GROWING YOUR BUSINESS IN 2017 11 – 14 SEPTEMBER 2017 INTERNATIONAL CONVENTION CENTRE SYDNEY, DARLING HARBOUR finefoodaustralia.com.au
Co-located with Commercial Drinks
19,617 qualified buyers (Sydney 2015) 1 | FINE FOOD AUSTRALIA 2017
FINE FOOD AUSTRALIA 2017
WHY EXHIBIT? Fine Food Australia is THE prime show for food businesses to actively pursue new sales and generate strong leads. • Turn your passion into profit and generate genuine sales leads • Discover new business and stay close to your existing customers • Stay ahead of your competition and protect your market share • Present and demonstrate your products • Meet decision makers face to face • Launch new products • Raise your profile • Support resellers and find new distributors • Inspire and educate your market • Connect with industry peers If you miss Fine Food Australia 2017, you’ll miss the chance of accessing over 19,617 local and international trade buyers.*
Now in its 33rd year, Fine Food Australia is the country’s leading trade exhibition connecting buyers and sellers within the foodservice, hospitality and retail industries.
“Fine Food Sydney 2015 has been one of the most successful events for our business. The level of qualified leads gained from the show has far outweighed our expectations. The visitors to the show came from a wide variety of industry sectors which opened new doors for us that we did not previously know existed.”
Returning to the new International Convention Centre in Darling Harbour, Sydney, the 2017 show will not only present new and innovative products from Australia, but also showcase international products from over 45 countries. This year’s event will feature a number of theatres, including the Café Stage presented by Devondale, which will host demonstrations and educational sessions dedicated to the café industry, and the Talking Food Stage set to return with an all new line-up of industry insiders who will share their experience and knowledge on key trends in the foodservice industry. Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content specifically designed to help facilitate growth.
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*
CAB audited Sydney 2015 visitor number
Bruce Robson Managing Director Robot Coupe FINEFOODAUSTRALIA.COM.AU
92%
of exhibitors made more sales leads than expected
88%
93%
of visitors said attending is important to their business
51-100
of visitors have influence or final say on purchases for their business
Average number of sales leads generated at the show
34% OWNER (Owner/Proprietor, CEO/Company Director, Managing Director, General Manager)
18% BD & MARKETING (Purchasing or Buying, Food Technologist, Sales/Marketing)
17% HOSPITALITY MANAGER (Catering Manager, F&B Manager, Operations Manager, Supervisor/Manager)
TOP THREE REASONS TO VISIT
11% CHEFS (Chef or Cook, Exec Chef/Head Chef, Pastry Chef, Sous Chef/Expediter/Chef De Partie)
Keep up with industry trends
To source new products / innovations
10% FOOD TRADE
To source new suppliers
(Baker, Barista, Barperson/Waiter, Butcher, Consultant, Food Consultant, Retail Assistant)
10% OTHER
WHO SHOULD EXHIBIT?
(Apprentice, Education and Training, Student, Teacher or Training, Other)
Industry segments represented at Fine Food Australia:
FOODSERVICE EQUIPMENT
FOOD AND BEVERAGE
HOSPITALITY & RETAIL EQUIPMENT
• Bakery
• Fryers
• Bakery
• Meat
• Audiovisual
• Interiors
• Blenders
• Ice makers
• Coffee
• Native Game
• Barware
• POS systems
• Cabinets
• Kitchenware
• Confectionery
• Organic
• Bedding
• Security
• Cookware
• Ovens
• Dairy
• Sauces
• Cleaning
• Tableware
• Dishwashers
• Packaging
• Drinks
• Seafood
• Entertainment
• Uniforms
• Flooring
• Food Safety & Handling
• Fresh Fruit & Vegetables
• Smallgoods
• Furniture • Gaming
• Fit Out & Design
• Gourmet
•H ealthy Living
• Fridges
• Ingredients
11 – 14 SEPTEMBER 2017
• Wine
“The Diversified team, as in the past, have always been a professional and helpful crew and thanks to their efforts, Fine Food Sydney 2015 was a good outcome for Mission Foods.” Warren Jones Director Foodservice Sales Australia Mission Foods FINE FOOD AUSTRALIA 2017 | 3
VISITOR STATISTICS
JOB FUNCTION
SHOW HIGHLIGHTS
FOODSERVICE AND HOSPITALITY
RETAIL
BAKERY
Put your company in front of more than 1,760 key decision makers from the retail sector that are looking for new products. With representatives from the supermarket, convenience, deli/gourmet and liquor segments, this is your perfect opportunity to improve mindshare and your brand’s profile with these highly influential buyers.
