CATEGORY FOCUS: TEA, COFFEE, HOME-BAKING, CAKES PUDDINGS

Have you had your break today?

Whether you’re looking for new hot drinks or something colder, our product roundup covers the full gamut of liquid refreshment. So drinks coverage starts on page 30. And for the complete tea time, we take a look at what’s new in home-baking (page 33) and cakes & puddings (page 34).

Compiled by Lynda Searby

Cafepod Coffee Co says it used consumer insights into evolving coffee tastes and “coffee moments” throughout the day to inform the development of its two new blends. The SW18 Daily Grind Blend and Brunch Blend are available in Nespressocompatible pods, whole bean or ground formats all in new-look livery. RRP from £3 for 10 pods, £4.50 for 200g.

cafepod.com

Black Hill, the latest blend from Dark Woods Coffee, has been specifically created for capsules. By blending speciality grade Arabicas with an Indian Robusta from the Harley Estate and tailoring the roast profile for pod brewing, Dark Woods says it has produced a rich and full-bodied espresso with notes of caramel, hazelnut and chocolate. RRP £5.95 for 10 capsules.

darkwoodscoffee.co.uk

Land Girls is a new coffee brand on a mission to celebrate inspirational women in farming. Its first two products are Fairtrade coffees grown by female grower co-operatives in Indonesia and South America. Both are available in bean and ground format, with RRPs of £8.95 (Sumatran) and £8.50 (Peruvian) for 250g.

land-girls.co.uk

Retailers looking for gifting lines for tea drinkers should check out the Teaspec Lazy Go Travel Tumbler. This portable solution features a double-layered glass wall – not plastic – and a built in strainer to separate tea leaves from tea without over-steeping. It also comes with a sleeve and foil-lined quilted carrier to keep it warm. RRP £40.

teaspec.com

After planting 1,150 Camellia sinensis v. sinensis tea bushes in 2016, Buittle Tea Garden is starting to produce limited quantities of peony tea made by processing the fine tips from the tea bushes. The Scottish tea garden sells a white and a rose version (mixed with scented rose petals) with an RRP of £15 (trade price £7.50) for 15g.

buittleteagarden.co.uk

Bellevue Tea’s new tea bag range is sustainable through and through. The tea bag and inner pouch are made from biodegradable plant starch and wood pulp, while the packets are sustainably sourced cardboard printed with vegetable-based inks. There are four lines: Earl Grey, Scottish Blend, Peppermint and Sencha Green. RRP £19.95 for a pack of 100 bags.

bellevue-tea.co.uk

Tea India promises to take tea drinkers on “an exotic journey to the tea gardens of India” with its new Regional Single-Estate range. The four new blends of regional teas –Nilgiri, Darjeeling, Assam and Kashmiri Kahwa – launch this month. RRP £3.29.

teaindia.co.uk

Taylors of Harrogate has designed a roast specifically for making lattes. Described as a “smooth roast with hints of chocolate and caramel”, Latte Ground Coffee is marketed under the company’s ‘Especially For’ umbrella, which also includes Cafetière and Espresso blends. RRP £3.79.

taylorsofharrogate.co.uk

Last month saw Mazawattee Tea release a high-grown loose leaf black from the Nilgiri Hills of South India. This Rainforest Alliance Certified tea is copper coloured in the cup and has a distinct malty character. RRP £6.99 for 100g.

mazawattee-tea.com

SeaMoor Coffee, a coffee roastery established in April 2020, has just launched two blends that reflect its Peak District location. Limestone is a lightly roasted filter blend, named after the green hills and limestone drystone walls of the White Peak, and Gritstone is a slightly darker blend designed for espresso, and named after the gritstone outcrops and peaty moorland of the Dark Peak. Both are seasonally changing, balanced blends of the producer’s single origin coffees and are available in 500g bags (RRP £15).

