Sustainability Matters - Edition 1

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sust a i na bi l i t y ma t t er s I s s ue1 | J ul y2013 F i r s tMi l k ’ spr i mar yf ocusi sdr i v i ngbet t err et ur nsf orourf ar mi ngmember sbydel i v er i nggr eatt as t i ng, nut r i t i ousf oodf orourcons umer s . We hav e dev el oped a numberofs t r ong,t r us t ed br andss uch asT he L ak e Di s t r i ctDai r y Co, P embr ok es hi r eandMul lofK i nt y r eCheddar sands por t snut r i t i onf r om CNPpr of es s i onal .Wehav ean i nnov at i onpi pel i newhi chi sr ef er r edt oi nt hi sbook l etwi t hmor edet ai l sonourawar dwi nni ng,nat ur al l y heal t hyL ak eDi s t r i ctDai r yCo.Quar k . B ehi ndourgr eatt as t i ngf oodsar eadedi cat edt eam off ar mer sands t af f ,whoar epas s i onat eabout i nnov at i onands us t ai nabi l i t y .T hi sdocumentgi v esy ouani ns i ghti nt os omeoft hei nv es t ment s ,pr oj ect s and way sofwor k i ng whi ch al lpl ayt hei rpar ti n dev el opi ng F i r s tMi l k ’ sl eader s hi p pos i t i on on s us t ai nabi l i t y ,s omet hi ngwhi chi shel pi ngust odev el opourbus i nes sathomeandabr oadwi t hmaj or r et ai l er sandgl obal f oodbus i nes s es . as t Oct ober , wepubl i s hedour f i r s t ev er s us t ai nabi l i t yr epor t , but wehav ebeendoi ngl ot sof gr eat t hi ngs L t oi mpr ov eouref f i ci encyands us t ai nabi l i t yf ory ear spr i ort ot hat .Whatdes i gni ngourr epor tandpol i cy di dwasmak eusf ocusont hear easwhi chwer emos t i mpor t ant t oours t ak ehol der s( t hef i v ewor k s t r eams s hownbel ow) .T hi si nt ur ndr ov et het hi nk i ngbehi ndourcommi t ment swhi chwear et ar get i ngt omeet by2020.Y oucanr eadi nt hes epagest hatwear epr ogr es s i ngr eal l ywel l ont hi sj our neyandaboutt he di v er s eway st hatwear eenhanci ngoureconomi c,env i r onment al andet hi cal s us t ai nabi l i t y . l l bes har i ngs us t ai nabi l i t yupdat esl i k et hi sev er yquar t er ,t ok eepy oui nf or medofhowouruni que Wewi pr ogr ammei ss uppor t i ngt hedev el opmentofourbr andsandourpos i t i onwi t hi nbot ht hedomes t i cand ex por tmar k et pl ace.

B ehi ndourgr eat t as t i ngf oodsar ea dedi cat edt eamof f ar mer sands t af f , whoar epas s i onat e abouti nnov at i on ands us t ai nabi l i t y .

F eedf ort heF ut ur e S us t ai nabl er at i ons CowandCal f L ongl i v edheal t hi es tcows pr oduci ngv i abl ecal v es Wheel s ,Y i el dsandDeal s E f f i ci entl ogi s t i csandr ewar di ng f ar mer sf ors us t ai nabl epr act i ces R educe,R enew,R ecy cl e Mov i ngt oal l r enewabl eener gy F oodf ort heF ut ur e Ut i l i s eev er yf r act i onofmi l k


F ocuson . . .F oodF orT heF ut ur e OurF oodf ort heF ut ur ewor k s t r eami sf ocus edont hecons umerofouraddedv al ueand br andedpr oduct s .S us t ai nabi l i t y ,i nnov at i onandheal t hynut r i t i onar eal l i ncr eas i ngl y i mpor t antf orourendcons umer .T her ef or ewear ewor k i ngonanumberofi nnov at i onst o addr es st hes ei ndus t r ychal l engesandcons umerdemands .

