CHAPTER 02 | DIGITAL MARKETING TACTICS
Content After your website, content is your school’s most important marketing tool. All the tactics we discuss from here on out are far more effective if they are based on content that will solve a problem or build trust for any parent or student—even if they don’t choose your charter school. This workbook is a good example of what we consider valuable marketing content. It provides effective, real-world marketing advice that any school could use, whether or not they choose to partner with Charter School Capital. This workbook doesn’t try to sell Charter School Capital’s services—its only purpose is to educate charter school teams on digital marketing. We are committed to providing trustworthy advice, and we hope this guide will help you to view us as a trustworthy charter school partner.
23 | DIGITAL MARKETING FOR CHARTER SCHOOLS
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Providing topical, high-quality information that solves a problem is one of the best ways to build trust among your target audience. It also serves as the cornerstone of social media and targeted ads that we’ll discuss later.
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