SeaMoor focuses on single-origin coffees, sourced from ethical estates and smallholder farmers, and is constantly rotating the coffees available depending on seasonal availability. It is currently in the process of converting an old stone barn in Bradwell to enable expansion of the business.

seamoorcoffee.co.uk

Two of Pekoe Tea’s latest introductions are the result of collaborations with fellow Edinburgh businesses. Scottish Fudge Tea was developed together with The Fudge House of Edinburgh, a historic institution on the city’s Royal Mile. This Assam-based afternoon tea blend contains real nuggets of fudge that dissolve in the tea to give a discreet sweetness. It comes loose in 50g caddies with an RRP of £9.50.

Pekoe Tea has also worked in partnership with The Secret Herb Garden to create a loose-leaf gin tea – Apothecary Rose G&Tea. Ceylon blends with the botanicals used in the garden’s award-winning Secret Garden Old Curiosity Gin. RRP £5.95 for a 40g box.

pekoetea.co.uk

Easy José has launched a limited-edition coffee grown by Dalia Casancho, a member of the Mayni indigenous community in the Amazon. The coffee is milled and dried with the sugary juice of the coffee cherry, producing a sweet, complex cup. José pays Dalia 55% higher than Fairtrade standards and packs the coffee in True Bio bags. RRP from £10.50 for 250g.

easyjosecoffee.co.uk

With an RRP of £8.95, OMGTea’s new sachet packs of Grade AAA Organic Matcha are pitched as the ideal entry product for the matcha green tea category. The new format contains 10 single-serving sachets of this high-grade organic, ceremonial tea. OMGTea AAA matcha is made from shade-grown leaves stone-ground to a fine powder.

omgteas.co.uk

Whole-leaf specialist Tea People has introduced four new blends featuring ingredients selected for their taste and health properties. These include Immunity – an on-trend blend containing vitamin C, zinc and herbs reputed to stimulate the immune system, and Lemon & Ginger – a twist on a classic that uses vitamin C-rich amla (Indian gooseberries) to match the tart lemons.

teapeople.co.uk

LuLin Teas has drawn on its blending experience to develop a range of natural teas in ecopackaging. Featuring flavours like Strawberry & Cream and French Vanilla black teas, Lemon & Lime and Tropical green teas and Orange Earl Grey rooibos tea, the range is available in bio-teabag boxes (RRP £4.25-5.95 for 15 XL bags) and loose leaf compostable pouches.

lulin-teas.com

Blue Goose has launched four coffees in compostable pods. Organic Peruvian is a full bodied, smooth Arabica; Blue Goose Lungo blends coffees from El Salvador and Brazil; Ethiopian Yirgacheffe is grown as “garden coffee” in small lots; and Organic Swiss Water Decaf is 100% chemical-free. All four have an RRP of £5.50 for a carton of 10 pods.

bluegoose.coffee

Rare Tea Company has treated its entire loose leaf retail range to new livery, inspired by the V&A Museum, and added two new teas. The 15-strong line-up now includes Sikkin Second Flush Muscatel Black Tea (RRP £11.49 for a 50g tin) and Himalayan Ginger & Lemongrass (RRP £7.49 for a 30g tin).

rareteacompany.com

Herbal tea specialist Heath & Heather describes its new Organic Morning Time infusion as a “beautifully bright and refreshing botanical morning tea”. Combining ginseng root and Amazonian guarana with rosehip, spearmint and lemongrass, it has an RRP of £2.99 for 20 bags.

heathandheather.co.uk

London-based Ace Tea has added four new teas to its collection. Featuring a design that is carried across the full range, Afternoon Tea, Pure Green Tea, Pure Camomile and Pure Nettle all come in packs of 15 stockings. RRPs between £5.95 and £6.50.

acetealondon.com

Good & Proper Tea has relaunched its loose leaf teas in plastic-free packaging. Like the brand’s tea bag cartons, its loose leaf teas make use of the wood pulp Natureflex with its plastic-like properties for the inner bag, and a recyclable cardboard outer carton.

