Flaunte' summer edition 2013 by Flaunte'

COVERCOVER

CONTENTS

EDITOR’S DESK Dear Readers, Hello, Namaste, Adaab & Sat Sri Akaal to all our new and old readers. We at Markomania proudly welcome you all to the latest summer edition of Flaunte’.

Cannes Film Festival (30)

We know you missed us during our Summer break and so did we and that’s exactly why we are back in action with an intriguing, enlightening and power-packed summer issue of Flaunte’! The 4th edition encompasses a varied quantum of news meant for your enlightenment and exhilaration.

Cover Story Digital Marketing(4)

As we move forth, let us have a glimpse of what we have in store for you. Starring: Digital Marketing as the cover story as the world is engulfed in the so called digital wave corroborated by the digital generation and also the latest avenue for marketing. Co-starring: Computex, Electronics Entertainment Expo(E3) and Mudfest as the special story. Special Appearance: Cannes Film Festival, 2013 as the Summer Special Section.

Special Story

First –Cut: This section comprises: Take 1: IndusInd Bank Take 2: 175 years of Times of India

Computex (10) Mudfest(8)

Cameo performances: Samsung S4, Mercedes Benz A class, Tata Capital’s initiative and so on as Snippets.

Electronic Entertainment Expo(14)

Pen ultimately, there is a Case study on Coca-Cola followed by the climax: Mythological Management Lesson on King Ravana: Salesman of the Century.

Snippets (23)

Chanakya Niti Coca - Cola (20)

First Cut

Induslnd Bank (17)

175 long journey of TOI (18)

Mythological Management Lessons Salesman of the Century (28)

We at Flaunte’ work relentlessly hard to make sure our readers enjoy every minute they spend on our magazine. We hope you enjoy our Summer Special Issue! We will be looking forward for suggestions and feedback from our readers on our special issue! Let us know your thoughts and be sure to come visit us at https://www.facebook.com/ FlauntNDIM for more of the latest integrative marketing news and stories. Keep Reading! Keep Liking! Team – Flaunte’ Markomania – The Marketing Club of NDIM

Two different forms of digital marketing exist: In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. Emerging Digital Marketing Channels 1. iPhone Apps (Mobile) 2. Proprietary Web Sites

D 4

igital marketing is the marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc. Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form

of digital media to reach customers in a timely, relevant, personal and cost-effective manner. Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more. Digital marketing is now being enlarged in vast areas to support the "servicing" and "engagement" of customers.

• Online campaigns may generate more immediate sales • Online tools and analytics are less expensive than traditional methods • Numerous Third Party Solutions are available to help manage digital campaigns, determine their effectiveness and target dollars. * Source: Forrester Research Digital Marketing is a combination of Push and Pull Internet technologies used to execute marketing campaigns Traditional media including radio, TV, billboard and print, yields response/reaction data collected, analyzed and acted upon after a campaign • Digital marketing provides for immediate reporting and feedback while using the internet to both Push and Pull marketing content:

3. Campaign-Focused Marketing Pages 4. Facebook 5. Linkedin 6. WordPress 7. MediaWiKi Why Digital Marketing Online spending is only about 5% of ad dollars today but is projected to reach 21% of US marketing dollars by 2014 (US$55 billion).* • Two thirds of US consumers are online • Mobile and internet technologies are being adopted even faster outside the US • Digital Marketing campaigns are measurable (assuming data is reliable) • Online tools and analytics are better for direct response

– E.g., Search Engine Optimization (SEO), Email, IM, RSS, Social Media,Texting on Mobile, and Voice Broadcast are used to Push a message– E.g., Banner ads and Pay Per Click (PPC) searches Pull viewers to a message or another viewer refers them, as in “here is content I liked seeing and you might enjoy seeing too” (e.g., viral video)

• The objective of Digital Marketing is the Conversion of Visitors into customers and improving retention of existing customers. 3 Broad Objectives of Best Practice Digital Marketing. 1. Distribute Specific Content , e.g., introduce new subscription-based service 2. Achieve Specific Financial Gains, e.g., increase online sales x% 3. Target Specific Audience, e.g., reach x% of consumers of data about banks. Digital Marketing is largely comprised of two key functions 1. Public Relations 2.0 (ePR) 2. Customer Relationship Management 2.0 (eCRM) Digital Marketing Strategy Involves Customization by Specific Digital Medium: • Blogs (e.g., LiveJournal, Typepad, WordPress, etc.) • Microblogs (e.g.,Twitter, Plurk, Identica, etc) • Message Board/Forums • Wiki (sites that allow the public to make changes) • Video/Photo Sharing (e.g.,YouTube, Flickr, etc) • Social Networks (e.g., Facebook, Myspace, Linkedin) • Mainstream Media Blogs (e.g., Wall Street Journal, CNN, etc.) • Mobile Apps (iPhone) Public Relations for Web 2.0 (ePR or PR 2.0) ePR refers to marketing techniques that enable clients to receive high-impact placements on influential websites, mobile apps and blogs. • Blogs and Mainstream Digital Media – Online features/reviews, premiere content, placement of

exclusive clips and features, high profile interviews, online contests, press coverage • Social Media Sites – Place content in front of millions of eyeballs at a very low price point – Turn viewers/customers into advocates • Mobile – .e.g., iPhone apps (including emerging such as iPad), and Web 2.0 sites specific to mobile Customer Relationship Management for Web 2.0 (eCRM or CRM 2.0) For consumer focused businesses, rapid adoption of Web 2.0 and Social Media means traditional CRM, customer acquisition and retention strategies must integrate eCRM to capture the entire customer journey. • Holistic approach to CRM and implementation; communication and data planning; multi channel campaign management; and customer data management. • Customer engagement from acquisition to retention and advocacy across all channels, traditional and digital • Creating a global online customer dialogue platform Adobe Continues Digital Marketing Spree with $600 Million Neolane Acquisition Adobe extended a multi-year acquisition spree to build its digital marketing business today with the $600 million acquisition of Neolane , a French company that helps marketers manage their marketing across channels such as the Web, social networks, mobile, and point of sale. The cash purchase further builds up what Adobe calls the Marketing Cloud, a set of services that help marketers manage their online

advertising. Adobe, still better known for its iconic design and content creation and editing software such as PhotoShop, has made a big push in recent years to marry those products with the fast-growing area of online marketing. It bought Omniture in 2009, Day Software in 2010, Demdex and Auditude in 2011, and Efficient Frontier last year. Neolane will become Adobe’s sixth digital marketing business unit. The acquisition of the 12-year-old company essentially catapults Adobe from providing strictly digital marketing services to broader marketing, even offline channels such as direct mail and call centers. New role in digital marketing Marketing departments across various industries are depending on digital technology for managing content, reaching market segments, and conducting market research with the help of analytics. A recent Gartner forecast suggests that 25 percent of businesses will plan to hire a chief digital officer by 2015. Due in part to the proliferation of social media and mobile computing, delivering consistent digital experiences

requires knowledge of the technical tools used to attend to new channels. A CDO's main responsibility will be to assess digital offerings and experiences in relation to marketing and customer service operations. Digital marketers will increase investments in social, mobile and analytics in 2013. Gartner surveyed 512 large [500M$ to over 10B$] companies in the U.S. and Europe about their digital marketing investment plans. The graphic below shows results from 244 marketers responsible for digital marketing. NIIT Ltd. brings in Gen. X Marketing: Digital Marketing: Digital Marketing Institute (DMI) of Ireland is the global ledear in digital marketing education. NIIT and DMI (Digital Marketing Institute) have partnered to redefine digital marketing education in India. Please visit at https://www.facebook.com/FlauntNDIM to view ads.

Special Story

orthwest Automotive Press Association Founded in 1991, NWAPA is composed of members of the automotive media (newspaper, magazine, radio, media groups, and Internet), representatives of automotive manufacturers, and related industry professionals. Mudfest is an annual driving event to decide the Northwest Outdoor Activity Vehicle of the Year. Since 2011 this event has taken place at the DirtFish Rally School in Snoqualmie, Wash. http://vimeo.com/64531966 About NWAPA:NWAPA (www.nwapa.org) is a professional trade organization of automotive journalists from throughout the Pacific Northwest and Canada. Founded in 1991, NWAPA includes 45 voting members, representing more than 100 newspapers, magazines, radio stations, media groups and the Internet. Non-voting members are comprised of representatives from automotive manufacturers and related industry professionals. Snoqualmie, Wash. – April 22, 2013 – The Northwest Automotive Press Association (NWAPA) today crowns the 2014 Jeep Grand Cherokee as the 2013 Northwest Outdoor Activity Vehicle of the Year. The 2014 Jeep Grand Cherokee demonstrated outstanding performance, features and value after rigorous testing during NWAPA’s annual Mudfest competition. This is the event’s 19th

year. More than 30 NWAPA automotive journalists attended Mudfest 2013 at the 310-acre DirtFish Rally School site in Snoqualmie. They spent two days doing on- and off-road testing on courses designed to simulate extreme driving situations the vehicles might encounter. Journalists tested 23 vehicles from 13 manufacturers to select winners in five categories: compact class, luxury compact class, family class, luxury class, and off-road class. From these, journalists selected their choice for overall winner. There were many excellent entries in each vehicle category, but the vehicles below were a cut above the rest: Best Overall: 2014 Jeep Grand Cherokee Overland 4×4 Best Compact: 2013 Hyundai Santa Fe Sport AWD 2.0T Best Luxury Compact: 2013 Acura RDX AWD Tech Best Family: 2014 Subaru Forester 2.0XT Premium CVT Best Luxury: 2014 Jeep Grand Cherokee Overland Best Off-road: 2013 Jeep Wrangler Unlimited Rubicon 10th Anniversary 4×4

On-road testing consisted of a wet pavement autocross course and public roads near the DirtFish site. For all but the off-road class, a moderate off-road course was designed with plenty of mud, ruts, gravel and dirt. Vehicles in the off-road class were subjected to a more difficult course simulating leisure off-roading that takes advantage of locking differentials, great axle articulation and approach angles.

