Issue
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the outsiders EDITION
F e at u r i n g Marc Richardson - Thomas Babeau Lian Leng - Rubi Jones - Shash’u High Klassified - loud lary ajust
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Editor ’s letter
At Flanelle, we like to step outside of boundaries. We are proud to feature up-and-coming photographers and designers from different countries with editorials that our readers can hold in their hands – whether it be on screen or on paper. These outsiders are reunited here for the purpose of challenging us into creating new beautiful and exciting things. But what defines an outsider ? In this issue, we wanted to explore the different ways of being one. Some step outside of tangible boundaries, like Marc Richardson, travelling to report the intricate details of stylish outsiders on the streets surrounding fashion weeks (p.48). Others, like Michael Descoteaux, explore unfamiliar territories and capture the beauty of its inhabitants (p.22). Outsiders can also spark a great revolution in unconventional ways. Our rookie member Sara Kloepfer took a closer look into the phenomenon of startups, opposing the old guard to industry newcomers (p.24). In our music section, a new generation of promising artists is conquering the international scene (p.57). Finally, our interview with the co-founder of FEED Studio portrays an innovative graphic design atelier - going beyond elaborating a simple branding (p.46). In the end, exposing who we are in the inside to the outside world is what makes us unique individuals. For instance, hairdos and clothes can become valuable tools to express our inner self. Based on her new book, hairstylist Rubi Jones talks about this form of individuality through the art of hair (p.7). As for Charlotte Mae – photographed by Melissa Gamache – she conveys her outstanding love for vintage clothes in a singular Q&A (p.36). To all the outsiders out there, we wish you an inspiring read.
Elisabeth Labelle, Editor-in-Chief
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Index
Founder & President
C o n t r i b u t ING ARTISTS
Sarah-Eve Leduc
Anouk Pennel Charlotte Mae
The art of hair
06 Bare shadows
E d i t o r - i n - c h i ef
High-Klassified
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Elisabeth Labelle
Loud Lary Ajust
*******
Melissa Gamache Music Editor
Raphaël Daudelin
Erika-Elyzabeth Korzer
Rubi Jones Shash’u
F e at u r e s E d i to r
Simon Roy
Ruby-Maude Rioux C o n t r i b u t ING P h o t o g r a p h e r s Photo Editor
Anne Roig
Yan Bleney
Erika Astrid Ieva Blaûeviciute
Art Director
Lawrence Fafard
Stephanie Serfaty
Lian Leng Lucille Perron
Advertising Manager
Marc Richardson
Ashley Leiberman
Michael Descoteaux Naomie Tremblay
Social Media Marketing Manager
Thomas Babeau
Vanessa Daly
Yan Bleney
Sara Kloepfer
Sarah Rousseau
prInter
24 Lost su rface
26 Sl u mb e r S i s t e r s
36 Around the corner
40 F e e d : T h e c r e a t i v e p r o c e s s
46 The new street style
48 The hours
50 The outsiders
Obl i v i o n F LAN E LL E M AG . CO M
facebook.com/flanellemag G r a p h i c De s i g n
St a r t u p s
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Contributing Writers
Sonia Staali
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@flanellemagazine
64 *******
74 A u t u m n a lm a n a c
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Sylvestre Delasalle
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T h e A r t o f Ha i r I n t e r v i ew w i t h R u b i J o n e s
by Ruby-Maude Rioux
The title “ The Art of Hair ” could not have been chosen more wisely as styling our own hair can be a laborious task, but the book achieved to making it so much more accessible. Collecting a selection of Rubi Jones’ favorite looks, we end-up with a book that is both trendy and timeless, a guide for both curly and straight, long and short hair, a DIY guide that we are torn between placing it on our coffee table or in our bathroom, next to the mirror. Rubi was first approach by many publishers that wanted to make a hairstyling DIY book. “ Once I wrapped my brain around the idea of a book, my intention was to create something aesthetically beautiful, that would make a great gift for hairstylists and non-hairstylists alike. I wanted to focus on styles that would work on all hair textures and also focused on basics like products, styling tools, and blow out techniques you’d use everyday alongside more stylized hairstyles. ” Beautiful imagery was a priority in the making of the book. Working with photographer Agnes Thor and illustrator Samantha Hahn, “ The Art of Hair ” stands out with a girly yet simple look. “ As an artist, you evolve every single day and your art does too. One of the biggest challenges with the book was knowing that my style would continue to evolve and I would have to be ok with this extremely permanent representation of my work at that point in time. Raised around unofficial hairdressers, hairstyling would always be involved when Rubi’s family gathered. Although an important part of her family meetings, it never seemed like a career choice until her college years, when she planned to be a full-time hairdresser while studying Art History. After her first semester however, she decided to drop off in order to devote herself to her true passion. “I’ve always loved fashion and beauty, and hair is the perfect medium for me to pursue my love of both.”