goodandpropertea.com

Two Dogs Coffee is now buying Jamaican Blue Mountain coffee beans (one of the most renowned premium coffees in the world) direct from the Ms Tita farming co-op. Ms Tita is sold in 125g recycled bags (RRP £30).

twodogscoffeecompany. com

A versatile coffee that is suited to any brew method, Colombian Supremo delivers a burst of chocolate and caramel with subtle hints of fruit. This 3-star product is the newest roast from 47 Degrees Coffee, which was set up in 2017 with the aim of producing great tasting coffee at an affordable price point. RRP £6.50 per 250g bag.

47degreescoffee.com

Hampstead Tea is sporting new livery across its entire collection. The company’s range – all organic and many biodynamic – takes in green, black and herbal teas in loose leaf and plastic-free tea bag format. In addition, Organic Camomile, one of its most popular infusions in tea bag format, is now available as a loose leaf. RRP £5.99 for a 40g pouch.

hampsteadtea.com

Vahdam, an Indian company that has built a brand around its country’s “native treasures”, is keen to introduce its Turmeric Latte Mixes to the UK. These mixes blend Indian turmeric with other natural ingredients like ginger, ashwagandha, moringa and reishi mushroom, and the natural sweetener stevia. There are five variants that can be brewed hot or cold with milk. RRP £9.99 for 100g.

vahdam.com

Developed on the premise that “great coffee does not have to cost the earth”, Penningtons’ Brazil Cerrado Espresso Roast comes in compostable cornstarch capsules. The single origin roast features notes of caramel, dark chocolate and nuts. RRP £3.90 for a pack of 10 capsules.

penningtonscoffee.co.uk

Wholesaler Greencity Coop is carrying new tea and coffee lines from Tchai Ovna, Revolver Ciio, Hempen Cooperative and Yogi. These include Crofter’s Chai, a Scottish symbiosis of Indian spice and the peat smoke of the Hebridean Croft, blended in-house by Tchai Ovna (RRP £7.80 for a 50g bag).

greencity.coop

OHMG is homing in on the health functionality of magnesium with a fivestrong range of canned still and sparkling waters. Each 330ml can provides 56g of magnesium, along with other ingredients – such as lemon balm, echinacea, ashwagandha and vitamin C – in palatable fruit-botanical flavour combinations. Purists might prefer the two unflavoured varieties. RRP £1.95 per can (trade £1.05).

ohmgwater.com

Start-up Jitterbug is hoping to capitalise on the popularity of apple cider vinegar with a new soft drink that is designed to “revitalise from within”. Apple Cider Vinegar Seltzers are available in three no-added-sugar flavours, crafted from English botanicals, real fruit juice and ‘superfoods’ such as Japanese yuzu. RRP £2.49 per 250ml can or 350ml bottle.

jitterbug.life.com

Welsh drinks producer Radnor is hoping to harness the functional water trend with a new sub-brand called Vits that promises a “once a day vitamin and mineral boost”. Vitamin D has been brought to the fore by the pandemic, so the launch of a vitamin D-enriched water is timely. Vits comes in two flavours: Lemon & Lime and Apple & Raspberry.

radnorhills.co.uk

Brighton-based entrepreneur Ed Swete has launched a challenger lemonade brand, after struggling to find a traditional lemonade made with “real ingredients”. Based on real lemons and containing a third less sugar than regular traditional lemonades, Sipsup comes in two flavours – Sicilian Lemonade with Botanical Rosemary and Raspberry Lemonade with Botanical Lavender. RRP £22.75 for 275ml.

sipsupdrinks.com

Brite Drinks has harnessed one of the biggest trends of the last few years – nootropics – by developing a trio of beverages for mental performance. Pitched as a natural alternative to caffeine- and sugar-loaded energy drinks, Brite is packed with ‘superfoods’ such as matcha, guarana and guayusa that contain natural nootropics and features no sugar or sweeteners. RRP £2.50 for 330ml.

