Michael Eaton
Take A Hike Event ID and Design Proposal
The goals of Take A Hike are to train and encourage the people of Portland to explore their surrounding environment. There are eight organized hikes where participants will learn the basics of hiking as well as map reading and compass skills. Inspiration for this project is the Nature surrounding Portland, Topographic Maps, and clean minimalist Typography. The goals of the design being, clear communication while demonstrating/showing the beauty of the natural setting found just outside of the city. The topographic maps are to echo the beauty of nature by demonstrating the vastness of accessible trails and wilderness. The promotional pieces of this project use the topographic maps along with short encouraging statements, prompting a desire to see and explore the surrounding nature. The event is cosponsored by REI and Trailkeepers of Oregon. Both organizations have strong ties to Portland and its natural environment, REI and Trailkeepers of Oregon make a point of giving back to the community they are a part of.
DOTCOM DOTCOM DOTCOM
primary & secondary logotype
Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*
Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*
Helvetica Neue Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*
Helvetica Neue Ultralight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*
Typefaces
event booklet, hiker notes, topographic poster map
saddle bound, cover 80lb stock featuring heat emboss
heat emboss detail, inside cover, event booklet variations
event booklet interior
closing spread detail
hiker notes: promotional note/sketch books featuring topographic map & event web site on cover.
poster map: printed on actual topographic map featuring local hiking trails. the poster can be taken and used.
in city billboards following poster map theme.
type in motion advertisement
type in motion advertisement