PRESENTATION STRATEGY
PROFESSIONAL PHOTOGRAPHY
Our professional photographers will capture every element and character of your home, perfectly showcasing it both online and offline.
PROPERTY PARTICULARS
A bespoke twenty-four page property brochure will be distributed to our extensive database both by post and electronically, to capture the interest of potential buyers.
FLOOR PLANS AND EPCS
Our highly-trained floor planners work to RICS guidelines and produce sophisticated plans. EPCs are a legal requirement when offering a non-listed property for sale or to let.
PAGE TURNER AND EMAIL PRESENTATION
Our digital page turner brings your property particulars to life on the web. We also distribute a personalised HTML email to our prospective buyers, showcasing your property to our database.
PARK LANE PRESENTATION
We will display your property in our 40ft window display in our landmark London location; Mayfair. It is the largest estate agency shop frontage on Park Lane and displays some of the most elite properties from around the world. This exposure gives you access to the lucrative London and international investor market. Our touchscreen technology allows buyers to access all properties for sale with Fine & Country 24/7.
LIFESTYLE INTERVIEW
We employ a team of experienced property writers to carry out short lifestyle interviews by telephone. Our interviews bring your property to life by adding a personal touch; you have unique insight into your home and the local area, allowing us to offer a level of detail which surpasses a property brochure alone.
STAGING AND STYLING CONSULTATION
Staging and styling a property ensures your home achieves the interest and value it deserves. Our team of experts will stage your home to maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer.
PLATINUM UPGRADE
PROFESSIONAL VIDEO or UAV (DRONE)
2 MINUTE HD VIDEO AND STILLS
A professionally produced video truly conveys your property's character and charm. UAV (drone) video and stills sweep around and over the grounds, to present its setting and proportions. Video is already over two thirds of consumer internet traffic and growing, so should be a key part of your selling strategy.
MATTERPORT 3D TOUR
A 3D tour allows potential purchasers to immerse themselves in your home, gaining a feel for the character and flow of the property as they move from one room to another. This feature will boost engagement while being extremely convenient – interested parties can tour your home from the comfort of theirs. We also offer a free staging and styling consultation to all Fine & Country clients.
A3 HARDBACK COPY OF BROCHURE FOR POSTERITY
As well as optimising your property for digital marketing, we believe a high-quality printed A3 hardback copy of your property's particulars can be both impactful and memorable. Not only is this a useful tool during the sales process, it can also be a treasured memento for you to keep.
insight into life the property. They have not been independently verified, should not be relied on without verification and do not necessarily reflect the views the agent. Printed 01.07.2019
Free consultation by Fine & Country Interior Design – client responsible for payment if happy with quotation.
EXPOSURE STRATEGY
NATIONAL, REGIONAL AND INTERNATIONAL MAGAZINES
Your property will be advertised in one or more of our prestigious publications:
THE COLLECTION
is a property and lifestyle magazine dedicated to your region. Using sophisticated data, it is distributed via direct mail, to local prime properties and high-net-worth individuals.
REFINED
is our national publication. It is published monthly and showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities.
EXCLUSIVE HOMES WORLDWIDE
is our international publication. It is published once a quarter and offers a selection of the best Fine & Country properties for sale around the globe, combined with international lifestyle articles. Your property will be available to over 120,000 high net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper quartile sellers.
PREMIUM LISTING
We harness the power of Rightmove and Zoopla Premium listings to maximise the exposure of your property. Your property will also be featured on a show reel on the home page of fineandcountry.com.
PR PITCHING
The Media Centre has fantastic relationships with journalists from The Times, The Telegraph, the Evening Standard to name but a few. The team pitches properties to national, regional and online platforms on a regular basis.
SOCIAL MEDIA BOOST
Facebook is an effective marketing tool to promote your property. We can be selective and target potential buyers by income, interest and their demographic. This means we expose your home to many more potential buyers, including those who are not actively looking for a property.
LOCAL HAND DELIVERY SERVICE
We will hand deliver the magazine with your property feature to every house in the area that is on the market above £900,000.
PLATINUM UPGRADE
NATIONAL ADVERTISING
Regular advertising campaigns across national and local press ensure maximum exposure for your property. Speak to us about which newspaper we would recommend for your property, the circulation numbers and our suggested date of publication.
TARGETED MARKETING
Using a mix of socioeconomic and geodemographic data, we can filter down to those people who are most likely to be at a point in their property journey where your property will be of interest to them. We can even find the local people that are now in the position you were when you bought your home!