britedrinks.com

To meet rising demand for premium adult soft drinks, Aston Manor Cider is bringing French beverage brand Maison Bellot to the UK market. With a minimum 49% juice content, the no-added-sugar sparklers blend French apple juice with other natural ingredients. There are three varieties – Original Lemonade, Grapefruit and Lemon & Ginger – available in 330ml cans (RRP £1.20) and 750ml bottles.

maisonbellot.co.uk

Fentimans hopes that Pink Ginger, developed to offer a contemporary expression of a ginger-style drink, will appeal to a younger demographic. The drink has been crafted with an aromatic ginger root, producing a lighter flavour than the brand is typically known for. RRP £2.99 for 750ml.

fentimans.com

Fiery Ginger is the latest addition to Genie’s kombucha line-up. Like the brand’s existing Dry Apple and Crisp Citrus variants, this new flavour is made with 100% natural ingredients, offering a sparkling, no-added-sugar alternative to sugary soft drinks and alcohol. RRP £2.25-2.75 for 275ml.

geniedrinks.co.uk

Crafted Drinks has taken the classic designated driver drink and elevated it to a more sophisticated level. Unlike a cordial-based lime & soda, Posh Lime & Soda contains no sugar and sweeteners and is made with real lime juice. RRP £1.59 for 330ml.

crafteddrinks.co.uk

Last month saw a well-known tea label making its foray in soft drinks, as Teapigs became the latest company to stake a claim in the on-trend kombucha market.

Teapigs’ kombucha proposition contains no artificial flavours and sweeteners and is craft brewed in the UK using a live scoby. There are three blends, presented in slimline 250ml cans: Original is brewed with Rwandan black and Mao Feng green tea from China, whilst both Ginger & Lemongrass and Peach & Mango are based on the company’s original ‘booch’ with infusions.

The company, which was started by Nick Kilby and Louise Allen in 2006, hopes its kombucha will appeal to those looking for a wellness beverage, a healthier soft drink or an alcohol alternative. RRP £1.90.

teapigs.co.uk

Indies looking for a soft drinks family that will look good on-shelf or in the chiller should check out Scottish fruit soda brand Rapscallion. The Glasgow soft drinks producer has picked up two industry awards for its minimalist packaging design since it was rolled out last year.

The drinks themselves are engineered by hand and are a case study in harnessing fresh fruit in soft drink production.

“We extract the taste and aroma from ingredients before utilising pressure and temperature to elevate the natural taste from the fruit,” says Gregor Leckie, the company’s founder. “We then finish the soda by supercharging with carbonation.”

By maximising the flavour of the fruit, Rapscallion says it uses less than half the sugar found in most soft drinks.

As well as seasonal flavours, Rapscallion has a core, season-proof range, which includes Ginga Ninja, Burnt Lemon and Dry Lime.

RRP £2.50 for 250ml.

rapscallionsoda.com

Humble Warrior is targeting consumers on the lookout for a healthy and sophisticated alternative to fizzy drinks with a new trio of plant-based drinks in slimline cans. Pomegranate & Hibiscus, Mango & Turmeric and Pineapple & Ginger are the three lowsugar, botanical flavours that launched last month. RRP £2.50.

the-humble-warrior.com

Kombucha brand Fix8 has moved into can format to “disrupt the fermented drink space and tackle consumption barriers”. Kombucha is usually packaged in glass bottles which have to be kept chilled throughout the supply chain. Cans are ambient, making distribution and storage easier. RRP £2.25 per unit.

fix8.com

James White has overhauled its Thorncroft range of hedgerowinspired cordials, giving the brand a new look that emphasises its plant-based origins, and reducing the sugar content by 37%. In addition, a new Turmeric cordial has been added to the line-up. Using pressed turmeric juice rather than powder has produced a “lively, refreshing taste and attractive golden colour”.

