Bespoke Marketing Strategy Menu – Wetherby by Fine & Country

BESPOKE MARKETING

STRATEGY

AT YOUR SERVICE Exclusive to Fine & Country, our Bespoke Marketing Suite is designed to maximise the value of your property. We understand the art of successfully selling exquisite, premium properties, and in our experience there are three guiding principles to maximising the sale price of your property and ensuring a successful sale. Everything that we discuss with you will be one or a combination of these three elements; because when you choose us, we are dedicated to valuing the little things that make a home.

P R E S E N TAT I O N

EXPOSURE

SERVICE

We will present your property in the best light to ensure it looks its absolute finest.

We will expose your property to the widest possible pool of potential buyers.

We will deliver a quality, reliable service to ensure you have the best possible experience.

OUR SERVICE PLEDGES COMMUNICATION

CONCIERGE SERVICE

We find regular communication ensures your sale is as smooth as possible. We will call you at least once every two weeks and visit you in person every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy meeting is a chance to review the marketing done to date, discuss feedback from potential buyers and agree the future marketing plan.

Powered by Just Move In, we’ll take care of all of the tedious administration that comes with moving in and out of a property, including council tax, water and sewerage, gas and electricity, broadband and media, phone, insurance, cleaning, removals and storage.

PROFESSIONAL ACCOMPANIED VIEWINGS AND PRE-QUALIFICATION All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you. In-house sales progression is carried out by our team and we will be on hand to assist at every stage, from offer to completion. OFFER HANDLING We ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.

SEARCH ASSISTANCE AND REFERRALS If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Benefit from the extensive Fine & Country network and ensure that you receive the best service for your sale as well as for your purchase. We know that your time can be extremely precious, and so we have partnered with a property buying agency to assist you in finding the ideal property. Our buying agent will source and shortlist properties based on your specifications. They will then negotiate and secure the right property, taking care of the entire process for you.

EXQUISITE PRESENTATION Every home is unique, and at Fine & Country we ensure your property looks its absolute best. Here are some of the standout ways we present your property to attract the right kind of buyers.

PROFESSIONAL PHOTOGRAPHY

BEAUTIFUL BROCHURES

STAGING & STYLING

Selling your home is about selling a lifestyle, and captivating photography is an essential part of this. Our professional photographers capture your home in the best possible light to ensure it makes the right impression both online and offline.

Our in-house design studio produce a 24-page brochure bespoke to your property, showcasing the character and lifestyle of your home.Your brochure, available as a PDF and digital pageturner, will then be distributed to our comprehensive database, both by post and electronically.

Staging and styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. Our team of experts will maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer.

3D VIRTUAL PROPERTY TOUR Modern, premium property sales leverage the power of digital marketing to immerse and intrigue possible buyers from the moment your property goes onto the market. Our virtual 3D tours offer a superior virtual viewing experience with technology bringing your home to life.This allows potential buyers to explore your home remotely and gain a feel for the lifestyle it offers. PROPERTY VIDEOS Video footage is one of the best ways to impress when it comes to superior property presentation. High-quality, engaging content that seamlessly flows through a home, highlighting its memorable features and giving a sense of proportion is a powerful asset in your property sale. LIFESTYLE INTERVIEW No one understands life in your home like you do. So, we employ a team of experienced property writers who carry out short lifestyle interviews by telephone. This gives an insight into living in your home as well as the local area, bringing the property to life and going beyond what a property brochure alone can offer.

Give a unique insight into your home through a lifestyle interview

WORLDWIDE EXPOSURE The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transportation or local amenities. In today’s market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere – through local and regional marketing, national newspapers and magazines or, increasingly, internationally using interactive technologies.

OUR NETWORK Fine & Country has a presence in over 300 locations worldwide, including 225 locations in the UK.Your property will be available to over 120,000 high‑net‑worth customers registered in our international database of active buyers and a selection of Fine & Country upper‑quartile sellers.

300 225 locations worldwide

locations in the UK

OUR PUBLICATIONS

NATIONAL ADVERTISING

Your property will be advertised in one or more of our prestigious publications:

With regular property presence in trusted news outlets like The Times, The Sunday Times, The Telegraph, The Evening Standard and Horse & Hound, we ensure homes for sale with Fine & Country gain the best possible exposure on a national level.

COLLECTION is a property and lifestyle magazine dedicated to your region*. Using sophisticated data it is distributed via direct mail, to local prime properties and high‑net‑worth individuals. REFINED is our national monthly publication. It showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities. EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.

COLLECTION BENTLEY BENTAYGA HYBRID

Bentley is taking the next step on its journey to a sustainable future

A TREERIFIC ESCAPE

Blue Forest is an award-winning company renowned for pushing the boundaries

AUTHENTIC SPANISH COOKING

A selection of recipes from Julie Neville’s latest cookbook

PR PITCHING The Media Centre has fantastic relationships with journalists from the major national news outlets. The team pitches unique or newsworthy properties to national, regional and online platforms on a regular basis. SOCIAL MEDIA Social Media is a highly effective marketing tool to promote your property, where selective targeting by income, interest and demographic means that we can expose

your home to many more potential buyers, whether they are actively looking for a property or not. PREMIUM LISTINGS ON PROPERTY PORTALS We know that the property portals are the go-to for potential buyers, so we harness the power of Rightmove and Zoopla, especially their premium listing facility, to maximise the exposure of your property. FINE & COUNTRY WEBSITE At fineandcountry.com buyers can peruse every property for sale, from Australia to Zimbabwe. Positioned alongside engaging lifestyle blog content, your property sits on a platform that champions exquisite property.

