Golazo Roadmap 2024

A HEALTHIER AND HAPPIER SOCIETY

1

We spark your next move. Amidst the cheers of an event and the hustle of the office, we set our sights on the next step, the new goal, the start of a new habit. We are not about fleeting moments of motivation; we aim to ignite a lasting passion for healthy habits in you. This transformative journey is about awakening a healthier, more joyous you, one habit at a time, unlocking a world where wellbeing and happiness become second nature.

2

We prioritise morals above all. We hold a steadfast belief that everyone, from every walk of life, should have an equal opportunity to flourish in a vibrant, healthy society – and we mean business: equal access to sports and broad representation. Diversity strengthens our community and enriches our perspectives. Driven by perseverance, we remain committed to fostering and supporting healthy habits. If any partnership doesn’t align with a vision for a just, inclusive, and sustainable world, we possess the integrity to say no and respectfully decline.

3

We focus on the painting, not the frame. We are bold and pursue great ideas with passion. Rather than getting caught up with rigid rules or processes, our eyes are set on the ultimate goal: bringing people together to reach new heights. In a united mission of building a happier and healthier society, there’s no room for egos. When something or someone is essential to our mission, we initiate and make it happen.

4

We are by each other’s side, helping with every climb. A collective of entrepreneurs, we know we can reach summits when we collaborate. We celebrate those who ask for help, who know that together we are stronger. We are not afraid to fail, because we know we can get up and try again. Even though we are an ever-growing movement, we operate with startup agility. Here, every participant stands on equal ground, united by a common goal and purpose.

GOLAZO MANIFESTO

5

We don’t just aim high, we break barriers and redefine success. While we dream big, believing we need to change the world, we are more than just dreamers –we are doers. We transform grand visions into reality, understanding that every step counts. As we achieve one goal after the next, we celebrate as a united team, from the volunteer to the premier athlete. Then, with renewed determination, we set our sights on the next challenge.

6

We are dedicated to keep building an organisation that lasts forever. We are a company focused on the long term, not just temporary monetary success. This is embedded in our mission and fortified in our equity structure, driving us to consistently enhance the experiences of our participants, spectators, fans, and customers.

7

We believe every personal story can spark someone’s next move. Whether it’s a seasoned pro setting a new record or a neighbour completing their first 5K run, it’s those stories that have the potential to inspire another’s journey. Fueled with the right tools and motivation, anyone can become a beacon of inspiration. Together, these stories spark transformative habits that benefit us all.

Bob Verbeeck Founder

THE NEW LOGO AND UNITED BRAND NAME

In 2024, we will launch a completely new corporate identity for the entire Golazo Group. This roadmap gives you a sneak peak of how Golazo will present itself in the near future. OUR CALL TO ACTION TO YOU WHO WE ARE FOR YOU PARTNER IN SPORTS AND WELLBEING

GOLAZO AS A DYNAMIC BRAND MARK

In combination with the logo type, the Golazo dynamic brand functions as abstract representations of where Golazo stands for. From setting a goal to being mindful, Golazo is building a movement. Through motion design and icons, abstract concepts can come to life in animation.

GOLAZO GOLDEN CIRCLE

(inspired by Simon Sinek)

WHY

Why does Golazo exist?

Only very few companies can clearly articulate why they exist. Golazo exists to make our society healthier and happier.

Golazo challenges you to live your best life, invites you to take the next step, and inspires you to do this together with others. Our slogan ‘your next move’ represents the vision for the brand and the philosophy of the company.

HOW

How does Golazo realise this why?

It is how Golazo realises this which makes us truly unique. We focus on holistic wellbeing where physical, mental, social and societal wellbeing come together.

Golazo is a holistic movement. We focus on this broader mission, vision, values, and our impact on society and local communities.

WHAT

What does Golazo do to make society healthier and happier?

Golazo creates collective experiences. Golazo inspires, activates, promotes and motivates wellbeing for businesses, communities, and individuals.

Uniting teams, fans, and individuals into shared experiences sparks lasting change. Golazo creates events, nurtures athletes, curates content, crafts apps, provides corporate coaching and development, orchestrates campaigns and develops sponsorships and partnerships across the globe.

EVENTS AND PERSONAL WELLBEING

CORPORATE WELLBEING

HOLISTIC WELLBEING

HEALTHIER AND HAPPIER SOCIETY

TALENT REPRESENTATION

BRANDS AND CONSULTANCY

The Golazo Movement revolves around your next move:  as a business, as a leader and as a health enthusiast. As the five interlaced rings of the Olympic Games represent the union of the five continents and the meeting

of athletes throughout the world, these five Golazo rings represent the intertwined activities which enable us to make society a healthier and happier place.

From great events to corporate coaching and development: together they support your holistic wellbeing. People should be able to move through the Golazo universe with ease.

When I started this company in October 1990, we had no internet, no mobile phones, no personal computers, and no seed capital available. Hard to imagine how we started and became successful from year 1.

The simple reason is that our services were an answer to an unmet market demand for a healthier and more active lifestyle. Golazo has been built from scratch based on strong values, with a no-nonsense attitude and strong aspirations. One of our first clients was Nike, for whom we linked their up-and-coming brand as a title sponsor to events, which was revolutionary at that time. One year later we linked recreational cycling to pro-cycling with the Tour of Flanders, being the first to do so in that sport. We were the first to launch a podcast to get people off their couch and start jogging (Start 2 Run). As an active lifestyle movement, Golazo has always been an innovator.

Obviously, we have changed and adapted our offering over time, but our mission has remained intact: we go for a healthier and happier society. Not in isolation, but we define our next moves together.

Golazo’s seven game changers to stay relevant over time remain customer centricity, agility and speed to market, operational resilience, teamwork, innovation, financial stability, and strong social responsibility. These game changers rely on our strong company mission with ever increasing capabilities and a solid commitment.

In 2024, Golazo will once again deliver organic growth of over 15%, thanks to an increasing diversity of events, a focus on holistic corporate wellbeing and development, a renewed media and data strategy, a more international brand and consultancy division and a blossoming talent representation division. Our events championship division will continue to grow and deliver events in various sports on several continents. We are very active with various stakeholders of the Paris

Olympics in the areas of event logistics, hospitality and ticketing and consulting. We deliver holistic wellbeing programmes for companies, combining physical, mental, and emotional wellbeing. We make our clients’ brands shine and will support our athletes to win and break records.

At the same time, we continue to build our movement and make it futureproof. Our current horizon is 2040 when we will celebrate our 50th anniversary.  Our services in 2040 will certainly be different from today, but one thing we can guarantee: our mission and purpose will remain unchanged. Over the next decades, extra focus will be on digital healthcare and wellbeing, public private partnerships, beneficial artificial intelligence, hyper personalisation, and ethical citizenship.

We will continue to listen and understand our customers, service their needs and never settle for even 99%, when it comes to making society healthier and happier. Partnering with you for your next move.

