FAST TRACK!
DEFINITION
TABLE OF CONTENTS
WHAT IS GUERRILLA DATA
4 Introduction 4 Here’s How it Works 4 Undefined Customer 4 Repeat Customer 4 Prime Customer 4 Spending Customer ADDITIONAL REPORTS
4 Daily Reports 4 Monthly Reports 4 Informative Data Reports 4 Seasonal Campaigns UNDER THE HOOD
4 Introduction 4 Sample Pieces 4 Sample Coupons 4 Consumer Survey REPORTS AND CAPABILITIES
4 Managerial Report - Daily - Month End - ROI 4 Custom Capabilities - Custom Reports - Custom Mailers - Menu of Services FREQUENTLY ASKED QUESTIONS
4 Why should I sign up? 4 What is a customer profile? 4 How many customer profiles are there? 4 Do your mailings qualify for the manufacturer’s co-op program? DIRECT MAIL
4 Pricing Chart
INTRODUCTION
Everyday the cost of advertising goes up. Everyday a new competitor is born. Print circulation is declining. Broadcast radio and television does not produce an acceptable rate of return on your investment. Internet.... well, where do you start? How can you afford it... is it worth the risk... how long can you suffer... do traditional mediums today provide a path for you to reach your full potential? WELCOME TO GUERRILLA DATA
Guerrilla Data is a proprietary system developed by professionals with more than a century of combined experience in the automotive industry. Times are changing and as you know, the most difficult task is keeping up with the updates that do not keep up with the ever-changing technology. It is the information age and GUERRILLA DATA IS KING!
Today, most dealers take a shotgun marketing approach. For some of them it works well, for others it does not. It has been implied that, “Half the money I spend on advertising is wasted, but I can never find out which half.” Face It You’re Lost!
Most importantly, all of us are different in some way. We have different personalities, skills, cultures
& languages. Imagine the possibility of
reducing your marketing efforts to a precise focused audience with no waste... Faster Results. With Guerrilla Data you can!
A targeted approach that identifies each person and the message needed to appeal to their specific needs resulting in a response. Right On Target!
HERE’S HOW IT WORKS
THE MESSAGE
Guerrilla Data is an automotive data retrieval and mining system. It captures real time sales information, define consumer’s behavioral traits, habits, trends and spending patterns.
WE REINVENT IT!
Customer profiles are developed so that a targeted message can be created that will drive more traffic to your dealership. A breakdown of dominant and overlooked sales areas, inventory, and service data are also included in the process. Guerrilla Data allows your business to plan for today and grow for tomorrow. Simply put, Guerrilla Data is the most complete, technologically advanced database mining system you will ever find!
THE MESSENGER
Who your customers are and how they can be reached will be defined upon completion of the data mining process. “Under The Hood” is a dealership’s “inner circle” club designed to build customer front and backend loyalty and sales. Sales incentives, discounts and service specials on new and used vehicles will be targeted to individuls with a newsletter approach. The program WILL grow sales, establish loyalty, increase referrals, and build service revenues throughout the ownership of your customer’s vehicle.
THE K.I.S.S. THEORY
THE KISS THEORY – Keep It Simple Stupid! The mining process is highly complicated, but the developers have the end-user in mind. Guerrilla Data utilizes a simple and easy to understand reporting system with hundreds of reports to choose from and nonstop follow up with individual messages. Unbelievable?
BELIEVE IT!
HERE’S HOW GUERRILLA DATA WORKS
DATABASE
REPEAT CUSTOMER
AVERAGE DOLLARS SPENT
4The database is broken down into profiles based on the average number of visits vs. the average dollars spent over a 12-month period. 4Four main categories of customers are created, with twelve sub-categories of that identify their behavioral traits. 4Armed with this information, “Under The Hood” is able to address the specific needs of each individual customer, producing an immediate call to action.
