CONSUMER PROTECTION

The Indian government has also put in place several measures to protect consumers from fraudulent activities in the direct selling industry. One such measure is the establishment of the Central Consumer Protection Authority (CCPA). The CCPA is a statutory body that is responsible for protecting the rights of consumers and promoting fair trade practices in India. It has the power to investigate and prosecute companies that engage in unfair trade practices, including those in the direct selling industry.

CONCLUSION-

The legal framework for direct selling license in India is designed to promote ethical business practices and protect consumers from fraudulent activities. Direct-selling companies must obtain a license and comply with the guidelines issued by the Department of Consumer Affairs.

They must also have a fair and transparent compensation plan and code of ethics. Consumers are protected through the establishment of the CCPA and the guidelines issued by the Department of Consumer Affairs. Overall, the legal framework for direct selling in India provides a robust regulatory environment for companies and consumers alike.