Chain of more than 1800 stores with a wide range of household items for the whole family. One good price for everything!
One price for everything!
WELCOME!
One Price Stores
ABOUT THE PROJECT
UNIQUE FORMAT FOR THE RUSSIAN MARKET
ONE PRICE STORE Fix Price is a completely new and unique format for the Russian retail market, despite the fact that it is very popular all over the world for a long time!
MAIN IDEA Chain Stores with a wide range of household items for the whole family. One good price for everything! All stores are located in convenient areas with a big customer traffic, including metropolis, mid-sized cities and small towns.
FOREIGN EXPERIENCE Concept of one price stores is widespread in the world. Leading operators: DOLLAR TREE (USA)
DAISO (Japan)
99 CENT ONLY (USA)
POUNDLAND (UK)
DOLLARAMA (Canada)
DOLLAR IT (Canada)
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One Price Stores
HISTORY
HIGH RATES OF DEVELOPMENT
The Company BEST PRICE LLC started its activity in June 2007. The first store of the national chain stores Fix Price was opened in December 2007.
GROWTH DYNAMICS Today there are more than 1800 Fix Price stores in more than 570 localities and 64 subjects of the Russian Federation.
2990 2300
1680
1050 500
Stores
300 126
200
75 4
2007
Rep. Adygea Rep. Altay Altay region Arkhangelsk region Astrakhan region Rep. Bashkortostan Belgorod region Bryansk region Vladimir region Volgograd region Vologda region Voronezh region Ivanovo region Irkutsk region Kaliningrad region Rep. Kalmykia
2008
2009
2010
2011
Kaluga region Rep. Karachay-Cherkessia Rep. Karelia Kemerovo region Kirov region Rep. Komi Kostroma region Krasnodar region Krasnoyarsk region Kurgan region Kursk region Leningrad region Lipetsk region Rep. Mari-El Rep. Mordovia Moscow
2012
2013
2014
2015
Moscow region Murmansk region Murmansk region Nizhny Novgorod region Novgorod region Novosibirsk region Orenburg region Orel region Penza region Perm region Pskov region Rostov region Ryazan region Saint Petersburg Samara region Saratov region
2016
year
Sverdlovsk region Smolensk region Stavropol region Tambov region Rep. Tatarstan Tver region Tula region Tyumen region Rep. Udmurtia Ulyanovsk region Rep. Khakassia Khanty-Mansiysk AO Chelyabinsk region Rep. Chuvashia Yamalo-Nenetskiy AO
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One Price Stores
GEOGRAPHY
UNLIMITED GEOGRAPHY OF DEVELOPMENT
TERRITORY OF DEVELOPMENT Cities and localities in Central, Volga, Ural, Northwestern and Southern federal districts of the Russian Federation with population from 25 000 people. –
The coverage area in 2015
Murmansk
Pskov
SanktPeterburg
Petrozavodsk
Veliky Novgorod
Arkhangelsk
Naryan-Mar
Cherepovets Smolensk Bryansk
Tver
Vologda Yaroslavl
Kaluga
Kostroma Moscow Ivanovo Vladimir Oryol Tula Kursk Ryazan Lipetsk Nizhny Novgorod Belgorod Voronezh
Tambov
Saransk Penza
Krasnodar
Rostov-on-Don Volgograd
Maykop Stavropol
Elista
Cherkessk Nalchik Vladikavkaz Magas Grozny Makhachkala
Syktyvkar Kirov
Yoshkar-Ola
Cheboksary Kazan
Dudinka
Salekhard
Kudymkar Izhevsk
Ulyanovsk
Perm Khanty-Mansiysk
Saratov Samara
Orenburg
Ufa
Yekaterinburg Chelyabinsk Kurgan
Tyumen
Astrakhan Omsk
Tomsk Novosibirsk
Kemerovo
Barnaul GornoAltaysk
Krasnoyarsk
Abakan Kyzyl
FRANCHISE All territory of the Russian Federation except territories of development of own retail chain.
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One Price Stores
ABOUT STORE
MODERN DESIGN CONVENIENT LOCATION
STORES’ CHARACTERISTICS Total area: 250-350 m²
Sales area: 200-300 m²
Cash registers: 2-3
SKU: 2000 pcs
Staff: 4-5 people/shift
STORES’ LOCATION Shopping centers Shopping passages of cities and towns Spaces with good visibility, passability and attractive shop windows inside shopping centers, located in the first line of houses (STREET RETAIL)
ATMOSPHERE IN STORES Bright unforgettable shopping experience for all family created by: Comfortable lighting and mild temperature Modern shopping equipment Simplicity of items selection Convenient navigation Friendly staff Sound effects Aromatization of selling area
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One Price Stores
ASSORTMENT
THE UNIQUE GOODS NON-FOOD
STRUCTURE OF ASSORTMENT The range includes both food and non-food products. FOOD 25% 500 SKU
NON-FOOD 75% 1500 SKU
Domestic suppliers 50% 1000 SKU
Import 50% 1000 SKU
Seasonal and Promo 400 SKU
Base assortment 1600 SKU
KEY PRODUCT GROUPS
Food
Household Cosmetics and chemicals perfumery
Clothing
PRICE POLICY
Household goods
Hygiene products
COMPETITIVE ADVANTAGE
ONE PRICE FOR EVERYTHING All goods on sale are at one price.
PRICING STRATEGY "Market leader" - the lowest price compared to similar products of competitors.
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One Price Stores
CONSUMER AUDIENCE
GOODS FOR WHOLE FAMILY
CUSTOMER PORTRAIT
Typical Fix Price customer purchases once a week, mostly in stores close to home. Prefers products for kitchen and home, household chemicals, food and souvenirs.