Bob Verbeeck Founder & CEO Golazo

HISTORY

FACTS & STATS A GROUP OF COMPANIES FOUNDED 18 OCT 1990

Without a solid business plan, but with a strong conviction that sport mattered in society, 1984 Olympian Bob Verbeeck starts CIS on 18 October 1990. The acronym stands for “Consultants in Sports”. The new company intends to consult brands on their sports sponsorship and strategy. Between 2000 and 2008, CIS starts working together with Octagon (Interpublic IPG) on a European scale. Octagon CIS becomes a major player in sports consultancy and brand activation in Europe. In 2008, Bob Verbeeck regains full control over the company. The company name changes to Golazo, which focuses on the development of its own event portfolio, athlete representation, sports media and consultancy in Belgium.

With new offices opening in 2014 in The Netherlands, France, Germany and the UK, the company goes international. This growth strategy is a combination of acquisitions and organic growth. A multi-brand strategy is part of the growth plan. Most acquisitions are related to events, consultancy and brand activation. Founder Bob Verbeeck sells a 20% equity stake to a group of national and international investors in 2018. A board of directors is installed with Johnny Thijs (ex-CEO Belgian Post) as chairman.

Golazo continues to grow with ever increasing event offers in sports such as golf, breaking, padel, 3x3 basketball, … In corporate wellbeing the focus is now on holistic wellbeing making employees healthier and happier with a physical, mental and spiritual approach. More brands than ever are serviced with activations and digital content. A new African headquarter in Nairobi (Kenya), means the start of the expansion of the activities on that continent as well. The recent growth resulted in a record-breaking turnover of 131 million in 2023.

“STICK WITH WHAT YOU UNDERSTAND, AND LET YOUR ABILITIES, NOT YOUR EGOS DETERMINE WHAT YOU SHOULD ATTEMPT ”

WARREN BUFFET

As Golazo strives for a healthier and happier society, we want to provide everyone with equal opportunities. We treat everybody the same, regardless of gender, belief, skin colour, sexual orientation, or physical ability. We encourage and motivate everybody regardless of their challenges to participate and be part of our mission.

We support many initiatives, non-profit organisations, and clubs, by raising funds and creating awareness.

Here, we highlight some of our initiatives in 2023.

Athlete Cynthia Bolingo is our proud and active ambassador.

PARTNERSHIP SPECIAL OLYMPICS

We are Special Olympics Belgium’s partner and integrate SOB competitions at events like the Baloise Belgium Tour, Lotto Six Days and DHL Ekiden.

NATUURPUNT AND NATIONAAL PARK FONDS

We have been committed to the UN’s Sustainable Development Goals for years and try to implement them as much as possible in our organisation. Furthermore, we actively support initiatives committed to nature conservation through contributions from events that also take place in the heart of that nature.

YOUR MARATHON CHALLENGE

PARALYMPICS

Paralympic athletes excelled at the Allianz Memorial Van Damme (Fleur Jong jumped a world record), Lotto Six Days, and other events.

Fonds Gehandicapten Sport: We have been a proud Fairshare Partner of the ‘Fonds Gehandicapten Sport’ for several years.

Challenge at the NN Marathon Rotterdam and ASML Marathon Eindhoven for people with disabilities or people who have to overcome obstacles to exercise. They cover the last 1,195 km of the event.

CRUYFF FOUNDATION

The Johan Cruyff Foundation supports and develops impactful sports and play projects all around the world. They focus on children and youngsters for whom sport isn’t a part of their lives that can be taken for granted. We support the Cruyff Foundation in marketing communications.

SIMBOLEI

Meet our ten Golazo scholars of the Simbolei Girls’ Academy in Iten, Kenya. They all finished their term with excellent results. Since 2008, Golazo has been funding educational programmes in Africa with a focus on equal educational opportunities. We will double our scholarships to 20 students in 2024.

100KM FOR KOM OP TEGEN KANKER

A unique running event, in which teams of four run 100 km together to raise money for the fight against cancer. The challenge and group spirit are key.

R.EV BRUSSELS CYCLING ACADEMY

Golazo is a partner of this personal initiative from Remco Evenepoel. In cooperation with neighbourhood and youth centres of the Brussels municipalities, the academy wants to make cycling accessible for children and young people from all walks of life. In addition to the social aspect, the project includes a sporting goal: offer the greatest talents a training platform to keep growing in cycling.

Most of the Golazo Events are linked to one or several charities. Some examples:

UZA Foundation (Baloise Antwerp 10 Miles)

Village no. 2 Koningin Fabiola not-for-profit (Baloise Antwerp 10 Miles)

Sportaround (Sofico Gent Marathon)

Demoucelle Parkinson Charity (Brussels Airport marathon)

1212 (Genk loopt)

Te gek?! (AG Belgian Coast Walk)

Universitair MS-centrum (ENGIE Dwars door Hasselt)

Villa Pardoes (CZ Tilburg Ten Miles)

Jeugdfonds Sport & Cultuur (Menzis 4 Mijl van Groningen)

MS Fonds (Urban Walk Series)

CLIMBING FOR LIFE

Not only does this event actively raise funds for the Diabetes League and the fight against lung disease, but it also sees a dozen or so people with the condition in question having received assistance from Golazo Energy coaches for months at a time to face the challenge of reaching the summit.

KWF KANKERBESTRIJDING

Run against cancer initiative that encourages participants of the NN Marathon Rotterdam to ask for sponsorship or donate when registering. This has yielded over 1 million Euros in 2023. Part of it was used to build the bridge between the Erasmus MC and social welfare centre Daniel den Hoed.

MAMA CYCLING / WORLD BICYCLING RELIEF

Golazo partnered up with this project initiated by Kenya’s first lady, her excellency Rachel Ruto. Mama cycling promotes cycling in Kenya and provides bicycles more widely throughout the country.

SHIRT PARTNER ATHLETICS

We support grassroots athletics programmes as shirt partner of three athletics clubs in Flanders (AVT Heusden-Zolder, DCLA Leuven, Looise AV).

PLAN INTERNATIONAL

We support Plan International through various events allowing them to permanently advance equality for boys and girls in society.

ENTREPRENEURS WITHOUT FRONTIERS (EWF)

Lignaverda enables companies to plant trees with EWF in Senegal, while providing a great and impactful sports challenge to engage their employees.

BEYOND WHITE LINE

An initiative from Cynthia Bolingo to break down barriers and to build bridges between people of different backgrounds.

Events can be a trigger to a more active lifestyle. They provide a clear purpose with a deadline. Often, an event is the ultimate reward for months of preparation and the start of a new journey.

Top-class events showcase sports at the highest competitive level. Seeing your heroes up close, encourages people of all ages to start taking up sport themselves. We are increasingly committed to these signature events, often at the championship level.

Our apps, challenges and digital events give everybody the opportunity to be more active, wherever and whenever. Adding music of choice, personal encouragement and coaching, and your activity becomes a unique experience.

