FLORIS LONDON THE LILY COLLECTION

Delicately adorned in soft white lace amidst a bloom of Lily of the Valley, the Summer Queen beckons Beltane, the welcoming of the new season and sun kissed days. Dancers weave around ribbon adorned maypoles to celebrate the lengthening of days and to ensure that the season’s bounty will be plentiful.

Floris London returns this summer with a new take on a quintessentially classic floral scent. Lily takes inspiration from the history and rich folklore of Lily of the Valley, cultivated for over 400 years and a symbol of rebirth, purity, love, and happiness.

A balanced floral fragrance, both uplifting and warm, leaving a soft yet lingering trail. Inspired by the lily of the valley flower, the perfumer sought to preserve its natural state. The dewy freshness of the blooms is enhanced with a flourish of Egyptian jasmine and Bulgarian rose. The sparkling white tea notes give a clean effect while the reassuring woody musky dry-down leaves a soft warmth on skin.

Notes From the Perfumer

“Lily embodies the joy and exuberance of this timeless English tradition with its floral note evoking the images of springtime blossom, verdant meadows and the sounds of birds singing in harmony. The scent of Lily is both innocent and alluring with a quality that transports you to a place of pure beauty and simplicity, evoking memories of sunshine, warmth, and the joys of nature. In celebration of our unique heritage, Lily is a modern interpretation of what was traditionally one of Floris’s earliest floral perfumes.” –

Caterina Catalani

Not only is this exuberant fragrance available in an Eau de Toilette, but the scent is also surrounded by a luxurious Bath & Body Collection, to fully immerse oneself in this truly British bloom.

The Lily Collection is available to pre-order online at florislondon.com now and will be available instore and online from Thursday 18th May.