Our proprietary Discovery Photography methodology started as a crazy idea: What if we bucked tradition and started the creative process where others end it?
Photography Process Photography deep into the design process serves up status quo. Too late to break from the sea of sameness, too little to grow sales.
Discovery Photography Design-inspired photography results in strategic differentiation & amplified resonance. Proven to engage consumers & drive sales. Discovery Photography Final Photography
Strategy Ideation
Design Process
Finalization and Launch
CASE 01
Chocolate Banana Curry Ice Cream Target Consumer: Millennials who desire unique food experiences as a method of discovery. They seek to engage with global flavors and expect to be transported by tastes from around the world.
Product voice: An ice cream that embraces bold, global flavors. This ice cream celebrates culinary artistry to deliver a unique and indulgent flavor story that connects consumers with global cuisine through a familiar dessert.
Communication Objective: All visuals will establish the traditional ice cream experience but will elevate the culinary expression of the global, gourmet flavors offered. Additionally, imagery must embrace flavor as a multidimensional sensorial experience. Taste, texture, and aroma should all be given equal consideration.
Flavor Discovery 01 —
FLAVOR REVEAL THROUGH SPOTLIGHT
Flavor Discovery 02 —
FLAVOR REVEAL IN ENVIRONMENTAL CONTEXT
Experiential —
Left Page: EMOTIONAL ROMANCE THROUGH IMMERSIVE TEXTURAL EXPERIENCE
Bold Flavor — Right Page: PLAYFUL ARCHITECTURAL PRESENTATION ON SATURATED COLOR
Culinary 01 —
CELEBRATION OF CULINARY ARTISTRY/FLAVOR ANTICIPATION
Culinary 02 — TASTE JOURNEY THROUGH DECONSTRUCTION OF FLAVOR
CASE 02
Pickled Beets Target Consumer: Young, socially active adults who seek minimally processed foods that they can feel good about consuming. Their food choices are driven primarily by the functional health benefits of a product, but they have high expectations in regards to flavor experience. They appreciate products that embrace a holistic approach to their personal health and to the health of the planet.
Challenge: Break down the stigma of pickled beets as something that only your grandmother would serve. Carve out a space for a pickled product and beets in the modern kitchen.
Communication Objective: Photography must communicate the most relevant attributes. ∙ Pure nutrition direct from nature in unprocessed form ∙ Flavor forward, these aren’t grandma’s canned beets ∙ Inherent health implications of fermentation.
Culinary 01 —
CELEBRATION OF FLAVOR THROUGH ARTISTIC PRESENTATION
Culinary 02 —
TASTE JOURNEY THROUGH DECONSTRUCTION OF FLAVORS AND SPOTLIGHT
Purity 01 —
BETTER FOR YOU INGREDIENTS PRESENTED IN BRIGHT, SIMPLE FORM
Purity 02 —
FOCUS ON HEALTH BY REVEALING THE INHERENT BEAUTY WITHIN
Real Roots 01 —
EMBRACE FROM THE SOURCE EXPERIENCE THROUGH NATURAL TEXTURES AND LIGHT
Real Roots 02 —
CELEBRATION OF NATURE THROUGH A FRESH FROM THE SOURCE EXPERIENCE
We are storytellers. We are strategists. And we’re real people who love food. Beyond the technical skill of taking a photo, is the equally important “Why?” behind the shot. A well-thought-out strategic methodology ensures that the photograph connects with consumers on multiple levels. It’s what drives sales growth for brands. At Flashlight Studio, we have on our team strategic design thinkers, researchers, cooks, gardeners, students of food. So we understand and appreciate what we’re photographing, whether it’s for a new product or a refresh of an established one.
Contact us to learn more: info@flashlightstudio.com Flashlightstudio.com 312.863.2010 62 W. Huron St Chicago IL, 60654
Flashlight Studio 62 W. Huron St. Chicago IL, 60654