PRIME CUSTOMER
NEEDS TO PURCHASE
ECONOMICAL
LOYAL
DEPENDENT
AVERAGE NUMBER OF VISITS
AVERAGE NUMBER OF VISITS
NEW BUYER
GROWING PROSPECT
RECENT 1ST TIME SERVICE NOT SOLD RECENT PURCHASE SERVICE / SOLD RECENT PURCHASE NO SERVICE RECENT PURCHASE SERVICED MORE THAN ONCE INACTIVE
UNDEFINED CUSTOMER
AVERAGE DOLLARS SPENT
OPPORTUNISTIC
SPENDER CUSTOMER
(PROFILES / SEGMENTS)
UNDEFINED CUSTOMER
NEW BUYER
CUSTOMER MESSAGE This is my very first purchase from your dealership. MARKETING STRATEGY 4Welcome to the dealership with special introduction to service 4Thank customer for buying their vehicle from you 4Provide preventative maintenance tips 4Collect feedback on purchase 4Capture customer preferences and profile
RECENT 1ST TIME SERVICE (SOLD)
CUSTOMER MESSAGE I came in for service once and have not returned. It’s been four months since then – remember I did not purchase my vehicle from you. MARKETING STRATEGY 4Welcome back to the dealership 4Capture customer preferences and profile 4Search for reasons why customer did not purchase from the dealership 4Invite customer to keep coming in for service
RECENT PURCHASE (NOT SERVICED)
CUSTOMER MESSAGE I have been in for service within the last 4 months. I purchased my vehicle from your dealership. MARKETING STRATEGY 4Thank customer for servicing their vehicle at the dealership 4Provide special service offers and coupons 4Capture customer profile and preferences
(PROFILES / SEGMENTS)
UNDEFINED CUSTOMER
RECENT PURCHASE (NOT SERVICED)
CUSTOMER MESSAGE I bought my vehicle from you, but I’ve never been in for service. MARKETING STRATEGY 4Vary the message according to the length of time expired from the purchase date on the vehicle (4-6 months/7-12 months/more than 12 months) 4Sell the benefits of preventative maintenance 4Get profile and feedback - discover why customer has not come in for service 4Offer deep discounts to drive customer into the dealership for service
RECENT PURCHASE (SERVICED MORE THAN ONCE)
CUSTOMER MESSAGE I have come in for service more than once in the last 4-12 months. MARKETING STRATEGY 4Discuss importance of regular maintenance 4Offer special service incentives 4Obtain feedback on service experience
INACTIVE
CUSTOMER MESSAGE I have purchased a vehicle from you in the last 5 years. I have no other records on file with your dealership. MARKETING STRATEGY 4Express appreciation as previous customer 4Obtain feedback attempt to discover why customer no longer uses the service department 4Offer deep discounts to drive customer into the dealership for service 4Include sales offer in case they are in the market soon
(PROFILES / SEGMENTS)
REPEAT CUSTOMER
ECONOMICAL
CUSTOMER MESSAGE I respond to coupons. I’m coming in for small ticket items, such as tire rotations and balance, oil changes, air filters and engine fluid top-offs, with the overall goal to save money. MARKETING STRATEGY 4Offer discounts on major service or repair, parts or accessories 4 Attempt to move customer into a prime profile segment
DEPENDENT
CUSTOMER MESSAGE My car is older and constantly requires service. I’m fortunate that my vehicle has not required any significant or costly repairs. Overall, my RO’s are less than the average dollars spent. MARKETING STRATEGY 4Identify customer as one who frequents the dealership, has an older car, and soon may face a major repair 4Move the customer to buy a vehicle with new car incentives and/or trade offers
(PROFILES / SEGMENTS)
PRIME CUSTOMER
NEEDS TO PURCHASE
CUSTOMER MESSAGE I’ve owned my vehicle for more than 5 years. I have a high number of service visits, and I spend more than the average RO to fix my vehicle. My car is old and breaking down – it is not covered under warranty anymore. MARKETING STRATEGY 4Offer the customer current new vehicle incentives from the manufacturer 4Offer special inventory, event, promotion and inside deals 4Keep the customer incentive focused on service and purchase
LOYAL
CUSTOMER MESSAGE I’m coming in for service more often than most. My car’s warranty may still be in effect or it may be expired. I am a loyal customer to your dealership. MARKETING STRATEGY 4Express deep appreciation for customer loyalty 4Give token rewards 4Surprise privileges like loaner coupons, tow coupons, same day appointment coupons 4Offer discounts on off the wall accessories or other products not normally sold to these customers
(PROFILES / SEGMENTS)
SPENDING CUSTOMER
GROWING PROSPECT
CUSTOMER MESSAGE I have a previous record of purchase with the dealership. I visit the dealership less on average, but tend to spend more than the average RO. MARKETING STRATEGY 4Express appreciation for business 4Give surprise coupons 4Offer discounts on repairs, parts or service
OPPORTUNISTIC
CUSTOMER MESSAGE I have no previous purchase or service record on file with the dealership. I just brought my vehicle in for service for the first time, and my RO was above average. MARKETING STRATEGY 4Express appreciation for business and welcome to the dealership 4Offer special privileges and discounts on the next three visits 4Give surprise coupons on both small and large ticket services
REPORTS AND CAPABILITIES