Photographer Lawrence Fafard Model Amelia @ Dulcedo Hair & Makeup Catherine LeMay Art Director & Stylist Elisabeth Labelle Clothing Top Shop
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bare shadows Photographer Erika Astrid - erikaastrid.com / IG @erikaastrid Hair + Makeup Camilla Orosco - mydecoday.com / IG @decohairandmakeup Model Isabelle
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Dress Vintage Shoes J/Slides
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Shirt Columbia Dress Unionmade Sweater Anna Shoes J/Slides
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Leotard Vintage
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Dress Free People Cardigan Vintage Socks HUE Shoes BCBG
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Shirt Ralph Lauren Sweater White Stag Skirt Vintage Shoes Intentionally Blank
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Behind the lens I n t e r v i ew w i t h p h o t o g r a p h e r M i c h a e l De s c o t e a u x
by Ruby-Maude Rioux
“ I’ve always been fascinated by the uncommon. My interests are not numerous but when I like something, I love it in a really precise way. That is kinda what happened with Russia, ” says Michael Descoteaux, a Montreal based photographer with a deep passion for the land of matriochkas. Coming back from his second trip to the world’s largest country, the images he captured reflect his vision of the country: cold and frank, with an intriguing depth. “ Going to Russia is complicated. It’s expensive, it’s tiring, it’s unsettling, it’s stressful. ” For his second trip in the country, Michael visited Moscow and Saint Petersburg with a mission: to photograph the most Russian models in the shortest amount of time. “ It’s not that Russians have specific traits, it’s more about their authenticity, ” explains the photographer. The many obstacles he faced abroad were actually what Descoteaux was seeking, appreciating the fact that rare are the Russians who speak English and that they will not bother to help him out. “ I am definitely someone who likes solitude, but after a while I was starting to feel lonely. The fact that I am not fluent in Russian really made it difficult to meet people. ” Feeling the country’s pain over its communist past - the ambiance on the streets, the architecture, the lack of smiles and laughter – Descoteaux used this raw and heavy material and added deeper emotions to his photographs. Despite learning a little bit of Russian, the language barrier was still strong between the photographer and his models. “ The biggest challenge in my trip was shooting. ” Having contacted many agencies in order to set up photo shoots with their models, Descoteaux often needed to shoot on the spot without stylists nor makeup artists, in the neighborhood of the model’s agency. “ I first hated my pictures from Russia, but - as I was looking over my photographs for the 100th time - I started seeing it. I can really be hard on myself, but overall it was a pretty good learning experience. ”
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Sta r t u p s
of making an immediate impact, whether within a company or on the market itself, are attractive for millennials looking for rewarding, flexible positions.
A New Ge n e r a t i o n
Alternative workplace structures have sparked a growth in
of Business Outsiders
resource sharing among startups, allowing small companies to spur each other’s success. Co-working spaces offer a shared work environment to employees from different
By Sara Kloepfer
companies, often outfitted with standard office technology and meeting rooms, or cool perks such as lounges, cafés, and game rooms. Besides the financial benefit, co-working
Starting a business has never been so hip. Startups are
encourages networking among users, building strong startup
everywhere — from local innovators to household names like
communities. Specialized co-working spaces like makerspaces
Uber or Snapchat, the popular business model is making waves
allow access to expensive technology such as 3D printing,
for consumers, employees, and even the corporate world. More
enabling startups to produce prototypes on a budget.
than just a buzzword, startups have become a genuine way
Incubators, which are similar to co-working spaces but focus
of not only infiltrating the market, but also offering better
on developing ideas, and accelerators, which help scale an
products and working environments.
existing company and its product, offer frameworks for growth as well as opportunities to attract investment.
