Opera trademark guidelines
Purpose of these guidelines Opera’s trademarks, service marks, and logos (“Brand Assets”) are valuable properties. These guidelines apply to the authorized use of Opera Brand Assets by Opera’s employees, agents, partners, independent contractors and any third party making reference to Opera or any of its products or services. These guidelines must be followed in order to properly identify Opera’s brand names for its products and services, and to protect and enhance their value and strength. You may not use an Opera Brand Asset without express, written permission from Opera.
Disclaimer These guidelines govern your marketing and promotion of products and services that include an Opera Brand Asset. The statements contained herein are for illustrative purposes only. You are encouraged to contact Opera or refer to the governing agreement authorizing your use of an Opera Brand Asset for further information. Opera reserves the right to revise these guidelines at any time. Any modified guidelines will be published on the Opera website. It is your responsibility as a user of an Opera Brand Asset to ensure compliance with the current version of these guidelines prior to any use.
The Opera logo Opera’s logo consists of two elements, the icon and the logotype. The icon, our red "O" can be used by itself, but the logotype should always be used with the icon. Do not change the size relation between icon and logotype. "Opera" should have a capital "O" and the rest of the word in lowercase at all times.
Variations There are several official versions of the logo that can be used as specified on this page. Each has been designed for a specific use. All versions are available in both CMYK (print) and RGB (screen). The logo should appear prominently in all communication materials. Please do not attempt to create art for the Opera logo, icon, or logotype for any application. The version of the logo in red is the preferred logo and should be used wherever possible. The black-and-white version of the logo should be used in circumstances only where colors are not available. It should be used in white or black, not in any other color. On white textiles where there is only one color print option, the logo must be presented in red.
Horizontal logos
Vertical logos
Proper use Exclusion areas
There must always be sufficient space surrounding the Opera logo to avoid competition with other visual elements and to maintain its visual impact. The recommended clear space is relative to the logo size and is equal to 50% of the icon. Allow at least this amount of clear space, so that it helps give the logo clarity.
Misuse Inconsistent use of the Opera logo and icon detracts from our brand equity and recognition. Distorting or modifying the Opera logo in any way negates the consistency we strive to achieve. These examples illustrate what not to do.
The Opera color palette
Opera has always been known for its red "O", so in Opera’s new identity, red is still the primary color. The color palette consists of a bright main red, a secondary red, a secondary palette and a neutral palette. The bright red is the preferred color and can be used on everything from backgrounds to icons, and often in combination with colors from the neutral palette. The secondary red can be used when the primary red already is in use on the surface. The secondary color palette is mostly used in infographics, buttons and for certain types of printed matter.
Typography Typography Note that you are responsible for obtaining any permission or license from the font owner. Opera does not provide such permission or functionality for its partners. Basis Grotesque: Basis Grotesque is a beautiful sans serif font from Colophone Foundry. With its strong grotesque shapes and elegant humane feel, Basis Grotesque is an ideal font for a tech-company with a focus on the human experience. For licensing questions send your enquiries to Arnfinn Hushovd, Creative Director at arnfinnh@opera.com.
Arial: In some cases it’s necessary for a fallback font as a replacement for profile font Basis Grotesque. This could be if you’re unable to obtain a licence for Basis Grotesque, or if you’re working on documents that needs to look identical on all computers. In these cases, Arial is to be used, as it’s preinstalled on most computers.
The "O" logo The "O" icon is used in connection with certain Opera products and services. The icon, our red "O" can be used by itself, but the logotype should always be used with the icon. See the section about the Opera logo.
Opera product logos Use the logos for each device exactly as shown.
Opera browser logo
Opera for computers logo
Opera Coast logos
Opera Max logos
Proper use and misuse of the product logos Please refer to the "Proper use" section above.
Opera TV browser Vertical color logo.
Proper use The following examples show proper use of the Opera TV browser logo.
Incorrect use The following examples show incorrect use of the Opera TV browser logo.
Don't change the name of the Opera TV browser. The official name is “Opera TV browser”.
Don't move the text.
Don’t modify any elements of the logo, including adding or substituting graphics browser or changing color.
Don’t stack the text.
Don't place the the product name inside the shape of the logo.
Don’t remove the solid background or other graphical elements from the logo.
Slogan/description text accompanying Opera TV browser in copy The following slogan should always accompany the Opera TV browser logo in copy: The best of the web on your TV No other slogan is approved for use with this logo.
Powered by Opera logo There are two variations of the Powered by Opera logo.
