LETTER OF REFERENCE
TO WHOM IT MAY CONCERN Fizza Hayat reported to me at HELLO! Pakistan from November, 2011-September, 2012. As our Chief Coordinator, Fizza worked in most areas of our company’s coordination and communications departments. Fizza contributed to the company by facilitating nation-wide photo shoots, coordinating with photographers as well as subjects, modifying HELLO! Pakistan’s official logo, working on mock ad campaign slides as well as a cover, and developing the product message and marketing materials to attract readers as well as potential advertisers. In the capacity of Chief Coordinator, Fizza ensured that our shoots went smoothly and responded to all photography and subject needs and built an ongoing conversation with the personalities we profile. She also coordinated with other employees within our company to meet the company’s as well as our readers’ needs. I enjoyed working with Fizza. She was eager to learn new areas of project coordination and did an excellent job at expanding our marketing efforts. Creativity is another strength of Fizza’s— the skill allowing her to draft a mock cover for both HELLO! Pakistan’s media launch. A team player, Fizza worked well with her colleagues. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism. I would like to add that she is also adept at identifying media outlets and achieving press coverage for our products. I highly recommend Fizza for any position that will draw upon her skills and her proven record of contribution in Coordination and Marketing. She was a remarkable colleague and contributor to our organization. Do get in touch with me if you need additional information. I would be happy to tell you more about Fizza’s achievements at HELLO! Pakistan. Regards,
Zahraa Assad Saifullah CEO/Publisher HELLO! Pakistan