jameswhite.co.uk

Virtue Drinks has refreshed the branding and recipes of its yerba mate herbal energy drinks. Despite containing zero sugar and calories, these ‘clean’ drinks are said to provide the same caffeine boost as a cup of coffee or regular energy drink, thanks to the South American herb. They come in two flavours: Peach & Raspberry and Strawberry & Lime. RRP £1.50 for 250ml.

virtuedrinks.com

Following the success of its minican eight-packs and in response to rising online demand from consumers for full trade cases, Folkington’s has launched a case multi-pack format for its natural sparkling drink range. Containing six 250ml cans, the case has an RRP of £6.

folkingtons.com

Three years after launching as a student start-up, We Made has moved its real fruit still lemonade into cans and reviewed its recipes to bring the sugar content down to less than 5%. The brand is sticking with its two tried-andtested varieties – Zesty Lemon and Juicy Raspberry & Lemon. RRP £1.29.

wemadedrinks.com

The pandemic has prompted The Big Banana Bread Co to turn its focus from freshly baked slices for the likes of Fortnum & Masons, POD and Crussh, to a boxed bake-at-home recipe. With just 10 minutes of preparation, home bakers can produce a large family loaf of Aussie banana bread containing over four bananas. RRP £4.99.

bigbananabread.com

Superfood Bakery’s two new baking mixes tap into the high-protein and plantbased food trends. As well as containing soy protein, the Plant Power Protein Chocolate Cookie Mix and Plant Power Protein Pancake Mix are vegan-friendly, dairy-free and gluten-free, offering a natural and nutrition-packed alternative to sugary mixes. RRP £4.99.

superfoodbakery.co.uk

Craggs & Co has rolled out a new packaging design for its white and wholegrain spelt flours, bringing them in line with its other ancient grain flours, which include wholegrain emmer, rye and einkorn. RRP is £3 for a 1kg bag.

craggsandco.co.uk

With varieties such as Lyburn Old Winchester & Oregano, Cheddar & Fennel and Rutland Red Leicester & Pink Peppercorn, Giddy Nibbles claims to be the UK’s first bake-at-home cheese biscuit brand. The dough roll can be kept in the fridge or freezer to slice and bake at home. The venture was set up during the second lockdown by two friends, Amanda Fox and Tracy Moore.

giddynibbles.com

Clootie McToot has launched kits for making clootie dumplings at home. With an RRP of (£17.99-19.99 for 700g), the kits contains all the dried ingredients, muslin ‘cloot’ (cloth) and detailed instructions for making these traditional Scottish puddings. They come in two varieties Traditional and Apple, Pear & Cinnamon – with gluten-free and vegan versions coming soon.

clootiemctootdumplings. com

Tapping into the popularity of ‘real’ vanilla as a baking ingredient is Kiddu, with its Ugandan vanilla pods. The pods are hand-picked, then cured for six months at the company’s facility in Uganda before being packed in the UK. Each resealable pouch contains two pods wrapped in biodegradable wax paper to keep them fresh for up to two years. RRP £6.79.

kiddu.net

Creative Nature’s pancake & waffle mix is billed as a hassle-free way to enjoy pancakes and waffles, with pre-measured ingredients and simple recipes to follow on the packet. The mix is vegan, free from the top 14 allergens, and gluten-, nut-, wheat- and dairy-safe. RRP £3.49; wholesale price £2.60.

creativenaturesuperfoods. co.uk

East Yorkshire’s Side Oven Bakery has relaunched its 1.5kg organic stoneground flour range in eco-packaging. The white, wholemeal, wholegrain spelt and wholegrain einkorn flours are strong flours said to be ideal for home baking. The flours are milled on-site in a traditional stoneground mill. RRP £9.

sideoven.com

Cocoa & Cinnamon is a newcomer to the luxury baking mixes space. Presented in reusable jars, its mixes include Green Tea Blondie (matcha flavoured blondie with white chocolate and pistachios), Nutty Butter Blondie (blondie with peanuts and chocolate), and The Chocoholic Brownie (classic chocolate brownies). RRP £12.50.

