Trends for Content Marketing Sought by Digital Marketing Company in USA in 2018 The modern-day consumer is not only more aware but also technology literate and use technology to get all the information possible. With the evolving behavior of the online customer, there is a crucial need for the evolution of digital marketing strategies according to the need of business and demands of customers. This is because of which almost every digital marketing company in USA strives to cope up with most updated trends of the digital marketing industry. However, still, there are many companies who focus more on latest technologies and ignore basics altogether. This is because of which such companies are usually not able to achieve results for their clients despite of unnerving efforts.
The right strategy for the success of digital marketing always involves updating the elementary methodologies with the latest trends and incorporating it into overall campaign productively. The content marketing is also one basic and most inexorable part of digital marketing campaigns. According to the statistics of previous years, it has been observed that almost 60% of people investing in content marketing are enjoying better returns with
the passage of time. The effectiveness of content marketing boosts when implemented with the progressing need of customer and market.
In 2018 also, the shift has been anticipated for the digital market and to cope up with this change following trends have become imperative for successful content marketing strategy:
Varied Content Formats for More Exposure The conventional content marketing strategies have been changed significantly over the period of time. The trend will continue to evolve in the year 2018. This is because of which every digital marketing company in New York has stopped flooding the internet with monotonous content all the time. Now, these marketing companies are opting for publishing approach adopted for media. Today, blogs are being developed not only with help of conventional writers but these resources are integrated with diversified skills that ensure the approach to all type of audiences. The new formats of the content are also integrated into the digital marketing campaign of businesses. This content can include videos, infographics, audio and last but not least blogs or articles. The variety of content ensures representation on different platforms and a professional company will ensure integration of all these content in their online marketing strategies. Use of a single type of content not only limit the access to restricted users but may also fail to acknowledge the online presence of the client.
All Consumers Looking for is Transparency The outburst of advertisements has boggled the consumer out there. Thus, the only thing that modern day consumer required from the company is authenticity and transparency. The consumer of millennium does not fall for claims like marketing for the cause. To win the trust of the customers it is important that marketing is based on the honest information. According to the statistics of a survey, it has also been observed that people are reluctant to put their trust in brand advertisement and believe more in what comes from peers. So, to attain the confidence of your target market it is important to devise a content marketing strategy based on genuine information for your clients that is not only useful for them but also interesting enough to look for more. The genuine content is what every digital marketing company in California should strive to incorporate into their marketing campaign for this new era.
Trigger the Purchase of Your Buyer with Right Content No matter what digital marketing strategy you are intended to use, you will observe that more than 80% of these strategies involve the use of content to convey the message. Whether it is posting on social media platforms or it is blogging, or you are opted for email marketing along with infographics or video marketing through YouTube. All the marketing campaigns conducted through these platforms are based on the content devised. Thus, the significance of content remains consistent no matter what the marketing strategy is. However, the way the content is used on these platforms will certainly make difference. Your content should not remain focus on selling the product rather it should be formulated to facilitate the customer and assist him in making a decision. Your content can either trigger the purchase process of customer or undermine his motivation due to bad influence.
Increase in Demand for Video Content
According to the analysis, it was determined that more than 80% of digital marketers prefer marketing businesses with help of video content and previously it has been seen that about 42% of the marketers have opted for live video content. The drastic increase in the demand of live video content is because of the response obtained from Facebook for these videos that indicate that marketers have experienced a great increase in organic traffic because of these videos, which is estimated to be 135% more than that of images. Also, the statistics have shown that viewership of live video is three times better than other videos and people prefer to comment on these videos 10 times more than other videos. Thus, it can be concluded safely that video content has a great impact on the success of marketing strategies and this is because of which almost each digital marketing company in UK is spending money for this purpose, however, still there are only 14% of these companies that are intended to use live video content at present. Therefore, in 2018 you can take a leap from your competitors integrating live video feeds as part of your marketing strategy.
Content Optimization for Local Market The last but not the least, one trend for digital marketing in the year 2018 is optimization of content for local and global market equally. As per the previous practice, the content was generated at the global level and regional marketers used to translate the content for the local market. However, at the present time, the marketers have realized the need of dedicated content for local market because of which only translating the content does not suffice the need. Thus for the local market, every digital marketing company in London is generating content optimized for local
market and maintain a balance between global and local market analyzing the market of the business company.
These are some of the latest trends that exhibit potential to enrich digital marketing strategies for dynamic results in year 2018 and also ensure the sustainability of content marketing for every digital marketing company in USA.
FK Designz is a digital marketing company in USA that is committed to excellence and always keen to integrate latest marketing trends to ensure success of their business clients. This is because of which the design and website development services provided by the company also includes deliberated content marketing strategy. The whole strategy is devised in parallel to digital marketing strategies including Search Engine optimization and social media optimization, helping businesses to triumph the digital market successfully.