Top 5 tablets announced Asus Transformer Book Trio: This 11.6-incher is a unique two-in-one device. The screen is an Android tablet equipped with a 2GHz Intel Atom Z5280 processor, while the attachable keyboard is separately powered by a Core i7 Haswell chip and runs on Window 8. In a nutshell, you're getting two computers for the price of one, though we believe the Asus Transformer Book Trio won't come cheap.

Asus Transformer Pad Infinity: There're two standout features for this model. Firstly, it sports a 10.1-inch screen with a native 2,560x1,600-resolution, which provides a higher pixel density than an iPad with Retina Display. Secondly, it's one of the first tablets to come with an Nvidia Tegra 4 processor, delivering improved quad-core performance and a powerful 72-core graphics engine.

Acer Iconia W3: Touted as the world's first 8.1-inch Windows 8 tablet, the Iconia W3 is capable of running all current Windows software out-of-the-box. This includes Microsoft Office Home & Student 2013 suite, which is bundled free with the machine. Another nice touch is a keyboard attachment, which can be docked securely with the device for easy transportation.

ntel confirms Haswell (Intel's fourthgeneration Core processor) It's no secret in the tech industry that Intel is targeting a mid-year launch for its new processors. Nothing, including a minor bug, was going to delay the chip giant from introducing Haswell, which is being shipped to PC makers. Unlike the current Ivy Bridge processors, Haswell will use a new micro-architecture that claims to deliver "the single largest generation-to-generation battery life improvement in Intel history", according to Intel's CEO Paul Otellini. Intel is also promising significant gains in graphics performance for Haswell compared with

Ivy Bridge's Intel HD Graphics 4000. These processors will be manufactured using the same 22nm fabrication process first seen on Ivy Bridge. Haswell processors are likely to make their way into new Ultrabooks and Windows 8 hybrids, product categories which would benefit most from the touted power savings. Intel previously announced that Ultrabooks equipped with Haswell chips will have touch screens and support for Intel's Wireless Display technology.

Toshiba Excite Pro: The Excite Pro is comparable with the Transformer Pad Infinity in many ways. They both have an ultra-high resolution 2,560x1,600-pixel display complete with a powerful Nvidia Tegra 3 processor. However, the Toshiba has its souped-up audio subsystem, comprising a pair of Harmon Kardon speakers and DTS Premium Voice Pro technology .

Toshiba Excite Write: A higher-end version of the Excite Pro, the Excite Write comes with an additional digitizer screen with 1,024 pressure points. This, together with a packaged TruPen stylus and a TruNote app, promises to deliver a "pen and paper" experience, according to the company. Another key differentiator is Corning's Gorilla Glass 2, which is used to protect the screen.

Four Haswell notebooks that stood out: Dell XPS 11 This hybrid laptop model from Dell sports a high-resolution 2,560 x 1,440-pixel 11.6-inch screen, giving it an extremely high pixel density. Like the Lenovo IdeaPad Yoga, you can flip the keyboard to the back to switch to the tablet mode. However, the keyboard is not the tactile kind you typically see on laptops, which could be a concern for those particular about typing comfort. It will sport a fourth-generation Intel Core i processor, though Dell has not specified which one.

MSI GT70 Dragon Edition 2 Extreme If all you want is gaming performance, this notebook won't disappoint. It features the Intel Core i7-4930MX processor and Nvidia GeForce GTX 780M graphics--top-ofthe-line stuff. Inside you can configure your hard drives in a RAID array for added performance. In addition, MSI has also integrated a feature that lets run the Haswell chip in an over clocked mode, at an eye-watering 4.1GHz speed.

Razer Blade Announced just before Computex, this 14-inch gaming notebook is not the most powerful model around. But one thing it has in spades is style. The all-black aluminum chassis is extremely attractive and the notebook weighs just 1.88kg. Inside, it is powered by an Intel Core i7-4702HQ quad-core processor and Nvidia GeForce GTX 765M graphics.

Sony Vaio Pro 11 This tiny notebook has a 1.6GHz Intel Core i5-4200U chip, 128GB SSD and 1,920 x 1,080-pixel 11.6-inch touchscreen display. In spite of its more-that-adequate specifications, the Ultrabook weighs just 870g and is incredibly thin. This is the goto notebook if you want an 11-incher without going down the MacBook Air route.

Show stoppers

Acer PC powered by Android Less Windows, more Android. Acer is about to give us a taste of this trend, as Android PCs begin to creep onto the market. The Acer DA220HQL comes with a 21.5-inch, multi-touch screen with a 1,920 x 1,080-resolution, Android 4.0, and a Texas Instruments OMAP 4430 dual-core ARM Coretex-A9 processor.

Foxconn will bring Firefox OS to tablets TAIPEI--At a press conference in Computex 2013, Foxconn and Mozilla announced a partnership that would see the Chinese electronics manufacturer equip tablets and smartphones with Firefox OS. Foxconn also showed off a Firefox OS-based tablet--the first in the industry--and announced plans to release five Firefox OS devices. Seagate debuts a 5mm ultrathin HDD for tablets TAIPEI--Unveiled at Computex 2013, Seagate's new 5mm-thin 2.5-inch hard disk drive, the Laptop Ultrathin HDD, will soon find its way to ultrathin notebooks and tablets. With a suggested retail price of US$89 for a 500GB drive, the Laptop Ultrathin HDD is set to offer a low-cost alternative to current flash memory solutions. Asus, Dell and Lenovo have committed to using these new drives in its upcoming products. Sony's ultra-lightweight Vaios on from June Sony has unveiled three new Intel Haswell-powered laptops aimed at helping users get the most out of their work, study and play. Among the common features of the Vaio Duo 13, Pro 11 and Pro 13 are the company's latest Triluminos full-HD screen which promises richer colors, as well as a ClearAudio+ technology that enhances the sound quality of these machines. Another highlight for these models is the "One-touch" listening function, which uses NFC to pair with compatible devices for music playback.Touted as a slider hybrid Ultrabook, the 13.3-inch Duo 13 features a "Surf Slider" design that's similar to the Vaio Duo 11 introduced last year. This allows the device to switch between slate and keyboard modes with just the push of a finger. Besides a touch-sensitive screen, this model also comes with a digitizer pen attached to it. Sony has equipped its rear camera with an "Exmor RS for PC" image sensor, which delivers enhanced clarity and text recognition functions.

BEST OF HARDTECH SHOWDOWN @ TAIPEI Barebones PC:ASRock M8 ASRock’s M8 was one of those offerings at this year’s Computex. Developed by BMW Group DesignworksUSA (the same organization consulted for Thermaltake’s Level 10 family), the attractive enclosure exudes high-quality metal construction. There’s a stylish multifunction LED display sitting front and center. Open the magnetically-attached side panel and you’re greeted by room for a full-sized dual-slot graphics card, enabled by a PCI Express riser card. Mini ITX Case:Cooler Master Elite 130 The Elite 130 is an updated version of last year’s Elite 120. In that regard, it isn’t particularly innovative. But some products deserve recognition for their fundamental goodness and added value. This case, designed for mini-ITX motherboards, can accommodate a full-sized graphics card like AMD’s Radeon HD 7990 (though that’s in theory—practically, we wouldn’t go that route). The new model boasts improved airflow thanks to the removal of restrictive front blockages the original design suffered. In addition, the Elite 130 features support for front-mounted water cooling. The reasonable $60 MSRP makes this case one of the most desirable mini-ITX enclosures for the money.

Electronic Entertainment Expo

lectronic Entertainment Expo, commonly known as E3, is an annual trade fair for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game publishers and accessory manufacturers to show off their upcoming games and game-related merchandise. Unlike Gamescom and other video game trade fairs that are open to the public, E3 is an exclusive,

industry-only event.Persons who apply to attend are required by the event's governing body (Entertainment Software Association) to verify that they have some professional connection to the electronic entertainment industry. E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center (LACC) in Los Angeles.