CHARACTERISTICS Sex: female 70%, male 30% Age: several major age groups, 18 – 60 years old Occupation: non-manual workers, workers, pensioners Marital status: married, 1-2 children in a family Income level: 10 000 – 30 000 Russian Rubles Average purchase: 3 – 10 pcs
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One Price Stores
PROMOTION
ACTIVE MARKETING SUPPORT
Fix Price Club – loyalty program under which Fix Price customers can join the club and get special offers and privileges from Fix Price. New and seasonal assortment – customers are regularly informed about new and seasonal assortment by printed advertising materials (catalogs, leaflets and flyers), which are distributed all over the territory of chain. Other types of informing are sms and e-mail delivery. Fix Price in Internet – support and development of web-sites: fix-price.ru, bonus.fix-price.ru, konkurs.fix-price.ru. Active social media marketing promotion. Digital advertising on the most relevant internet sites. Fix Price on Television – TV broadcasting of advertising clips on regional and national television, sponsorship of sports and entertainment programs, advertising items in news programs. Fix Price outdoors – image and navigation advertising on public transport, distribution of leaflets by promoters. Fix Price in Press – information articles in major Russian publications. Indoor Advertising – equipment selling area with additional promotional materials (photo panels, banners, WOW-posters). Broadcasting audio clips, musical accompaniment, TV panels placement. New stores opening – activities aimed to attract customers attention to new store. Festive decoration with balloons, gifts on cash cashdesks for the first customers. Social marketing – program "The good deeds", charity. Stimulating actions of format "Buy several products for the price of one".
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One Price Stores
PRIVATE LABEL
PROFITABLE PRODUCTS
The unique product range of Fix Price is formed by a wide portfolio of private labels in various categories. All products are manufactured specifically for Fix Price by leading Russian and foreign companies. This allows to achieve the best prices, to support strategy "Price leader" among competitors and to offer customers a wide range of profitable good quality products.
QUALITY CONTROL
CUSTOMER CARE
To offer customers the best products of own brands in Fix Price works quality control system with several levels: Regular tasting of products Testing and inspection of products by independent laboratories Audits of the factories Quality contol hotline. A customer can write the opinion about the products and inform about unsatisfactory quality using the address on the package or contacting via the feedback form on the website fix-price.ru.
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One Price Stores
LOGISTICS
EFFECTIVE MANAGEMENT
OPERATING BUSINESS STRUCTURE Successful management of goods flow, information flow, financial flow and service flow with optimal costs of all resources. FACTORIES AND DISTRIBUTORS )China(
MANUFACTURERS AND SUPPLIERS )Russian Federation(
UNITED DISTRIBUTION CENTER (DC)
MAIN OFFICE in Moscow
Moscow
Krasnodar
Kazan
Yekaterinburg
Voronezh
Novosibirsk
OWN STORES
)retail( FRANCHISED STORES
)retail(
CORPORATE INFORMATION SYSTEM (SAP/R3) BRANCH OFFICES in St.Peterburg
UNITED DISTRIBUTION CENTERS 6 own "A" class Distribution Centers (DC) in the Russian Federation: DC Kazan – 12 000 m2 DC Yekaterinburg – 12 000 m² DC Voronezh – 10 500 m²
DC Vnukovo – 28 000 m² DC Krasnodar – 21 000 m² DC Novosibirsk – 24 000 m²
Total area of DC is more than 107 000 m². All warehouses are equipped with the warehouse management system (WMS), modern cargo handling equipment. The distribution centers are served with the qualified staff.
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One Price Stores
FOR SUPPLIERS
BENEFICIAL COOPERATION
PRINCIPLE OF COOPERATION The basic principle of Fix Price is confidence partnership with suppliers based on honesty and transparency of commercial relationship.
HOW TO BECOME A SUPPLIER We are ready to consider the actual products what are best-sellers in their own category. GENERAL CONDITIONS: Purchasing price must be in accordance with the price policy of our company The product quality must meet the requirements of current legislation of the Russian Federation Goods supplies must be accompanied with duly executed documents Packing must guarantee safety of the goods during transportation The priority of our company is direct cooperation with manufacture.
ADVANTAGES OF COOPERATION Supplier increases the production volumes, sales and the final profit, expanding its positions on the regional market together with the growth of company Fix Price and stimulates brand visibility, taking part in extensive advertising campaign.
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One Price Stores
FOR LANDLORDS
RESPONSIBLE TENANT
INVITE FOR COOPERATION One price chain stores Fix Price grows rapidly, in this regard, company is constantly interested in renting spaces for new stores and invites landlords and intermediaries for cooperation. Ready to consider landlords' offers represented by: owners of all types (capital facilities and temporary structures) municipalities with the power of disposition tenants of premises (for sublease), including retail chains offering free trade area for sublease private intermediaries and brokers
TECHNICAL REQUIREMENTS Total area 230-350 m2 (on one level) Type: detached building, built-in and attached, part of the spaces, 1st - 2nd floor, basement, cellar Location: shopping centers, shopping passages of cities and towns Constructive: rectangular shape, having 2 separate entrances to the spaces, the possibility of the entrance for the truck to the unloading zone Ceiling height: from 2.7 m Permitted electrical load: 10-20 kW Centralized communications
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One price for everything!
CONTACTS BEST PRICE LLC, 125284, RUSSIAN FEDERATION, MOSCOW, 1st Botkinskiy proezd, 7, str. 1 Free hotline phone for Russia: +7 800 775 35 15 Russian Aircraft Corporation MiG
Dinamo
School
Ray Just Arena
TC «Monarkh»
«The young pioneers stadium»
Begovaya ul.
www.fix-price.ru
Leningradsky Ave
1st Botkinskiy proezd