Advocates hotel ram guide by Advocates Marketing

Brand Guidelines

UPDATED | 01.08.2019

GUIDELINES OVERVIEW

TABLE OF CONTENTS

Guidelines Overview

Brand Positioning

Color Palette

Fonts & Usage

Brand Logos

Wyndham Rewards

Say Hello to Red Campaign

Design Elements

Stationery Supplies

Front Desk Supplies

Guest Room Supplies

Print Advertising

Sales Materials

Digital

Billboard Creation

SAY HELLO TO RED® | GUIDELINES | 1

This guide was developed to establish the ideas and values central to the Ramada® By Wyndham brand, as well as the standards for logo, color, typeface and voice that are critical to communicating with Ramada guests. Consistency in adhering to these guidelines and standards is essential to preserving the strength and clarity of the brand and creating meaningful, emotional connections with guests everywhere.

Signage

Flags & Entrance Mats

Photography

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

BRAND POSITIONING

BRAND PROMISE Sample the WorldSM At Ramada, we are passionate about delivering a caring, thoughtful experience, allowing our guests to feel at ease whenever and wherever they travel. Whether their journeys take them to the edges of the earth or simply to the edge of town, they’ll experience the same attentive service and signature “pops of red” design whenever they stay with us.

SAY HELLO TO RED® | GUIDELINES | 2

Reasons To Believe Ramada® By Wyndham offers over 850 locations in over 60 countries, including major business centers around the world and the most international airport locations of any hotel brand. Every Ramada hotel offers travelers a warm, friendly and comfortable stay, with free high-speed wireless internet access, spacious rooms, comfortable beds, meeting rooms, business services and a staff of Ramada Ambassadors who are always ready to help.

BRAND TAGLINE Say Hello to Red®

Campaign Manifesto “Say Hello to Red” is about more than our signature “pops of red” design. It’s about putting our guests in a “Red” state of mind. A place where they feel welcome, comfortable and cared for, ready to relax and enjoy. Let’s capture the moments that make up this state of mind in visuals that evoke those emotions…just enough to ground the headlines in reality and remind the viewers about the essential truths of travel that they love. The things that happen at Ramada hotels every single day, regardless of the property or place on earth.

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COLOR PALETTE

Color is an integral part of the brand and with consistent application can help provide impact and brand recognition throughout all communications.

SAY HELLO TO RED® | GUIDELINES | 3

PRIMARY

SECONDARY

WHITE

PRIMARY PALET TE

PANTONE N/A C:0 M:0 Y:0 K:0 R:255 G:255 B:255 HEX:FFF

The primary color palette consists of Ramada Red and Gray. These should be the predominant colors used throughout our brand materials. SECONDARY PALET TE

The secondary colors complement the primary palette while providing energy and visual interest. These colors are intended to be used as accent colors. LOCKUP COLORS

Follow these specifications for accurate spot color, CMYK process and RGB color reproduction of the lockup artwork. A more extensive brand color palette may be available to complement the lockup artwork. Please contact the hotel brand marketing team for the latest visual identity standards. Whenever possible, view a color proof on the intended medium or substrate for approval before production. This PDF document, constructed with CMYK process values, is for reference only, and is not intended to be used for color-matching (on-screen or printed).

RAMADA RED

BLACK

PANTONE 193 C C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

PANTONE BLACK C:0 M:0 Y:0 K:100 R:0 G:0 B:0 HEX:000

GRAY Please refer to actual PANTONE color chips where applicable to accurately match and reproduce these brand colors on the surface you are using. The CMYK formula should be used as a starting point and you should work with your printer to determine the correct formula for your specific project.

PANTONE COOL GRAY 11 C C:0 M:0 Y:0 K:70 R:102 G:102 B:102 HEX:666666

The colors reproduced in this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc.

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FONTS & USAGE

Consistent use of typography helps build visual familiarity with the brand and ensures that all materials have a cohesive look. SAN SERIF T YPEFACE

Gotham is a highly legible typeface that comes in a variety of weights and works well in sentence case and all capitals. Intended uses include: headlines, subheads, text and legal disclosures. It is available as both a print and web font. SERIF T YPEFACE

Sentinel is a contemporary yet classiclooking typeface that pairs nicely with Gotham. Intended use is for headlines.