Ours t r at egyt odos oi st hr eef ol d:

t her ehasnev er beenabet t ert i me t ot r yandt ak e owner s hi pofwhat webel i ev ei st he mi s s i ngdai r y cat egor y

•Ut i l i s eal l t hecomponent sofmi l kt hatwepos s i bl ycan •Dev el oppr oduct sandpack agi ngt hatpr omot es us t ai nabl econs umpt i on •Dev el opnewpr oduct sandi ngr edi ent st hatcanmeetgr owi ngdemandsi n cons umert r endsandwor l dmar k et s ak eDi s t r i ctDai r yCo.Quar ki sourmos tr ecentex ampl eofapr oductwe L hav ebr oughtt omar k ett hatmeet sal l oft hes ei mpor t antobj ect i v esf orour endcons umer ;wi t hi t sf atf r eeandl owcal or i ecr edent i al s ,i ti sf i l l i ngan ex ci t i nggapi nt hemar k et .Wi t ht hes i gni f i cantr i s ei nhomebak i ngi nt he UK ,t her ehasnev erbeenabet t ert i met ot r yandt ak eowner s hi pofwhat webel i ev ei st hemi s s i ngdai r ycat egor y-T he2012Mi nt el HomeB ak i ng r epor ts t at edt hathomebak i ngi nt heUKs awt hev al ueoft he mar k ets oarby59% bet ween2007and2012t or eachan es t i mat ed£1. 7bi l l i on .

Wear eal r eadyt womont hsi nt ot hel aunchofourQuar k ,andwhi l s ti ti sear l yday s ,t hecomment s andf eedbackwear eget t i ngf r omt hepubl i car eex t r emel ypos i t i v e.Wewi l l cont i nuet obui l don our‘ av ai l abl ei nov er1000s t or es ’ s t at usov ert hecomi ngmont hs–whi chwi l l behel pedbyour r ecenti nt er nat i onal s ucces satt heDai r yI nnov at i onAwar dswher et hebr andpi ck edupt heB es t F unct i onal Dai r yP r oductt i t l e. L ak eDi s t r i ctDai r yCo.Quar ki s n ’ tt heonl ypr oducti nnov at i on s ett obei nt hes pot l i ghtofourF oodf ort heF ut ur ewor k s t r eam. B ehi ndt hes ceneswe’ v eal s ogotanex ci t i ngi nnov at i onpi pel i ne ofdev el opment s .Oneex ampl eoft hi si st oi ncr eas et hes hel f l i f eon ourpr oduct s .E x t endi ngt hes hel fl i f ehass i gni f i cantbenef i t sf ort he r et ai l cus t omerandt hecons umerasi tcanhel pr educef oodwas t ageWRAP( Was t eR es our cesAct i onP r ogr amme) ,hases t i mat edt hatUK hous ehol der swas t e30% oft hef oodt heybuy .Wear eal s or es pondi ng t omar k etr equi r ement si nAs i a,wher et hecons umpt i onofdai r yi s bui l di ngpr of i l eandi mpor t ance,byof f er i ngdi f f er entpacks i z eswhi ch bet t ers ui tt her egi on ’ spopul at i on .

Ours i t ei nv es t ment shav eal s oal l owedust omak es i gni f i cantdev el opment si nmax i mi s i ngt heus eofdi f f er ent el ement sofmi l k-r educi ngwas t easwel l asenhanci ngt heeconomi cs us t ai nabi l i t yofourbus i nes s : Achi ev ement sher ei ncl udeourabi l i t yt ogener at eaddedi ncome s t r eamst hr oughwheypr oduct i on .AtourHav er f or dwes tf act or ywear e nowabl et opr oducebut t erf r omourwheycr eamandatourL ak e Di s t r i ctCr eamer y ,i nv es t ment shav eenabl edust opr oduceWP C80 ( wheypr ot ei nconcent r at e)aspar tofourj oi ntv ent ur ewi t hF ont er r a. Wear econt i nual l ydev el opi ngt hi spr oces sandcannowpr oducet hi s f unct i onal f oodt oav ar i et yofs peci f i cat i onst oens ur ei tmeet sour cus t omer s ’ needsandcr eat ef ur t heraddedv al ue.OurCampbel t own Cr eamer yi sal s onowi nt hemi ds tofdev el opi ngi t snewwhey pr oces s i ngr oomt hatwi l l s oonal s oaddmor ev al uet odai l ychees e pr oduct i onatt hes i t e.


