The Rise of Male Aesthetics

For years, the aesthetic industry has been very female-oriented with women being in the majority of those opting for non surgical aesthetics. However, recently practitioners and clinicians have noticed a steady increase in the number of men choosing to undergo treatments. Medical Director and Founder of estetica clinics for Surrey and Berkshire

Dr Sina Salimi explains his thoughts behind the upturn in this trend. “ Prior to today, Anti-wrinkle injections and fillers were always the go-to, youth enhancing solutions for image-conscious women, but now we are seeing the rapid increase in the percentage of men choosing these treatments and not only these treatments. Of course social media creating more awareness is a big reason, but it goes much further than this.

Whilst the stigma surrounding male vanity and their desire for tweaks has faded over the years, a new self awareness has been triggered in men, leading to them desiring the same benefits as women from cosmetic treatments.

Men are now just as concerned about the ageing process and their appearance as women. This has also come about from the rise in people working from home. With virtual meetings on the incline, people have moved on from just nonchalantly looking at themselves in the mirror a few times a day as part of their routine and are now scrutinising their appearance whilst on digital platforms and paying close attention to fine lines and wrinkles, sagging skin etc and these demographics include men too. The new work routines are making us all much more self conscious about our appearance, regardless of gender.

Men are also becoming more aware of the benefits of having a more youthful looking appearance and classically handsome features and it’s not just to feel more attractive, they know a competitive edge can be gained in the career market by presenting themselves in a well groomed, well maintained manner - think of it as taking the healthy eating lifestyle and regular gym routine one step further and as an essential component. By looking their best, they can effectively boost their confidence and their drive to succeed - men are now realising the power behind these treatments in assisting them in the workplace. And, it is no secret that those perceived to be more good looking are also paid more and have greater success.

As the effects of ageing become apparent, the desire to maintain a more youthful, and in fact more masculine look, makes sense in a mediadriven world where men are inundated with images of ideal male body shape, they want and need to live up to what they consider to be expected of them (in more cases than not). The increased emphasis is also exacerbated due to every moment being photographed for social media - people are seeing themselves photographed more than ever these days and the result is them being more acutely aware than ever of their appearance. Men are also seeking to maximise their masculinity as a way of excelling”.

What are the most popular procedures amongst male patients at estetica?

Apart from anti-wrinkle injections, dermal fillers, which have come a long way since they took the industry by storm, are proving most popular. They are designed to produce a very natural look and provide bio-stimulating agents to help restore a youthful yet masculine appearance when injected in the correct volume, angle and position.

Can fillers improve my jawline?

In the hands of an experienced clinician, dermal fillers for men can give the jaw structure and augment the chin which will enhance the jawline for a more masculine look. An angular jawline with just the right amount of definition is what men are looking for and we have the tools to fulfill this wish at estetica

Any other treatments men are interested in?

Men are also starting to understand more about the benefits of Sulptra which is a perfect treatment for those who do lots of sport and fitness and suffer with lipoatrophy (loss of facial fat pads). Sculptra is an injection made of poly-L-lactic acid that stimulates collagen production for a subtle yet fuller and smoother appearance.

Anything else to help with maintenance?

Men are definitely beginning to understand the benefits of Profhilo, an aesthetic treatment which significantly improves the appearance of fine lines, wrinkles, texture of skin, pores and plumpness. We currently have 40% off our Profhilo at estetica. Teeth whitening is also a great maintenance tool and we currently also have 40% off Enlighten teeth whitening home kit at estetica. The introduction and use of cosmeceuticals to your skincare routine is also a great way to overhaul your skin by really turning it around and also helps to maintain a great appearance.

The Details

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