ISSN 2041-7780 Issue 19 Oct/Nov 12 ÂŁ3.50
Choice Health & Wellbeing
The Complementary, Natural & Integrated Healthcare Event See back cover for your exclusive ÂŁ9 reader offer...
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The Leading Publication for Complementary Health, Education and Wellbeing
How to be an
Ayurvedic In this issue:
therapist
The Bowen Technique
Clove Bud Oil
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28
Hand and Nail Products
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Your Health and Wellbeing Success Starts Here! Are you a health-conscious consumer, looking to come into the industr y or looking for a suitable treatment? Find out what the exper ts say and read.
Choice Health & Wellbeing
Letter from the Editor
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Contents 3
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Issue 19 Oct/Nov 2012
Aromatherapy The lavenders and lavandines
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Essential Oil Index Clove bud oil
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Ayurveda & Yoga Post-partrum care
18 The party season is fast approaching and for many it is the busiest time of year. If you haven’t already this is the ideal time to add a pamper product to your services, that you can offer all year round. We have the perfect product that is unique and beautiful, which you can offer to your customers to purchase as gifts for birthdays, Valentine’s, anniversaries, Christmas or as something to treat themselves. We will be adding one new design each month. Having ruined so many beautiful shawls, blouses and scarves using pins that have left pinholes, snags and pulls, I decided to use a magnetic brooch as it was so versatile that l could wear literally anywhere and not damage my clothes. Magnetic brooches are a great way to dress up any outfit. Snap them onto a scarf, bag or belt for a fresh new look. They can also be used as decoration on gift wraps, table decor, curtains, lampshades and other household items. Visit www.magneticbrooches.com for more details. All our products come with a 60-day, money-back guarantee. Happy reading
Angela Angela Mahandru Editor
Follow us on twitter @angela_mahandru Follow us on Facebook, Connect via Linkedin Printers Produced by Printech
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Business Support The concept of training
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Complementary Therapies Men are from Mars
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Health & Nutrition Supercharge with super foods
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Integrated Healthcare Arthritis’ a mind-body understanding
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Natural Beauty Banish wrinkles, age spots and more
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Personal Development Power language
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Training & Education Massage, touch and trauma
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Diary Dates
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CONTRIBUTORS Special thanks to Kelly Owen College of Practical Homeopathy. Gervasio Da Gloria Just fit. Bodywork CPD. Penny Price Penny Price Aromatherapy. Andy Edwards Marketing Therapy. Geeta Vara. Robert Waghmare, Joanne Ross META-medicine Janie Godfrey ECBS. Geoff Lyth Quinessence. Rachel Fairweather Jing Advanced Massage. Jonathan Lawrence Turning Point. Dr Marilyn Glenville. Paul Carbis. Daniela Chandler Pevonia. Olivia Stefanino. And Others
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Editorial & Advertising Contact Details T: +44 (0)161 284 6602 e: info@choicehealthmag.com w: www.choicehealthmag.com
Choice - Health & Wellbeing is copyright to Success Publications Ltd 2012 No part of this publication may be reproduced or transmitted in any form or by any means electronically or mechanically, including photocopying without prior permission from the Publisher. The Publisher has taken all reasonable measures to ensure the accuracy of information contained within this journal.
SUCCESS PUBLICATIONS LTD, 1 GRANVILLE WALK, CHADDERTON, LANCASHIRE, 0L9 6SR, UK www.choicehealthmag.com
Oct /Nov
Business Support 23 And there’s no reason why you (as their trusted ‘wellbeing adviser’) could not be a part of that ongoing regime.
But – as the Irish comedian once said – there’s more! Whatever modality or discipline called you – there is undoubtedly something you can offer to customers that they might want rather than need. If you don’t offer something for this, you are missing out on a burgeoning market of people who want a treat (and those who buy birthday gifts, Valentine’s gifts, anniversary, Christmas etc!).
This is your PAMPER (or FUN) service Once the therapeutic bit is over – and the maintenance sessions are in place – what might your customer enjoy? Identify a pamper product you can offer – or, if this really is impossible, create a joint venture with a local salon/therapist who does, and get them in to service the work that will ensue!
So, there you have it. The three essential services are 1. Therapy 2. Maintenance 3. Pamper And the way you offer these is always robust, ethical, unapologetic and with enthusiasm. Remember, people look to their therapist for advice – so be prepared to give it. The many therapists who have adopted this approach throughout their marketing have always benefited from an uplift in business – and, perhaps unsurprisingly, referrals. Referrals because the customers feel better looked after than ever – and seem even more willing to pass their great experiences on.
The model is not so new. Think of your car! If anything goes wrong you go to get it fixed (Therapy). You regularly provide it with appropriate liquids, MOT and service (Maintenance). And, perhaps you are happy to buy an air freshener, personalised number plate, pair of furry dice or two-tone paint job (Pamper) – simply because you WANT to? Remember the sceptical guy in the audience I spoke about earlier in this article? A couple of weeks after the event I received this email from him: Dear Andy. You have turned me into a believer. I truly hope that other therapists do what you suggest because I am – and it really is working. Thank you again. Mr A Cambridgeshire CHW
© Join The Club. Andy Edwards is cofounder of the Marketing Therapy Business Building Club – the fastest-growing club of its type in the UK. Membership allows access to exclusive Marketing Therapy briefings, reports and even specially recorded video clips. You could qualify for FREE MEMBERSHIP. Learn more about the Marketing Therapy Business Building Club by visiting www.marketingtherapy.co.uk – where you will also be able to download a free 20-page report, ‘The Seven Marketing Mistakes Therapists Make’.
