Jonathan Finch Graphic Design Design Context Presentation – 02 / 02 / 12 Rationale – Print-based design with a focus on identity and promotion with primary considerations for typography, colour & finish.
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Jonathan Finch Graphic Design Design Context Presentation – Selected Work
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Jonathan Finch Graphic Design Design Disciplines – Design for identity Definition – Identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. The guidelines usually define how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts and measurements. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the whole brand to be recognisable.
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Jonathan Finch Graphic Design Design Disciplines – Design for identity Interests – The identity or ‘image’ of a company is made up of many visual devices: A Logo Imagery & Typography Stationery Printed Collateral Products & Packaging Interior Design Apparel Design Signage Messages & Actions Anything visual that represents the client.
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Jonathan Finch Graphic Design Design Disciplines – Design for promotion Definition – To create design work with the purpose of publicising and advertising events, people, business or things via visual communication.
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Jonathan Finch Graphic Design Design Disciplines – Design for promotion Interests – Promotion based work can be realised through a variety of media but I will focus on printed deliverables that fits in with relation to my rationale. My particular interests in promotion lie in poster art, publications, creative print pieces.
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Jonathan Finch Graphic Design Design Disciplines – Design for publication Interests – Publications are another area that is set to form a core part of my design practice. Therefore I aim to gain a better understanding of editorial and layout design, technical typography skills and potential formats.
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Jonathan Finch Graphic Design Design Disciplines – Design for publication Considerations – Format Production Stocks & Finishes Content Organisation Editorial & Layout Refer to contextual references.
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Mind Here Golden No Days Off
Jonathan Finch Graphic Design Creative Concerns – Geographical Location
Heydays Lundgren & Lindqvist Gabor Palotai Kurppa Hosk Bond Tsto Homework Kiss Miklos Say What Studio Benjamin Varin
Interests – How does your geographical location impact upon the work that you produce. Ask studios & designers for their opinions on the subject. What can I learn from different approaches to graphic design from around the world. Investigate working abroad.
Mucho Alva Working Format Triboro Studio Lin Anagrama Face Manifiesto Futura Quadradao Fabio Ongarato Maud Inhouse
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Jonathan Finch Graphic Design Studios / Designers – Collect existing interviews from magazines, publications, blogs with my favourite studios & designers. Categorise my contextual influences to help illustrate different chapters of my publication.
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Jonathan Finch Graphic Design Studios / Designers – Conduct my own interviews via email or through studio visits. Analyse my favourite studios in the form of in-depth case studies to identify what I specifically like about them and how they have informed my practice.
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Jonathan Finch Graphic Design Research Proposals – Studios I’d like to visit: Golden, Here Design, Mind Design, No Days Off. Visits: Leeds Print Festival, Leeds Interntional Artists Bookfair, Stack Magazines: Printout, Catch Up Leeds, Note To Self Design Event. Reading Week Visits: Kemistry Gallery - London, Design Museum - London
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