Cruise Line Industry Conference Held April 4, 2014
Cruise3sixty opened its 10th annual conference in Fort Lauderdale April 2 welcoming over a thousand travel agents and industry leaders to the Broward County Convention Center. It is an opportunity for cruise lines to get the messages out to agents and the public. For example, at an early morning press conference on April 4, Richard E. Sasso, president of MSC Cruises USA said that the company's presence in the U.S. will be growing dramatically in the months to come. "We want to serve the travel agents and the consumer," Sasso told the media. He said in an age of technology the human factor is still vital and to that end will be increasing the size of the MSC team, including a doubling of the sales force. MSC leaders are embarking soon on a twenty city "road show" to take the cruise line's message across the country. Sasso strongly indicated that the growth of MSC is just beginning. There is also a stepped-up advertising and marketing effort. Also taking part in the presentation were Ken Muskat, Executive VP of Sales and Rick Cazzell, VP of Trade Support and Guest Services. Cruise3sixty includes workshops, keynote speakers and a trade show during its four day conference. See related articles on this site. Also visit www.cruising.org.
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