Antwerp Marathon

NN Marathon Rotterdam

Great Breweries Marathon

Brussels Airport Marathon & Half Marathon

Sofico Gent Marathon

Baloise Antwerp 10 Miles

ENGIE Dwars door Mechelen

ENGIE Stadsloop Gent

ENGIE Dwars door Hasselt

La Parisienne

DHL Brussels Ekiden

Athora Great Bruges Marathon

NN CPC Loop Den Haag

S25 Berlin

Nairobi City Marathon

KLM Urban Trail Utrecht

Liantis Urban Trail Brussels

KLM Urban Trail Delft

Mijnentocht Heusden-Zolder - Beringen

Trail de l’Abbaye

AA Drink Spartacus Run

DSW Bruggenloop Rotterdam

Menzis 4 Mijl Groningen

Start 2 Run / Hardlopen met Evy

START 2 RUN

CELEBRATES A DECADE OF RUNNING TRIUMPHS

Evy Gruyaert has served as a coach and the voice of the Start 2 Run app for a decade, motivating 2,3 million people to achieve their first 5km run. Launched in 2013 by Energy Lab, the app has seen users cover a total distance of 50 million kilometres in ten years. The app expanded rapidly, with successful Dutch (Hardlopen met Evy), French, English, German, and Italian versions. Each year, 1,3 million training sessions of 4,5 km are completed, attracting 17.500 new users monthly. The Start 2 Run community, where users support each other and share experiences, came about naturally. Celebrating its 10 th anniversary, the app hosted a “celebration run” during ENGIE Dwars door Hasselt in October, with coach Evy cheering on the 3K and 5K runners, culminating in a triumphant finish for 9.000 participants and reaching a milestone of 100.000 active subscribers.

AG Belgian Coast Walk

City Pier Night Walk

Kasteelwandeling de Haar

Nationaal Park Marathon

Rotterdam Night Walk

CM Urban Walk Brugge

Urban Walk Rotterdam

CM Urban Walk Lier

Allianz Memorial Van Damme

ISTAF Indoor Berlin

Absa Kip Keino Classic

Sirikwa Classic

Meeting International d’athlétisme de la Province de Liège

KBC Nacht

EnergyVision CrossCup

Climbing for Life

Marmotte Granfondo Alpes

Géants des Ardennes

Chouffe Classic We Ride Flanders

LBL Challenge

Tour du Mont Blanc Cyclo

Paris-Roubaix Challenge

Roc d’Ardenne

Belgian Gravel Series

European & Belgian Gravel Championships

Classic Brugge - De Panne

Tour of Leuven

Baloise Belgium Tour

Lotto Cycling Cup

X2O Badkamers Trofee

Exact Cross

X2O Badkamers Trofee

Lotto Zesdaagse Vlaanderen-Gent

Belgian Darts Gala

Blåkläder Darts Open

Lotto WDSF World Breaking Championship 2023

Crelan 3X3 Masters

Porsche Golf Cup

Soudal Open

FIH Hockey Pro League

Love Football

Keizer Karel Cup

Sportgala / Gala du Sport

Pro League Gala

Client Event: RSCA Fan Day

Client Event: AE Staff weekend

Client Event: Champions celebration RAFC

We are constantly seeking innovative solutions to keep athletes and spectators safe. Safe Cycling has a mission to revolutionize event safety, you can trust that your sporting event is in the hands of a leader who truly cares.

Timing, TV graphics, tracking, registrations, deep learning, big data analysis, flow management, access control, … We are at the forefront of sports data technology to deliver a better experience to all participants, fans, and broadcasters.

Safe Cycling

We offer hospitality packages for companies during sports and culinary/cultural events. Companies enjoy a premium experience where they can network with their business contacts under the best circumstances and experience all the action from the front row. Additionally, we organise corporate events and incentives that marry well with our hospitality DNA and get our well-known touch.

RBFA HOSPITALITY PARTNER

The Royal Belgian Football Association was looking for a dynamic partner to take the organisation of its hospitality & VIP sales of our national pride, the Red Devils, to the next level. In this search for quality and excellence, we emerged as the ideal partner following a market study by the RBFA.

Since then, we have not only taken on the entire hospitality sales & communications, but also the total hospitality production for all home matches of our Red Devils. This partnership has been an impressive commercial success, with Golazo redefining VIP sales & VIP experience in a contemporary and innovative way.

This is a solid step forward for the Red Devils’ image vis-a-vis their B2B target group, consisting of both RBFA partners and the entire Belgian business world.

LOTTO BELGIUM HOUSE

A visit to the Lotto Belgium House is an absolute must for all Belgians heading to Paris to experience the Olympics next summer!

Between 26 July and 11 August 2024, the Lotto Belgium House will welcome almost 40.000 supporters. You will be able to meet your favourite Team Belgium athletes, watch the Games on a big screen, celebrate with medal winners and experience the very best of Belgium on musical, culinary and

OLYMPIC GAMES PARIS 2024

technological levels. Appointed by the BOIC as overall organiser of the Lotto Belgium House, we will take care of the complete operation of the home for all Belgian fans in Paris.

We are responsible for every aspect, from concept to hospitality, and offer

a unique experience in the prestigious Salons Hoche, one of the most prestigious event locations in the heart of Paris, near the impressive Arc de Triomphe.

From 26 July to 11 August, the world’s eyes will be on the 33rd edition of the Olympics in Paris!

From Belgium to the Olympics?

On Location, the global hospitality partner of Paris 2024, selected the tandem Golazo-Eventeam, as the official travel and hospitality agency for Belgium.

We will not only take care of your tickets, but will also arrange your outward and return journeys by Thalys, provide experienced guides and on-site assistance. So you are guaranteed a care-free experience and will be able to fully enjoy every moment of the Olympics! Our offers are primarily aimed at companies, but of course individuals can also book their Paris trip through them.

The hospitality packages will combine competition tickets with a variety of food and drinks in different gradations, from exclusive to informal. The most accessible packages will give access to Clubhouse 24, the central VIP venue in the city. The Palais de Tokyo on the Seine, near Trocadero and overlooking the Eiffel Tower, will be transformed into one big VIP village. The other formulas will each be located very close to the stadium hosting the competition in question.

Allianz Memorial Van Damme

Pladutse 3 - Event venue

Live /s Live

Soudal Open

Zoute Grand Prix

The key to achieving a happy and healthy work force lies in embracing a holistic corporate wellbeing approach. By recognizing that physical, mental, emotional and spiritual health are connected and interdependent, companies can create a work environment where high wellbeing and high performance go hand in hand.

By investing in employee health and happiness, companies can reduce healthcare costs, decrease absenteeism, and improve overall performance and employee retention. On the other hand, employees with good holistic health are more likely to indicate that they are innovative at work, have better work performance, and experience better work–life balance.

With the expertise of our four companies, we offer comprehensive and tailor made programs that boost your physical, mental, emotional and spiritual energy such as: leadership, cultural transformation, mastering your personal energy, talent development and ambassador programs.