Characterized by a state of mind rather than a business model, startups define themselves as disruptive forces, instigating
The most successful startups are not necessarily the most
change by challenging traditional industry practices. By
profitable, but rather the ones making the biggest change in
embracing technology and working outside typical geograph-
their industry. Of the startups that have beat the odds and
ical constraints, startups are designed to scale very easily. This
blossomed into household names (Uber, Tesla, Airbnb, and
focus on growth allows startups to adapt quickly and evolve
Spotify to name a few), a common thread is obvious: these
along with the market. Startups’ unconventional approach
companies disrupt industries that have stood unchanged for
is often their biggest asset : by considering accessibility, user
decades in just a few years by offering radically new solutions.
experience, and alternative manufacturing practices, these DIY
Airbnb and Uber are not only changing the way we travel by
business models are offering an entirely different consumer
disrupting the real estate and car leasing markets, respectively,
experience.
but also challenging governmental policy. By taking existing
Startups’ unique outlooks are largely due to a focus on building
Illustration Simon Roy
services and optimizing them with modern technology,
to Uber’s sexism and harassment related PR difficulties, Lyft
As startups continue to challenge the norm, their attendant
startups can force big markets to adapt their own practices.
is presenting itself as a safer alternative for women. However,
culture and values are seeping into the minds of consumers and
even when startups compete, the success of one startup over
employees alike, transforming the landscape of the business
a culture of collaboration and flexibility in the workplace. Startup culture values meaningful work, appealing to idealistic
Startups are also rethinking competition — instead of battling
another is better for their survival overall. The fact that a
world by changing the way we think about entrepreneurship.
millennials willing to forgo stability in exchange for a job
for the lowest prices, companies are attempting to make the
consumer is choosing a ridesharing service rather than a taxi
Whether introducing a product or starting a company,
that is enjoyable and fulfilling. Hiring processes often focus
best product. Uber’s biggest competitor is Lyft, a ridesharing
is beneficial to ridesharing, which is just a small fraction of the
launching a startup is a way of filling the gaps in the market,
more on a willingness to learn than on credentials or degrees,
service whose app is very similar. However, Lyft differentiates
transportation industry. The real competition is between the
creating goods, services, and jobs made by consumers, for
while employees are encouraged to collaborate, schedule
itself as a more female-friendly company, hiring more women
old guard and industry challengers. For startups, when a direct
consumers. If startups do their job right, they will continue
their own hours, and expand their role beyond a singular
drivers and executives. Almost half of Lyft’s board is female,
competitor does well, it is a sign of the success, validating their
forcing larger companies to evolve in order to survive.
job description. This promise of growth and the excitement
while 60% of riders and 30% of drivers are women. Compared
product’s viability in the market.
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L o s t s u r fac e Photographer Anne Roig - anneroig.com Stylist Débora Traitè - deboratraite.com Makeup & Hair Egon Crivillers, Morocconoil - egoncrivillers.com Art direction Tamara Rindo Model Oktawia Beim @Viva Models
White wool beanie Becksöndergaard Coat COS Wool camel coat & Other Stories Grey merino sweater TopShop Pants M Missoni
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Nude silk shirt Wom & Now Mohair cardigan Ailanto
Wool grey jumpsuit Escorpion
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Long sleeveless coat Ailanto
Dusty pink sweater Ailanto White-off leather skirt Escorpion Oversize coat Essentiel
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Left :
Right :
T-neck multicolor Sandro
Blouse and skirt Ana Locking
Silk dress Ailanto Sneakers Nike
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Left : Double-sided vest Ailanto
Right : Brown shiny coat COS
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Sl u m b e r S i s t e r s
A few years back, Charlotte Mae and Melissa Gamache met while working at American Apparel together. Since then, the duo collaborates on various projects - “ Slumber Sisters ” being their latest photo shoot. Beyond the quirky imagery and the vintage clothes, the array of artistic mediums mastered by the girls involved in the project caught our attention.
