtion to the basic features of your home, please provide some additional information regarding what makes your home unique or special. This information will enable me to better market your home, help identify - and attract - the most appropriate buyers and ultimately meet your key personal and financial objectives.
Upgrades, remodeling , additions, special qualities and characteristics: _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ What were the top three reasons you purchased your home? _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ What do you like most about the property and location of your home? _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ What do you like least about this property and the location? _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Concierge Services Full Staging Services or Staging Consultation Amazing Service and Amazing Results from Selling Stage Premier HD Professional Photos Including Drone Photos Available on certain properties only where the drone photos can capture the significance of your lot and/or land layout. Contractor Services In order to maximize your net profit, we have affiliations with contractor services who can provide estimates for work to be done before the listing of your home. These are the same contractors we use throughout the year on many different projects. Appraisal Services To help verify any discrepancies regarding the sq. ft. of the home. Sketch of the home is also provided which can be used on the back side of the flyer. Professional Virtual Tour & On-Line Marketing System An amazing virtual tour is created with the professional HD photos and used on many
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Lets Get Started Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances. Creating a Plan Your CENTURY 21® Agent will help you create a marketing plan that will make it easier to sell your home at the best price possible in the shortest amount of time. Adding Value to your Home Ten tips that will add value to your home and increase your chances of a successful sale. Setting the Price Setting the right price for your home is key to the home selling process. Learn how to study market trends and set the right price for your home. Showing Your Home Staging your home is an important part of the sales process. This section provides home showing tips that can help boost a home’s curb appeal and create a lasting first impression. Potential buyers will feel “at home” – and more likely to buy – as soon as they walk through the door.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Creating A Plan We can help you build a marketing plan for your home that will help to improve your chances of selling it at the best price possible, in the shortest amount of time. Create a Marketing Plan Much of an agent’s work is quiet, behind the scenes – and important. Promoting your home involves several outreach efforts, including scheduling, marketing and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well. Selling can entail a variety of marketing strategies, and your agent will develop a plan especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it’s likely that the home will be quickly entered into the local Multiple Listing Service (MLS), displayed on century21.com and distributed to over 500 national and local real estate websites, where most buyers begin their search for a new home. TIP: A marketing plan will help sell a home at the best price possible in the shortest amount of time. Find out how a CENTURY 21® Agent can help.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Adding Value To Your Home Following these 10 tips will help to add value to your home and increase your chances of a sale. The Top 10: Tips to Add Value to Your Home 1. Clean, organize, and neutralize your space: Unclutter your house to make it look bigger and cleaner. Buyers need to be able to envision their own belongings in the home; so, avoid using bright colors and too many personal effects. 2. Keep Your Lawn Green: Get your lawn in shape. A patchy lawn takes away from the home’s overall appearance. Your local hardware store has supplies to re-seed those unhealthy areas. 3. Add insulation to save energy: The most inexpensive way to increase your home’s energy is to add insulation, which can reduce heating and cooling costs by more than 25%. 4. Update kitchen appliances: The kitchen is often the room that buyers gravitate towards first, and an updated kitchen can help sell your home. You don’t have to remodel your kitchen to give it a new look. Updating your appliances to the current standard and replacing cabinet doors and hardware can make a big impact at a relatively low cost. 5. Update bathroom fixtures: A little change can go a long way when it comes to the look of your bathroom. Updating simple fixtures such as your sink and faucet can give any outdated bathroom style. 6. Build a fence: If you’re trying to sell a house, the appearance of a fence adds value to the home overall. Buyers with children or pets will appreciate the privacy and security of an enclosed backyard. 7. Repair the gutter: Ensuring that your gutter is clean is crucial in protecting your home against water damage. 8. Light up the outside: An easy and inexpensive way to increase your home’s outdoor space is to add lighting. It makes it more appealing and safer. 9. Store and organize: Ample storage space is a plus, especially when it comes to garages and closets. Efficient closet structures can help keep your clothes organized and can save space. 10. Polish off the basement: Rather than adding an additional room, it is more cost-efficient to remodel your basement. This adds value and usable space.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Setting The Price Setting the right price for your home is the most important decision you will make. Learn how to study market trends and set the optimal price for your home. Setting the Right Price for Your Home A key part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere. To determine the best asking price, review the prices of recently sold, comparable homes in the area; evaluate the competition, and study marketplace trends. CENTURY 21Ž Sales Professionals have ready access to this information, and can provide the big picture to help you determine the right asking price. It is also helpful to discuss with your agent other terms and conditions that can be included in the sale of the home to make it more attractive to potential buyers. For example, an owner can offer to pay points or complete a major repair – such as a new roof – to make the deal more appealing to a qualified buyer. A home warranty such as the Century 21 Home Protection Plan is another useful marketing tool, providing protection if an appliance or other covered item fails after closing. Home warranties are a relatively inexpensive way for a seller to add value to a property.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
Setting The Price Cont. Other factors to consider: •
Real estate is local. Your CENTURY 21® Agent can explain current market f factors in your community, including what’s selling, what isn’t selling, and why. This information is critical to setting an optimal price and terms.