VITALITY BOOST

A TAILOR MADE AND HOLISTIC WELLBEING PROGRAMME FOR ING

Employees at ING were looking for ways to boost their energy levels, aiming to enhance productivity and engagement on the work floor. ING did already offer a wide range of wellbeing programmes. However, finding what’s right for you and realising what causes your energy to be low requires expertise and proper guidance, making the choice of the right programme easier said than done.

That is why we created a holistic and integrated wellbeing programme, Vitality Boost. The programme offers 9 Energy Journeys all employees can choose from. Each Energy journey dives into a specific wellbeing topic such as mental resilience, nutrition, purpose, work enjoyment, sleep, and so on.

The big launch of Vitality Boost entailed an extensive and phased internal communications campaign. Through postering, digital screens and online presence we were able to raise awareness and engagement for the Vitality Boost programme, reaching 2.665 ING employees in Belgium.

This is a unique and multidimensional approach that has already proven successful for the 220 employees who tested the programme in May. I’m really looking forward to following my own Journey and seeing our ING colleagues embark on the path to an even better balance in their life.

Isabel Carrion, HR Executive Leader at ING

NURTURING WELLBEING AND CONNECTIVITY AT MULTIPHARMA THROUGH THE 'MASTER YOUR ENERGY ’ PROGRAMME

Multipharma conducted a wellbeing survey among its employees, revealing some interesting people insights. While employees expressed a strong sense of purpose, connection and engagement, there was an underlying feeling of physical and mental fatigue. That’s when Golazo Energy introduced the "Master Your Energy" program, engaging 20 Multipharma ambassadors selected from different offices and local branches.

The chosen ambassadors, representing a mix of French and Dutch participants, took part in a journey aimed at improving their four energy pillars (spiritual, mental, emotional, and physical energy). The programme consists of inspirational keynotes, a biological age test, 1:1 coaching, workshops and a Whoop wearable capturing people’s individual health data. This not only serves as a tool for selfmotivation but also encourages ongoing reflection on the cultivation of new, healthy habits regarding their personal energy management.

MULTIPHARMA

Photo: ©Gregory Van Gansen

FITBONUS FREE WELLBEING PROGRAMME FOR FLEMISH SMES AND ENTREPRENEURS

We developed FitBonus on behalf of the Flemish Government in collaboration with BioRICS. It was a free nine-month wellbeing programme for 2.500 employees in the Flemish SME and self-employed sector, focusing on the physical, mental, and social health of participants. With the assistance of our professional coaches, interactive webinars and sports events, we addressed various topics related to physical, mental, and social energy levels.

The launch of FitBonus was an overwhelming success! In just a few weeks, a staggering 978 Flemish SMEs and self-employed individuals enrolled 11.047 workers in the FitBonus programme. The second edition of FitBonus is currently underway, with 2.500 workers actively participating.

FOSTERING GLOBAL WELLBEING ADECCO

'S WIN4YOUTH AND GOLAZO ENERGY ALLIANCE

Adecco's Win4Youth programme joined forces with Golazo Energy in 2010. This long lasting partnership has resulted in a comprehensive wellbeing initiative that engages over 50 global ambassadors in a six-month sports journey annually. The programme integrates physical fitness, community involvement, and personal development. Regular checkins at regional offices ensure effective resonance with the ambassador team, reinforcing a commitment to holistic wellbeing.

With 7.300 global participants and over one million logged activity hours in the last 13 years, Win4Youth's impact is reflected in increased engagement scores. This year’s 57 ambassadors successfully completed their transformative journey as they crossed the finish line of the Ocean Lava Triathlon in Lanzarote, cultivating a fitter lifestyle and becoming a real ambassador for their country.

All 57 of the Adecco Group #Win4Youth ambassadors successfully crossed the Ocean Lava Triathlon finish line. Congratulations to these remarkable athletes, you are all truly incredible, and I’m proud of each and every one of you. The team spirit displayed was truly beautiful.

Sarah Cheyne, Group VP Talent Engagement and People Analytics at the Adecco Group

DARE TO LEAD GUIDING

TOMORROW 'S LEADERS AT KATOEN NATIE

In response to the rapidly evolving workplace dynamics, we initiated the Dare to Lead programme at Katoen Natie, a comprehensive 6-day leadership initiative. Focused on shaping executives' roles, the programme emphasizes feedback, communication, growth, proactivity, self-leadership and engagement.

Tailored to leaders' specific needs, Dare to Lead creates a leadership journey with sustainable employability as its core. The programme positions Katoen Natie leaders to adapt effectively and excel in their roles, fostering resilient leadership and a supportive work environment poised for future challenges.

CREATING A CULTURAL SHIFT THROUGH LEADERSHIP

A SUCCESS STORY FOR PORT OF ANTWERP-BRUGES

Port of Antwerp-Bruges recognized the importance of effective leadership for employee engagement, aligning with the findings of the recent Gallup Report (2023). Seeking to enhance leadership skills, they chose us for an intensive coaching programme for all managers.

The programme focuses on building relationships, fostering support, and clarifying the significance of tasks. This initiative aims to create a cultural shift, strengthening leaders to support both individual and organizational success.

Known for our blend of academic knowledge and practical expertise, we are committed to driving positive change and shaping future-proof leadership at Port of Antwerp-Bruges.

UNVEILING POTENTIAL

THE FRIESLANDCAMPINA’S TRAINEESHIP EXPERIENCE

The Traineeship at FrieslandCampina offers emerging talents the opportunity to participate in a personal development programme within the company. Throughout this journey, we inspire trainees by connecting them with each other and with FrieslandCampina.

As part of their personal development journey, FrieslandCampina's trainees embark on an 'Impact Journey' to Schiermonnikoog, The Netherlands. During this two-day trip, guided by facilitators and experts, trainees engage in various tasks.

These assignments provide further insight into themselves, their personal leadership, and equip them with tools to experiment in their daily lives. Additionally, this three-day journey naturally fosters team spirit, allowing them to have fun together surrounded by the beautiful nature of Schiermonnikoog.

EMPOWERING LEADERS

A COMPREHENSIVE APPROACH WITH RABOBANK

In collaboration with Rabobank's local leaders, we've focused on fostering forward-looking skills, emphasizing the key 21st-century leadership traits: agility, judgment & decision-making, and collaboration. Over a seven-month journey, we facilitated coaching labs and deep days, cultivating trust and forming a community where leaders learn from one another. We organized four skill days, spotlighting active listening, connections, courageous conversations, informed choices, and adaptability.

Sessions included connected breathing and a hostage simulation, fostering decision-making skills. The focus remained on agility in the complex world these leaders navigate.

Through this journey, they've not only deepened their understanding of each other but also worked on improving their leadership craftsmanship, guided by our experts. After all, leadership is a discipline that demands continuous development.