DOUBLE PAGE IN REFINED
Your property will be featured on a double page spread in our national publication, Refined. Published 11 times a year, the magazine is distributed through all UK Fine & Country offices and their surrounding communities. Your property will be available to up to 120,000 high net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper quartile sellers.
COLLECTION FEATURE PAGE
The Collection is a property and lifestyle magazine dedicated to your region. Using sophisticated data it is distributed via direct mail to local prime properties and high-net-worth individuals.
London and in over and knowledge of EXPERTISE, PRESENCE, PRICE: £4.00 COLLECTION THE THE COLLECTION MAGAZINE ISSUE 2019 SEASIDE CHIC EXCLUSIVE HOME WORLDWIDE ISSUE 2019 €5.95 $7.10 INSIDE AND OUT BESPOKE TO YOU Experience a first-class service, whether you require a complete redesign of your home interior, simply want to add a touch of your personal style or stage your home for sale, our designers will exclusivE £3.95 €5.95 $7.10 ISSUE 38 2019 HOME worldwide GOLF: Responsible golfing With a strong connection to the environment, golf sport that has accepted its ecological and social responsibility URBAN RETREAT: A patch of heaven Koh Lanta on Thailand’s Andaman coast is known for its coral-fringed beaches, outcrops and rainforests
PROFESSIONAL ACCOMPANIED VIEWINGS AND PREQUALIFICATION
All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you, to make sure that your time isn’t wasted. In-house sales progression is carried out by our experienced team and we will be on hand to assist every step of the way, from the offer stage up until completion.
OFFER HANDLING
We go to great lengths to ensure an offer is valid and that the potential purchaser is fully motivated before we put their offer forward to you. All serious offers will be discussed with you in person with all the appropriate research done prior.
We do everything we can to achieve the highest offer possible and so, unless you specifically request otherwise, your property will remain as “For Sale” across all marketing channels until contracts are exchanged. This helps keep the time between offer agreed and successful completion as short as possible and encourages maximum commitment and effort from the buyer we find.
SEARCH ASSISTANCE AND REFERRALS
If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Utilise the extensive Fine & Country network to ensure that you receive the best service for your purchase as well as your sale.
COMMUNICATION
The sale of your property can be a stressful experience, so we will do all we can to mitigate that for you. The best way we find to achieve this is regular communication. To that end, we will call you at least once every two weeks and will come to see you, in person, every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy review is a chance to revisit every element of our combined strategy and to see whether there is anything that can be improved upon.
FINE & COUNTRY HOME MOVE CONCIERGE
Powered by Just Move In, we’ll take care of all of the tedious administration that comes with moving in and out of a property, including council tax, water and sewerage, gas and electricity, broadband and media, phone, insurance, cleaning, removals and storage.
FREE CONSULTATION WITH INTERIOR SOLUTIONS
Fine & Country Interior Solutions offer a bespoke service to suit every home and every client. Our professional interior design team are on hand to provide a free consultation and quote, prior to bringing your property to the market.
Fine & Country Interior Solutions offer a full complement of services, from simple home dressing and finishing touches, to full staging and furnishing. With an impartial opinion and a skilled eye for detail, our highly experienced team can effectively present your home to its greatest advantage.
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
The Fine & Country Foundation provides essential funding to homelessness charities in the UK and overseas. Every penny raised goes directly to those who need it most. By instructing Fine & Country, you are helping another vulnerable person transform their lives for good. Fine & Country will donate £100 upon completion of your sale. To give a personal donation, please speak to your agent.
OUR SERVICE
TO YOU
BESPOKE MARKETING STRATEGY
At Fine & Country, we don’t just sell property; we maximise its value. We do this through a three-pronged strategy focused on high-quality property presentation, global exposure, and a dedicated, professional service.
As your chosen agent, we will present your property in its absolute best light, expose it to the largest pool of potential buyers, and provide you with outstanding service that ensures you have an exceptional experience. Everything that we discuss with you will involve at least one of these three elements. Upgrade your strategy to our Platinum package for further marketing enhancements.
GOLD VS. PLATINUM COSTS
GOLD: 2% + VAT and contributions of £500.
PLATINUM UPGRADE: Requires additional client contribution of a further £1,500 inc. VAT.
