/FEDRIGONI
Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers.
BACKGROUND It’s nearly as old as communication itself, yet today, paper is as versatile and technologically advanced as any silicon chip. Fedrigoni has been refining the art and science of making fine-quality special papers for more than 120 years. Striking surfaces, tactile textures, vivid colours, paper that can be pressed, bent, cut and folded into almost any form you can imagine. Our papers are ultra functional and at the same time, wonderfully expressive. They can shock and surprise, or soothe and reassure. They can demand your attention or retire gracefully into the background. In our hands, paper is no ordinary communication tool; it’s an art form in its own right. THE CREATIVE CHALLENGE Choose from one of the ranges listed below, which form part of our imaginative selection of papers, to create a fully integrated marketing campaign. This may include direct mail, PR, Web, advertising, newsletters or events!!/! promo launch. Your idea should show how you would promote the chosen range using various channels to reach our target audience. RANGES ƌɄ Sirio Colour ƌɄ Marcate Colour ƌɄ Freelife ƌɄ Pergamenata ƌɄ Savile Row ƌɄ Woodstock ƌɄ Book & Box ƌɄ Ispira ƌɄ Splendorlux Colour TARGET AUDIENCE Top fashion labels, boutique publishing houses, businesses with global reputations to protect and enhance. The people who use our paper are some of the most demanding customers you’ll meet anywhere. So it’s no surprise that they expect our paper to perform some very demanding tasks. CREATIVE REQUIREMENTS You are free to respond and create communication or content in any combination of mediums you wish. We are open to new ideas, as long as you can fully demonstrate how your work will promote a particular range across various channels, you’re well on your way! MANDATORIES Our only stipulation is that you showcase our fantastic range of papers. Remember that while we appreciate we are in a digital age, we are a paper manufacturer and wish to keep this medium alive! Fedrigoni will offer standard packs of samples relating to your chosen
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paper range, details of how to obtain samples can be found in the online project pack. BRAND GUIDELINES None really, our logo can be blue, black or white, our UK strap line is “A place for Paper” but you don’t have to use it. Also, any outer packaging design ideas should be in black to match our current materials. DELIVERABLES, ARTWORK AND ADDITIONAL INFORMATION For guidance on how to submit your work please adhere to the main deliverables information in the Student Awards section of the YCN website - www.ycnonline.com Any additional supporting information referenced in the brief, including artwork and logos, can be found in the brief’s online project pack at the YCN website - www.ycnonline.com
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