S owhat ’ scomi ngnex t ? F oodf ort heF ut ur ewor k s t r eaml eader ,andF i r s tMi l ks t r at egi cpr oj ect sdi r ect orChr i sGooder ham, ex pl ai nsmor e: “ Wehav eanumberofpr oduct si nt hei nnov at i onpi pel i net hatar eduef orl aunchov ert hecomi ng12 mont hs–manyofwhi chwi l l f ur t herbui l donourf ocust opr ov i denut r i t i ous ,heal t hyands us t ai nabl e pr oduct sf orcons umerdi et s . ” “ S uchi nnov at i onswi l l i ncl udef ur t herf l av our sandf or mat sofL ak eDi s t r i ctDai r yCo.Quar kf orbot ht he R et ai l andF oods er v i cemar k et s ,pl uswe’ l l al s obel ook i ngt ol aunchmor el owf atandl ows al topt i onsf or ourcheddar sf orv ar i ousmar k et s . ”


‘ Dr i v i ng’ cos ts av i ngs … Wheel s ,Deal sandY i el ds

I tmays eeml i k eal ongr oadt o2020,buti nourcont i nual bi dt oi mpr ov el ogi s t i cal ef f i ci enci esacr os sourbus i nes s ,wehav ebeenmak i ngs omes ubs t ant i al changes t ohel pr educef oodmi l esi nourmi l kf i el dsand,i nt ur n ,r educef uel cos t saswel l as CO2emi s s i ons .

T odos o,wehav et ak ena numberofmeas ur es . F i r s t l y ,j oi nthaul ageandmi l k s wapscont i nuet odel i v er ef f i ci enci esacr os st hemi l k s uppl ychai n . T het y r esus edonourmi l k haul agev ehi cl esal s opl ayt hei r par t .Al l oft het y r esus edbyour mi l khaul agepar t nerB i bbyar e madef r omr ecy cl edr ubber whi chy i el dsanetannual s av i ngi noi l of37, 000l t r sas wel l s av i ng101t onnesof car bon .

Wehav er el ocat edourWhi t l andDepott oanews i t eatCr os sHandsi nCar mar t hens hi r e,whi chwi l l s av e ov er150, 000k i l omet r esay ear ,pl uswehav econs ol i dat edal l s econdar ymov ement sandmadet hem s ubj ectt ocent r al pl anni ngt os av ef ur t herf oodmi l esandf uel cos t s . Wenowhav ecomput ert el emat i csi nov er95% ofourmi l kt ank er s ,whi chenabl eust omoni t orhow ef f i ci ent l yt hel or r i esar ebei ngdr i v en .T hes es t at eof t hear tt el emat i csmeas ur eev er yas pectoft he v ehi cl e’ sj our neyi ncl udi ngaccel er at i on ,br ak i ngandf uel cons umpt i onperl i t r eofmi l khaul ed.

T hes ear ej us taf ewoft hei ni t i at i v eswhi ch hav ecombi nedt os av es i gni f i cantmi l esand oper at i ngcos t s ,s odes pi t ef uel pr i cesr i s i ng by20% s i nce2008/ 09,wehav eact ual l y managedt or educeourt ot al haul agecos t perl i t r e,by8%.

des pi t ef uel pr i cesr i s i ng by20%s i nce2008/ 09, wehav eact ual l y managedt or educeour t ot al haul agecos tper l i t r e,by8%