By Elisabeth Labelle
Interview with two sisters of the same artistic family.
Q& A with Charlotte Mae and Melissa Gamache
What was the inspiration, or the idea, behind your editorial ?
Charlotte, you are the owner of General Thrift Shop. Could you tell me a bit more about it ?
Charlotte : This editorial - along with most of the editorials I’ve been doing this summer - have a lot to do with sisterhood, girl
Charlotte : The General Thrift Store is an online vintage store
love, feminism, but also teenage melancholia. I spent the last
that I started last year when I moved home to Nova Scotia. I had
year of my life in rural Nova Scotia and a lot of my time was
always collected vintage and had worked for various vintage
spent alone in my studio, writing poetry, doing photo shoots,
stores throughout my life so it came to me very naturally.
styling clothes, playing music etc. It reminded me of my time at home as a teenager, stuck in my bedroom.
How did you come to work with Melissa ? Charlotte : Mel is a total doll and we connected over both having a
Melissa : I find people really interesting and Charlotte’s
past in ballet dance. She is a brilliant photographer and she was
personality as well as Alex’s inspired me a lot for this photo
the first person I had in mind to work with when I returned
shoot. The clothes have also a lot to do when it comes to my
[to Montreal] this summer. I feel very very lucky to have her in
inspiration, they help me capture the mood of the photo.
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my life. Such a talented babe.
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Melissa told me that you’re also a model, set designer and
to follow the newest contemporary artists as much as possible
visual artist. In what way do these various disciplines relate
by going to museums and reading a lot. Most of my inspiration
to your shop ?
comes from looking at my Instagram feed as well as Pinterest and nicely curated Tumblrs.
Charlotte : I find everything I do kind of relates to each other or compliments each other. I have a very romantic relationship with clothing but also with all the areas of “ art ” that I am
Would you consider yourself an outsider ? Do you want to
involved in. I like to model in my own photo shoots because I
become one ?
think it’s nice to put my face on my work. All of the concepts
Melissa : Of course ! I’ve never liked the feeling of having to
are very close to me and the clothes I buy are clothes I wear
fit in some kind of category. I love doing what I do and don’t
so it just seems natural to be in the photographs as well.
necessarily like to follow the rules, I try to be as authentic as possible and follow my instincts.
“ I’ve never liked the feeling of having to fit
Charlotte : I read an article once about being an “ extroverted
in some kind of category ”
introvert ” and found it described me perfectly. When it comes to my creative process, I prefer being alone as I mentioned. I don’t like to put pressure on my art - I like to keep things
Melissa, how would you describe your style of photography ?
organic.
Melissa : When it comes to describe my work I still don’t know how to describe it and have the feeling that I have a lot more to discover as a photographer. But I love seeing and feeling the interaction of the models with their surroundings – for me the locations are as important and relevant as the subject. I also enjoy being able to tell a story through my photographs.
Can you name a few photographers or artists that inspire you ? Or tell me where you find inspiration ? Melissa : There are so many great photographers around the world that inspire me, but the ones that I can think of now are Chris Schoonover, Jimmy Marble and Lukasz Wierzbowski. I
Art Director Charlotte Mae
love their colors and their mood. I’m also a big fan of Jeff Wall
Photographer Melissa Gamache
and William Eggleston’s work. I think it’s really important to
Stylist & MUA Charlotte
be surrounded by different types of art to stay inspired. I try
Models Charlotte & Alex
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Left & Right : Jacket Levi’s Top Urban Outfitters Shorts Kate Spade Saturday
Around the corner Photographer Lian Leng Model Laura Donovan from Maggie Agency Stylist Janine Meaghan Hair & MUA Alicia Dan
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Jacket Puma Bra top Models own Jeans Missguided Shoes Keds
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FEED : t h e c r e at i v e process By Sonia Staali
Since we need to express our individuality, we are always
The studio team plays a big role on a creativity level but they
seeking to try new things. Feel new emotions. Travel in new
also handle communication, marketing and customer service.