cocoaandcinnamon.co.uk

Known for adding a modern twist to traditional recipes, Nana Lily’s has drawn on the pulling power of alcohol to create a trendy take on the sponge pudding. Luscious Limoncello Sponge Pudding and The Ultimate Sticky Toffee Pudding with Irish Cream Sauce were both launched on QVC at the end of 2020, with an RRP of £5.95-6.50 (290g).

nanalilys.co.uk

Following the successful introduction of its Sticky Toffee and Sticky Lemon Puddings, The Carved Angel is adding Chocolate and Ginger to its Sticky Pudding line up. Available from August via The Bay Tree wholesale, these light sponge desserts come with lashings of rich, silky sauce. RRP £6.95 for a 290g pudding (serves 3).

thecarvedangel.com

Italian-born Ugo Massabo has taken his late father’s family recipe and created a premium alternative to industrialised, often preservative-packed tiramisu. TiramisUGO is freshly prepared using ingredients from Cornwall and Italy, and presented in 190ml glass jars. It is already on shelf in the Great Cornish Food Store, where it retails at £10 for a box of three.

mytiramisugo.com

Dorset ‘no bake’ cake producer Green + Grainy has tweaked some of its nutritious cake recipes. Free from gluten, refined sugar and dairy, Forest Brownie is a remodel of the Chocolate Praline Slice. The raw cake layers dark chocolate, almond and hazelnut praline, sour cherries and Brazil nuts. It sells to cafés at £24 / tray (15 pre-cut portions). RRP £2.75-3.25.

greenandgrainy.co.uk

Showing that dessert can be nutritious as well as indulgent is newcomer Roar, whose low-saturatedfat, low-sugar, high-protein dessert pots pack 20g of protein per 100g pot. They are available in three flavours – Jaffa Break, Double Chocolate and Raspberry Blondie (RRP £2.50). Also new from the brand are two sponge pudding varieties and a high-protein cookie dough.

nowroar.co.uk

Originally launched for Veganuary, this veganfriendly carrot cake has now become a year-round fixture in Cakesmith’s ‘traycake’ range for delis, cafés and coffee shops. Lightly spiced carrot and orange sponge with sultanas, coconut and walnut pieces is topped with vegan cream cheese and vanilla frosting. RRP £2.95-3.50 per slice. Wholesale price £21.25 per tray of 18 pre-cut portions.

cakesmiths.com

Ice cream label Jude’s has moved into the custards space after spotting a gap for a premium, ambient offering. Jude’s Custards come in Madagascan Vanilla and Belgian Chocolate flavours featuring real bourbon vanilla and chocolate. RRP £2 for 500ml.

judes.com

For those outlets looking to expand their gluten-free offer, Davina Steel has created a gluten-free version of an afternoon tea staple. Its Lemon Drizzle loaf cake has a 14-day shelf life and is baked at the company’s East Anglian glutenfree bakery. RRP £3.25; wholesale price £2.10.

davinasteel.com

Marlenka has created a cinnamon version of its traditional Armenian honey cake. Honey milk caramel and sponge are sandwiched in layers and finished with chocolate icing, chopped walnuts and cinnamon. RRP £14.99; trade price £8.87 for 800g (8-16 portions).

marlenka.uk

Our story: 35 years of Ahmad Tea

35 YEARS OF AHMAD TEA: A TEA JOURNEY 1986: Ahmad Tea is founded by Mr Rahim Afshar and his brothers and is based in a small office above the family’s Kabir Tea Shop on Southampton’s London Road.

1987: Ahmad Tea’s first loose tea blend goes on sale, with products stocked in local retailers in the South of England and London. 1996: Growing demand for tea across Ahmad Tea’s global markets sees new offices open in Colombo, Sri Lanka. 2000: By the turn of the Millennium, Ahmad Tea is one of the top 5 leading tea brands across Russia, Ukraine and the Middle East.

