DORSET TEA LAUNCHES ITS FIRST PREMIUM LOOSE LEAF BLEND

Inspired By A Luxurious Lazy Day On Sandbanks Beach

Launched last September, Dorset Tea’s first Loose Leaf Tea marked the brand’s most luxurious label yet. The brand-new Loose Leaf Black Tea is designed to be as luxurious as a lazy summer’s day on Sandbanks Beach, transporting consumers to this famed Dorset setting with every sip.

Offered in a Limited Edition 125g premium gold tin, the blend is inspired by the opulence of Sandbanks Peninsula. Created by Dorset-based Master blender Tony Warr, using the finest orthodox teas from world-class tea estates, the new Loose Leaf Tea combines the best quality Kenyan tea with the brightest most flavoursome Rwandan leaves and a touch of malty Assam.

Tony says: “Launching our first Loose Leaf Dorset Tea is a significant milestone for the brand – as we continue to blend the finest teas to create a taste and feeling synonymous with our beloved county. Sandbanks is an iconic and luxurious setting, and the perfect backdrop for our premium Loose Leaf blend.”

Celebrating the ritual of indulging in a premium cup of tea, the Loose Leaf allows consumers to enjoy the 100% Black Tea at its very best. Lauren Forecast, Brand Manger Dorset Tea adds: “We are so excited to finally introduce a Loose Leaf Tea into our Dorset Tea range. It makes a truly delicious cup of tea and is a real nod to the beauty of our exquisite county!”

The Sandbanks Loose Leaf Tea is available online at dorsettea.co.uk and with select partners across Dorset, including Ocado, Hunts Food Group, Country Fare Foodservice and Holley’s Fine Food.

Look out for the Dorset Tea caravan at the Dorset County Show and Weymouth Seafood Festival this summer, where the new Loose Leaf will be available to sample.

About Dorset Tea:

One of the most iconic brands in the area, it all started back in 1934, when its founder Keith Spicer blended and packed tea from his mother’s kitchen in Bournemouth. The tea tasted so good that by 1940 a site was acquired to produce Keith Spicers tea on a bigger scale.

In 2009 as part of the brand’s 75th anniversary celebrations the ‘Dorset Tea’ brand was launched to epitomise the very first high-quality tea blend that Keith produced back in 1934. The brand has gone from strength to strength since.

The brand now has 14 blends, including its Sunshine Blend, Ginger & Sunshine Lemon, Cool Chamomile, Strawberries & Cream and new Loose Leaf. dorsettea.co.uk