MEET YOUR LOCAL TEAM
HANNAH FORREST - DIRECTOR - PETERSFIELD AND EAST HAMPSHIRE
I join the dots between people and property. I learnt the ropes from a young age, assisting my mother with our family-owned lettings portfolio, first with end of tenancy cleans and later single-handedly running the business.
Since then, I've gained extensive experience in block and commercial management, as well as property development, having worked as a consultant for some of the largest developers in London.
Now running the East Hampshire and Petersfield branch of Fine & Country, I'm able to apply my 15 years of expertise, alongside my local knowledge, to secure sales for some of the most beautiful properties in the county.
And whilst organising glossy photography and well-dressed (and well-attended) open houses is undoubtedly a crucial part of my job, my priority is always to deliver a compassionate and honest service.
Indeed, I've built my business and my reputation by always working in a fair, transparent and practical manner, helping families to ably navigate times of great change.
And with the extensive Fine & Country support network behind me, with their exceptional outreach and highly prestigious brand, you and your potential buyers get all the benefits of a personable, local agent alongside a name that's internationally renowned as a property powerhouse.
When I'm not selling houses, you'll find me renovating them, or taking in the beautiful Hampshire countryside on long dog walks with my family, or out on my horse.
ASH DUHANEY - PARTNER AGENT - PETERSFIELD &
EAST HAMPSHIRE
I have worked in the property sector since 2018, working as an underwriter and later as a regional account manager for a specialist lender, specifically in the Residential, Buy-To-Let, Commercial and Bridging space.
This involved assessing applicant and property suitability for the relevant products which gave me sight of the end to end process, but perhaps the most eye opening aspect of this role was the interaction with the Real Estate team and assessing valuations; As part of my role I would look through both short form and longer form valuation reports, including specialist reports such as damp and timber, asbestos etc., as well as looking at the impact that things such as construction types and planning and usage can have on the value of properties.
Moving house is a big life change and Petersfield & East Hampshire branch and I are here to make sure that everything runs smoothly, I strongly believe our local knowledge, personable approach and willingness to assist from the beginning of the process to completion and beyond is one of the key factors that sets us apart.
The Fine & Country support network is undoubtably market leading and given the global reach of the brand, has the means and tools to ensure only the very best service and resources are available for you.
In my spare time I can usually be found on the golf course, watching my beloved yet equally frustrating Tottenham Hotspur or attending music gigs.
TESTIMONIALS
Having lived in various areas of Winchester all of my life and selling multiple properties through the usual high street agents, we cannot recommend Hannah at Fine and Country enough. Our property had been on the market for 14 weeks and we were at risk of losing our dream home. Hannah re-marketed our property devising a bespoke strategy to ensure it reached the wides audience and we received multiple offers a few days after the open day. Having just Hannah to liaise with meant the process was streamline and we were always kept up to date. It made a normally very stressful scenario pain free. Hannah's services cannot be recommended highly enough.
We could not recommend Hannah more highly. She walked us through the process of purchasing our home and provided much needed support and reassurance throughout. Hannah was always on hand to deal with our queries and expertly handled communication between us and the seller. We are very grateful for her help and calm, efficient manner that ensured the buying process went smoothly and successfully.
Fine & Country and in particular Ash were excellent, and I can’t recommend them enough. Compared to other Estate Agents I have used I had complete trust in Ash’s abilities and everything he said he would do he did. Nothing was too much, including helping me move a pile of rubble the day before the photos were taken. I was delighted with the photos, the write up of the house and the whole approach taken. They sold my house in a couple of weeks and I was happy with how the negotiations were handled. I would only use Ash to buy or sell from now on.
Ash really went above and beyond to secure the completion of our deal – He was readily available and kept us updated at all stages of the process which was really refreshing and something that is quite hard to come by. Everything was made very clear to us which took a lot of the stress out of the whole journey so thanks to Ash and the team for their hard work and dedication, we'll definitely be using you again.
Fine & Country Petersfield and East Hampshire Grove Farm, Bighton Road, Medstead, Alton, Hampshire GU34 5NE easthampshire@fineandcountry.com | 01962 353229
Registered in England and Wales. Company Reg. No. 13469430.
Registered Company Name: James Patrick & Co Homes Ltd. Registered office address: 4 Hamble Rise, Swanmore, Southampton, SO32 2FS.
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
Each Gold or Platinum Marketing Service ordered will generate a £10 donation to the Fine & Country Foundation. Charity no. 1160989, striving to relieve homelessness.