Content Defining Social Media & its Benefits Role of Social Media Marketing Goals to Achieve using Social Media Social Media for Business Brands Pick Best Platform for Business Branding Social Media Business Branding Strategies
Social Media & its Benefits Social Media is the future of communication & a countless array of internet based tools and platforms that increase and enhance the sharing of information. Social media can be used for a variety of purposes like social selling, content marketing or customer support, social media gives perfect opportunity to reach the target audience and build your brand. It’s a new age medium that depends upon mobile and web-based technologies that allows communities and individuals to share, discuss, re-create user generated content. Social Media is represented in various forms as microblogs, photo sharing, social bookmarking, social networks, blogs, business networks and forums.
Social Media Marketing Roles Social media marketing or SMM is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes as well as paid social media advertising.
Goals To Achieve Using Social Media
Increase in website traffic.
Building conversions & trust on social media.
Raising brand awareness.
Creating a brand identity and positive brand image.
Improving communication and interaction with targeted audiences.
Social Media for Business Brands Facebook The visual component is a key aspect of the Facebook. Social media marketing for business pages revolves around your conversation with audiences by posting industry-related articles, images, videos, etc. Pinterest Pinterest is the latest trend in social media marketing. Pinterest is a image-centered platform allow small businesses to showcase their own product offerings. Google+ On Google+ we can upload and share photos, videos, links, and view all your +1s. We can take advantage of Google+ circles, which allow us to segment our followers into smaller groups to share information.
Twitter Twitter is the social media marketing tool that broadcast the updates across the web. Followers & tweeters helps in sharing information & buliding brand values.
LinkedIn LinkedIn is professional social media marketing sites. LinkedIn Groups is a great place for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Reddit It provides a valuable venue for better understanding and learning from your target audiences.
Pick Best Platform for Business Branding In social media, we have several options such as Facebook, Twitter, Pinterest, Instagram and many others for creating a buzz about our brands & business. We need to be careful to pick the right platform with respect to our brand & business. Opting for several platform at a time can cause negative impact. Facebook and Twitter are great platforms that can be used to promote any brand online & Google+ is mostly used by people in the technology.
Social Media Business Branding Strategies Access Your Purpose and Set Goals It is essential to understand what brand wants to convey to audience. We are using social media for what, tackling customer service, brand awareness, selling products or educating the customer about latest offers .
Social Media Business Branding Strategies Create Valuable and Shareable Content Content and blog posts add a lot of benefit to branding. It helps in increasing the number of pages on website to increase the chances for more search engine visibility & good content can support your brand image.
Social Media Business Branding Strategies Use social campaigns to promote content A growing number of brands use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads.
Social Media Business Branding Strategies Consistent Performance Posting comments and funny photos, create background images that showcase the product or a brand image to keep doing the brand marketing consistently.
Social Media Business Branding Strategies Transparency Trust is one of the key feature for increasing brand value. Social Media define correct posture of the brand to the audience and provides a chance to learn more about company & brand .
Conclusion Social Media play vital role in Business Brandings. We must start with a platform that connect with the right audience & regularly manage our business needs. Pinterest is most valuable platform for Brandings. Exciting new opportunities & latest trends ensure the brand presence.