With over 6,810 visitors, foodservice and hospitality forms the largest segment of our visitors. You’ll have the opportunity to meet prospect buyers from restaurants, cafés, QSRs, pubs, bars, hotels, caterers, venues, health care, aged care, wholesalers and distributors.
Connect with some of the industry’s largest names such as: 7-Eleven, Aldi, Coles Group, Myer, David Jones, Foodworks, IGA, Metcash, Nestlé, Woolworths and more.
A quick cross reference of the key foodservice and hospitality visitors in 2015 reveals the quality of leads you can expect at this year’s event: Fonterra, Gloria Jean’s, Hilton Hotel, Ikea, Intercontinental, McDonald’s Australia, Qantas, Retail Zoo (Boost Juice, Salsa’s and CIBO), Sofitel, Village Cinemas and Virgin Australia to name a few.
Bakery at Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. This is the perfect platform to showcase your latest technologies, equipment and new products to more than 6,940 visitors who are actively searching for bakery products and equipment.
RETAIL VISITORS Independent Food Store/Specialist Food Store
42%
Supermarket
34%
Butcher/Deli/Gourmet Store
15%
Convenience Store
9%
HOSPITALITY & FOODSERVICE VISITORS Restaurant
24%
Cafe/Coffee Shop/Tea Room
20%
Catering
18%
Club/Bar/Venue
10%
Fast Food/Quick Service
7%
Hotel & Accommodation
6%
Pizzeria/Independent Takeaway/Sandwich Shop
6%
Educational Facility/Canteen
4%
Health Care & Aged Care
3%
“Fine Food Australia is an excellent event, with fine exhibitors, terrific displays and a wealth of opportunities to network, see new products, and identify new opportunities for product and business improvement and growth - a must if you’re in the Australian food industry or related services.” Cassandra, 2015 Visitor
4 | FINE FOOD AUSTRALIA 2017
FINEFOODAUSTRALIA.COM.AU
EXHIBITOR MARKETING TOOLS
The 2017 marketing campaign is highly targeted to engage with qualified food industry buyers. Some key marketing channels used in 2017 include:
Promote your presence at the expo with these additional free tools available:
• Direct Mail: Content driven direct mail distributed to over 40,000 contacts and foodservice outlets. • Publicity: Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications.
WINNER
• Fine Food Australia logo – include this in your own marketing materials • Printed visitor invitations and customised email invitation • Opportunity to provide new product press releases to Fine Food Australia PR agency for potential promotion
• Digital Marketing: Online advertisements on widely browsed industry websites.
• Social media & blog post opportunities
• Telemarketing: Personalised conversations with visitors to drive registrations over the phone.
• Exhibiting tips and advice
BAKERY
• Email Campaign: Driving registrations with regular show updates and reminders.
• Partners & Supporters: Invitations distributed through the networks of exhibitors, associations and media partners.
IMPORT & EXPORT
MARKETING CAMPAIGN OVERVIEW
• Digital banners & email signatures
• Trade media partnerships secured: Baking Business, Foodservice Magazine, Hospitality Magazine, Open House Magazine, Retail World, Prepared Food and more.
Most Outstanding Marketing Campaign
HIGHLY COMMENDED
Germany
Best Trade Show over 10,000m2
Netherlands Belgium
Denmark
Iran
Nepal
Mongolia Cambodia Brunei
India
Austria Poland Turkey Cyprus
RETAIL
Taiwan
France
IMPORT AND EXPORT Each year the number of import and export sales generated at the show has increased. More than 800 international buyers from 49 countries from around the world attend the event. It has been estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation at event.