F i r s tMi l kE ner gy R educe,R enew,R ecy cl e

Wi t hi nourR educe,R enew,R ecy cl ewor ks t r eam,wehav ecommi t t edt or educeour r el i anceonf os s i l f uel sandt os our ceal l oft heener gyt hatours i t esr equi r ef r om r enewabl esby2020. Aswel l asr emov i ngol d,i nef f i ci ent ,heav yf uel oi l boi l er sandr epl aci ngt hemwi t hcl ean bur nnat ur al gasuni t satL ak eDi s t r i ctCr eamer y ,andwehav eal s os etupauni quej oi ntv ent ur e( J V)cal l ed “ F i r s tMi l kE ner gy ”( F ME )whi chi sr unt oget herwi t hL andE ngi neer i ng. F MEhascombi nedt heobj ect i v esofr educi ngourener gycos tbas eandmi t i gat i ngagai ns tf ut ur eener gy i nf l at i on ,whi l s tpl ay i ngapr i mer ol ei nmov i ngusawayf r omf os s i l f uel sandl ower i ngourcar bonf oot pr i nt . i r s tMi l kE ner gyi sabl et opr ov i deahas s l ef r eer out ef ormember st ot ak eadv ant ageoft heoppor t uni t ywhi ch F ex i s t sf orpowergener at i onf r omf ar ml and,bet hatf r omei t herhar nes s i ngwi ndors ol arpower ,orf r ommanur e andot herf ar m/ f act or ywas t esv i aanaer obi cdi ges t i on . T heuni quememberbenef i t sofF MEar et hatt her ei snor equi r ementf orf ar mer st oi nv es tanycapi t al t ogai n acces st ot hi sr enewabl eoppor t uni t y ,andt heycanr el yont heex per i enceandcr edi bi l i t yofourpar t ner s hi p t ot ak ecar eoft hes i t es ur v ey s ,pl anni ng,cons t r uct i onandongoi ngmai nt enance. ar t i ci pat i ngmember sbenef i tdi r ect l yf r omanaddi t i onal i ncomes t r eamandmor egener al l yt hr oughhel pi ng P t omak et hegr oupbus i nes smor eenv i r onment al l yandeconomi cal l ys us t ai nabl e,agai ns taback dr opofr i s i ng ener gypr i cesandnewGov er nmentenv i r onment al pol i ci es . Oneofourmember s ,Gi l mourL awr i e,whohasr ecent l ycommencedbui l di nganewpar l our ,apr oj ectwhi ch wi l l i ncor por at es ol arpanel si nt oi t scons t r uct i on ,comment ed“ t heF i r s tMi l kpar t ner s hi pwehav e,hasbeen qui t ehel pf ul ,t hes eguy shel pedmeal ongt heway ,hel pedmewi t hpl anni ng,hel pedmewi t ht hewhol e i nf r as t r uct ur eoft het hi ng,whi chi sr eal l ygood. ” Ouri ni t i al s t r at egywasf ocus s edonwi ndpower -t obui l denought ur bi nesonourmember s ’ l andt ogener at et heel ect r i ci t yr equi r ement sf or al l ofF M’ smanuf act ur i ngf aci l i t i es .T hi spr oj ect i swel l underwaywi t h15s i t esatf ul l pl anni ng andaf ur t her125t obes ubmi t t edbyt heendof J ul y . F MEi snowex pl or i ngAnaer obi cDi ges t i on( AD) f orpot ent i al i ns t al l at i onatourmanuf act ur i ng s i t esandourmember s ’ f ar ms .T hi st echnol ogy cangener at eel ect r i ci t yf r omwas t eand bi pr oduct sanddel i v ers i gni f i cantbenef i t si n addi t i ont ot heel ect r i ci t ygener at ed.T hi s pr oj ecti scur r ent l ys ubj ectt oaf eas i bi l i t ys t udy . T her ei sanex ci t i ngoppor t uni t ywi t ht he Gov er nment ’ sF eedi nT ar i f fl egi s l at i onf oral l r enewabl et echnol ogi est ocr eat ear ev enue s t r eamf orF Mandi t smember sbyus i ngours i t eas s et sandmember s ’ l andt ogener at er enewabl eener gy .We hav es t ar t eddownt hi sr out ewi t hourwi ndt ur bi nepr oj ectbutt her ear emanymor emember ss i t esav ai l abl et o dev el opandi ns t al l ot hert echnol ogi ess uchass ol arandAD. F i r s tMi l kE ner gynowhast heex per i ence,s k i l l sandi nf r as t r uct ur ei npl ace;wi t hourpar t nerL andE ngi neer i ng andourpl anni ngandl egal cons ul t ant sR enewabl eUnl i mi t ed;t omak eF i r s tMi l kas i gni f i cantpr oducerof r enewabl eener gy .T oget herwi t hani ncr eas i ngnumberofent hus i as t i cpar t i ci pat i ngmember s ,wear e dev el opi ngamor es us t ai nabl ebus i nes sandenhanci ngt hes us t ai nabl epr oductchoi cef orourcus t omer s .


