DIOR AUTUMN-WINTER 2023/2024 COLLECTION

Exclusive New Pop-up Stores at HARRODS

From 4 - 27 August 2023

“In honour of the friendship forged with London’s epicentre of British elegance nearly seventy years ago, Dior is inaugurating a series of pop-up boutiques within the iconic department store.”

Monsieur Dior in the 1950s. Exalting the sacred ties that unite Dior and the French capital, the streets and monuments of the City of Light are traced on the floor and walls in a subtle interplay of shading and perspectives.

The emblematic Parisian locations – from Faubourg-Saint-Honoré, where the foundingcouturier spotted his lucky star, to 30 Avenue Montaigne, the House’s iconic address – also magnify the baroque Edwardian architecture of the facade: a large central panel is featured on the building and the windows display shelves filled with a multitude of books. A set of models are enhanced by the sketches that are veritable celebrations of poetic strolls. While trench coats are revisited, the home wear of the Dior Chez Moi capsule promises refined comfort.

In 1953, Christian Dior struck up a powerful, enduring relationship with Harrods. This story, which has continued to develop through outstanding collaborations, is enriched today by a new chapter.

In honour of the friendship forged with London’s epicentre of British elegance nearly seventy years ago, Dior is inaugurating a series of pop-up boutiques within the iconic department store. These disclose the Dior autumn-winter 2023-2024 Ready-to-Wear Collection thought up by Maria Grazia Chiuri.

Three exceptional spaces present the House’s different realms - from shoes to accessories, praising the strength, fragility and beauty of a femininity in perpetual motion. The first recreates the warm cocoon of a library dressed in the Plan de Paris motif inspired by a scarf designed by dior.com harrods.com

The second, an ephemeral gift shop, invites shoppers to find the perfect present for their loved ones. Within this prestigious setting are items distinguished by floral details, such as the D-Bobby bob, silk twill shirts, Mitzah scarves and the Dior Book Tote with its delicate embroidery. A tribute to the art of giving that is so dear to Dior.

The final step is an enchanting cabinet of curiosities in which visitors can discover irresistible leather goods, glowing with chromatic nuances. Reflecting the virtuoso skills of the Ateliers, variations of the Lady Dior and Lady D-Joy appear in a kaleidoscope of vibrant colours.

A marvellous event combining the bold innovation and classic heritage of the two Houses, linked more than ever by a quest for excellence in the name of dreams and magic.