China
USA
South Korea
Spain
Japan
Tunisia Hong Kong & Macau Philippines
Colombia Peru
Pakistan Thailand
Switzerland
Malaysia
Italy Chile
Singapore
Greece South Africa Israel
11 – 14 SEPTEMBER 2017
Vietnam Indonesia
Papua New Guinea Vanuatu Cook Islands Tonga Fiji
Mauritius United Arab Emirates
New Zealand
Saudi Arabia FINE FOOD AUSTRALIA 2017 | 5
FOODSERVICE & HOSPITALITY
Fine Food Australia is the must attend event for international buyers sourcing products from the Asia Pacific region.
UK Ireland
RETAIL & TECHNOLOGY
FITOUT & DESIGN
2017 FLOOR PLAN
SPECIALTY FOOD
HOSPITALITY TALKING FOOD STAGE
CO-LOCATED WITH
COMMERCIAL DRINKS SHOW PACKAGING
MEAT & SEAFOOD
HEALTHY LIVING
CAFÉ STAGE
DAIRY
Presented by Devondale
DRINKS
(ORGANIC, NATURAL, FREE FROM)
LOWER
FLAVOURS OF THE WORLD
CAFÉ
ENTRY
BOOK NOW 6 | FINE FOOD AUSTRALIA 2017
START UPS
START UPS
LEVEL
ENTRY
SPACE ONLY
SHELL SCHEME
Bare floor space, ideal for larger exhibitors who wish to build their own stand.
Space plus walls, carpet, spotlights and fascia with company name.
AU $560 per square metre + GST
AU$625 per square metre + GST
FINEFOODAUSTRALIA.COM.AU
NESTLÉ GOLDEN CHEF’S HAT
INNOVATIONS IN PATISSERIE STAGE
BAKE SKILLS AUSTRALIA
OFFICIAL GREAT AUSSIE PIE COMPETITION
2017 FLOOR PLAN
ACF CULINARY CHALLENGE
LIVE BAKERY
BAKERY NETWORKING LOUNGE
CATERING EQUIPMENT
FLAVOURS OF THE WORLD
FOOD CAFÉ
UPPER LEVEL
Floor plan is accurate at time of printing.
ENTRY
ENTRY
WALK ON PACKAGE
RATES INCLUDE
SPONSORSHIP OPPORTUNITIES
Shell scheme plus lockable counter, shelves, table, chairs and one 4amp power outlet.
Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, access to our PR agency pre show, floor cleaning and exhibitor cocktail function.
To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Please contact one of the Fine Food team today to find out more. Phone 03 9261 4500
AU $690 per square metre + GST
11 – 14 SEPTEMBER 2017
FINE FOOD AUSTRALIA 2017 | 7
FINE FOOD AUSTRALIA 2017 11 – 14 SEPTEMBER 2017
INTERNATIONAL CONVENTION CENTRE SYDNEY, DARLING HARBOUR finefoodaustralia.com.au
OPENING HOURS Monday Tuesday Wednesday Thursday
11 Sep 2017 12 Sep 2017 13 Sep 2017 14 Sep 2017
THE TEAM
10am – 6pm 10am – 6pm 10am – 6pm 10am – 4pm
Supporters
Minnie Constan Event Director +61 3 9261 4500 mconstan@divcom.net.au
Cathie Harper Event Sales Executive +61 3 9261 44585 charper@divcom.net.au
Jacqui Summerhill Event Sales Manager +61 3 9261 4533 jsummerhill@divcom.net.au
Adrian Moore Marketing Manager +61 3 9261 4693 amoore@divcom.net.au
Joseph Maiava Event Sales Executive +61 3 9261 4695 jmaiava@divcom.net.au
Joanne Ma Marketing Executive +61 3 9261 4624 jma@divcom.net.au
“Fine Food Australia was extremely valuable for our business. We were able to find suppliers to resolve three issues we were experiencing, as well as set up relationships with other service providers for products that we have in the pipeline.” Andrea, 2015 Visitor
Bake Skills Australia
Stacey Caffell Marketing Assistant +61 3 9261 4526 scaffell@divcom.net.au
Supporting Quality, Training and Professionalism in Baking
Recognised as a global event by the Union des Foires Internationales
A member of the Exhibition & Event Association of Australasia
Organised by
Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2017 will give you the best return on investment.
Co-located with Commercial Drinks