REPORTS Upon request, the Dealer and/or the General Manager will receive daily and monthly reports. Since Guerrilla Data downloads data three times daily, it is safe to say that information used in all reports is as close to real-time as you can get from an off-site party. DAILY REPORTS:
4New/used sales, avg. gross, high gross, top selling models, service R.O’s, avg. R.O. 4Reports e-mailed nightly to those authorized and/or those on the recipient list MONTH END REPORTS:
4New/used sales, avg. gross, high gross, top selling models, service R.O’s, avg. R.O. 4Reports e-mailed at month end to those authorized and/or those on the recipient list R.O.I. REPORTS:
4Overview of total investment in the Guerrilla Data program to include cost of mailings 4Overview of revenues generated from the month 4Identify respondents from monthly campaign. 4Segregate revenues to determine a rate of return on investment 4Reports e-mailed to those authorized and/or those on recipient list
CUSTOM CAPABILITIES CUSTOM REPORTING:
4Data retrieved by Guerrilla Data is infinite 4Custom queries can be run upon request
CUSTOM MAILERS:
4Upon request, custom mailers can be tailored for Guerrilla Data clients
ADDITIONAL REPORTS
MONTH TO DATE SALES:
4Provide daily reporting and monitoring of individual dealership sales 4Enable end user to identify red flags 4Enable end user to capitalize on day-to-day opportunities
MONTHLY SALES BY YEAR:
4Provide a “big picture” look at monthly, quarterly, biannual and annual sales 4Base sales, inventory and marketing strategies on individual trends
TOP 10 NEW VEHICLES SOLD:
4Identify new vehicle selling niche’s of the dealership 4Comparative analysis of store sales characteristics vs. the market 4Identify model and selling trends 4Deploy effective promotional campaigns TOP 10 USED VEHICLES SOLD:
4Year, make and model listing of the dealership’s top selling pre-owned vehicle 4Comparative analysis of store sales characteristics vs. the market 4Deploy targeted promotional campaigns
MONTHLY SALES BY ZIP CODE:
4Illustrate monthly and annual purchasing habits and traits 4Identify year, make and model preferences of specific communities 4Ensure that the right message is delivered to the right area
MONTH TO DATE SERVICE:
4Break-down of frequent visitors, infrequent visitors and lost customers 4Break-down of RO’s to include high, low and average 4Improve overall service efficiency
ADDITIONAL REPORTS
MONTHLY SERVICE BY ZIP CODE:
4Identify areas or communities that frequent your service center 4Implement retention and marketing programs aimed at more loyal zip codes 4Target non-loyal areas with growth enhanced programs
THIRD TIME VEHICLE PURCHASE:
4Identify those who have purchased multiple vehicles 4Express appreciation for their loyalty 4Keep customers informed with activities and specials 4Provide customers with loyalty rewards SALES BY DISTANCE:
4Determine strengths and weaknesses within sales areas. 4Implement retention of marketing programs aimed at more loyal communities 4Target non-loyal areas with growth-enhanced programs
WARRANTY START AND END DATE:
4Identify those whose vehicle is under warranty 4Identify those whose vehicle warranty’s will soon expire 4Identify cash pay customers 4Implement individual marketing strategies that fit their sub-catagory PHONE NUMBER LISTINGS:
4Keep customers informed, special event notifications, follow-up, service reminders, notices, recalls, express appreciation for business for business 4Serves as your personal link to your customer
TOTAL EMAIL ADDRESSES:
4Keep customers informed, special event notifications, follow-up, service reminders, notices, recalls, express appreciation for business 4Serves as your electronic link to your customer
ADDITIONAL REPORTS
LOAN START AND END DATE:
4Identify those whose loan is nearing maturity or has recently matured 4Entice customers to consider a new purchase with buy back & trade-in offer
LEASE START AND END DATE:
4Identify those who are near the end of their lease 4Entice customers to consider a new purchase with early lease termination
APR BY ZIP CODE:
4Identify individuals paying a higher than normal rate 4Implement targeted campaigns offering a lower rate and payment reduction
SERVICE REMINDERS:
43,000 / 6,000 / 15,000 / 30,000 / 60,000 / 90,000 / 120,000 mile reminders (Current vehicle mileage is calculated using annual mileage driven based on in service date/mileage of the most recent R.O.) OWNED VEHICLE FOR MORE THAN 2 YEARS:
4New or soon to be candidate in the trade-in cycle 4Provide special trade-in offer, vehicle buy back, complimentary appraisal 4Keep customer informed and current with new car incentives
PREVENTATIVE MAINTENANCE:
4Provide service reminders to infrequent visitors 4Emphasize the importance of regular maintenance 4Provide offers and special service incentives to entice a return visit
ADDITIONAL REPORTS
HAPPY ANNIVERSARY:
4A special acknowledgment in the form of a postcard 4Congratulate the customer on their first year of ownership
BIRTHDAY:
4A special acknowledgment in the form of a postcard 4Wish your customer a Happy Birthday 4Personal touch- no service specials will be offered
HOLIDAYS:
4Special offers and incentives on important holidays 4New Year’s Day, Memorial Day, July 4th, Labor Day, Thanksgiving, etc.
