creative x design portfolio
Flannery Wilson
Table of Contents Visual Merchandising Editorials Styling Collaborations Creatives Marketing Proposals Flancake
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Visual Merchandising Lola Boutique
Summer 2016
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Spring 2016 3
photo credit:: MGB Photo
Winter 2015 photo credit:: MGB Photo
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Pre-fall 2015 5
photo credit:: MGB Photo
Summer 2015 6
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Spring 2015
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Crosseyed Cricket
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Summer 2013
Spring 2013
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Editorials Lola Boutique, for Instagram
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Alligator Food Design, for Etsy.com
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photo credit:: Courtney Ulrich
photo credit:: Courtney Ulrich
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Styling Collaborations
Lola Boutique x Best
Seventeen x L’Oréal
photo credit:: Taz Anderson
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Creatives Commissioned denim
Eldridge Edit
Flancake
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Trend boards, created in Kaledo
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Costume Project, created in Kaledo
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Print ad design, created in Adobe PS
The Crown
A hair salon for your crown. (479) 216.3732 530 N. Oakland Ave Fayetteville, AR 72701
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Logo design, created in Adobe Illustrator Blog Logo Example
Personal Branding I created this logo
for my fashion/lifestyle blog.
Freelance logo Example
I wasCommissioned asked to create this Work logo for the University of Arkansas Climbing Club.
PHOTOGRAPHY
University of Arkansas
Class Logo Example In class example This logo was created for a class project for a made-up company.
Personal Logo Example
flancake
I created this logo in class, Personal Branding but for personal branding.
Personal Branding Logo Personal Branding I created this logo for my Flancake blog.
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Marketing Proposals Seventeen Magazine
Marketing Proposal Summer 2015 By Flannery Wilson Ban.do and Seventeen Partnership #MyBeautifulBusyLife Social Media Campaign
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#MyBeautifulBusyLife Social Media Campaign Custom Advertorial
• A full page advertorial will live under the unit • Eye-catching imagery and promotional copy will inspire readers to post how they use their stickers for a chance to win a grand prize via Instagram (see below)
Digital Extensions
• Custom Instagram contest will invite readers to post and tag their picture with #MyBeautifulBusyLife • Grand prize will receive a meet and greet with the featured influencer • 10 runners-up will receive a planner and additional products from Ban.do
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#MyBeautifulBusyLife Social Media Campaign Editorial Collaboration
• Ban.do and Seventeen will collaborate to design custom stickers themed around fun inspirational messages • In addition, edit will create custom downloadable iphone backgrounds, perfect for our on-the-go readers
High-Impact Half Page Flap Unit • Fold out tab will feature colorful custom content on the outside, inspired by Ban.do’s brand imagery • Unit will encourage brand interaction with custom stickers on the inside, inviting readers to showcase their creative style
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High-impact unit with custom imagery will prompt readers to open to view the Ban.do inspired unit
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Tab will open to reveal branded items and coloruful patterns
Collaborative Ban.do and Seventeen stickers will highlight fun, inspirational messages
Social CTA driving reader engagement
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Olay and Cosmopolitan #ThatsIdeal Social Media Campaign Summer 2015 by Flannery Wilson
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#ThatsIdeal Social Media Campaign Celebrities and Influencers have a tremendous impact on Millenial’s and Gen Z, especially when it comes to recommendations. Olay can align with Cosmopolitan in the #ThatsIdeal campain, centered around getting Millennial’s and Gen Z excited for a year-round program highlighting influencers or celebrities each month using (given Olay product) to prevent wrinkles with SPF, even at a young age. This multi-platform program will leverage influencers across the following categories: • Beauty • Skin Health • Healthy lifestyle promotion
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#ThatsIdeal Social Media Campaign Editorial Collaboration • Olay, Cosmopolitan, and an influencer of choice will collaborate on “7 Things to Do Outside” or another subject, depending on the product High-Impact Unit • Fold down tab with #ThatsIdeal on front • Interaction inside with quotes from the influencer • CTA for social engagement Custom Advertorial • Full page advertorial will live under the unit • Advertorial will encourage readers to post pictures using a designated hashtag to get others involved • Advertorial in each issue for designated duration of campaign
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#ThatsIdeal Social Media Campaign
Fold down high-impact unit featuring an influencer will grab readers attention and prompt them to open the tab
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#ThatsIdeal Social Media Campaign Influencer and Cosmopolitan edit will collaborate to showcase things to do outside, inspiring moments for users to capture and then post using #ThatsIdeal
Social CTA driving reader engagement
Tab opens to reveal more about the influencer, including why and how they implement the Olay product in their everyday routine
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#ThatsIdeal Social Media Campaign Social Media Campaign • Each month a different influencer or celebrity can promote the Olay product, posting pictures using the custom hashtag • Slogan translates to “It’s ideal to have wrinkle fre skin that also has SPF protectant” Contest • Encourage Millenials and Gen Z to use the hashtag for a change to be featured in a Cosmo advertorial alongside an Influencer • Each month (for the duration of the campaign) will feature a new winner and influencer Additional Elements • YouTube posts can feature an Influencer talking about how they lead an active lifestyle with Olay
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39 photo credit:: Nyck Renard
The blog and brand Flancake are centered around bringing the creative and fashion worlds cohesively together, while also keeping things fun, entertaining, and worth the read. With the blog, I write about about personal style, offer insights into related events I attend, post content related to my interests, and interview women for my Girl em[Power]ment series for empowering women of all ages in all different career fields. With the brand, I’ve been able to edit client’s closets while helping them develop their personal style, collaborate with local boutiues to enhance their branding and social media audience, and develop visual creations for local boutiques.
photo credit:: Nyck Renard
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creative x design portfolio
Flannery Wilson