BUZZ OVER THE HORIZON THIS FALL Sony PlayStation 4 Design: About that design: the angled parallelogram design of the PS4 clearly conjures PlayStations of the past, most clearly the PlayStation 2. It's an attractive look, but it's boxy: it doesn't seem nearly as big as the Xbox One, however. Also, box design really means nothing. But, hey, at least we know what it'll look like next to our TV, and it's fine-looking without being obtrusive. Used games: Yes The PlayStation 4 will support used games, and not need to be online in order to play games. Both of these issues have reared their head on the Xbox One. Hardware: The PlayStation 4, as you'd expect for a seven-years-later follow-up, has impressively bumped specs: An eight-core X86 AMD Jaguar CPU 1.84-teraflop AMD Radeon graphics engine (with "18 compute units") 8GB of GDDR5 memory Hard-drive storage (not SSD) Blu-ray drive Three USB 3.0 ports 802.11 b/g/n Wi-Fi Ethernet, HDMI, Bluetooth 2.1, optical audio and analog A/V out The PS4 will use a hard drive for storage versus an SSD, but the included capacity in the box. DualShock 4 and the new PS Eye: Touch and move The new DualShock 4 controller is one of the few parts of the PS4 that there are actual pictures of. Much like the advance rumors, it feels like a fusion of the PlayStation DualShockwith some of the design philosophies of both the Vita and the Move. It has enhanced rumble, a touch pad, a "Share" button, a standard headphone/microphone jack that will accept standard headphones, and light-up bar that looks like a transplanted top of a Move wand. The two-finger

touch pad with click, located right in the middle of the controller, has the same look as the pad on the back of the PS Vita handheld. The DualShock 4 also has a Micro-USB port, Bluetooth 2.1, and Sixaxis gyroscope/ accelerometers. Online: The new social sharing PlayStation Vita and remote play Cell phones, tablets...second screens, too The core social elements of the PS4 are being promised to work on smartphones, tablets, and the Vita as well--on stage, the clean-looking social browser was shown on various devices, including streaming video of gameplay. Microsoft Xbox One Unless you've recently taken up residence under suitably large slab of earth, you're likely already aware of Microsoft's new Xbox One console. If not, buckle up, because there's an endless supply of details coming your way--now. Design: First of all, the new Xbox One controller feels a bit lighter than the 360's, and looks like a slightly more angular version of its older brother. Itâ&#x20AC;&#x2122;s just as comfortable, if not more comfortable than the 360's, as it fits almost perfectly into my rather large hands. The D-pad is pretty tight and clicky, but doesn't feel quick as tight and clicky as I expected. It's a definite improvement over the 360â&#x20AC;&#x2122;s wobbly disaster of a D-pad. But as everyone knows, the true measure of a D-pad is how well it controls fighting games, but I've yet to have a chance to play Killer Instinct. NEW KINECT: As mentioned above, a new Kinect comes with the Xbox One, complete with improved accuracy. It has a 1080p camera, Skype connectivity, and understanding of rotational movement in a structure like a skeleton. Microsoft even claims the new Kinect can read your heartbeat. It can also recognize your controller,SPECS: Under the hood, details so far include an eight-core processor and graphics made by AMD, 8GB of RAM, Blu-ray, USB 3.0, HDMI in/out, and a 500GB hard drive. Besides all of this, Microsoft is promising a new operating system fusing Xbox and Windows. Xbox One architecture has "three operating systems in one": Xbox, a kernel of Windows (perhaps like Windows RT), and a multitasking interface. The idea seems to be that this console will be a multitasker at heart. SmartGlass: Now with SmartGlass you'll be able start single-player games, set up multiplayer matches, view achievements, and purchase in-game addons. With the new game Ryse, Microsoft demonstrated the ability to get instant real-time stat comparisons with friends you play with. Nvidia Shield: Nvidia's big jump into making a gaming tablet. The first thing Nvidia showed us on Shield was its updated TegraZone, which is a section with specially-curated apps that have been optimized for Tegra hardware. These apps, usually denoted with a "THD" in the title, are all obtained via the Google Play Store; TegraZone simply puts it all in one place. Special graphics aside, one very nice feature of the Shield that doesn't require Tegra-specific optimization are the hardware controls. Android has some very nice console-quality (though perhaps from an older generation) games, such as Grand Theft Auto: Vice City. For those not interested in playing console games, the Shield's most unique party trick is being able to stream PC games from any machine running a GeForce GTX 650 or better. When not gaming, the Shield also acts as a media player. Nvidia was happy to boast that it has best-in-class speakers integrated into the hardware. In the end, the Shield is a very unique Android tablet device. It has all the features of a tablet (except the screen size), plus some very special features that make it unique.

OUYA Android Console The Ouya is a video game console running its own version of the Android operating system. Julie Uhrman, a game industry veteran, founded the project in 2012.She brought in designer Yves Béhar to collaborate on the design of the project and MuffiGhadiali as product manager to put together the engineering team. Development was funded via Kickstarter, raising $8.5 million and becoming the website's second-highestearning project in its history. Units started to ship to Kickstarter backers on March 28, 2013. The console is due to be released to the general public on June 25, 2013. The Ouya will feature an exclusive Ouya store for applications and games designed specifically for the Ouya platform. Out of the box, Ouya will include the TwitchTV application and access to the OnLive video game streaming service. In appearance alone, you really can't tell OUYA is an Android gaming machine. However, the apps reveal its true secret, offering both familiar and new titles. It can also be associated with Android smartphones and tablets managing other tasks in the background. Alienware reboots its product line The new laptops include the Alienware 14 for the enthusiast gamer who requires a laptop that provides enough performance for any task, yet is mobile enough to fit into a backpack; the Alienware 17 for an immersive, graphics-intensive experience with the latest technologies for desktop-grade performance; and the Alienware 18, the ultimate gaming laptop that commands respect among top gamers for its unparalleled performance and construction," the company said in a press release. An Alienware rep also showed how the overall lighting can be adjusted, allowing the user to set different colors for each illuminated component such as a pink touch pad, a purple Alienwarelogo, a green border and so on. "For the first time ever, the Alienware 18 will feature Nvidia SLI dual graphics technology as standard, and the laptop will offer an overclocked CPU option with a maximum speed of 4.3 GHz. The laptops all feature Ethernet technology by Qualcomm’s Killer networks, Klipsch speakers and Dolby Home Theater v4 audio." MOGA Android Gaming Controllers The new MOGA controllers for Android and Windows Phone 8. As previously announced, the company has completely redesigned both the Mobile and Pro controllers with improved ergonomics, improved Bluetooth radio and a better smartphone grip. They also have the ability to allow four units to connect to one Android device. The biggest feature change with these two new "Power Series" peripherals is that they are capable of recharging a mobile device whether the user is playing MOGA compatible games, or simply needs a power brick while on the go. Both devices pack a built-in rechargeable battery, a micro USB port and a full-fledged USB port. A row of LED lights are now included, serving two functions: the amount of charge the built-in battery is holding, and the number of controllers in use (up to four). There are also two additional shoulder buttons. The two new controllers arriving this fall will automatically switch between the two Bluetooth modes without the need for manual user intervention.

First Cut

Induslnd Bank “My Account, My Number”

ndusInd Bank has recently unveiled an advertising campaign to put across its latest proposition - ‘My Account, My Number’. The TVC created by RK Swamy BBDO features Bollywood actor Sharman Joshi. The film went on air on 7 June and will run for eight weeks. The service enables the customer to choose an account number of his own choice for the account he opens with the Bank. In the film, Joshi plays a family man obsessed with the number ‘30’, which he considers lucky. He struggles into jeans sized 30, though they are a little too tight for him. When his wife complains about their son’s low grades (30/100), he is delighted. While watching a match, he wears a team jersey with the number 30, while the air conditioning is at 30 degrees – much to the chagrin of his friends. While opening an account, he tells the lady at the bank that it would be great if he could get a ‘lucky’ account number. She goes on to inform him about IndusInd Bank’s service – ‘My Account, My Number’. The film ends with Joshi stepping out of the bank and asking, “What is your lucky number?” This concept is not new in the market as previously telecom industry already adopted such promotional technique to convenience the customer where one can own a number of its own choice. Banking industry don’t have much to differentiate from other player brand but services matter and country obsessed with so much superstition, Induslnd inspired by this behavior they come out with such unique idea to have MY Account, MY Account which will also convinced customer to remember their Account number which usually they don’t tend to remember. On the service, Sumant Kathpalia, head, consumer banking, IndusInd Bank, said, “‘My Account,

My Number’ is an extension on IndusInd bank’s theme of ‘Responsive Innovation’ and a further reinforcement of our commitment to offer bestof-class services in the industry. This service is an outcome of extensive consumer research and a clear need-gap that was identified over period of time. We feel that there is a growing market for this innovative proposition considering the fascination towards special /favorite numbers.” Mohit Ganju, head, marketing and communication, IndusInd Bank, added, “Through this advertisement campaign, we intend to create a strong brand recall and associate customer convenience with IndusInd Bank.” On the evolution of the brief, Ankur Suman, brand design director, RK Swamy BBDO, explained, “We came across this insight of ‘I-wantmy-lucky-numbereverywhere'. There are people who do walk that extra mile to get their lucky numbers. Often we come across news of someone paying a ridiculously hefty premium to get the vehicle number of one's choice. So we decided to tell the story through one such character.” On the use of humour in the campaign, he said, “Humour is a distinct flavour in IndusInd Bank campaigns, so we started fishing for ideas, in the ‘fun and humour' waters. The guiding rule was that humour should not dilute clarity and singularity of the offering. It should not be pungent. It should make the script endearing.” The marketing campaign will straddle TV, OOH, radio and digital media. The estimated media spend for the campaign is around Rs 15 crores, according to the Bank. Please visit at https://www.facebook.com/ FlauntNDIM to view ads.

had been sent packing. “Union Jack hauled down,” the paper’s first page said. It shed tears with the common man the day the Mahatma fell to an assassin’s bullets on 30 January 1948.