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AaBbCcDd

EeFfGgHh SAN SERIF TYPEFACE

SERIF TYPEFACE

GOTHAM LIGHT / LIGHT ITALIC

SENTINEL LIGHT / LIGHT ITALIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 OoPpQqRrSsTtUuVvWwXxYyZz 56789

PURCHASE FONTS

GOTHAM BOOK / BOOK ITALIC

SENTINEL BOOK / BOOK ITALIC

The Gotham and Sentinel font families can be licensed through Hoeffler & Company. www.typography.com

AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 OoPpQqRrSsTtUuVvWwXxYyZz 56789

GOTHAM MEDIUM / MEDIUM ITALIC

SENTINEL MEDIUM / MEDIUM ITALIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 OoPpQqRrSsTtUuVvWwXxYyZz 56789

GOTHAM BOLD / BOLD ITALIC

SENTINEL BOLD / BOLD ITALIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 OoPpQqRrSsTtUuVvWwXxYyZz 56789

GOTHAM BLACK / BLACK ITALIC

SENTINEL BLACK / BLACK ITALIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 OoPpQqRrSsTtUuVvWwXxYyZz 56789

ALTERNATE T YPEFACES

Although the fonts above are strongly recommended, Arial may be used in situations when Gotham and Sentinel are not available or cannot be used.

T YPEFACES

Be sure to obtain and license the correct fonts before creating any branded communications. Please contact the hotel brand marketing team for the latest typography standards.

It is the responsibility of the user to purchase the appropriate licensing rights to use these fonts.

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BRAND LOGOS

RAMADA® BY WYNDHAM RAMADA® PLAZA BY WYNDHAM

SAY HELLO TO RED® | GUIDELINES | 5

PRIMARY LOCKUPS

There are several options for logo usage. In this section, we will review the logo applications for: • Primary Lock-ups

PROPERTY LOCKUPS

• Property Lock-ups • Signage Lock-ups As the most public expression of our brand, the logo is the cornerstone of Ramada identity. Therefore, it is crucial to the success of the brand that the logo be reproduced and applied consistently in all communications.

PROPERT Y LEVEL LINE DESCRIPTOR LINE

SIGNAGE LOCKUPS

R AMADA LOGO VARIATION

LOGO VARIATION

It is always preferred to use the BY WYNDHAM logo, but in instances when the logo may become unreadable due to space limitations, the Ramada logo may be substituted. Some examples could be employee name tags, pens, and mobile ads. UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

BRAND LOGOS

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PRIMARY RAMADA® It is always preferred to use the BY WYNDHAM logo, but in instances when the logo may become unreadable due to space limitations, the Ramada logo may be substituted. For assistance, please contact your Brand Marketing representative.

PRIMARY LOCKUPS

MINIMUM SIZES:

print: 1.24" (31.5mm) wide

on-screen: 285px wide

Minimum size for printing

Minimum size for on-screen (not shown at actual size)

Always preview the artwork in the intended medium at final size to ensure legibility and visual quality before approving production or distribution. Clear space has been built into the artwork asset files. Sizes indicated refer to the visible artwork, and do not include the clear space.

Clear-Space (Height of “D”)

CLEAR SPACE

The minimum recommended clear space equals the height of the capital letter “D” in “Ramada.” Even more clear space is preferable when possible. LOGO COLOR (RAMADA RED):

Pantone 193C C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

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BRAND LOGOS

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PRIMARY RAMADA® BY WYNDHAM MINIMUM SIZES:

Always preserve the legibility of all endorsement lockup elements in the lockup when printed or displayed onscreen. Minimum recommended size specifications are based on the overall width of the lockup. Always preview the artwork in the intended medium at final size to ensure legibility and visual quality before approving production or distribution. Clear space has been built into the artwork asset files. Sizes indicated refer to the visible artwork, and do not include the clear space. CLEAR SPACE

The minimum recommended clear space equals the height of the capital letter “D” in “Ramada.” Even more clear space is preferable when possible. LOGO COLOR (RAMADA RED):

Pantone 193C C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

PRIMARY LOCKUPS

print: 1.24" (31.5mm) wide

on-screen: 285px wide

Minimum size for printing

Minimum size for on-screen (not shown at actual size)

SMALL-USE LOCKUPS

print: 0.83" (21mm) wide

on-screen: 220px wide

Minimum size for printing

Minimum size for on-screen (not shown at actual size)

Clear-Space (Height of “D”)

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BRAND LOGOS

SAY HELLO TO RED® | GUIDELINES | 8

PRIMARY RAMADA® PLAZA BY WYNDHAM MINIMUM SIZES

PRIMARY LOCKUPS

print: 1.48" (37.7mm) wide

on-screen: 341px wide

Minimum size for printing

Minimum size for on-screen (not shown at actual size)