How can we become an effective learner? We constantly strive to learn how to become organised – because becoming more efficient saves us valuable time. We want to learn how to live healthier and fitter lives – because it equates with vitality and energy.
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e want to learn how to make more money because, even though it can’t buy us happiness, it increases enjoyment of life, of business, virtually everything. So, how can we become an effective learner and learn these vital skills?
What is learning? The dictionary defines learning as the act, process, or experience of gaining knowledge or skill. Studies reveal that from birth, up until we are about eighteen, we learn a tremendous amount very quickly about almost everything
ranging from language, culture, history, science, mathematics… and so on. The great news is that, for some people, the accelerated learning process will continue. Sadly, for others, it levels off when they get their first job. Why? Many people have bad associations with school and leaning. Since schooling, it’s no longer compulsory to learn: there are no more exams to take, and there is no demand to learn new skills. So why bother to read more books, if they can simply learn through experience? This is all well and good, but what about if you just stop learning? In her book ‘If Life Is a Game, These
Are the Rules’, Cherie Carter Scott shares the following two fundamental rules of life: ‘Life is a series of lessons. If you don’t learn the first time, the lesson will be repeated until you do learn.’
Why do we stop learning? If the purpose of learning is to provide us with insight in how to act, use, and store information, how come learning appears to be such a complicated process for many people? A simple explanation is that, during the learning process, we are often directed to complete a new path that makes us feel confused, frustrated, or uncertain,
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Oct/Nov
24 Complementary Therapies and often diminishes our confidence. Because this is such a prevalent phenomenon, many people have come to the conclusion that learning new skills is hard, stressful, and at worst, downright scary. They would rather give up in learning new skills and just hold onto what they are comfortable with, especially if there are more enjoyable ways to spend their time. Do those that struggle to learn have bad memory? The answer for this question is ‘not at all’. In his book ‘One Minute Millionaire’, Robert G Allen said: ‘People don’t have bad memories. They have preferred memories. They just have a bad system for accessing what is already there.’ The reality is that it takes effort to get out of your comfort zone, and most of the time, people prefer to be lazy and stay comfortable, rather than do the work it takes to meet their goals. Many studies shows that most of our frustration is the number one reason of most people stopping dreaming, or don’t even think big anymore: because they don’t believe that it can be possible. Therefore, it is important that you must learn to discipline your frustration. Many books in professional development stress that there are no shortcuts for the things we often want in life. The key to success is in learning a
new skill, habit or knowledge. All successful people learn that success is buried on the other side of frustration.
How can we become an effective learner? We can speed it up, but it is still a process of reading, listening, reviewing, repetition, applying the knowledge, experiencing the outcomes, readjusting what you have learned already. Simply put, that takes time. Wouldn’t it be great if someone would come up with modules you are interested in and plug them into your mind, giving you instant access to knowledge! It really doesn’t work like this in real life. When exercising, no one can exercise for you, and the same concept applies to learning. It is up to you to determine the talents, skills, abilities and core competencies you will need to earn the kind of money you want, to become more organised, and to live a prosperous life. It is your responsibility to make the investment and take the time to learn and develop these skills. Here is a good tip to speed up your learning process. Try new things. Neuro-linguistic programming (NLP) is an approach to communication, personal
development, and psychotherapy shows that many people learn more effectively by using several senses. For instance, auditory learners find that they process information better if they hear it. Visual learners learn more from seeing information presented and tactile learners are more likely learn by touching and experimenting with an object than by hearing or reading about it. Let suppose that you are a primarily auditory learner, read over the tips for visual and tactile learners. You may find that you understand the concepts more clearly or are able to recall the information better. When you make a habit of learning new things – this keeps you more interested, motivated and happy and that will inspire you to become an active learner! CHW © Gervasio Da Gloria is the author of ‘Discover the Secret: Making Money as a Fitness Professional’. He has created successful software that enables fitness professionals to manage their business performance, time and money. For more information contact him at gervasio@justfit-training.co.uk or visit www.justfit-training.co.uk
Men are from Mars T
Men account for 49% of the population yet most touch therapists will tell you males make up only a small percentage of their client base. Market research indicates there are increasing numbers of males challenging traditional stereotypes and embracing products and services once considered ‘out of bounds’. Oct/Nov www.choicehealthmag.com
his is demonstrated by research from Mintel which illustrates sales of skincare products are booming across Europe – up 45% from €289 million in 2005 to €420 million in 2010. Visit any retail cosmetic counter and you will see ranges designed specifically for men. The Association of Reflexologists (AoR) has been exploring how reflexologists can benefit from these market developments and we have been listening to the increasing numbers of therapists who have embraced the male psyche and built strong practices based on treating sportspeople, businessmen and the elderly. Last month, the AoR campaigned on Men’s Health during World Reflexology Week to help equip our members to market and treat men and to increase awareness of reflexology to men. From our research, it is clear that men need to be communicated to in a different way than we attract our female clients. The ‘pamper’ or ‘holistic’ message is probably a barrier to communicating to males successfully as are issues of intimacy in the way men regard their feet and hands. We really need to understand this market sector better to encourage more men to try reflexology and to return for treatment because they believe in it. Here are some of our findings
Learn to Speak Martian [Congratulate men on their successes. Do not focus on weaknesses, instead highlight areas for development.