175 Long Journey of TOI

he Times Of India has been the only newspaper from over century who have come out as the leader brand in Print media house, completing 175 years of successful journey & now TOI is considered to be the most reading newspaper in India, Both the English and Hindi edition are tremendously read among all newspapers. TOI truly showcases Brand India to a huge domestic and global audience -over 33 million readers- through its Print, Online and Mobile editions. Not surprisingly, the newspaper, which is the flagship of India’s largest media company, Bennett, Coleman & Co Ltd, has made an immense contribution to the life and times of the Indian subcontinent over these 175 years. What started as the biweekly Bombay Times and Journal of Commerce is now a global institution. The Times of India is the world's largest-circulated, English-language broadsheet with more than 7 million readers.Always a voice of readers and mirroring their concerns, one of the earliest campaigns the paper undertook was for the setting up of the Bombay Stock Exchange. The paper won this battle on 16 October 1874.

“We are glad to learn that the suggestions made in these columns… have taken definite shape…There can be no doubt that an open stock

exchange, organized on the model of those in Europe, will be of great benefit.” Today, the BSE is the world’s tenth largest exchange in terms of market capitalization.Watershed events in the struggle for independence were reported evenhandedly. The Dandi Salt Satyagraha, for instance: Extensively covered, reports in the paper described the day Mahatma Gandhi reached Dandi and lifted in his hands a lump of clay laced with naturally-occurring salt – a symbol of his resistance to the patently unfair tax on salt. Bhagat Singh Rajguru and Sukhdev’s valiant struggle of 1931 consumed many columns of this newspaper, the heroic trio’s trial being reported virtually on a daily basis. In documenting the court hearings, it famously reported how Bhagat Singh never appealed for mercy. The only petition the freedom fighter moved before the judge was a plea that he be shot and not hanged, the paper mentioned in its columns. The judge was taken aback. You call that a petition for mercy, he exclaimed. A trawl through the pages of this great newspaper, that celebrates 175 years of its existence on November 3, is rich and rewarding. Probably none other has been as close and faithful to the story of India as Times of India has been, justifying its motto: “Let truth prevail”. On August 15, 1947, on the birth of a free India, the Times of India celebrated with the nation, a banner headline exulting: “Birth of India’s freedom, nation wakes to new life.” The British

From then on, India went from strength to strength with the framing and adopting of the Constitution, the reorganization of states, Five Year Plans, the Green Revolution and our achievements in food self sufficiency. Our democracy bloomed and matured. The Times of India was witness to these seminal experiences in our national history. It was also witness to some reverses we suffered, the China war for instance. Never one to shy away from controversies, this paper talked of the blows our soldiers took and candidly delved into the policy blunders that led to our defeat. The Times of India also lived through the difficult days of the emergency, press censorship and was witness to the turbulent times that followed the collapse of the Congress government and the Janata experiment. Other devastating moments in history have figured prominently – the demolition of the Babri Masjid, the 9/11 attacks and the nightmare 26/11 strikes on Mumbai for example.

mirrored pure joy – that of our Cricket World Cup victories in 1983 and 2011, that of our achievements in the field of science, Amartya Sen and Mother Teresa’s Nobel wins. The Times of India’s Internet edition is India’s most popular news website till date, and is available on Mobile phones as well. In December 2012, these resulted in a combined 470 million page views of which Mobile was 38% of the total. The unique visitors for digital TOI added up to 25.5million readers, of which 26% had accessed TOI via Mobile. Since the time of establishment TOI are proven leaders in the field and continue to do so in coming years too , let’s just not forget newspaper is one of the vital source of providing daily scenario which help us to remain updated. So cherish the moment of success with TOI and hope it will always keep on showing THE –TIMES – OF – INDIA.

Along this long journey, there have been times when this paper has experienced and

CHANAKYA NITI: CASE STUDY NEW COKE – A Failure Story!

Background Think of a brand success story and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke. To understand why this potentially disastrous decision was made, it is necessary to understand what was happening in the soft drinks marketplace. In particular, we must take a closer look at the growing competition between Coca-Cola and Pepsi-Cola in the years and even decades prior to the launch of New Coke. Coke Vs Pepsi

it proved successful. By narrowing its focus, Pepsi was able to position its brand against the old and classic image of its competitor. As it became increasingly seen as ‘the drink of youth’ Pepsi managed to narrow the gap. In the 1970s, Coke’s chief rival raised the stakes even further by introducing the Pepsi Challenge– testing consumers blind on the difference between its own brand and ‘the real thing’. To the horror of Coca-Cola’s longstanding company president, Robert Woodruff, most of those who participated Preferred Pepsi’s sweeter formula.

The relationship between the arch-rivals had not been a healthy one. Although marketing experts have believed for a long time that the competition between the two companies had made consumers more cola-conscious, the firms themselves rarely saw it like that. Indeed, the Coca-Cola Company had even fought Pepsi-Cola in a legal battle over the use of the word ‘cola’ in its name, and lost. Outside the courts though, Coca-Cola had always been ahead. Shortly after World War II, Time magazine was already celebrating Coke’s ‘peaceful near-conquest of the world.’ In the late 1950s, Coke outsold Pepsi by a ratio of more than five to one. However, during the next decade Pepsi repositioned itself as a youth brand. This strategy was a risky one as it meant sacrificing its older customers to Coca-Cola, but ultimately

In the 1980s Pepsi continued its offensive, taking the Pepsi Challenge around the globe and heralding the arrival of the ‘Pepsi Generation’. It also signed up celebrities likely to appeal to its target market such as Don Johnson and Michael Jackson (this tactic has survived into the new millennium, with figures like Britney Spears and Robbie Williams providing more recent endorsements). By the time Roberto Goizueta became chairman in 1981, Coke’s number one status was starting to look vulnerable. It was losing market share not only to Pepsi but also to some of the drinks produced by the Coca-Cola Company itself, such as Fanta and Sprite. In particular the runaway success of Diet Coke was a double-edged sword, as it helped to shrink the sugar cola market. In 1983, the year Diet Coke moved into the number three position behind standard Coke and Pepsi, Coke’s market share had slipped to an all-time low of just under 24 per cent. Something clearly had to be done to secure

Coke’s supremacy. Goizueta’s first response to the ‘Pepsi Challenge’ phenomenon was to launch an advertising campaign in 1984, praising Coke for being less sweet than Pepsi.

stopped. This joint decision has since been referred to as ‘the biggest marketing blunder of all time’. Sales of New Coke were low and public outrage was high at the fact that the original was no longer available. It soon became clear that Coca-Cola had The television ads were fronted by Bill Cosby, at that little choice but to bring back its original brand time one of the most familiar faces on the planet, and formula. ‘We have heard you,’ said Goizueta and clearly someone who was too old to be part of at a press conference on 11 July 1985. He then left the Pepsi Generation. The impact of such efforts it to the company’s chief operating officer Donald to set Coca-Cola apart from its rival was limited. Keough to announce thereturn of the product. Coke’s share of the market remained the same while Pepsi was catching up. Another worry was that Keough admitted: The simple fact is that all the when shoppers had the choice, such as in their local time and money and skill poured into consumer supermarket, they tended to plump for Pepsi. It was research on the new Coca-Cola could not measure only Coke’s more effective distribution which kept or reveal the deep and abiding emotional attachment it ahead. For instance, there were still considerably to original Coca-Cola felt by so many people. The more vending machines selling Coke than Pepsi. passion for original Coca-Cola – and that is the Even so, there was no getting away from the fact that word for it, passion – was something that caught us despite the proliferation of soft drink brands, Pepsi by surprise. It is a wonderful American mystery, a was winning new customers. Having already lost on lovely American enigma, and you cannot measure taste, the last thing Coca-Cola could afford was to it any more than you can measure love, pride or lose its number one status. patriotism. Problem Encountered!! The problem, as Coca-Cola perceived it, came down to the product itself. As the Pepsi Challenge had highlighted millions of times over, Coke could always be defeated when it came down to taste. This seemed to be confirmed by the success of Diet Coke which was closer to Pepsi in terms of flavor. So in what must have been seen as a logical step, Coca-Cola started working on a new formula. A yearlater they had arrived at New Coke. Having produced its new formula, the Atlanta-based company conducted 200,000 taste tests to see how it fared. The results were overwhelming. Not only did it taste better than the original, but people preferred it to Pepsi-Cola as well. However, if Coca-Cola was to stay ahead of PepsiCola it couldn’t have two directly competing products on the shelves at the same time. It therefore decided to scrap the original Coca-Cola and introduced New Coke in its place. The trouble was that the Coca-Cola Company had severely underestimated the power of its first brand. As soon as the decision was announced, a large percentage of the US population immediately decided to boycott the new product. On 23 April, 1985 New Coke was introduced and a few days later the production of original Coke was