places. We are constantly looking for the unknown in order to
There, teamwork is the key to bring projects to life. According
challenge ourselves to stand out from the crowd. Uniqueness is
to Anouk, FEED’s method consists of : “ search, discuss, try to
often defined that way, but some people translate it otherwise.
understand, ask hard questions, share as many point of views
Instead of going abroad, they choose to establish themselves
as possible, search again, clean up the mess, synthesize, point
in their city and express their individuality through their work.
a direction, make sure [the team has] an agreement, strategize, then do it ! ”
When I met Anouk Pennel, I discovered the very pleasant studio that he and Raphaël Daudelin created 18 years ago in Montreal. While they were studying graphic design, FEED became the
“ We have to work with different people
signature of these freelancers. Right away, they knew how
each time and we like to be challenged
important it was to start getting noticed in their industry.
to closely understand their world.
Intuitively, they were both using the same name, which
We learn so much doing graphic design ”
eventually became their brand. Since then, FEED has grown and now has a team of five designers working on branding, publishing and typeface design. But how could a small studio
When asked about other creative fields that inspire him,
make its own mark in a city like Montreal ?
Anouk responds that he finds important to always be curious about other mediums. He is inspired by music, but also thinks
It is hard to stand out when surrounded by big agencies and
“ cinema or theatre could be seen as influences in the way
even harder to navigate on the wave of Think outside the box.
[his team and him] work on narrative sequences for books,
In order to always challenge themselves, FEED imagined a
or even presentations for branding projects. ” In addition to
different approach and decided to not just create a branding
his creative side, Anouk tends to visualize every element in a
for a company, but to go further. It is not solely a matter
concept as a whole. “ It’s a matter of execution, how far could
of creating a beautiful image for their client; it is more a
you go to support our idea. That’s why at the end, every details
question of showcasing the distinctive character of the brand.
count, ” he claims. It is clear that some agencies might be
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missing precious information about the client due to a lack of
“ Really ugly stuff could be the best way to communicate an
time. Because time is money, they tend to use pathways that
idea, but it has to be a good idea and you have to work hard to
have already been explored many times. However, at FEED
make it clear to the viewer. It has to be your intention and it
studio, each project is treated differently. “ We have to work
has to strongly connect with the subject. ” This might explain
with different people each time and we like to be challenged
why some studios fail when trying to understand the desires
to closely understand their world. We learn so much doing
and needs of the audience. Sending an unclear message - even
graphic design, ” says Anouk. Working on such a diversity of
with a beautiful product - makes people lose interest. After all,
projects leads them to “feed” their creativity. Currently, their
analysis, creativity, attention to details and long-term vision
work involves many projects such as an art publication and
are put forward in good strategies. Thus, FEED has clearly made
installation in NYC, a new typeface release, a huge book on
its point and proves us that a small team can originate a well
an group of artists from the 20’s for a museum, a website
definite and clever work.
for a photographer, the visual identity of a new promising restaurant, and so on…
Seeing individuality at work is to say : “ no project is the same. ”
While originality is pushed to the edge and everything has
FEED Studio - studiofeed.ca
to be reinvented, Anouk and his team attempt to present projects that have a deeper meaning than just a good visual.
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The New St r e e t St y l e
of fashionable shoppers during the weekends. After sending his work to an impressive number of editors (emailing every info@ you could think of), he finally got a reply from Complex. Next fashion week, next round of emails, he got an answer from Highsnobiety – who had already seen his pictures in the previous publication. A few fashion weeks later, Richardson was also publishing on Four Pins, a website he had been reading
A Ta l k w i t h M a r c R i c h a r d s o n
since its very beginning.