TOGETHER TO THE TOP WITH ALPINA GROUP

Alpina Group, a merger of two strong brands, is fast becoming the advisor of the future in financial services. Together with partners, they strive for the top, with an emphasis on commitment and personality. Internally, we translate this by literally climbing the Mont Ventoux as a sporting challenge. A serious effort that involves serious preparation. With three joint training sessions by former cycling pros, a physical effort test and personalised cycling clothing, we prepare the group as well as possible. The result? We get on the bus as individuals, and come out as a team.

TenneT TSO is constantly on the move in order to respond well to the changing world of the energy industry. This calls for a vital organisation, and requires employees a certain degree of flexibility, willingness to change, resilience and agility. That is why we are developing a vitality programme especially for TenneT, comprising master classes, workshops, coaching and challenging physical activities.

The programme is aimed at individual employees, teams, as well as departments and ultimately the entire organisation.

TWO NEW STATE OF THE ART

ENERGY LABS

HAVE OPENED THEIR DOORS

Our Energy Lab previously based in Paal has officially moved to the vibrant Velodrome in HeusdenZolder. This new cycling track and multi-purpose sports complex breathes sport, promising a unique experience for everyone! Another Energy Lab recently opened at the “Zorgboulevard” of the brand new hospital ZNA Cadix, in Antwerp. The ground floor of the hospital is dedicated to partners that cater to the health and wellness of people. A perfect fit with our mission to help people move and adopt a healthy lifestyle.

MILAN FRETIN

IS MOVING UP TO THE WORLD TOUR

This was Milan’s victory in the SD Worx Classic in Tubize in July, 2023. The icing on the cake of a beautiful season with several podium finishes in the Tour of Limburg, Four Days of Dunkirk, Czech Tour, Arctic Race of Norway, and Tour of Britain. The next step? Milan is levelling and joining the World Tour after 2 years with Team Flanders. Milan will be representing Team Cofidis for the next 2 years. He is one of the four riders from the current squad making the transition to the World Tour this year. We play a crucial role in scouting and guiding these riders within the team, their mission being: “guiding young talent to the top!”

TOGETHER FOR GOLD AT

THE 2024 OLYMPICS

It’s here again, the pinnacle of all sports competitions: the Olympics. And the 2024 edition is extra special, because our athletes get to live it in their “backyard”, Paris. For Emma Plasschaert and Golazo Energy coach Ward Vande Capelle, this is a year of high focus, meticulous preparation and unlimited drive to get that gold medal at the upcoming Olympics. Go get it Emma!

BALOISE TREK LIONS

Thibau Nys, son of legendary cyclist Sven Nys, celebrated a historic victory on the famous Koppenberg in Oudenaarde, marking the family’s tenth triumph on this iconic course. Riding for the ‘Baloise Trek Lions’ team, Thibau aims to establish himself as a consistent top-five contender. His victories in the Cyclocross World Cup in Waterloo (USA) and in “the Koppenbergcross” highlight this ambitious objective, adding a remarkable chapter to the Nys family legacy in cyclocross.

Fleur Moors also made history as the first Belgian Junior to capture the European title at the Road Cycling European Championships in Drenthe. In only her third cycling season, Moors showed off her sprinting skills on the challenging VAM-berg. At the age of 18, Fleur, a nutrition and dietetics student, fancies a future balancing road cycling and cyclocross, transitioning to the U23 category.

As the official coaching partner of the Baloise Trek Lions, Golazo Energy is proud to guide and support these talented athletes throughout their career.

Our focus is on brands and companies that want to communicate through sport, active lifestyle and wellbeing. We consult our clients by creating effective and unforgettable campaigns.

We offer strategic advice, creative insight, digital expertise, activation and brand contact with one ultimate goal: connecting fans with brands.

We cooperate closely with right-holders in sport and wellbeing, ranging from national and international federations, to teams, leagues, events, and athletes.

AUDI DRIVEN BY PROGRESS

Progress is in Audi’s DNA. Beyond the world of cars, Audi goes about its business with an immense inner drive and the ambition to always do better. We find this same ambition in our Belgian field hockey teams, the Red Lions and Red Panthers, of which Audi is a loyal partner. Progress was the key word in our three-part campaign.

1 PROGRESS – EXERCISES: At our Audi stand during the ION Hockey Finals and the FIH Pro League, hockey fans could compete against Red Lions and Red Panthers by doing some essential fitness and hockey exercises. After participating, everyone received digital tips and tricks from physical coaches and from the Red Lions and Red Panthers themselves to become an even better hockey player.

2 PROGRESS – CONTENT: The drive to constantly improve is inseparable from Audi. But how does this resonate with our national field hockey teams? What role does innovation play in raising the bar ever higher, and how do you measure progress within a sports team? We asked Arthur De Sloover, Barbara Nelen and Raoul Ehren. Their vision was captured in a series of four videos.

3 PROGRESS – BOOTCAMP: Everyone who participated in the Audi activation during the ION Hockey Finals and the FIH Pro League had a chance to win a unique Golden Ticket to the Audi Hockey Bootcamp. An inspiring day of workshops packed with tips and tricks from some of the Red Lions and Red Panthers on how to become a better hockey player.

VLAAMS-BRABANT YOUNG CYCLING TALENT

In Vlaams-Brabant (Flemish-Brabant), cycling fun lurks behind every corner. Whether it is on your road bike, gravel bike or mountain bike… The choice is yours. So take your bike and discover the beautiful trails and roads in Hageland, Dijleland and Pajottenland through ever changing landscapes.

At the province’s request, we developed a sports-tourism communication campaign consisting of social media content and print ads to promote Vlaams-Brabant as the cycling mecca of Flanders. So we jumped into the breakaway with Thibau Nys, Jasper Stuyven, Remco

Evenepoel and Elke Bleyaert. As ambassadors of the region, they took cycling fans along their favourite hotspots and hills. Both on and off the bike.

Vlaams-Brabant, hier en nergens anders. Punt.

AA DRINK CAMPAIGN 2023

In 2022, we worked with our Dutch colleagues to develop a new positioning for AA Drink called: Ready For More! In 2022, this campaign revolved around overcoming mental barriers in sport. Engaging in sport, involves a constant psychological battle with yourself, but once you overcome your mental obstacles, you are “Ready For More”.

In 2023, the campaign is now about stepping out of your comfort zone and about taking on new experiences so that you can take the next step. In this campaign, running, cycling, padel and CrossFit again play an important role. For example, we see a padel player being almost literally smashed off the court by her opponents, an encounter that then inspires her to up her own game. The campaign runs in 4 waves, with each wave also representing a sport.

Our TV-commercials can be seen around all major sporting events, including the Tour de France, the Rotterdam Marathon, the WPT Amsterdam Open, etc. Campaign visuals can be seen through a targeted (digital) out-of-home strategy around popular sports venues and events. Online, different types of sports fans are targeted with digital banners and social media ads.

CONTINENTAL CYCLING TEAM

For the 2023 cycling season, Continental Benelux offered all cyclists in Belgium the opportunity to experience the life of a professional cyclist. From preparing before the ride to crossing the finish line, Continental provided professional support. This included new gear, new tires, food and beverages along the course, as well as a safety car with a mechanic ready to assist at any time. This was the brainchild of former pro cyclist and new TV anchor, Bert De Backer. There were 40 slots available for this premium experience.