Ourf ar ms us t ai nabi l i t ywor k i nggr oupsar emak i nggr eatheadwayon bot hourCow&Cal f ,andF eedf ort heF ut ur ewor k s t r eams . Wehav eei ghtwor k i nggr oupsi nt ot al andmember sar et ak i ngpar ti nconj unct i onwi t hourf ar ms us t ai nabi l i t ypar t ner s . Hav eal ookatt hemapont her i ghtt os eewher eourgr oupsar e l ocat edand,bel ow,t hear easoff ocust heyar ewor k i ngon .Al s o, her ei sar emi nderoft heov er al l obj ect i v esoft hes ewor k s t r eams :

F eedf ort heF ut ur e Mi l kf r omf or age( t wogr oups ) S oi l s ,wat er&nut r i ent s( t hr eegr oups )

Wor k i ngt oget her …

Ourf ar m s us t ai nabi l i t y wor k i nggr oups ar emak i nggr eat headway

•T ar getmor emi l kf r omf or age •I mpr ov ef eedconv er s i onef f i ci encyf r oms us t ai nabl e f eeds our ces •I mpr ov eef f i ci entus eofonf ar mnut r i ent s

Cow&Cal f Cowf er t i l i t y&y oungs t ock I nf ect i ousdi s eas es Mas t i t i s

•Dr i v el i f et i mepr oduct i v i t ybypr omot i ngex cel l encei n f er t i l i t yandnut r i t i on •R educeant i bi ot i cus et hr oughi mpr ov edpr ev ent i onof l amenes s ,mas t i t i sandot heri nf ect i ousdi s eas es •Del i v eracompr ehens i v es ol ut i onf ordai r ycal v es E i ghtmont hsdownt hel i ne,t her ehasbeenpr ogr es sonf ar m,wi t hi mpr ov ement si n; •mi l kqual i t y–mor egr oupmember sar eacces s i ngt hef ul l bonus esav ai l abl et ot hem •f er t i l i s erus e–hel pi ngwi t hf ar mi nputcos t sandr educi ngpol l ut i onr i s k s •f or agegr owt h–hel pi ngwi t hf eedcos t sandr educi ngex pos ur et ocommodi t yf eedpr i ces

T hr oughf ut ur eedi t i onsof“ S us t ai nabi l i t yMat t er s ”wewi l l br i ngy out hel ear ni ngswhi char ecomi ngoutofour gr oupst ohel pal l member sgai nbenef i tf r omt hi si nv es t ment ,andwewi l l hi ghl i ghtcas es t udi est hr ough ot herchannel ss uchasourr oads hows ,f ar merf or umsand121swi t ht heF ar mE nt er pr i s eT eam.


F eedf ort heF ut ur e T homasI r wi nf ar msatDr uml embl eF ar mnearCampbel t ownont heK i nt y r epeni ns ul aandhei soneoft hegr oup ( pi ct ur edbel ow)whoar econcer nedaboutt heev eri ncr eas i ngcos tofi mpor t edf eeds t uf f s ,whi chi spar t i cul ar l y acut ei nt hi sbeaut i f ul anduns poi l tpar toft hecount r y ,duet oi t sdi s t ancef r omt hemaj ort r ans por tnet wor k . T heambi t i ont oi mpr ov emi l kf r omf or agecanr eapenor mousbenef i t si fs ucces s f ul ,asnotonl ywi l l i ti mpr ov emi l k qual i t yf ort hes uppl yi nt ot hel ocal Campbel t ownCr eamer ybut ,onf ar m,i tcanhel pr educepur chas edf eedcos t s . T homasi sal r eadys eei ngt hi sonhi sf ar m. Hes ay s ,“ F r omJ anuar yt oApr i l ‘ 13we’ v eal r eadys eenani ncr eas ei nourr ol l i ngl i t r esofmi l kf r omf or agef r om13% t onear l y25%.T hi swor k soutatanex t r a6l ofmi l kf r omf or agepercowperdayi nj us taf ewmont hswhi chhas i ncr eas edourt ot al her dmar gi nbynear l y7%. ”