Photographer Mac Richardson
From New York City to Paris, from London to Milano, from By Elisabeth Labelle
tradeshows to fashion weeks, Richardson appears to be unstoppable. “ While I am travelling, I have these moments when I realize I am doing all this for work, ” says Richardson, amazed. Indeed, it is quite unbelievable that this young
Model Nick Wooster
Remember three things :
graduate has already been featured in so many influential
confidence, uniqueness and uniformity.
outlets a year and a half after picking up a camera for the first time. Talent, perseverance and networking might be three
If you want to catch the eye of street style photographer Marc
other useful elements to keep in mind. Since editors, buyers,
Richardson, your outfit must emulate these key elements.
models and photographers travel together in the same cities,
Indeed, 22-year-old Montrealer cares about the way people
a special bound develops through discussions about the latest
carry themselves, how comfortable they are in their own skin –
shows or collections. Richardson describes it as familiarity:
and clothes, obviously. There is somewhat of a contradiction in
“ During one fashion week, I remember Eugene Tong congrat-
having a unique style and a consistent signature. To understand
ulating me on my recent graduation - he had seen it earlier on
the correlation between the two, one needs to know that details
my Instagram account ! ” There is even a sense of camaraderie
do matter. “ Details make the difference, ” agrees Richardson.
between fellow photographers. Often the youngest of the crew,
Eugene Tong – style director at Details – might be wearing a
Richardson learns a lot from older photographers - who are
combination of black hat/white t-shirt/black pants throughout
certainly being taught a few things from this rookie along the
an entire fashion week, but each piece is different or worn
way.
differently. Is there an additional pocket ? Are the sleeves rolled up ? These slight variations might earn you a place next
With so much potential, you might wonder where else this one
to Josh Peskowitz, Graziano Di Cintio, Isaac Larose and Nick
is headed. Aside from looking for street style contracts during
Wooster in one of Richardson’s stylish slideshows.
fashion weeks for women – which means another elaborate round of emails to editors – Richardson is also feeding his
Complex, Highsnobiety, Four Pins and more recently The Wall
portfolio website, where he uploads unpublished content
Street Journal, the young photographer does not mess around.
on a regular basis : “ One day at fashion week represents
His great sense of initiative and determination – dare I say
1,600 pictures, which are narrowed to 15 for publishing. ” His
stubbornness – got him gigs that many dream about. While
personal blog Shooting People allows him to share some of the
studying in Paris, Richardson first began taking pictures at
other 1585 images taken daily.
Couture Week. As a weekly exercise, he started hanging out in coffee shops next to Colette in order to photograph the crowd
There, you will find confidence, uniqueness and uniformity.
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The hours Photographer Lucile Perron Models Alexander Morel & Sofiane Auvray
He :
She :
Leather Jacket Sandro
Shirt Vintage
Shorts The Kooples
Skirt Zara
Jumper American Apparel
Socks Cotelac
Shirt John Richmond
Shoes Vintage
Socks American Apparel Shoes Carven
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He :
She :
Coat Vintage
Coat Models Own
Shirt Sandro
Dress Tarah Jarmon
Jumper A.P.C.
Socks Cotelac
Jeans Cheap Monday
Shoes Vintage
Shoes Carven
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She : Dress Vintage Shoes Maje
He : Shirt The Koople Pants Sandro Shoes John Richmond
The Outsiders M o n t r e a l A r t i s t s Ge t t i n g A t t e n t i o n A b r o a d
By Erika-Elyzabeth Korzer
Photographer Yan Bleney MUA Isabella Forget
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HIGH KLASSI F I E D Laval is where magic happened for young producer High Klassified aka. Kevin Vincent. First known as “ Hustle Kid ” for being the young boy selling Gameboys in the hood, HK earned his spot and toured worldwide for his latest EP Palindroma. Rick Owens, high tops, video games and soulful neo-trap is what the eclectic producer is all about. When it comes to his music, it’s mostly about the synths and the 808’s. The Fool’s Gold Record artist really sets the vibe and slams in the electronic scene with his very distinctive hybrid approach and trap influences. Using a variety of electronic game sounds and tweaking them, Kevin creates a unique style that will transport you to the 3D world of animation. “ Video games are a big part of my life and they definitely influence me in the way I make my music, especially the really soulful songs, ” says High Klassified. The beat making and dazing synth leads give a very dramatic and expressive feel to each and every of his songs. He is currently working on his second project for Fool’s Gold Records. Kevin has a really promising career with many more outstanding projects to come - and not to be missed.