The programme featured four classics: Gent-Wevelgem Cyclo, Ronde van Vlaanderen, Liège-BastogneLiège, CFL Stelvio - and the TDF, culminating in the Tour de France. The overall winners had the opportunity to ride ahead of the pros on the Champs-Elysées during the final stage of the 2023 TDF and witness the pros crossing the finish line hours later. The ultimate dream for any lover of cycling.

In terms of communication, we created a selection plan and comprehensive communication, incorporating various iconic elements to make the process engaging and appealing for cyclists looking to join the Continental Cycling Team during the 2023 season.

The creative concept, known as the ‘poem of the race’, featured five poems written by renowned Flemish poet Willie Verhegghe, paying tribute to Continental tires and everyday cyclists. These poems were narrated by José De Cauwer, the voice of cycling on VRT, and Rodrigo Beenkens, the voice of cycling on RTBF. The narrations were accompanied by visuals of heroic cycling routes led by our team captain, Bert De Backer.

CANDRIAM WE SHARE THE SAME GOALS

Candriam stands for Conviction AND Responsibility In Asset Management. The values of conviction, responsibility, vision and trust are highly valued and are a perfect match with the Belgian Red Lions & Red Panthers. During the Ion Hockey Finals and FIH Hockey Pro League, we created a digital photo activation: the Candriam Player Card. Fans could develop their own Player Card based on the 4 values. Large billboards were placed at the event as an addon showing visuals of the Red Lions and Red Panthers representing these values.

BOLERO INVESTING & GRAVEL

Gravel and investing have more in common than meets the eye. For instance, the sense of adventure, ambition, curiosity and (financial) freedom. With this in mind, we devised a content campaign for Bolero that highlighted their main partnership with the first ever Belgian and European Gravel Championships on the 1st of October in Oud-Heverlee. Together with passionate gravel cyclist & investor Jan Bakelants, we translated this main idea into 4 beautiful videos, capturing the similarities between gravel cycling and investing.

We developed a strong activation concept that positions Lotto as the number one supporter of our national teams. For a Belgian national team athlete, timing and responsiveness is key. Making the right decision in a split second may lead to collective success. We took that insight to challenge fans to recognise as much national team athletes in a period of 30 seconds while they appear in a line up. Because a real fan recognises his heroes in a split second. Are you ready? Let’s play!

DEGROOF PETERCAM

Degroof Petercam sought our guidance in developing a strategic sponsorship plan, and we assisted them in formulating a well-founded sponsorship strategy in the realm of golf for 2024.

We facilitated negotiations between Degroof Petercam and prominent Belgian stakeholders.

Additionally, we played a pivotal role in securing a sponsorship deal between Degroof Petercam and Belgium’s top golf talent, Adrien Dumont de Chassart.

Looking ahead, our commitment extends to supporting Degroof Petercam in their golf journey, with ongoing assistance slated to continue beyond 2024.

BALOISE ANTWERP 10 MILES PHOTOBOOTH

The Baloise Antwerp 10 Miles is the biggest running festival in the country and finishers should be celebrated with their achievement. Thanks to Baloise, all participants could show off their finish time and easily share it on social media.

TVH RUGBY LEAGUE

Belgian rugby has secured a new main sponsor! TVH had considered the possibility of connecting with the world of rugby and following our research and recommendations, it became evident that there was indeed a very strong match between the values of rugby and the corporate values of TVH. Starting from this strong foundation, we mapped out the various partnership opportunities available within the sport. This resulted in a long-term commitment between TVH, Belgium Rugby and its national teams, in which they share the ambition to help each other grow. For example, this sponsorship can also be leveraged in TVH’s foreign markets, where rugby is a very popular sport.

ELEVEN / DAZN

ROYAL ANTWERP FC - DEN DUBBEL

Royal Antwerp FC’s remarkable season saw them claim both the Jupiler Pro League title and Belgian cup. To capture the essence of their success, ELEVEN/DAZN collaborated with the club on a documentary. The premiere, held at Kinepolis in Antwerp, attracted over 6.000 fans eager to relive those memorable moments.

We hosted the event and on-site activation set-ups, such as the popup fanshop and the ‘Den Dubbel’ photo booth, we organised the ‘Den Dubbel’ Quiz, an exciting mobile game that allowed fans to win amazing prizes, resulting in a participation rate of 60% of all attendants. Following the event, we also made sure ‘Den Dubbel’ became known to the wider public by setting up social media ads to promote the documentary in the DAZN app.

AA DRINK BOOST

PLATFORM / MOBILE APP

After crossing the magical milestone of 100.000 registered members on the AA Drink Boost Platform and more than 800.000 logged exercise sessions, we helped AA Drink to go mobile with the launch of a brand new AA Drink app!

Collecting Boost Points has never been easier: from now on, just grab your phone or tablet and enter your AA Drink codes or register a sports activity through the native sports activity tracker, which we’ve linked to Strava. Afterwards, you can treat yourself by using your Boost Points in the one-click webshop.

VOLLEY VLAANDEREN WEB PLATFORM

Volley Vlaanderen has appointed us to update their brand identity and develop their new web platform to help them achieve their digital ambitions. Features include a training library containing exercises and webinars, a content hub for the national teams and a native integrated web shop.

SPIKE KIDS APP

As part of their sponsorship of the Belgian athletics federations, we developed the official mobile application for all Flemish athletics kids members (Benjamins & Kangaroos) that is powered by Allianz and the official mascot Spike. Get ready for the best!

PHILIPS PSV LONGEST-RUNNING SPORTS SPONSORSHIP.

Philips and PSV have broken the world record for the longest-running sponsorship in sport, as the football club celebrates its 110th anniversary this year. The record has been officially ratified and entered into the Guinness Book of Records.

The milestone was announced with a video starring the late Frits Philips, who always had a special bond with his beloved PSV. The video generated a lot of positive publicity in the region and was even shown on several national TV channels such as NOS and RTL. To honour the record, PSV played a match in the Dutch Eredivisie with the iconic PHILIPS letters on their shirts and PSV players visited the Philips campus to celebrate the record with employees.

WELCOME ALL. FOOTBALL. BLOOD RELATIVES

UEFA believes in the power of football. It has the ability to transform the world, unite people, and act as a unique socio-cultural connector. The world faces growing social, human, and environmental conflicts, which are reflected in football.

We strongly believe in a football community that is inclusive, equal, healthy, and safe, where diversity and inclusivity are recognised and valued, and where people interact in a spirit of mutual respect. We have created an impactful film designed to challenge audiences’ preconceptions and inspire positive change towards a world where football is

In the Netherlands, there is a shortage of blood and a stagnation in the numbers of new blood donors. That is why Philips, PSV and Sanquin have united to recruit new blood donors. These new donors are directly responsible for keeping people healthy and saving lives.