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If your house is located in a desirable area you will be able to get a higher price than you can for the same house in a less desirable area.
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If a house has amenities that are currently popular in the marketplace, it will bring a higher price. Your CENTURY 21 Agent can help identify top trends.
• A house that has been better maintained and “shows” better will always sell f for more than one that has had deferred (neglected) maintenance and needs work. •
Buyers expect everything to work. It’s an important trust factor, and worth the time and expense to make basic repairs.
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Markets differ by location and time. When interest rates are low and the local job base is growing, it’s great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow.
TIP: A formal written appraisal can be useful if your property is unique, or there hasn’t been much activity in your area recently. It’s also helpful when co-owners disagree about price, or there is any other circumstance that makes it difficult to put a market value on your home.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
SHOWING YOUR HOME You want potential buyers to feel at home from the minute they walk up the driveway. Give them a canvas to fill. It’s showtime! Start with a good cleaning, eliminate clutter, put away the knickknacks and add fresh coats of a neutral-colored paint to brighten rooms. Oh, and tidy up the yard. Your CENTURY 21® Real Estate Agent can give you all sorts of tips to help boost your home’s curb appeal and impress potential buyers once they’re inside. Here are a few basics: • If the weather permits, open the windows (if there is too much noise outside, close them). If it’s cold enough to wear a sweater to stay warm, turn on the heat. You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold days! • Light a fire in the fireplace, have chocolate chip cookies baking in the oven, or use lightly scented aromatherapy – such as lavender – to set the scene for a tranquil home. • Open all the window coverings to let in light. If a particular window overlooks undesirable scenery or obstructed views, keep the blinds partially closed. • Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms with few windows by placing spotlights on the floor behind furniture. • Play soft background music. Move your cars to an alternate location, and allow your real estate agent to conduct the tour: potential buyers usually feel more comfortable – and less pressured – when the owners are not present. TIP: One way to make a home more attractive is to purchase a Home Protection Plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of homeownership.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
INDUSTRY LEADING MARKETING Promote with our world-class marketing. Broadcast Our bold new commercials have placed CENTURY 21® affiliated agents front and center during iconic television events such as the 2012 and 2013 Super Bowl, the 2013 Indianapolis 500, the 2013 and 2014 Little League World Series, the 2012 Summer Olympics, the 2014 Winter Olympics, the 2013 US Open, and the 2014 World Cup. Sponsorships The CENTURY 21 System has a longstanding sponsorship with U.S. Soccer as well as recent sponsorships with IndyCar and the USA Bobsled/Skeleton teams. From the asphalt of the Indy 500 in the #21 Sarah Fisher Hartman Racing IndyCar to the fields and tracks of the World Cup and Winter Olympics, our sponsorships reflect our brand’s desire to be Faster than any other real estate franchise. On-Line Listings Our aggressive listing strategy displays your listings on over 500 real estate search websites. It’s our goal to get your listings in front of as many buyers as possible. The result? We help provide you with lots of leads and deep savings on enhanced listing opportunities on sites like Zillow, Trulia, and realtor.com. Mobile Marketing Exclusive technologies like our Android phone, Android tablet, iPad and iPhone apps help users view, gather, and share information about C21® listings. Social Media The CENTURY 21 brand gets more people talking about you. CENTURY 21 uses Facebook, YouTube, Twitter, Flickr, LinkedIn, Pinterest and our blog @C21 Home Matters, to help you connect with the world, and help potential customers to connect with you.
Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com
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Megan Wilaby | Real Estate Broker | Bruce Team Real Estate 206-550-0671 | megan.wilaby@century21.com