In other words, Coca-Cola had learnt that marketing is about much more than the product itself. The majority of the tests had been carried out blind, and therefore taste was the only factor under assessment. The company had finally taken Pepsi’s bait and, in doing so, conceded its key brand asset, originality. When Coca-Cola was launched in the 1880s it was the only product in the market. As such, it invented a new category and the brand name became the name of the product itself. Throughout most of the last century, Coca- Cola capitalized on its ‘original’ status in various advertising campaigns. In 1942, magazine adverts appeared across the United States declaring: ‘The only thing like CocaCola is Coca-Cola itself. It’s the real thing.’ By launching New Coke, Coca- Cola was therefore contradicting its previous marketing efforts. Its central product hadn’t been called new since the very first advert appeared in the Atlanta Journal in 1886, billing Coca- Cola as ‘The New Pop Soda Fountain Drink, containing the properties of the wonderful Coca-plant and the famous Cola nuts.’ In 1985, a century after the product launched, the last word people associated with Coca-Cola was ‘new’. This was the company with more allusion to US heritage than any other. Fifty years previously, the Pulitzer Prize winning editor of a Kansas newspaper, William Allen White had referred to the soft drink

SNIPPETS as the ‘sublimated essence of all America stands for – a decent thing, honestly made, universally distributed, and conscientiously improved with the years.’ Coca-Cola had even been involved with the history of US space travel, famously greeting Apollo astronauts with a sign reading ‘Welcome back to earth, home of Coca-Cola.’ To confine the brand’s significance to a question of taste was therefore completely misguided. As with many big brands, the representation was more significant than thething represented, and if any soft drink represented ‘new’ it was Pepsi, not Coca-Cola (even though Pepsi is a mere decade younger). If you tell the world you have the ‘real thing’ you cannot then come up with a ‘new real thing’. To borrow the comparison of marketing guru ‘Al Ries’ it’s ‘like introducing a New God’. This contradictory marketing message was accentuated by the fact that, since 1982, Coke’s strap line had been ‘Coke is it’. Now it was telling consumers that they had got it wrong, as if they had discovered Coke wasn’t it, but rather New Coke was instead. So despite the tremendous amount of hype which surrounded the launch of New Coke (one estimate puts the value of New Coke’s free publicity at over US $10 million), it was destined to fail. Although Coca-Cola’s market researchers knew enough about branding to understand that consumers would go with their brand preference if the taste tests weren’t blind, they failed to make the connection that these brand preferences would still exist once the product was launched. Pepsi was, perhaps unsurprisingly, the first to recognize Coca-Cola’s mistake. Within weeks of the launch, it ran a TV ad with an old man sitting on a park bench, staring at the can in his hand. ‘They changed my Coke,’ he said, clearly distressed. ‘I can’t believe it.’ However, when Coca-Cola Re- launched its original coke, redubbed ‘Classic Coke’ for the US market, the media interest swung back in the brand’s flavor. It was considered a significant enough event to warrant a newsflash on ABC News and other US networks. Within

months Coke had returned to the number one spot and New Coke had all but faded away. Ironically, through the brand failure of New Coke loyalty to ‘the real thing’ intensified. In fact, certain conspiracy theorists have even gone so far as to say the whole thing had been planned as a deliberate marketing ploy to reaffirm public affection for Coca-Cola. After all, what better way to make someone appreciate the value of your global brand than to withdraw it completely? Of course, Coca-Cola has denied that this was the company’s intention. ‘Some critics will say CocaCola made a marketing mistake, some cynics will say that we planned the whole thing,’ said Donald Keough at the time. ‘The truth is we are not that dumb, and we are not that smart.’ But viewed in the context of its competition with Pepsi, the decision to launch New Coke was understandable. For years, Pepsi’s key weapon had been the taste of its product. By launching New Coke, the Coca-Cola Company clearly hoped to weaken its main rival’s marketing offensive.

Samsung launches S4 The much awaited Samsung S4 was recently launched in the market on 26 April 2013, with all its techy features highlighted in the phone making it stand out of the crowd and neck to neck with I Phone 5, HTC 1 in the market. The South Korean gadget maker, Samsung as a real life companion, the new Samsung GALAXY S4 helps bring us closer and captures those fun moments when we are together. Each feature was designed to simplify our daily lives.

World Gourmet Summit World Gourmet Summit supported by Singapore tourism board was held for 10 days from 16th-26th April, 2013. It is an annual epicurean festival which showcases the intricate craftsmanship of prestigious chefs. Encompassing a series of dazzling events like the gourmet golf experience, vintner dinners and special themed and celebrity dinners, it is a gourmet spectacular specially crafted for the discerning individual who appreciates great wines and fine cuisines.

I lead India, an initiative by The Times of India An attempt and action taken by Times of India to bring out the new in everyone by bringing the change in the society by Being the change and showing concern and helping out to correct the loopholes in the present system. 'I Lead India' is a clarion call. The time for talk is over and the time for change is here. Change starts with you. Believe in it. 'I Lead India' seeks to drive change too, but at the grass-root level, in 26 cities of India. People are joining this campaign and helping in many ways like supporting the Uttrakhand flood victims, helping in child’s education and many other social causes. This campaign is presented by Maruti Suzuki and initiated by Times of India.

TATA Capital launches the Do Right initiative Tata Capital, the financial services arm of the Tata group, launched the Do Right initiative, a campaign aimed at inspiring and inculcating the right values in children from a young age on 06th June, 2013. It aims to get parents and other adults thinking about the philosophy and need to do more right so that by their actions and examples, the right values are instilled in children. The campaign will be supported by radio, social media and other digital marketing activity. Do Right campaign has been crafted by Tata Capital’s front-line ad agency, Leo Burnet. The campaign will include the launch of the Tata Capital Signature Song, whose lyrics have been written by the legendary poet, lyricist and director, Gulzar-ji and whose music has been composed and performed by the musical trio of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa.

Boston stands as one- Adidas noble initiative Compassion is in fashion and Adidas seems to be making the most of it. The official apparel supplier to the Boston Marathon has sold out tribute T-shirts it released after the tragic bombing. The T-shirt had a slogan of â&#x20AC;&#x2DC;Boston stands as oneâ&#x20AC;&#x2122; which costs $26.20 and proceeds are being donated to One Fund Boston, a charity to support the victim of the attack. Adidas America president, Patrik Nilsson, said in a release: 'The selflessness and compassion demonstrated by the city of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us.'

Honda launches its 1st diesel car in India The Japanese car maker Honda launched its first diesel car Amaze in India on 11th April, 2013. The highlyawaited car enjoys the dubious distinction of being the smallest diesel sedan from Honda Cars India. The Amaze claims higher fuel efficiency, most interior and boot space, and the highest power in its segment.

Reiss partners with Reliance Brands Reiss, Britainâ&#x20AC;&#x2122;s contemporary fashion brand, recently announced an exclusive long term franchise agreement with Reliance Brands Limited, a part of Reliance Industries Group, to launch its brand in India. Reiss was founded by David Reiss in 1971. It has spread its 100 outlets across the world.

Johny Rocket to spread its wings in India Johny Rocket Restraunt Group Inc., an Aliso Viejo based brand, has signed a franchise agreement with Prime Gourmet Private Limited to pave the way for opening its dinner chain in India .This agreement stated the opening of 20 outlets across India over the next several years. At present it has 350 outlets in US and internationally. Among the cities where it plans to roll out Delhi, Noida and Gurgaon is on the list.

Cola war - Pepsi vs. Coke in IPL 2013 Pepsi has sunk more than Rs 160 crore to make this year's IPL its show. And it is, almost to a fault, although a cola war is raging right outside the stadium. In Mumbai's Wankhede stadium, players and audiences are served Coca-Cola beverages with their labels stripped off. That is because PepsiCo, as title sponsors, has exclusive in-stadium branding rights while Coca-Cola is the beverages partner of Mumbai Indians, which gives it exclusive rights to serve its beverages in the stadium in Mumbai's home matches. This is a rare example of a brand being served without branding. Coca-Cola has dropped prices of 400-ml bottles from Rs 18 to Rs 15, although outside IPL stadiums they offered it for Rs 10.

Audi races past BMW to number one spot German luxury car manufacturer Audi has emerged as the largest premium car maker in India in 2012-13, overtaking bitter rivals BMW. Audi sold 9,350 cars during the fiscal followed by BMW at 8,416 units and Mercedes at 7,239 units.

Mercedes-Benz launches A-Class Stuttgart based premium car maker, Mercedes Benz India has launched its much awaited compact luxury hatchback A Class at Rs 21.93 lakh to Rs 22.73 lakh ex showroom Mumbai, creating a new entry level price points for the company in India. Interestingly, the diesel variant A 180 CDI powered by a 2.2 litre diesel engine is priced lower at Rs 21.93 lakh and is the most fuel efficient luxury car in India delivering fuel efficiency of 20.6 kilometers per litre, Mercedes Benz India claims. Mercedes Benz is targeting the the affluent youth of India with the A Class, the ones who are either managing their father's business or have come back from overseas after studying.

BIZ QUIZ

Q13. What comes next?

Q1. What is the title of Auto Biography of JRD TATA? Q2. “Net Safe Credit Card” is introduced by which bank?

Q14 People often referred to their feet as “dogs”. Old people would often say “my dogs are barking”. What brand name was inspired of this habit.

Q3. “Sense & Simplicity” is the punch line of Phillips, then “Power of simplicity” is the tagline of which company?

Q15. The first video ever uploaded on You tube was shot where?

Q4. Who has launched an iPad magazine application in India called “TWEEK” ?