Mi chael J amesf ar msatNant y r hebog i nCar mar t hens hi r eandi samemberof t hes oi l s ,wat erandnut r i ent sgr oup. epor t swer ecr eat edf oreach R member ’ sf ar mbyourpar t ner s K i ngs hay ;t heyhi ghl i ght edwher e i mbal ancesoccur r edwi t hi neachf i el d, bet weenwhatf er t i l i s erandmanur e wasappl i edandwhatt hes oi l sact ual l y r equi r ed,andi ndoi ngs os howed member swher ef er t i l i s ercos t scoul dbe s av ed. Anact i onpl anwi t hmi t i gat i onmet hods wasal s ocr eat edf oreachf ar mand t hes ewer edi s cus s edatt hedr opi n s es s i ons .I nMi chael ’ scas e,t hi s i ncl uded: •becomi ngmor eawar eoft hei mpor t anceofl ook i ngaf t ert hes oi l ands t oppi nganycl eanwat erbecomi ngdi r t ywat er •mak i ngbet t erus eoff ar my ar dmanur e/ s l ur r y •r educi ngt heamountofdi r t ywat erent er i ngt hes l ur r ypi t •r educi ngt heamountofdi r t ywat erov er al l bycov er i ngopeny ar dsanddi v er t i ngcl eanwat eraway •gr owi ngmor egr as st hr oughcor r ect i ngs oi l i ndi ces( l i mi ngandt ar get edf er t i l i s erappl i cat i ons ) •r es eedi ng,ov ers owi ng&aer at i ngf i el ds .

Mi chael s ay s ,“ I ti ss t i l l ear l ys t agesf ort hegr oupbutov er al l ,t her ei sal otofpot ent i al f orf ar mer st or eal i s e t hatt her ear emanypr oducer si nt hes ameboat ,wi t ht hes amepr obl ems ,andbywor k i ngt oget herand s har i ngi nf or mat i on ,canhel peachofusl ear nt hr ought heex per i encesands ucces s esofot her s-s av i ngt i me andmoney . ” “ Al l i nal l ,t hebot t oml i neoft hes us t ai nabi l i t ywor k i nggr oupsi st hatbyhel pi ngf ar mer si mpr ov eef f i ci ency , canhel pt hems av ecos t swhi l eatt hes amet i mebei ngmor eenv i r onment al l yr es pons i bl e.I t ’ sanobr ai ner . ”


CowandCal f Af t er6mont hsofwor k i ngwi t hourpar t ner sE di nbur ghV etS chool ,t hemas t i t i sgr oup’ sav er agecel l count shav e r educedf r om219,t o165byApr i l 2013;wher eas56% oft hegr oupus edt ogai nt het opcel l countbonusand t hi shasnowi ncr eas edt o83%. R oyHock enhul l i samemberoft hemas t i t i sgr oupandhe’ ss eenex cel l entpr ogr es sonhi sf ar m;hi scel l count s hav ef al l enf r om276i nNov ember2012t o187i nApr i l 2013. R oys ay s“ Wi t hwhat I ’ v egai nedf r omwor k i ngwi t h t hegr oup,Icans aywi t hcer t ai nt yt hati thas beenus ef uli nor dert odr aw upas t r at egyf or deal i ngwi t hcel l count sandmas t i t i sonmyf ar m, t her es ul t ss peakf ort hems el v es . ” R oy al s o comment ed “ T he gr oup’ sef f or t son t ack l i ngcel lcount si sar ealr emi nderofwhat canbeachi ev ed whenwepul lourr es our ces and k nowl edge t oget heri nt hi s way . T he chal l engesofmas t i t i smaynotdi s appearbut s har i ngi ndus t r ybes tpr act i cei nt hegr ouphas pr ov eni tcanbet ack l edheadon . ”

Compi l edby

F eedf ort heF ut ur e

CowandCal f

Wheel s ,Y i el dsandDeal s R educe,R enew,R ecy cl e

F oodf ort heF ut ur e

F orf ur t heri nf or mat i onandt odownl oadours us t ai nabi l i t yr epor t ,pl eas ev i s i twww. f i r s t mi l k . co. uk / s us t ai nabi l i t y Y oucanal s of ol l owusonT wi t t er@f i r s t _ mi l kandY ouT ubewww. y out ube. co. uk / f i r s t mi l k 1 F orenqui r i esr el at i ngt oF i r s tMi l k ’ ss us t ai nabi l i t yact i v i t y ,pl eas econt actt heF ar mE nt er pr i s eT eam: T :01418476800 E :f ar ment er pr i s et eam@f i r s t mi l k . co. uk F i r s tMi l kL t d,Ci r r usHous e,Gl as gowAi r por tB us i nes sP ar k ,Mar chbur nDr i v e,P ai s l ey ,R enf r ews hi r e,P A32S J


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