YOUR BESPOKE MARKETING STRATEGY Finding the right mix of marketing is our specialty; unique, premium properties need the right combination of quality presentation material and widespread exposure to attract the right buyer. We will guide you on the best option for your property.

SUITE ONE

SUITE TWO

BESPOKE SUITE

Client contribution: £750+VAT Agent fees: 1.5%*

Client contribution: £1000+VAT Agent fees: 1.5%*

Client contribution: Price on application* Agent fees: 1.5%*

EPC

Detailed floorplans

The Bespoke Marketing Suite is completely tailored to your property.

Professional photography

Lifestyle interview

Printed brochure of your particulars

In-window display in Park Lane, London

Property of the week on fineandcountry.com

Refined magazine feature

Refined magazine feature Property video

As well as the marketing elements listed in Suite Two, we offer a unique combination of presentation and exposure strategies to help you successfully sell your home – see the bespoke options below. As your property experts, we will ensure the mix we propose is right for your home and the buyers you are looking to attract.

3D VIRTUAL PROPERTY TOUR

DRONE (UAV) FOOTAGE

ELEVATED PHOTOGRAPHY

Immersive technology enables superior virtual viewings.

Acrobatic aerial footage offers unique vantage points of your home.

Achieving the right angle can present your property in the best possible light.

TWILIGHT PHOTOGRAPHY

TARGETED DIRECT MAIL

SOCIAL MEDIA ADVERTISING

As dusk settles, the right photography can really make your home glow with warmth.

We can target the ‘ideal buyer’ based on demographic profile, like age, income, area and current property value.

Targeted and effective advertising can increase the number of eyes on your property.

OPEN-HOUSE EVENT

A3 HARD-COVER PRESENTATION BROCHURE

COLLECTION FEATURE PAGE

We are experts in building interest and anticipation with carefully organised sale events. PITCHING YOUR PROPERTY TO JOURNALISTS Homes with a story, like a famous resident or filming backdrop, can make great features.

*All fees are inclusive of VAT.

The perfect memento of your house sale, to cherish for the future.

Additional local exposure can be achieved with a dedicated page in our Collection magazine.

NATIONAL ADVERTISING

COMING SOON CAMPAIGN

We can recommend which newspaper to advertise your property in, the circulation numbers and our suggested date of publication.

Building anticipation can launch the sale of your property with energy and excitement.

YO U R L O C A L T E A M

STEVE RILEY

JAMES BLACKWOOD

ANGELA MURRAY

Steve heads up our Wetherby team and brings with him a wealth of experience in the industry. With over 15 years in the local estate agency business, Steve is knowledgeable and an expert in his local area. As Branch Manager, he is responsible for meeting with clients and providing a valuation, putting a marketing strategy in place with his team and overseeing the sales and office processes. He loves spending his leisure time with his family and enjoys playing golf, going to concerts, socialising and scuba diving.

James recently joined our Fine & Country team in Wetherby, from another part of our business and brings with him over 6 years’ experience in the property industry. James is passionate about property and enjoys speaking with clients and helping them with their moving journey. In his spare time James plays the bass guitar in a band and loves watching live music, going to the cinema and playing football

Angela has been working in the Estate Agency industry for over 13 years and brings a wealth of customer service and estate agency experience to our Fine & Country branch . Angela spent many years in our lettings branch and has recently joined our team; she particularly likes showing people around beautiful homes. Outside of work Angela enjoys eating out and going to the cinema.

steve.riley@fineandcountry.com

LOUISE SMITH THE FINE & COUNTRY FOUNDATION

MOLLY DUNN

CURRENT 0.144mm

Louise hasFIGHTING over 8 years of experience in estate agency and has recently HOMELESSNESS joined our Fine & Country Wetherby team. Louise prides herself on her great customer service and enjoys helping her clients from the very first stages of THE the process right through to the end. 0.3mmOutside of work Louise FINE & COUNTRY enjoys Carp fishing, visiting new places and socialising with friends. FOUNDATION

Molly has recently joined our Fine & Country Wetherby team and has 7 years of customer service experience. Molly is passionate about helping people move and enjoys showing amazing properties. Outside of work she enjoys visiting beautiful places, socialising, and trying new food.

FIGHTING HOMELESSNESS

THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS

T h a n k yo u f o r yo u r s u p p o r t .

Charity no. 1160989, striving to relieve homelessness.

0.4mm

The Fine & Country Foundation was established to provide grants and support for homeless charities in the UK and overseas. Since 2014, a combination of the efforts from Fine & Country agents across the globe and private donations have helped raise £550,000. We believe that, together, we can make a substantial impact to help the most vulnerable people in our society. As a network, we take part in some remarkable efforts, like treks up Mount Kilimanjaro, but we also give back for every Bespoke Marketing Suite we create for our customers, because we value the little things that make a home. For every Bespoke Marketing Suite sold, we will donate £10 to The Foundation.

Fine & Country Wetherby +44 (0)1937 223016 wetherby@fineandcountry.com *Participating offices only. All information correct at time of print.