MONTHLY SERVICE MAILERS:
4A “Thank You” note to those who serviced their vehicle within the last month 4Provide loyalty offers
MONTHLY SALES MAILERS:
4A “Thank You” to those who purchased a vehicle within the last month 4Provide loyalty offers 4Provide “inner circle” or complimentary membership to “Under The Hood”
SEASONAL MAILERS:
4Quarterly and seasonal contact 4Supplement with sales incentives and service specials
(WINTER)
SEASONAL CAMPAIGNS
MONTH – JANUARY
Headline: Stick to your Resolutions! Promotion: 4Participate in preventative maintenance 4Purchase 3 oil changes and get a 4th oil change free 4Complimentary 32-point inspection 4Keep your resolutions - schedule your appointment today MONTH – FEBRUARY
Headline: Valentine’s Day Special Promotion: 4Sweetheart Special-14% discount during the month of February MONTH – MARCH
Headline: March Madness Special Promotion: 410% off parts with every tune-up during the month of March
SEASON – WINTER
Headline: Winter Maintenance Package $59.95 plus tax (Save $25.00) Promotion: 4Cooling system service—flush the entire cooling system and fill it with new coolant, pressure test system 4Inspect belts and hoses 4Lube, oil and filter change 4Rotate tires 4Complete preventative maintenance inspection of your vehicle - provide a written report of findings SEASON – WINTER
Headline: Free Winterization Inspection Promotion: 4Don’t let poor maintenance break you down this winter 4Schedule an appointment between now and January 31 and receive a free Winterization Inspection 4Complimentary 37-Point Inspection 4Battery and charging system, belts and hoses, antifreeze condition, and tire pressure
(SPRING)
SEASONAL CAMPAIGNS
MONTH – APRIL
Headline: Beat the Tax Man Promotion: 4Come in by April 15th and receive 10% off service MONTH – APRIL
Headline: National Car Care Month Promotion: 4 Complimentary full inspection - ensure your safety and your car’s prolonged life MONTH – MAY
Headline: Mother’s Day Special Promotion: 450% off oil change - Ladies automatically registered to win a complimentary spa treatment SEASON – JUNE
Headline: Father’s Day Special Promotion: 4Men automatically registered to win a complimentary $250 Home Depot gift certificate 410% off on all parts or service 4Offer valid up to $50 SEASON – JUNE
Headline: School is out! Vacation Special Promotion: 4Now is the most important time to make sure that your car is reliable 4School is out and vacations are beginning 4Bring your car in for an oil change, receive a complimentary 32-point inspection and cooling system check SEASON – SPRING
Headline: Spring Oil Change only $24.95 plus tax Promotion: 4Oil change 4Replace engine oil (up to 5 quarts), oil filter, check all fluid levels, check belts, hoses, air filter and adjust tire pressure
(SUMMER)
SEASONAL CAMPAIGNS
MONTH – JULY
Headline: Independence Day Special Promotion: 4Wish customers a Happy Fourth of July and thank those who have served for our freedom 4Present accompanying coupon in the month of July and receive $40 off any service over $100
SEASON – SUMMER
Headline: Summer is Just Around the Corner, Is Your Transmission Ready for the Heat? Transmission Flush Special $99.95 Promotion: 4Transmission fluid is the blood of a transmission 4As fluid breaks down, it loses its protection capability 4Flush system - remove old fluid and replace it with new fluid 4We call this a “trans-fusion” 4Manufacturers recommend that this service be done every 30,000 to 60,000 miles 4Prolong your transmission life
(FALL)
SEASONAL CAMPAIGNS
MONTH – OCTOBER
Headline: October is Local Sports League Month Promotion: 4Donate $2 from every oil change to a local youth sports league 4Donation includes friends and family that come in for service as well MONTH – NOVEMBER
Headline: Happy Thanksgiving Promotion: 4Happy Thanksgiving 4Receive $10 off your next service visit MONTH – DECEMBER