Q16. What did these guys start?

Q5.What is the name of 1st stock trading application for facebook which GeojitBNP Paribas launched on 9th may 2013 ? Q6. Which vehicle will replace Maruti Gypsy in Indian Army? Q7. Give the company name

Q17. What is the specific term for the circled part?

Q8. Identify the logo Q18. Identify this woman and her specific contribution to one of the world's most famous technology companies.

Q9. Worked as a model briefly, and was listed in his then country of residence as a man who was not just good looking but also had style, substance and success. This INSEAD educated man worked as a management consultant before being made the CEO of the company he is now most famously associated with. Who is this man most recently in the news?

Q19. Connect to give a company name?

Q10. The company used 389 employees and 14 jets on its first day of business. It is also famous for bringing a Hollywood flick to life by helping a 13 foot shark reach the studio where it had a shoot. Which company? Q11. What was Accenture previously known as?

Q20. Identify the ad?

Q12. Who was the first Indian actress to model for Lux soap?

MYTHOLOGICAL MANAGEMENT LESSONS King Ravana: Salesman of the Century

10 great things to be learnt from King Ravana of Ramayana: We all know that Hindu mythology has produced many heroes over thousands of years and every Indian learn something or the other from their good deeds. To have a hero it is very necessary to have a villain as well and King Ravana was one among those villains who helped in making the name RAMA to be worshipped in almost every Hindu household in India and other countries. As been portrayed by Indian mythology, King Ravana used to have ten heads or Dasamukha but lesser people know that in reality these were the ten facets of base emotions which every individual carries within him or herself and if these can be nurtured well can help in making an individual true leader. What are these emotions and how a CPG sales person can learn to manage them in order to be successful in assigned territory in the eyes of all the stakeholders including the organization, Distributors and customers?

market and try to think rationally about the way out? Nine out of ten times you will find a solution which is feasible under the given circumstances and one time when you don’t find, leave it, you are human and you are in sales its perfectly logical. If you don’t fail once in a while something is drastically wrong!

Anger: A very common emotion which a sales man goes through almost every day, be it because of a disconnect with the supervisor over the trade scheme that need to be run in the market or failure by the distribution partner in keeping the commitment over target or solving irrational demands from the customers. No one can escape through it. What can be done instead is not to take decisions while you are angry. Take some time, relax yourself, go to the

Jealousy: My colleague’s sales target has been over achieved month on month. He gets a promotion and a double digit hike in the salary.  The emotion: Jealousy.  What we do: Push the sales, Increase the trade schemes, Give more credit, try to achieve targets by hook or crook.  Outcome: Reputation loss, Reduction in

Pride: My last month numbers were 150 percent of the target and it’s time to take some rest. The most common error, sales men commit because of pride. Remember, in CPG sales every day counts and sale of every SKU count. If you have achieved you targets of primary sales last month. Help your channel in doing the secondary and tertiary sales. This will ensure that a space gets created in the sales funnel and it will free the capital of your distributors and this in turn will create an opportunity for you to complete this month again with 100 plus target achievement. We should always keep in mind a one unit loss of our secondary sales will increase the market share of competition.

margins, Increase in credit period, Rise in delinquency Our modus operandi should not be like the one mentioned above whereas we should work out a long term plan by taking in to consideration our channel network and try to put in more efforts. It can be in terms of expanding the channel, replacing inefficient and unproductive channel partners or spending more time in market with channel partner employees or reinventing the wheel in terms of channel distribution. Happiness & Sadness: Most of the sales people waste too much of their time, resources and energy during the state of happiness and sadness. In that stage we are in one of the most compromising situations where our negotiation skills go for a toss. If we are happy we tend to give too much relaxation to the channel. If we are sad we don’t care about the channel. No one can reach a stage where he is either not happy or sad but what can be determined and controlled is the time taken to reach normalcy from the state of euphoria or gloominess. In this case the emotional quotient of a sales man comes into play. We should always negotiate with the Supervisor/Distributor/ Dealer/Customer when we are in control of our mind.

the funnel and take the cash in next 3-30 days. Followers push the products on credit and choke the funnel. In first case channel suffers and in latter one, company suffers. We try to push the material than give the trade schemes, if that is not possible; we give the credit note on artificial damages. Why? We have to complete the targets and make incentives, which is our life line. What we forget is, if at all we would have worked whole heartily in the markets trying to get the secondary sales generated in the initial period of the month. If we would have mapped the market as per proper demand forecasting, if we would have understood the psyche of our market! Unnecessary pressure and spending at the end of the month could have been avoided. Earning incentives is not bad but it should come out of ethical practices that in turn, help build your reputation in the industry and that go a long way.

Passion & Ambition: These are two emotions which go hand in hand. You cannot aim to achieve success in sales unless you are not passionate for it. Your energy, passion and focus all gets transmitted in to the trade channel automatically. There has been cases when a great product from a leading company has not got success just because the sales man ( read sales people Fear: We fear our supervisors, we fear across hierarchy) were not passionate our concentrated channel partners. We fear about making it successful and there has that if we go in to the market and interfere been instances when a weaker product has in the working of our distributor, he will gained market share just because of passion lose the interest and can go to competition. and ambition of sales people. If we are We fear from competition. As far as my passionate about our role it adds confidence experience is concerned none of the above form of fear to the people whose business depends on our decision helps any sales personnel in long term. Fear reduces our which ultimately build the trust factor among stake capability to think rationally and take right decisions. If holders that is the ultimate key to success. we are following the protocols, if we are working in the market, if we know the nerves of our channel, if we have Intellect: The most import emotion which decides strict controls in place and most importantly if we enjoy the last man standing, the role model, and the winner. our work there should not be any fear of any body. Fear How much insights are we able to gather from the past comes into play when somebody tries to challenge the business trends of our territory. A correct intuition very status quo and in today’s scenario when new products much depends upon the subconscious intellect of a sales are launched every other day and market shares moves person. It can range from knowledge about the practices plunges in a matter of months if not days than we should of competition, trade secrets, weak points of our channel, be the one who should challenge our status quo on a daily customer perspectives, trade scheme utilization, and basis. Sales is not a game of weak hearted people, it’s a Logistics efficiency and so on and so forth. new challenge every day, it’s the bread and butter of the company and successful sales man are those who are not Conclusion: afraid of any new challenges which come their way in As shown above, if we can try to work upon our emotions, any of the forms. slowly and steadily we can become an ultimate force whose name and reputation will be enough to make one Selfishness: Almost more than 40 percent of the primary self true sales personnel whose agenda is value selling sales happen in last five days of the month. The major rather than transaction short term sales. reason is Incentives. Leaders push the products and choke

SUMMER SPECIAL

he Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. In 2012, it ran from 17–23 June and the event was scheduled from 16th June - 22 June in 2013. Often called the world's biggest ad festival, the annual event commonly attracts thousands of delegates from around the world attend the festival to view shortlisted work, attend seminars, workshops and master classes, and - according to WPP's Sir Martin Sorrell - "to get away a little bit from the hurly burly" and have "fun". The week's activities include four award ceremonies as well as an opening and closing gala. Draftfcb Win a Grand Prix : Oreo Daily Twist Oreo rejuvenated itself in spectacular fashion with the "Daily Twist" campaign. Conceptually strong and executionally brilliant, the campaign produced 100 pieces of content in 100 days in which Oreo cookies illustrated current-events stories or historical anniversaries—beginning last June with the gay pride rainbow cookie heard around the world. The brand's adorable images became a vital part of pop culture, the digital world and the everyday conversation. http://www.youtube.com/watch?feature=player_ embedded&v=j7wFQLRsMYQ#at=43

These are the origin stories of the Paralympic athletes, moments of accident and anguish that are then redeemed in the furious redemption of high-level sport. The tagline is: "Meet the Superhumans." http://www.youtube.com/watch?feature=player_ embedded&v=kKTamH__xuQ

Paralympics Ad: 'Meet the Superhumans' The athletes are superhuman. And so was the director. Tom Tagholm's brilliant "Meet the Superhumans" commercial for the 2012 Paralympic Games won the Grand Prix in the Film Craft Lions category here tonight for its skillful direction and gritty, powerful storytelling. Produced in-house by British TV network Channel 4, the 90-second spot uses intensely immersive camerawork and the blaring soundtrack of Public Enemy's "Harder Than You Think" to create a

potent atmosphere of struggle, defiance, camaraderie and elation. Much of the ad is action footage from actual Paralympic test events. But halfway through, the footage shifts away from the track, the gym and the pool to a war zone exploding with bombs and gunfire; a highway with a car flipping over; and a hospital as an expectant mother holds her belly worryingly.