The aim was to recruit 1.913 (the year PSV was founded) new blood donors in Eindhoven. The campaign proved to be a big success. By World Blood Donor Day, 4.462 new blood donors registered in just six months and these numbers are still rising. This initiative demonstrates our commitment to social responsibility and our ability to make a positive impact in football and in the wider community.

AWARDS 2023

Our Dutch brands division has won eight awards in 2023.

ESPRIX SPONSORRING

KEUKEN KAMPIOEN DIVISIE

CROSS MEDIA AWARD CONTENT MARKETING AWARDS - VIDEO W3 AWARD –

Nationale-Nederlanden – NK Running Blind Nationale-Nederlanden – NK Running Blind Energiedirect.nl – PSV Walk of Fame 5 years Keuken Kampioen Divisie World Padel Tour Amsterdam Open 2022 Philips – Guiness World Record, Frits Philips TT Circuit Assen Hartstichting, Opel and Feyenoord made the Netherlands a ‘6 minutes zone’

UNIBET FC WORLD PADEL TOUR DECATHLON AMSTERDAM OPEN

In celebration of the one-year anniversary of Unibet’s presence in the Netherlands, we have designed an exclusive Unibet shirt for their customers. Designed by the Dutch ‘Shirt professor’ Floor Wesseling and produced by the traditional Dutch sports brand Robey Sportswear. The exclusive kit is Unibet green and has beautiful references to Unibet’s heritage.

For the second year in a row, the absolute world’s best were present in Amsterdam. As in 2022, our events and brands division (together with Deux Agency) were responsible for organising the biggest padel event in the world again this year. And with success, as nearly 30.000 people attended AFAS Live, and the event was seen by 2.1 million viewers on Dutch channels. Padel is booming and the World Padel Tour Decathlon Amsterdam Open 2023 contributed to this, putting all facets of the sport on display and once again confirming the spectacular rise of the sport!

We would like to thank all our partners for the wonderful event. Timeless Investments, Kroonenberg Group and the KNLTB are licensees of the tournament. In 2023, we have added new partners to the World Padel Tour Decathlon Amsterdam Open: Decathlon, EY, Van Lanschot Kempen, Continuous Professionals and Attradius.

DHL TEAMBUS

As the logistics partner for the National women’s hockey, volleyball, football, and handball teams, DHL supports their ambition to become the number one in their sport. DHL introduced the official Orange Woman Teambus as most of these teams do not have their own team buses. With the help of our ambassadors, we also offer the stars of tomorrow the opportunity to win the bus for their own match.

TT CIRCUIT ASSEN LAUNCHES NEW

On Tuesday the 6th of June, the new website of the TT Circuit Assen was launched to the public and press. The completely new, surprising, and stimulating design fits perfectly with the identity of the TT Circuit Assen. The new website of the circuit is entirely based on the brand idea of the TT Circuit ‘feel free at the TT’. Freedom, speed and colourful are the main themes in the realisation of the new design.

With the 92nd edition of MotoGP Assen just around the corner, June was the perfect time to unveil the new TT Circuit website.

With this site, the TT has significantly improved the experience of its digital visitors, as shown by increasing numbers of site visitors, along with the higher average time spent on the platform.

TEAMFRUIT FOR THE YOUNGEST DUTCH FOOTBALLERS

With their new ‘Teamfruit’ campaign, Albert Heijn and the KNVB are promoting a healthy lifestyle and a responsible sports environment. Healthy carbohydrates from fruit are essential for recovery and strength, especially for children. However, less than half of children under 12 eat enough fruit on a daily basis. Time for a change!

With the Teamfruit campaign, Albert Heijn and the KNVB teamed up to change young footballers’ behaviour and promote a healthy lifestyle. In collaboration with Voetbal.nl - the central football platform for football clubs in the Netherlands - a Teamfruit functionality was added to the app. In addition, teams could request a Teamfruit box to take fruit to their match. This cross-media campaign was featured on TV, online platforms of football media and podcasts and during matches of the Dutch national team and Eredivisie.

PAN-EUROPEAN OLYMPIC PARTNERSHIP CAMPAIGN

PREPARED TO PERFORM

After 5 years of their award winning & KPI smashing Chase Your Dream Olympic campaign, in the build-up to Paris 2024 and with a sizeable shift in business direction, Bridgestone trusted Golazo to develop, create and implement a new Olympic and Paralympic campaign and activation strategy that would focus on their leadership in Mobility Solutions and take the momentum created for their first campaign to new heights.

In development of the creative concept we looked at common values of Olympic Games athletes, Bridgestone and the consumers and found that all wanted to feel in control of their next step, in their progress and their success, not leaving anything to luck.

This inspired Bridgestone’s campaign “Prepared to Perform” that plays with the meaning of “Luck” and the misappropriation of the term in the world of elite performance.

Alongside the creation of the new campaign, Golazo secured for Bridgestone 14 pan-European ambassadors that embodied the new campaign that helped us bring to life the campaign in showing how Olympians and Paralympians mitigate as much risk as possible with rigorous training and mental preparation, and when they succeed, it has nothing to do with luck. Just like Bridgestone’s products and innovative solutions, their meticulous preparation means they are certain and confident they will deliver in the moments that matter most.

OBJECTIVES:

Drive brand awareness on:

Olympic & Paralympic TOP partnership leveraging Paris 24 Games

Bridgestone as a leader in mobility solutions

The Prepared to Perform campaign

HOW WE DID THIS:

Communicate around their Ambassadors on their journey towards Paris 2024. Use the creative angle “Don’t rely on luck”. Highlight connections between Bridgestone and the Olympic movement

I DON’T RELY ON LUCK. I AM PREPARED.

LAUNCHING THE CAMPAIGN

ACROSS 5 KEY EUROPEAN MARKETS:

France, Germany, Great Britain, Italy and Spain, we’ve built and activated more than 20 local and European events, bringing the Olympic and Paralympic partnership as well as the highly anticipated and upcoming Paris 2024 Games to the customers, partners and employees of Bridgestone bringing further excitement and visibility to Bridgestone’s journey towards being a global leader in mobility solutions.

14 hero films and matching SoMe/digital content were created and distributed on a local and European level, including 4 physical campaign launch events in France, Germany, Spain and the UK. A communication plan was built and executed around the campaign launch alongside the Olympic & Paralympic ambassador competitions.

As we now move closer to the Paris 2024 Olympic and Paralympic Games, our focus on our campaign work has ramped up further, to now include working hand in hand with Bridgestone and their media partners to secure and feature their ambassadors in new asset creation with both Eurosport (across Europe) and France TV (French market). Also our focus will be shifting to providing various onsite support at a European and local market level with their Torch Relay and Games Time plans.

CREDITS: Golazo Brands International WeAreFearless Stamp Productions

SERVICES: Strategy Activation

• Events

• Digital

• Media Partnerships

We are visible through our magazines, books and online media platforms that serve targeted sport audiences and professionals. But we’re more than that! We are a wellknown content partner in sport, fitness and health that provides customised content to many different sport associations and organisations.