Headline: Beat Holiday Breakdown Promotion: 4From our shop to your vehicle, complimentary tire rotation 4Complimentary 32-point inspection 4Make sure your holiday driving goes uninterrupted by servicing and maintaining your vehicle SEASON – FALL
Headline: Fall Service Promotion: 4Arrival of fall brings seasonal weather changes 4Complimentary 37-point vehicle inspection to include coolant and cooling system
CASH PAY
PROGRAM OVERVIEW
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CUSTOMER SUPPORT
UNDER THE HOOD
“Under The Hood!” is a dealership’s “Inner Circle” club designed to build customer front and back end loyalty and sales. With a newsletter approach, “Under The Hood” will deliver the message to those targeted by Guerrilla Data. Customers within the database will be inducted into this elite club and aggressively enticed with special sale incentives and service specials on new and used vehicles. All direct mail will have an “Under The Hood” theme so as to build the identity of being part of a special club of your dealership. The program WILL grow sales, build loyalty, increase referrals, and build service revenues throughout the ownership of each of your customer’s vehicles.
THE INNER CIRCLE
Each piece will be personalized and tailored so that each member feels as if they are in an “Inner Circle” crowd. This will help build repeat and referral business. The clients feel as if they are part of the dealership when offered special sales incentives, discounts, and service specials from your dealership. This program is sure to make your customers feel as if they are number one in your eyes!
HOW THE MESSAGE IS DELIVERED
Sales and service customers will be extended a complimentary membership into your dealership’s “Under the Hood” program. All collateral material regarding the “Under The Hood” program will be sent directly to the residence of your customer. Your customer will be delivered targeted messages based on the profile segment in which your customer is placed through Guerrilla Data. Custom direct mail pieces will be personalized and tailor made with your customer’s name, address, year/make/model of vehicle, estimated mileage, and other variable information necessary to target each individual customer. New car incentives, service specials, trade-in offers and buy-back offers are just a few of the many ideas we can provide to help keep your customers coming back to your dealership.
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ONLINE CONSUMER SURVEY
ONLINE WRITE-UP
Throughout the entire campaign, recipients will be encouraged to log online and ďŹ ll out a Customer Survey. Each will be enticed to do so by a quarterly $250 gas card drawing. The information gathered will be compiled and forwarded to the dealer for immediate and future follow-up.
CAR CLUB
UNDER THE HOOD CAR CLUB
Each “Under The Hood” member will receive a Car Club card. This card will entitle its carrier to receive “insider specials” and “discounts” throughout the year. It is important to implement this membership card/program into your dealership. Since the mailing list is normally small and hand picked, some people will be excluded for some time before they are selected in the process. Therefore, the card can be viewed as a standing discount for any visit.
POINT OF PURCHASE
Numerous point of purchase items are available for purchase by all Guerrilla Data clients. Ask your representative about availability and pricing.
MENU OF SERVICES
GUERRILLA DATA REPORT MENU:
Guerrilla Data provides a Report Menu to participants listing all reports and the number of candidates in each category. The menu is updated three times daily and candidates are continuously reclassified. Sales, service and lapse time are factors that contribute to the reclassification process. Remember, the mining process is highly complicated, but the developers have the end-user in mind. It’s a simple and easy to understand reporting system, with hundreds of reports to choose from and nonstop follow up with individual messages.
Just select the report and watch your business grow!