2003: A milestone moment as Ahmad Tea takes on the majority share of the tea gift market in the UK and is available in 68 countries worldwide.

2010: Ahmad Tea opens new offices in Chandler’s Ford, Hampshire. The offices host a tea-tasting room and a carefully curated tea museum.

2012: Ahmad Tea steps up its charitable work, with plans to build a cancer hospital in Colombo, and initiating a water-drilling programme in Niger. 2019: Ahmad Tea becomes a Great Taste Producer, taking the company’s awards tally to a total of 22 since first entering in 2015. 2021: Ahmad Tea continues to grow as a family business. Innovation and expansion in product blends, coupled with a commitment to the highest quality standards, means Ahmad Tea products are sold in more than 80 countries around the world.

More than three decades ago in Hampshire, a young tea-trader pursued his vision to create extraordinary tea that could be enjoyed by anyone, anywhere in the world...

TODAY, AHMAD TEA, the family owned UK tea company and a global leader in speciality tea, inspires the love of tea in more than 80 markets around the world.

We take a look back at the brand’s milestones from the past 35 years to uncover the inspiration behind the tea that’s loved by millions, and reveal its mission for today - to continue to produce the highest quality tea and to inspire kindness with every cup.

FOR THE LOVE OF TEA Nothing brings people together like a great cup of tea. From special celebrations to everyday moments, as a brand Ahmad Tea is committed to inspiring tea drinkers through their passion and dedication to quality.

To ensure the highest quality, every single Ahmad Tea blend undergoes a long, intricate journey from crop to cup. From hand-plucking the best leaves and buds in the world’s nest tea gardens to tastings at every stage in its journey, the tea is nurtured to ensure every sip is worth it.

THE ART OF A GREAT CUP The perfect cup of tea isn’t created without a lot of hard work; tea artistry takes time and dedication. Ahmad Tea has some of the world’s best tea tasters on its team, sampling up to 500 cups each day to ensure the blends are of the highest quality and the taste is consistent.

Senior Tea Taster, William Manning, describes the work that goes into creating the perfect cup:

“I believe that tea blending is an art. It’s constant trial and error. Sometimes you can select the two besttasting teas and when you put them together, they clash. But when you create the perfect blend there’s no other way to describe it other than euphoria! To be an artist takes a huge amount of passion and determination to achieve something at the highest level.”

INSPIRING KINDNESS With every cup of Ahmad Tea, the brand strives to make the world a better place. As a proud member of the Ethical Tea Partnership, they are passionate about bringing communities together to help those in need. They do this by donating a considerable percentage of pro ts to charity – inspiring kindness where it’s most needed, from helping people in Niger access clean water to building and furnishing a fully equipped hospital in Sri Lanka.

To find out more about Ahmad Tea’s 35 year anniversary, go to

www.ahmadtea.com/35-years

To enquire about Ahmad Tea’s range of Great Taste awardwinning teas, contact Ahmad Tea at uk.sales@ahmadtea.com or go to www.ahmadtea.com THE CHAIRMAN’S PROMISE

I will not sell anything that I would not drink at home

Mr Rahim Afshar, Chairman, Ahmad Tea

To celebrate its 35 year milestone, Ahmad Tea has developed ‘The Chairman’s Promise’, a limited edition blend to mark Mr Rahim’s founding promise. The special anniversary tea – a delicate, aromatic blend of fine Ceylon and Darjeeling tea with orange blossom – is inspired by one of the founder’s earliest memories:

“The smell of orange blossom immediately takes me back to a very special place and time in my childhood. It was a glorious day with the sun shining and I can vividly remember the gentle breeze rustling through the leaves, carrying with it the most beautiful scent of orange blossom. It felt like the most perfect day to be alive, and to this day whenever I smell orange blossom I am transported back to that perfect childhood memory.”