When these organisations develop policy and strategy, it is our job to get their message across in the right tone of voice, through the right channels, at the right time. Strategic reports and policy plans can be created in print, digital publications, and in every lay-out, look and feel that is requested.

Organisations can also choose to communicate the message via (interactive) conferences or smaller sessions.

RUNNINGBE/NL

The ultimate source of inspiration for every runner in Flanders and the Netherlands, be it online (24/7) or in print (6 times a year).

World Earth Day: duurzaamheid in de loopsector Kleine stapjes naar grote groene doelen 91

WANDELNL/BE

A magazine developed together with Wandelsport Vlaanderen and The Royal Dutch Hiking Federation. Published 4 times a year, full of inspiring stories, walking routes and tips & tricks from experts, for everyone on foot out there, regardless of level, age and physical abilities.

SAMEN MET RCN

GRINTA!

We are also the go-to when creating high-quality content about cycling and riding. They have a number of house brands such as Grinta! (for active cyclists), Grit! (gravel platform) and Titanen (personality magazine) but they also have a custom publishing cell making content (print, digital, audiovisual) for third parties.

BRIDGENL SCHAKENNL

Together with the KNSB and NBB, we released SchakenNL and BridgeNL. Two new titles of mind games in 2023, which cleared a path to a completely new target audience. SchakenNL appears 4 times a year. BridgeNL appears 6 times a year with 5 e-zines added as well.

IMPACT

Flanders biggest golf magazine and source of inspiration and information for every golfer. 4 times a year to all > 48.000 members of Golf Vlaanderen.

De Banen van Seve

In this special edition of Sportaccom, a magazine that sheds a light on the ins and outs of building, developing, renovating, and innovating sports facilities, a new project takes centre stage: Sportinfrastructuur.nl.

The platform, developed in close cooperation with Dutch sports federation/Olympic Committee NOC*NSF, aims to become the starting point for everything concerning sports facilities in the Netherlands. Building regulations, maintenance, locations, materials, sport federation guidelines, safety requirements and licensing: these

components are all integrated into one platform representing the centre of excellence in the area of sports facilities. This magazine explains what the platform is, how it works, what the future will bring and especially why clubs, primarily run by volunteers, can benefit from this. In the coming years, we will play a prominent role in the further rollout of this platform.

RABO CLUBSUPPORT

Rabo ClubSupport Magazine, its third national issue will be released in the beginning of 2024, explains Rabobank’s vision and strategy for sponsoring sports clubs and other clubs and community initiatives in The Netherlands and tells the stories of these clubs.

Rabobank supports local clubs in the firm belief that their unique way of bringing people together and offering a socially safe place for everyone is vital for Dutch society. Support does not mean just funding but also offering the knowledge and experience of professionals in specific fields of expertise based on a club’s request.

CREATING INCLUSIVE CITIES THROUGH SPORTS UNESCO

Sport wields incredible power to foster inclusion and drive economic growth on various fronts. Therefore, in the quest to build thriving, inclusive societies, it is essential to focus on strengthening sports and championing sports policies, particularly in urban areas. Building on a compilation of successful city-led initiatives worldwide, this report highlights concrete examples that leverage sport and physical education as tools to serve as policy guides to national and local authorities and encourage policymakers to prioritise sport in their agenda.

Featuring examples from UNESCO’s International Coalition of Inclusive and Sustainable Cities – ICCAR, and framed within “Fit for Life”, UNESCO’s sportbased flagship, this report extends a warm invitation to activate smart investments in sport.

ABOUT SPONSORRING

Sponsorship and sports are inextricably linked. To create as much affection for this subject as possible, we organize the SponsorRingen. The SponsorRingen awards the cream of the crop in sponsorship in the Netherlands with prestigious prizes in different categories, handed out during the Awardshow. The awardwinning cases are also presented in a special edition of Sponsorreport. This quarterly magazine is completely devoted to Sponsorships and gives an update about the latest sponsorship developments. A digital newsletter and website complete Sponsorreport. Furthermore our involvement in sponsorships is reflected in our annual trip for decision makers and sponsor managers from rightsholders, brands and other organizations to the sponsorship summit, which was held in Chicago this year.

Inside every adult there’s still a child that lingers. We’re admiration merchants - giving people the opportunity to admire others like children. Through De Hand Van Maradona, we capture this admiration for sports and its heroes through high-quality, innovative, authentic, and exclusive collectible products.

We organise exclusive signing sessions with the world’s greatest sports icons and assist sports organisations in capturing and framing the emotion that makes sport so unique.

Athletes competing successfully at the highest level are a true inspiration for all. For many kids, watching these role models is a first stepping stone to discovering a sport. The perseverance of athletes that leads them to the top motivates people in their daily lives.

These athletes are the perfect ambassadors to our mission and our company. In return for their support for what we do, we take care of everything that distracts them from training-competing-sleeping.

KIPTUM, 1999-2024.

The world first got to know you when you leaped triumphantly across the finish line, becoming the first man to run a marathon in a time of 2:00:35, breaking the world record. Now, the world that grew to love you not just on the track but off it, has been left with a broken heart. Kelvin, you ran at your own pace, running the good race, and now you've gone to a better place. A place where you can run amongst the stars just as you did here on Earth.

This is not goodbye but see you soon, dear friend, at the finish line.

Rest in Peace.

Your Golazo Family.

On that historic day in Chicago, you watched in disbelief as your protégé achieved what both of you had relentlessly trained for - breaking the marathon world record. In you, Kiptum not only found a close friend but a brother who shared the same aspirations of glory. You had trained to be an athlete, dreaming of making your country proud, unaware that fate had other plans. As a coach, you may have been on the sidelines, but you were the driving force that propelled a champion across the finish line.

A loving husband, father, and respected coach, Gervais, you have left a legacy that will endure.

Rest in Peace.

Your Golazo Family.

Nina Derwael

Cynthia Bolingo

Bgirl Mad Max

Thibau Nys

Noor Vidts

Thomas Carmoy

Winfred Yavi

Emma Plasschaert

Baloise Trek Lions

Mary Moraa

OUR CHARACTERISTICS

WELCOMING

Golazo communicates in an open and inclusive manner. We avoid jargon and keep the language warm and direct.

ENERGETIC

Golazo brings forth bold ideas, ensuring that our language’s rhythm and pace resonate with our vibrant spirit.

BOLD

Golazo embodies confidence, innovation, and is unafraid to challenge the status quo or take risks. We inspire all to step out of the comfort zone and reach new heights.

SINCERE

Transparency and honesty guide Golazo’s actions. We genuinely believe in our approach as the best path forward, emphasising action over mere words.

IDEALISTIC

Golazo confidently shares its beliefs and values, never hesitating to speak out when something contradicts our principles.

TIMELESS

Don’t chase fleeting trends. Committed to longevity, uphold a robust vocabulary to withstand the test of time.