For white or grey backgrounds For use on white or grey backgrounds, the version with black text must be used. The trademark symbol must be shown with 50% transparency.
Proper use Acceptable and unacceptable usage
For all other backgrounds When the logo are used on a darker background the version with white text must be used. The trademark symbol must be shown with 50% transparency.
Common sense should always be applied when using the Powered by Opera logo. Further examples of unacceptable usage of the logo are outlined below.
Do not change the position of any logo parts.
Do not remove the ® trademark symbol.
Do not combine with other Opera logos.
Do not change the color of any logo elements.
Opera TV Store guidelines
The Opera TV Store (“OTS”) is a solution optimized for the devices of Opera’s hardware and software distribution partners (“Distributors”). OTS offers users of Distributors’ devices an interface for discovering and linking to web services (“Services”) hosted and offered by third-party content service providers (“CSPs”). CSPs which wish to offer their Services through OTS must provide the following digital versions of their Brand Assets to Opera via the OTS Submission Portal: Icons (128x128 and 512 x512 JPEG or PNG image files); Screenshot (1280×720px or larger JPEG image file); and Thumbnail (480x270 JPEG image file).
Guidelines for use of CSP brand assets
This section is a general statement regarding the proposed use and placement of CSP Brand Assets in connection with the marketing and promotion of the OTS on a particular device. CSP Brand Assets may be included in the OTS user interface and product sheets in a manner consistent with other CSP Brand Assets displayed in such interface. To promote the availability of CSP’s Services via the OTS and on the Distributor’s device, CSP Brand Assets may be included in device product sheets, user manuals and descriptions in close proximity to the phrase “Available in the Opera TV Store”. Only the CSP Brand Assets provided by the CSP should be used. Other versions of such Brand Assets will not be used without the express permission of the relevant CSP. For consistency or due to space or size limitations, however, certain nonsubstantive modifications to a CSP Brand Asset may be made, consistent with the display of all other CSP Brand Assets including: Adding a uniform outline, border or background. Adjusting the scale of the Brand Asset, provided each element retains its original placement and proportionality. Adding lighting or other effects. Alternating between color and black/white versions of a Brand Asset (no grayscale).
Opera TV Store logo Vertical logos. The logo should always be used with a red or black background. The white logo on the red background is preferred.
Incorrect use The following examples show incorrect use of the Opera TV Store logo.
Slogan/description text accompanying Opera TV Store The following slogan should always accompany the Opera TV Store logo in copy:
Get apps for your TV No other slogan is approved for use with this logo.
Disclaimer Additional or different requirements or restrictions regarding the use of a CSP’s Brand Assets may be stated in agreements between such CSP and Opera. Questions regarding usage restrictions for a particular CSP Brand Asset should be directed to tvstore-bizdev@opera.com.
Resources
For additional information, as well as logos, images, icons, please contact Arnfinn Hushovd at arnfinnh@opera.com or Janne Rud Hansen at janne@opera.com. Opera does not make any representation or warranty, whether express or implied, as to the fitness for use for a particular purpose or that the files containing Brand Assets are error-free.
Legal General restrictions You may not do any of the following in connection with the use of a Brand Asset: Remove, distort, alter, shorten, or abbreviate any element of the Brand Asset. Display a Brand Asset in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, in violation of any law or regulation or otherwise objectionable to Opera. Copy or imitate the trade dress, color combinations, typography, graphic designs, product icons, or imagery associated with Opera or a Brand Asset. Adopt a mark, logo, or slogan that is confusingly similar to a Brand Asset. Register a second-level domain name that uses, incorporates, or is confusingly similar to a Brand Asset (e.g., opera1.com). Use an Brand Asset in a way that suggests the Brand Asset is merely descriptive or generic in meaning. Remove, add, modify or obscure any copyright or trademark symbol from a Brand Asset.
Trademark legends In each use in commerce of a Brand Asset, you must include the appropriate trademark legend designating Opera as the owner. Option No. 1 – If only Opera Brand Assets are used: [Insert Brand Asset] are trademarks of Opera Software ASA. Example: Opera, Opera Mini, and the "O" logo are trademarks of Opera Software ASA. Option No. 2 – If other brand assets are used in connection with Opera Brand Assets: [Insert Brand Asset] are trademarks of Opera Software ASA. All other marks are the property of their respective owners Example 1: Opera, Opera Mini, and the "O" logo are trademarks of Opera Software ASA. All other marks are the property of their respective owners. Example 2: [Mark] is a trademark of [Company]. Opera, Opera Mini, and the "O" logo are trademarks of Opera Software ASA.