STRATEGY BESPOKE MARKETING
We value the little things that make a home
EXQUISITE PRESENTATION
Every home is unique. At Fine & Country we ensure your property looks its absolute best. Here are some of the standout ways we present your property to attract the right kind of buyers.
CLASSIC SUITE
PROFESSIONAL PHOTOGRAPHY
Selling your home is about selling a lifestyle, and captivating photography is an essential part of this. Our professional photographers capture your home in the best possible light to ensure it makes the right impression both online and offline.
BEAUTIFUL BROCHURES
Our in-house design studio produce a 24-page brochure bespoke to your property, showcasing the character and lifestyle of your home. Your brochure, available as a PDF and digital page-turner, will then be distributed to our comprehensive database, both by post and electronically.
STAGING AND STYLING
Staging and styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. Our team of experts will maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer.
LIFESTYLE INTERVIEW
No one understands life in your home like you do. So, we employ a team of experienced property writers who carry out short lifestyle interviews by telephone. This gives an insight into living in your home as well as the local area, bringing the property to life and going beyond what a property brochure alone can offer.
PROPERTY VIDEOS
Video footage is one of the best ways to impress when it comes to superior property presentation. High-quality, engaging content that seamlessly flows through a home, highlighting its memorable features and giving a sense of proportion is a powerful asset in your property sale. Video is also an integral part of a successful social media strategy.
SIGNATURE UPGRADE
PRESENTER-LED PROPERTY VIDEO
A presenter will lead the video, highlighting the lifestyle on offer, as well as unique features and characteristics of the property.
TWILIGHT PHOTOGRAPHY
Capture the property with balanced lighting and a warm, inviting tone with this specialist photography style.
Scan the QR code to explore some of our most successful marketing stories
ELITE UPGRADE
SUBMISSION FOR THE LUXURY HOME TOUR SERIES
Our curated YouTube playlist of lifestyle property tours, which receives over 250,000 monthly views
DRIVEWAY DRESSING
We have relationships with luxury car brands across the country who are able to provide vehicles for the production of the photography and videography, if desired.
WIDESPREAD EXPOSURE
The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transportation or local amenities. Through a combination of local, national and international marketing techniques, we can market your property to both those who are actively looking and those who didn’t know they wanted to move, until they saw your house.
OUR INTERNATIONAL NETWORK
Fine & Country have a presence in over 300 locations worldwide, including 225 locations in the UK. Your property will be available to approximately 180,000 high-net-worth customers registered in our database.
OUR PUBLICATIONS
Your property will be advertised in one or more of our prestigious publications:
REFINED is our national monthly publication. It showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities. We also personally hand-deliver Refined to premium properties currently on the market for £650,000 or over, in your area.
EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.
COUNTRIES
INTERNATIONAL PORTALS*
CLASSIC SUITE
FINE
& COUNTRY WEBSITE
At fineandcountry.com buyers can peruse every property for sale, from Australia to Zimbabwe. Positioned alongside engaging lifestyle blog content, your property sits on a platform that champions exquisite property.
INTERNATIONAL PORTALS
All Fine & Country properties in the UK appear on circa 100 international portals, across 54 countries. This exposes your property to the lucrative international markets, and up to 295 million potential buyers.
SIGNATURE UPGRADE
PR PITCHING
The Media Centre has fantastic relationships with journalists from the major national news outlets. The team pitches unique or newsworthy properties to national, regional and online platforms on a regular basis.
ELITE UPGRADE
FEATURE ON JAMESEDITION
Your property will appear on the global marketplace which is visited by over 1.5 million users a month, alongside super yachts, private jets and other luxury items.
SOCIAL MEDIA
295 MILLION BUYERS
Social media is a highly effective marketing tool to promote your property. Through a dynamic combination of video and photography content, we can expose your home to many more potential buyers, whether they are actively looking for a property or not.
OPEN HOUSE EVENT
The truest way to capture the lifestyle of a property and ensure potential buyers fall in love as soon as they walk through the door.
LOCAL TARGETED MAIL
Whilst owners of premium properties are not constrained by specific location, 56% of buyers will search for a property within 25 miles.* We will make sure that they know about your property by distributing a direct mail card to the 100 closest premium properties in the area.
STRATEGIC LAUNCH CAMPAIGN
A strategic launch tailored to your property as well as the buyers we aim to reach, across print and digital channels.
OUR SERVICE TO EVERYONE
We strive to deliver our customers a first-class service and our dedication has been rewarded with Fine & Country being the UK’s most recommended estate agency.* Our meticulous attention to detail and devoted commitment to each and every client makes us the perfect partner when it comes to selling your home.
COMMUNICATION
We find regular communication ensures your sale is as smooth as possible. We will call you at least once every two weeks and visit you in person every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy meeting is a chance to review the marketing done to date, discuss feedback from potential buyers and agree the future marketing plan.
PROFESSIONAL ACCOMPANIED VIEWINGS AND PRE-QUALIFICATION
All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you. In-house sales progression is carried out by our team and we will be on hand to assist at every stage, from offer to completion.
OFFER HANDLING
We ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.
FOREIGN EXCHANGE SERVICES
If you are buying in a foreign country, we can help with international payment and an effortless and secure currency exchange solution.
PERSONALISED MOVING SERVICES
Moving is never a simple process, but we strive to make it as stress-free as possible and this extends to our moving service which is tailored to each client’s needs, whether you’re moving to the neighbouring village or to a different country.
SEARCH ASSISTANCE AND REFERRALS
If you’re considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Benefit from the extensive Fine & Country network and ensure that you receive the best service for your sale as well as for your purchase.