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LOUD LAR Y A J UST Rap duo LoudMouth, Lary Kidd and producer A-Justice together
album symbolizing their transition into adulthood. As for the
form Loud Lary Ajust. From Veuve Cliquot in a crystal glass to
master behind the music, Ajust creates beats that soften the
Pabst in a red cup, the trio knows how to set the tone and make
clash between the champagne and the cheap beer. You will
the Montreal “ Franglais ” vibe standout. Their newest album
understand what I mean if you listen carefully to the lyrics and
Blue Volvo - which came out last October – showcase their
watch their music videos,
one-off style. “ It’s kind of like the continuity of our last album Gullywood, but more mature, ” says Laurent aka Lary Kidd.
We hope to see more from LLA in order to keep the Montreal “ Franglais ” rap scene alive.
Blue Volvo includes many songs in collaboration with artists
Left : from left to right Loud, Lary & Ajust
from Montreal such as Karim Ouellet, Milk & Bone, Kable
Right : Shash’u
and Kaytranada. “ The blue Volvo was the car of a really good friend of ours and now, it has become like a symbol of our lives as teens, ” says LoudMouth about the title of their
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SHASH ’ U “ Shash’u has always been my nickname since I was a boy and it stayed through time. It’s the Haitian way of saying the name Richard, ” says Shash’u. The now signed Fool’s Gold Records producer and songwriter has been driven by his passion for art and music since forever. His tunes undeniably clash from the often generic EDM music that we know and his way of bringing back funk makes us want to move. Mostly influenced by the 80s and hip-hop music, Shash’u builds very eloquent pieces using the best parts of the best music we know to innovate and create the sound of tomorrow. It was his father who introduced him to music – young Shash’u played guitar and drums and was influenced by artists such as Jean Michel Jarre, Egyptian Lover, Afrika Bambaataa and early Ice-T. His broad knowledge of the music industry and the music itself is what makes his work truly stand out. A very funky, loungy, hip-hopy, electronic vibe is what you will get when closely listening to Shash’u’s beats. If you plan on coming to Montreal or already live there, you can find him every Thursdays at the Confessionnal for “ Ca$hmere Thursdays ”. He also has an Australian tour coming up really soon !
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Ob l i v i o n Photographer Ieva Blaževičiūtė Stylist Lisa Jarvis Model Marius @ IMG
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Shirt Berenik Short Diesel Shoes Prada
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Shirt KTZ Pants Tripp NYC Shoes Prada
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Pants Tripp NYC
Shoes Prada
the edge Photographer Thomas Babeau Stylist Fallon Castella Model Kinga Korda @ Silent Paris Mua Fanny Maurer
Left :
Right :
Dress & belt Bernard Chandran
Dungaree DIDIT HEDIPRASETYO Scarf H&M
Hairstylist Quentin Guyed Post prod Ovidiu Oltean
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Jeans dungaree Vintage Jacket Maje Black belt Vintage Beige sweater Nicolas Villani Shoes Vintage Hat Benoit Foucher
Pants & skirt Bernard Chandran Beige sweater Nicolas Villani Shoes Vintage
Faux fur dress Bernard Chandran
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Poncho Atmosphere Scarf H&M Pants Bernard Chandran
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Au t umn Al m a n a c Photographer Naomie Tremblay Stylist Joëlle Paquette Makeup & Hair Léonie Lévesque Model Fred @Next Canada
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Coat Lacoste Turtleneck Lacoste Boots Aldo
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Left :
Right :
Sweater Tiger of Sweden
Vest Judith & Charles
Dress Club Monaco
Top Judith & Charles
Boots Jeffrey Campbell Earrings Elaine Ho
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Dress Amanda Moss
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Top Aritzia
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