Pereira & O'Dell: 'The Beauty Inside' The San Francisco agency added two more Grand Prix here tonight, in the Film Lions and Branded Content and Entertainment Lions categories, for "The Beauty Inside," the episodic social film it made for Intel and Toshiba. The work won a Cyber Lions Grand Prix earlier this week, bringing its total Grand Prix haul to three. That tied the old record of most Grand Prix won by a single campaign, set in 2009 by Tourism Queensland's "Best Job in the World." However, McCann Melbourne's "Dumb Ways to Die" campaign set a new record this year by winning a staggering five Grand Prix. "The Beauty Inside" was a sixepisode film which the main character woke up as a different person every morning. It starred Topher Grace, Mary Elizabeth Winstead and lots of ordinary fans who auditioned via webcam to help portray the main character, Alex. With a clever idea and a skillful execution, it became a phenomenon on Facebook. In addition to its three Grand Prix, the campaign also won a gold and two silvers in Cyber and a gold and two silvers in Branded Content. http://www.youtube.com/watch?feature=player_ embedded&v=-7bG5wo95jI Ogilvy: Dove's 'Real Beauty Sketches' Dove's wildly successful "Real Beauty Sketches" campaign, the runaway viral advertising success of 2013 so far, won the Titanium Grand Prix at Cannes Lions here tonight, earning Ogilvy & Mather in Brazil its second Grand Prix of this festival and the Ogilvy network its fourth overall. The Dove campaign was centered on a video in which a criminal sketch artist drew women as they described themselves, and as other people described them. The differences are stark—a potent reminder to women that they're more beautiful than they think. Along with the Titanium Grand Prix, the work also won an Integrated Gold Lion.

Please visit at https://www.facebook.com/ FlauntNDIM to view ads. TBWA Media Arts Lab Apple's iPad Mini Ads The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions contest for its magazine ads for Apple's iPad mini. The ads were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine. Scroll down to see four of the ads. Philippines agency's :DM9 Jayme Syfu Turning Cellphones Into Textbooks The Philippines, which before this year had won just one Gold Lion and a handful of silvers and bronzes, nabbed the Grand Prix in Mobile here tonight for an inspired campaign by DDB-owned DM9 Jayme Syfu that turned old cellphones into school textbooks. The Philippines lacks the resources to migrate heavy physical textbooks over to tablets and e-readers, as more developed countries are doing. But the country does have plenty of old mobile phones. Over a six-month period, DM9 and Smart—the country's largest telecom—worked with textbook authors and publishers to translate schoolbooks into 160-character text messages, programmed them into thousands of surplus SIM cards, inserted the cards into old handsets and branded them as TXTBKS. Thus, even the oldest analog phones became a new kind of e-reader, and old SIM cards became a new kind of textbook. http://www.youtube.com/watch?feature=player_ embedded&v=nqhdq76YXJc Ogilvy: IBM boards – Outdoor Advertisement Ogilvy Paris's outdoor campaign consisted of three billboards that function as a bench, a shelter and a ramp over stairs. Those small improvements to the cityscape serve as a metaphor for IBM's larger effort to make cities smarter through technology. The ads wonderfully embody the brand promise, and represented just a starting point—they urged passersby (and the much larger audience that would see the work online) to visit.

ARTICLES

Saatchi & Saatchi: Toyota stunt The other gold was won by Saatchi & Saatchi in Los Angeles for its Toyota stunt in which a Tundra pulled the Space Shuttle Endeavor. Please visit at https://www.facebook.com/FlauntNDIM to view ads.

Jet + Etihad - The making of a Giant

Ogilvy: Lifebuoy, KumbhMela This initiative, for Lifebuoy, which is the largest soap brand in the country, was undertaken by agency Ogilvy Activation. The idea, explains Sudhir Sitapati, general manager, skin cleansing, HUL, was to remind people of the need to wash one's hands to prevent transmission of germs just before eating one's food. "This was the starting thought from which we developed a unique intervention – the Roti Reminder," he said. HUL decided to create a special heat stamp with the message for the rotis. The company then hired 100 promoters, to stand in 100 kitchens spread across the MahaKumbh and instructed them to impress fresh rotis with the Lifebuoy message. Promoters stamped approximately 2.5 million fresh rotis through the tenure of the KumbhMela. But given the fact that a minimum of two people share a table, the brand message reached much more than 2.5 million visitors at the mela, Sitapati said. In effect, this simple, clutter breaking idea helped Lifebuoy reach out to a massive audience, at a fraction of the cost, he added. The initiative touched a chord with jurors in Cannes as well helping HUL walk home with a bronze in the PR category. Please visit at https://www.facebook.com/FlauntNDIM to view ads.

n 24th April, 2013, United Arab Emiratesbased Etihad Airways bought a 24% stake in Jet Airways, India's 2nd largest airline, in a deal worth $379m (around Rs.2,060 crore). Jet Airways was incorporated on 1 April 1992 as a private company and started its operation as an air taxi operator on 5 May 1993 with a fleet of four leased Boeing 737 aircraft. The airline was granted scheduled airline status on 14 January 1995. Etihad Airways, which began operations in 2003, serves 86 cities in West Asia, Africa, Australia, Asia, Europe and North America, with a fleet of 70 Airbus and Boeing aircraft. It has at least 90 aircraft on firm order, including 10 Airbus A380s, the world’s largest passenger aircraft. Jet Airways currently operates a fleet of 100 aircraft and flies to 73 destinations in India and at least 20 overseas. Last year, Etihad was ranked as one of the best airlines in the world by World Travel Awards. The awards are considered the Oscars of the travel industry. Bank of America Merrill Lynch and Credit Suisse advised Jet on the deal, while HSBC was the adviser for Etihad. Under the agreement, Jet and Etihad will explore joint purchasing opportunities for fuel, spare parts, equipment and catering supplies as well as external

services such as insurance and technology support. This will be a major cost-saver for Jet, which has been reeling under high fuel costs. Jet has about a fifth of the Indian commercial aviation market but has been suffering from rising running costs of late and posted net losses of 4.96bn rupees for the three months to March. Etihad's deal was the first foreign investment in an Indian airline since the government eased foreign ownership restrictions in September 2012. Foreign firms can now own up to 49% of domestic airlines, as India tries to free up its markets and attract inward investment. Although, the deal is subject to government approvals. Etihad has been expanding rapidly after taking stakes in a number of national airlines, including Air Seychelles, Air Berlin, Virgin Australia and Aer Lingus. These partner airlines now contribute about 19% to Etihad's passenger revenues. India signed a new bilateral agreement with Abu Dhabi, expanding the number of weekly seats available on flights between India and the United Arab Emirates (UAE) almost fourfold to 50,000 seats over a period of three years from 13,330 at present. Etihad Airways’ wider overall commitment to Jet Airways includes the injection of $220 million

to create and strengthen a wide-ranging partnership between the two carriers. Etihad agreed to invest $150 million for a 50% stake in Jet Airways’ frequent flyer program JetPrivilege, subject to regulatory and corporate approvals and final commercial agreements that are expected to be completed in six months. The stake sale will help Jet Airways reduce debt, which stood at $2.16 billion on 31 December 2012. Jet Airways is also expected to sign an agreement to lease its Airbus 330 plane to Etihad, raising more funds that it can use to repay high-cost debt.

to grow 7 to 8 per cent for next few decades. The deal is good for Jet as it gets them capital, expertise and Government of Abu Dhabi to back their long-term plans.

As far as the billion dollar company is concerned, there has been a tremendous shift in their proclivity lately as the group is trying to infuse the element of freshness in its approach. According to Shireesh Joshi, Group Strategic Marketing Head - “The new chapter of our brand journey aims to bring to light the culture of innovation that has been intrinsic to our group. With this new campaign and Aamir as our group brand ambassador, we are certain that consumers will see the way we fulfill our brand promise of brighter living.”

The partnership will bring in significant benefits and opportunities for global growth to both airlines. This deal will allow competing more effectively in one of the largest and fastest-growing markets in the world. It is a game changing deal for Etihad, and a deal of life for its CEO James Hogan. Etihad with this deal has now got a real home market of 1.3 billion, $ 2 trillion economy with potential By:Anurag Verma

Innovation, Godrej & Aamir Khan A Perfect Recipe

E 34

ver wondered that what is the commonality between Godrej Corporation and Aamir Khan? The connect is innovation and when there is a culmination of all three of them, then it is referred as the –“Perfect Recipe.” Ever since, Godrej corporation has decided to have an ambassador in the form of bollywood megastar –Aamir Khan to represent various verticals of the group such as - Godrej Properties, Godrej Interio, Godrej Appliances to name a few, there has been

of April. The advertisement showcases Aamir Khan who is in disguise of a sassy woman in order to conduct research on his friend’s wife (who seems to be fashionable & trendy) to gain insight on modern – day women. This is surely not the first time when Aamir is donning a woman avatar in a commercial and that’s what makes him distinctive from his contemporaries.

