The power of social media when selling a property

First things first, generating interest in your home from potential purchasers is all about ensuring the right people see it at the right time. Harnessing the powers of social media with all that clever personalised browsing experience can really work for you if you have the know-how – and we do!

In a competitive market, the use of social media by property agents has become a necessity and, when used correctly, it can be a great tool to sell properties. It’s something you need, so it’s something we at Fisher German do. With dedicated social media pages for our Residential Agency services, we actively promote the homes we are selling and share our knowledge and insights. By targeting our adverts and information we can match the right home to the right buyer, with social media granting us a wider audience and that instant connection.

With an estimated 61.67 million users across all social media platforms in the UK, the potential for exposure is immense and not something to be missed. The age of first-time buyers coincides with those most active across social media, with the average first-time buyer in the UK being 31 years old. These first-time buyers make up 33.9% of home purchases within the UK which is a significant market share. But first-time buyers are not the only ones searching socials for property; an increasing amount of buyers are turning to Facebook and Instagram to find their dream home.

We can target specific interests and areas

Using social media ads, we can target people with specific interests located close to your property, making sure the right people see your home. Whether you want to target buyers looking for their first home, or those interested in characterful cottages or rambling rectories, we use our social media ads to get the right property in front of the right person.

A platform built on images and video content

What better way to showcase our bespoke properties and stunning locations than by virtually showing you around the property. Videos and images are taken and can be uploaded in minutes, reaching significantly more people than a printed brochure. Bypass all the paragraphs of wording and red tape: you can get a feel for the home before even stepping through the front door.

People share content

When it comes to increasing awareness of what we offer and the property we are trying to sell, we want to show off your home as much as possible. We promote your home to our followers across our various platforms, and those targeted ads allow us to increase this target audience even further, reaching even more people. Once these connections are made, our followers take over and are able to tag and share our content with friends and family.

A platform where

Local and industry experts

You’ll find that our socials are home to regular market updates and reliable answers to commonly asked questions that are on the minds of your prospective buyers. We are trusted to share up-to-date market information and changes in legislation, augmenting our reputation as a ‘go-to’ source for information within our industry.

There is a reason why so many companies are embracing the social media landscape. It appears that there are no ends to the possibilities created by social media, and in a competitive online market, Fisher German can ensure your property is seen and matched to the perfect buyer.

To view our current properties for sale and find out about our property agency consultancy visit www.fishergerman.co.uk/sector/residential-property

Unique and historical country Estate

Claverdon, Warwickshire

Click to find out more

• Comprising four period properties

• Equestrian facilities

• Range of modern buildings

• Traditional buildings

• Extensive stabling, manège

• Mature pastureland

• For sale as a whole

• In all about 112.71 acres

Guide price – £4,750,000 £ Banbury 01295 271555

A rarefied opportunity to acquire a Grade II Listed property

Worcester, Worcestershire

Guide price – £975,000 £ Worcester 01905 453275

• Period property with flexible accommodation

• Abundance of original features throughout

• Sitting room, study, reception room, snug

• Kitchen, dining room, sun room

• 2 cloakrooms, boot room, utilily, bathroom

• Master bedroom en suite, 2 further bedrooms

• Double garage with workshop, driveway

• Views over the racecourse

• Garden room, gym

• Drawing room, separate snug

• 6 bedrooms with master bedroom suite

• Large parking area, garages

• Outbulding

• Separate independent cottage

Farndon, Northamptonshire Refurbished

East

Guide price – £995,000 £

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