SWOT Analysis

• Strengths

• Strong local economy

• Diverse mix of small businesses

• Nonprofit organizations that help manage the district and support businesses

• Economic niche of arts and culture

• Paseo has been a major contributor to the arts and culture industry in OKC for many years, and its influence into other parts of the city continues to grow (Marks 2022)

• Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in the Greater Oklahoma City Region study

• Nationwide study funded by Americans for the Arts that collected data from nonprofit arts and culture organizations and patrons within urban and rural areas to document economic impact of nonprofit art and culture

• Greater Oklahoma City Region, which includes Oklahoma, Cleveland, Canadian, McClain, Logan, Lincoln, Grady, Kingfisher, Payne, and Pottawatomie Counties; collected data from 153 nonprofit art/culture organizations and 2,346 valid surveys from audiences

• Used input-output analysis and found that the arts and culture industry within this study area not only contributes to emotional/psychological quality of life but also pumps in and circulates a lot of money for the whole state (“The Economic Impact” 2017, 1-2; “Greater Oklahoma City” 2017, 1-14)

Paseo Arts District SWOT Analysis and Recommendations