We know that your time can be extremely precious, and so we have partnered with a property buying agency to assist you in finding the ideal property. Our buying agent will source and shortlist properties based on your specifications. They will then negotiate and secure the right property, taking care of the entire process for you.
“What a pleasure to be dealing with friendly, efficient and professional agents.”
At Fine & Country, we don’t just value your property, we maximise its value using a strategy centred around our three guiding principles of refined presentation, widespread exposure and first-class service. We will present your property in the best possible light, we will expose it to the widest and most suitable audience of potential buyers whilst benefitting from our unmatched service. Everything that we discuss with you will be one or a combination of these three principles.
PRESENTATION
We will present your property in the best light to ensure it looks its absolute finest.
EXPOSURE
We will expose your property to the widest possible pool of potential buyers.
SERVICE
We will deliver a quality, reliable service to ensure you have the best possible experience.
YOUR BESPOKE MARKETING STRATEGY
ELITE SUITE
Client Contribution: £2,394*
Agent Fees: 2.4%*
In addition to all of the marketing elements in the Signature and Classic Suites
Feature on luxury marketplace JamesEdition
Strategic physical and digital launch campaign
Double-page feature in three editions of Refined**
Presenter-led Property Tour including Driveway Dressing
(Submission for inclusion on The Luxury Home Tour Series)
Watch The Luxury Home Tour Series
SIGNATURE SUITE
Client Contribution: £1,794* Agent Fees: 2.4%*
In addition to all of the marketing elements in the Classic Suite
PR Pitching
Local Magazine Hand Delivery to executive homes above £650k
Presenter-led Property Video
Inclusion in London Exhibition
Submission for inclusion in EHW
Submission for promotion on Head Office
Social Media channels
In-window display at Head Office, London
Property of the week feature on fineandcountry.com
A3 Hard Cover Presentation Brochure
Drone Footage
Twilight Photography
Elevated Photography
National Press Advertising
Double-page feature in Refined**
Targeted Direct Mail to buyers
Premium Listings on Property Portals
CLASSIC SUITE
Client contribution: £1,194* Agent Fees: 2.4%*
EPC
Detailed Floorplans
Professional Photography
Lifestyle Interview
Printed brochure of your particulars
Digital page-turner of your particulars
Refined magazine feature**
Property Video
Portal Advertising
Open House Event
Social Media Advertising
Coming Soon Campaign
Complimentary Currency
Exchange Consultation
Complimentary Staging & Styling Consultation
Fine & Country International Website
International exposure across up to 116 international portals in 54 countries
For Sale Board
Local Magazine feature
YOUR TEAM
JAMES CARVER BSC (HONS)
MRAC MNAEA ARLA
James offers a wealth of experience having run estate agency branches across North Yorkshire and Durham for over 15 years. In his spare time James enjoys ultra running and fly fishing.
james.carver@fineandcountry.com
Tel: +44 7595534430
HENRY CARVER BSC (HONS) MNAEA
Henry offers more then 10 years' experience in Estate Agency and completed a degree in building surveying. In his spare time Henry is an avid cross fitter, completing multiple competitions.
henry.carver@fineandcountry.com
Tel: +44 7850077573
WHAT OUR CUSTOMERS SAY
““Henry and the team have provided us with excellent advice as and when needed with customer at the forefront every time. Thank you and we will definitely be using for our next house move. We would not hesitate to recommend.”
“I’d just like to add that we are very impressed by the quality of the photos and the way particulars display the house. Seb was extremely attentive and professional in producing the marketing material.”
THE FINE & COUNTRY FOUNDATION
FIGHTING HOMELESSNESS
“We would have no hesitation in recommending the team for the sale or purchase of any property. They are an estate agent who look after their clients and provide good service and value for money. Thank you to James and all the team.”
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
THE
& COUNTRY FOUNDATION
HOMELESSNESS
Thank you for your support.
Charity no. 1160989, striving to relieve homelessness.
Fine & Country Head Office
+44 (0)20 7079 1515
parklane@fineandcountry.com
SEBASTIAN HAWES-KERR
Seb specialises in property photography and videography and produces stunning images and content to market our clients' properties. In his spare time Seb is a keen cook and loves the outdoors.
durham@fineandcountry.com
Tel: +44 1325 731680
SOPHIE DAVIES FINE & COUNTRY HEAD OFFICE HEAD OF SOCIAL MEDIA AND CONTENT
mediacentre@hq.fineandcountry.com
Tel: +44 (0)207 079 1415
“We recently purchased our forever home and the experience was brilliant from start to finish. James managed to fit us in with viewings and was always there to answer any questions and was really helpful throughout sales progression. A lovely friendly team that understand and work with people! The team have checked in after the sale and made sure we were welcomed to our new home. Thank you so much. If we ever decide to move, we will be using you! Thank you so much from us both, highly recommend!”
“I cannot speak highly enough about the overall service received when selling our house. From the valuation advice, the fabulous marketing photos & videography, to the regular contact and advice from the team, who’s proactive efforts enabled us to accept an offer at the price in excess of what we wanted!”
The Fine & Country Foundation was established to provide grants and support for homeless charities in the UK and overseas. Since 2014, a combination of the efforts from Fine & Country agents across the globe and private donations have helped raise over £980,000.
We believe that, together, we can make a substantial impact to help the most vulnerable people in our society. As a network, we take part in some remarkable efforts, like treks up Mount Kilimanjaro, but we also give back for every Bespoke Marketing Suite we create for our customers, because we value the little things that make a home.
For every Bespoke Marketing Suite sold, we will donate £10 to The Foundation.