REPORTS
CANDIDATES
NEW BUYER . . . . . . . . . . . . . . . . . . RECENT FIRST TIME SERVICE (NOT SOLD) . RECENT FIRST TIME SERVICE (SOLD) . . . . RECENT PURCHASE (SERVICED NOT SOLD) INACTIVE . . . . . . . . . . . . . . . . . . . . ECONOMICAL . . . . . . . . . . . . . . . . . DEPENDENT . . . . . . . . . . . . . . . . . . NEEDS TO PURCHASE . . . . . . . . . . . . LOYAL . . . . . . . . . . . . . . . . . . . . . . GROWING PROSPECT . . . . . . . . . . . . . OPPORTUNISTIC . . . . . . . . . . . . . . . . MONTH TO DATE SALES . . . . . . . . . . . . MONTHLY SALES BY YEAR . . . . . . . . . . TOP 10 NEW VEHICLES SOLD . . . . . . . . TOP 10 USED VEHICLES SOLD . . . . . . . . MONTHLY SALES BY ZIP CODE . . . . . . . . MONTH TO DATE SERVICE . . . . . . . . . . APR BY ZIP CODE . . . . . . . . . . . . . . . SERVICE REMINDERS . . . . . . . . . . . . . OWNED VEHICLE FOR MORE THAN 2 YEARS PREVENTATIVE MAINTENANCE . . . . . . . HAPPY ANNIVERSARY . . . . . . . . . . . . . BIRTHDAYS . . . . . . . . . . . . . . . . . . HOLIDAYS . . . . . . . . . . . . . . . . . . . . MONTHLY SERVICE MAILERS . . . . . . . . . MONTHLY SALES MAILERS . . . . . . . . . . SEASONAL MAILERS . . . . . . . . . . . . . THIRD TIME VEHICLE PURCHASE . . . . . . SALES BY DISTANCE . . . . . . . . . . . . . WARRANTY START AND END DATE . . . . . PHONE NUMBER LISTINGS . . . . . . . . . . TOTAL E-MAIL ADDRESSES . . . . . . . . . . LOAN START AND END DATE . . . . . . . . . LEASE START AND END DATE . . . . . . . . .
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.167 .255 . 33 .134 .567 .134 .876 .837 .435 .378 .142 .687 .839 .436 .656 .453 .398 .467 .476 .765 .545 .766 .987 .256 .653 .365 .876 .789 .345 .689 .545 .878 .789 423
FREQUENTLY ASKED QUESTIONS
Q. WHY SHOULD I SIGN UP WITH GUERRILLA DATA? A. Many dealerships focus solely on traditional mediums in the market arena to reach
people and neglect to advertise to the people they know the most about – their own customers! Using your database, we filter and cross-reference customer information to tap into your customer’s behavior, as well as their spending habits. The results allow us to provide you with specific ways to address your customer’s needs with a targeted message generating a call to action. Q. WHAT IS A CUSTOMER PROFILE? A. There are important factors to consider over the time that a customer owns their vehicle.
Based on your customer’s previous experience with your dealership, Guerrilla Data identifies and analyzes those factors to place your customer into one of our customer profiles. Q. HOW MANY CUSTOMER PROFILE SEGMENTS ARE THERE? A. Guerrilla Data consists of four main catagories of customers with twelve customer profiles
that we are confident will generate revenue for your dealership. Our program is constantly analyzed and reviewed to consider more possibilities. Q. DO YOUR MAILINGS QUALIFY FOR THE MANUFACTURER’S CO-OP PROGRAM? A. We will work with you to make sure that co-op program guidelines are met.
Q. WILL I HAVE ACCESS TO ALL GUERRILLA DATA REPORTS? A. We will provide you with specific reports as requested.
Special dealer-accessible
features will be available at www.guerrilla-data.com Q. CAN I MAKE CHANGES TO DIRECT MAIL PIECES? A. You will be assigned a qualified Account Executive to handle your account, with any
changes or special requests you may have. Q. WHAT DO I NEED TO GIVE YOU TO GET STARTED? A. We will need a primary contact person, the address to your dealership, dealership
logo, sales and service hours, and dealership phone number(s). We may request additional information, if necessary.
COST AND FEES
INITIAL DOWNLOAD: CLEANING, DE-DUPLICATING, QUERIES, MINING & DEFINING CUSTOMER PROFILES
$7,499
MONTHLY SERVICE FEE: $1,999
(INCLUDES FIRST MONTH OF SERVICE)
Two Sided Letters with Envelope
PRINT VOLUME
PER PIECE PRINTING
1 - 250
$3.13 + $250 small volume fee
251 - 500
$3.13 + $250 small volume fee
501 - 1000
$2.68 + $150 small volume fee
1,001 - 1,500
$2.44
1,501 - 2,000
$2.26
2,001 - 2,500
$2.25
2,501 - 3,500
$1.64
3,501 - 4,500
$1.42
4,501 - 5,500
$1.32
5,501 - 7,500
$1.28
7,501 - 9,000
$1.19
9,001 +
$1.14
Quoted Upon Request
Pricing based on volume and set up