Coming to the vitality factor with which the collective story of the group has been created by roping in Aamir Khan sends a strong yet resonating message that revolves around the characters, new offerings of the group & the touch of innovation brought in by “Mr. Perfectionist.” Godrej’s attempt to represent a cross section of products and businesses both new and old could be termed as a ‘game changer’ in many ways. Be it the company’s diverse range of products such asGreen Balance Air Conditioner, the Interio Sizzle

dining table, the Plugin Sofa, Air Freshners, Security Solutions, be it the effort to build a nexus with the customers or the overhauled image of the group. Commenting on the medley of all the three ingredients - Mr. Joshi extends “Aamir was picked more for his persona than as a face of the brand since we felt that many of the qualities we were planning to show - fresh new thinking, going beyond expectations, pushing standards of performance - were qualities he is associated with.” Aamir’s ‘out of the box’ approach is not new to anyone which is further accentuated courtesy- the aura he exhumes, which in turn makes him a redhot property to invest in. Further, I as a reader, writer, fan would like to offer my heartfelt wishes for the success of the Godrej story riding on group’s competency and impeccability of the artist and hope that it turns out to be a blockbuster.

a lot of inquisitiveness and buzz among people. The company had even initiated an integrated campaign which says “Ideas that make life brighter” to commensurate Amir’s innovativeness approach towards things and also to focus on enhancing the brand’s emotive appeal by showcasing fresh ideas from within the group to consumers. The company has recently come up with a string of advertisements which were put on air in the month

By:Abhishek Mehta

Renault Duster: Came like a Storm and Conquered like a King According to me there are always two categories to a product one that needs heavy marketing and one which is so complete that it sells just through word of mouth. That is the ideal product, the one that speaks for itself. Now that was just the seller’s point of view. Now when a buyer, sees a product which is as good as the “Duster” they are surely going to invest. Everyone would a want a product which has high utility and comes at a reasonable price. There is so much to say and so much to judge always. Why does it become difficult to accept that it is an amazing car for some people? The French have always proved to do whatever they do has to be done in style. It has released three versions of the vehicle, RXE and RXL in the petrol version and RXE, RXL in Diesel 85 and RXL and RXZ in Diesel 110 which is the high end car amongst the two diesel variant. The engine which is corroborated with six speed manual transmission is available in both petrol and diesel is empowered with 1598cc DOHC and 1461cc SOHC turbo charged engine respectively. The petrol engine churns out the power at 100.3bhp at 5850 rpm and produces torque at 145nm at 3750 rpm whereas the basic Diesel gives power at 108.3bhp at 248nm torque and the higher end Diesel variant produces 83.5bhp and 200Nm torque. Fuel consumption rate is very low with this vehicle and it gives a mileage of 20.64kmpl and 19 kmpl with the diesel cars and 13.24kmpl in the Petrol car. It has a large fuel holding capacity of fifty litres. What they say about it coming like a storm is very true in fact it created such a huge storm that the other cars are stuck in the dust that it has left behind. The success has been so overwhelming that Renault has decided to launch 7-8 cars in five years. When the product is good everyone wants to be associated with it, for that we have a very good example which was showcased on Yahoo on 25th April 2013 which said that “DC designs Duster for an additional 3.49 lakhs. Now won’t that look rad. Something that already looks smashing will be getting an even better makeover. If you just take a look at how things have been altered, with just one glance you fall in love. People come up with all sorts of descriptions and comments online. Some of them mostly speak out of experience and some with no experience at all. You cannot truly judge the vehicle and its performance without actually taking it for a spin. Ask and your wish shall be granted, give them a call for a test drive and the difference can be felt. Something that might make this information more reliable is the fact that it was awarded the “BEST SUV of the year 2012”. What is the requirement of an average family who has minimum four members and maybe a pet? This car! Just take a

look at the boot space. It has been compared to the Mahindra XUV 5OO (5 double o), Quanto, Nissan Terrano, Ford EcoSport – The list can go on and on. But then there is one that stands out the “RENAULT DUSTER” A few points here and there that can cause a change in mind for the customers could be; 1) Seating Capacity – is comparatively LOW For eg. If Quanto and XUV have a capacity of 6 or 7, Duster has a capacity of 5. 2) Automatic Climate Control - This of course goes on the plus side. 3) The only issue that comes forward is the decision between the petrol and diesel variants. 4) Max Power (bhp@rpm) - is definitely higher comparatively 5) Max Torque (Nm@rpm) – For the XUV is slightly higher. 6) In all they have taken into account the basic requirements, put it on four wheels and have presented it to you. You just have to go and unravel the ribbon to see the prize.

By: Prakash Senapati

Amaze, Etios, Dezire, Manza, entry level sedan wooing the Indians

The Indian market is all set for problem of plenty as automobile company going to make your selection as difficult as selecting a ‘WIFE’. At the eve of Honda's first ever sub 4 meter sedan launch in India we take a closer look at all of its closely priced competitors, namely the Toyota Etios, Tata's Manza, the venerable Maruti DZire. Many of these have already taken on their next generation avatars and in doing so evolved into more flattering products based on customer feedback of their previous versions. Let's see how they compare. The craze for tiny, small, mid-sized, large and every other size of hatchback has made the B-segment offering in India a rather diverse and glorified one. While small car buyers face a new-found dilemma of finding the most suitable prospect amongst a heap of options, a large chunk of buyers are now showing a growing interest in the entry-level sedan space, which like its smaller counterpart, is expanding with assured pace and vigour. The refreshed Toyota Etios, an executive version of the Mahindra Verito, the Tata Manza Club Class and even Chevrolet's debutant the Sail sedan are all serious players in this segment and with the advent of the Honda Amaze things are only going to get a lot more cut throat than ever before

Honda's done a good job of adding a boot on the Brio hatchback to come up with the Amaze. The differences are subtle as compared to the Brio like the twin-slat treatment in chrome, the blackened air dam from the Brio gets replaced with a body coloured treatment on the Amaze and so on. All in all, the Amaze could just be the best looking sub-4 metre sedan we've seen in India yet. Things are rather roomy on the inside and it sports the same familiar treatment as in the Brio hatchback. Driver and occupant comfort is top notch and ergonomically, the Amaze is right up there in the class with good touch and feels qualities. Its most recently face-lifted competitor is the 2013 model version of the Toyota Etios. The newer Etios, in its second generation, has received mere cosmetic upgrades like a more stylish looking front grille, two-tone interiors, a swankier entertainment console and ORVM mounted indicators.

BIZ QUIZ ANSWERS Ans1. Beyond the last blue mountain. Ans2.HDFC Bank. Ans3. Tally. Ans4. Times internet. Ans5.Flip Social. Ans6. Mahindra Scorpio & Tata safari. Ans7: Oracle (Lawrence Ellison is the founder and CEO). Ans8: Walchandnagar Industries. Ans9: Mittu Chandilya (now the CEO of Air Asia India venture). Ans10: Fed Ex. Ans 11: Andersen Consulting. Ans 12: Leela Chitnis.

The Tata Manza and the Mahindra Verito on the other hand went the 'white collar' way not too long ago with the launch of their top-of-the-line Club Class and Executive Edition models. Both very comfortable and spacious cars, the Executive Edition of the Manza in particular flaunts unique exterior paint jobs, Bluetoothenabled stereo systems, touch-screen navigation system, leather upholstery, a leather-wrapped steering wheel, automatic climate control and blue vision headlamps, the sort of up market features that make these budget sedans very desirable long term investments. Different shapes and sizes being offered at different prices, the battle of the entry-level sedans has become quite fierce and giving muscle to these foot soldiers are an array of power plants. Like the Amaze, all of its competing models are also on sale in both petrol and diesel options. The 1.5 litre petrol model of the Tata Manza produces 90PS and 132Nm of torque, while the 1.4 diesel dishes out 68PS and 170Nm of torque. Both the petrol and the diesel power plants on the roomier Tata Manza models, however, produce identical outputs of 90.24PS. The new Maruti Dzire is available in both petrol and diesel options. The K12M VVT petrol engine model delivers 87PS of power @ 6,000rpm and a decent 114Nm of torque @ 4,000 rpm. It goes from 0-100kmh in just 12.6 seconds, and offers a company claimed fuel efficiency of 19.1 kmpl. For the first time in India, an entry level Sedan- Maruti Swift Dzire took over the long running Number One - Maruti Alto (small, hatchback car from maruti itself) in the month of May 2013. While this might not be very great news for car makers, since the overall figures are depressing, it shows an interesting shift in people's bias for Mini-Sedans, the category in which Swift Dzire- an Indian modified version of the great selling hatchback compact car- Maruti Swift falls. Companies like Ford are also planning to come up with sub 4 metre Sedans. The Sub 4 metre sedans in India attract a lower excise duty as compared to cars with bigger size. of course, not every Sedan can be reduced to this length, else this can cause other performance issues. Yet, will it be able to maintain this lead- that is a big question!

Ans 13: McDonaldâ&#x20AC;&#x2122;s (Worldâ&#x20AC;&#x2122;s largest employers in order). Answ 14: Hush Puppies. Ans 15: San Diego Zoo. Ans 16: Dropbox. Ans 17: Chat Head (Facebook Home). Ans 18: Irina Blok - Designed the Android Logo. Ans 19: Yahoo. Ans 20: Filet O Fish by McDonalds.

By:Adarsh Chandra

TEAM: FLAUNTEâ&#x20AC;&#x2122;

Anurag Verma

Khwab Trikha

Abhishek Mehta

Adarsh Chandra

Prakash Senapati

For feedback, suggestions and queries, kindly follow us at: https://www.facebook.com/FlauntNDIM http://issuu.com/flauntndim Or send it to: markomania.newsletters@gmail.com Or you can contact to: Anurag Verma Abhishek Mehta

+919953630106 +919958589900

NEW DELHI INSTITUTE OF MANAGEMENT, 60 & 50(B&C), Behind Batra Hospital, Tughlakabad, Institutional Area, New Delhi-110062, Phones: +91-11-29956566/67/68/69, 40111000 Fax : +91-1129965136 Toll Free : 1800-419-0606, E-mail : info@ndimdelhi.org, Website : www.ndimdelhi.org