FINE DINING IN BLACK & WHITE
Jonathan Finch & Naomi Farrar Concept Restaurant Branding OUGD301 : Brief 3 BA Graphic Design Level 06
Develop a comprehensive brand identity for a new concept restaurant. Apply the identity across a wide range of mainly printed resolutions that reflect the atmosphere of the proposed establishment and the context they would exist in.
Through my collaboration with Naomi Farrar we decided our restaurant would be based upon the simple theme of ‘black and white’ and that it’s name would be ‘Marble’. A contemporary serif typeface and abstract logo form the core of the identity.
The Brief 1/5
Jonathan Finch & Naomi Farrar Concept Restaurant Branding OUGD301 : Brief 3 BA Graphic Design Level 06
The name ‘Marble’ was chosen as it is a luxury material that is available in both pure black and white. The custom lettering, with its smooth curves, sharp angles was aiming to reflect the key aspects of marble and is complimented by the plainer Interstate.
Printed material for any quality restaurant will be centred around the design of the menu and wine list. For our restaurant, I have designed ours to be white on the front and then have a black reverse to create high impact and communicate the concept.
Menu & Wine List 2/5
Jonathan Finch & Naomi Farrar Concept Restaurant Branding OUGD301 : Brief 3 BA Graphic Design Level 06
The identity that emerged primarily through the menu design was then extended and adapted to fit across a range of corporate stationery for the restaurant. A key feature that remained consistent was the angled and curved opposing corners that
reflect the characteristics of the lettering and abstract logo. The versatile logo was also used as an em dash which helped to form a system of organising information.
Stationery 3/5
Jonathan Finch & Naomi Farrar Concept Restaurant Branding OUGD301 : Brief 3 BA Graphic Design Level 06
The logo works as an elegant touch to plates and napkins to form place settings for the restaurant table. Pure black on the inside of the reciept holder and contrasting napkins continue elements already established in the stationery and menus.
Naomi developed the identity to cover a range of ‘house branded’ products including red & white wine and still & sparkiling water. Consistency was further extended as the label shapes were large scale black and white versions of the logo.
Packaging & Place Settings 4/5
Jonathan Finch & Naomi Farrar Concept Restaurant Branding OUGD301 : Brief 3 BA Graphic Design Level 06
Signage featuring the custom lettering has been applied to a vectored image to show how the establishment could look from the outside. A mock up of a potential window vinyl using the Marble logotype has also been created by Naomi.
Interior signage for the bar uses the custom lettering and now familiar shapes from the logo and single letters for plaques marking the male and female toilets are placed on upscaled formats used for the business cards.
Restaurant & Signage 5/5