SMALL-USE LOCKUPS

The minimum recommended clear space equals the height of the capital letter “D” in “Ramada.” Even more clear space is preferable when possible. LOGO COLOR (R AMADA RED):

Pantone 193C C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

print: 0.83" (21mm) wide

on-screen: 220px wide

Minimum size for printing

Minimum size for on-screen (not shown at actual size)

Clear-Space (Height of “D”)

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BRAND LOGOS

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LOCK-UPS RAMADA® BY WYNDHAM RAMADA® PLAZA BY WYNDHAM The red Ramada logos are always the preferred logos. However, where these primary logos cannot be properly reproduced or applied, several variations have been supplied. • Only apply a logo variation when the primary logos cannot be used. • When using a logo variation, observe the clear-space and minimum size requirements specified for the primary logo. • Use the solid black or white artwork only when reproduction capabilities do not support accurate, full-color display of the lockup. • When a layout calls for a dark color or photographic background, a knockout logo variation can be used. • Reverse artwork is shown on a background for demonstration only. The background color is not included in the artwork files. • Artwork in portfolio gray and white are for corporate use. • Minimum clear space has been built into the artwork files. Sizes indicated in this overview PDF refer to the overall width of the visible artwork, and do not include the clear space.

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BRAND LOGOS

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PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERTY LEVEL LOCK-UPS RAMADA® BY WYNDHAM Property level lock-ups are a combination of the Ramada By Wyndham logo and a specific hotel’s name. It is important that these lockups are created in a consistent fashion and Adobe Illustrator logo templates are available for use. “Property Level Line/Descriptor Line” can be edited within the templates.

X= Space between “Ramada” and endorsement

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE

PROPERT Y LEVEL DESCRIPTOR L

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL DESCRIPTOR L

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE PROPERT Y LEVEL LINE DESCRIPTOR LINE DESCRIPTOR LINE

PROPERT Y LEVEL DESCRIPTOR L

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE PROPERT Y LEVEL LINE DESCRIPTOR LINE DESCRIPTOR LINE

PROPERT Y LEVEL DESCRIPTOR L

PROPERT Y LEVEL LINE DESCRIPTOR LINE

X= space between “Ramada” andLINE endorsement DESCRIPTOR Y= 1/2X width of “By” in endorsement, font is Gotham Medium w/ +80 tracking, 70%K Z= spacing is based on font size, leading is +5 (17pt/22pt)

The property/descriptor name must be centered underneath the Ramada logo. The font is Gotham Medium in All Caps. The logo and hotel name are separated at a distance consistent to the the space between Ramada and “By Wyndham”. Additional details are shown in the diagram at right. Use the templates as provided; do not change the color of the descriptor line within the template files.

PROPERT Y LEVEL DESCRIPTOR L

In addition to all the logo versions shown below, there are corporate (onecolor gray) versions available within the suite. LOGO COLOR (R AMADA RED):

Pantone 193 C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

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BRAND LOGOS

PROPERTY LEVEL LOCK-UPS RAMADA® PLAZA BY WYNDHAM Property level lock-ups are a combination of the Ramada Plaza By Wyndham logo and a specific hotel’s name. It is important that these lockups are created in a consistent fashion and Adobe Illustrator logo templates are available for use. “Property Level Line/Descriptor Line” can be edited within the templates. The property/descriptor name must be centered underneath the Ramada Plaza By Wyndham logo. The font is Gotham Medium in All Caps. The logo and hotel name are separated at a distance consistent to the the space between Ramada and “Plaza By Wyndham”. Additional details are shown in the diagram at right. Use the templates as provided; do not PROPERT Y LEVEL LINEdescriptor line change the color of the DESCRIPTOR LINE within the template files.

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PROPERT Y LEVEL LINE DESCRIPTOR LINE

X= Space between “Ramada” and endorsement

PROPERT Y LEVEL LINE DESCRIPTOR LINE PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE

X= space between “Ramada” and endorsement LINE font is Gotham Medium w/ +80 tracking, 70%K Y= 1/2X width DESCRIPTOR of “By” in endorsement, Z= spacing is based on font size, leading is +5 (17pt/22pt)

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL PROPERT Y LEVEL LINE LINE DESCRIPTOR DESCRIPTOR LINE LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE PROPERT Y LINE LEVEL LINE DESCRIPTOR DESCRIPTOR LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

In addition to all the logo versions shown below, there are corporate (onecolor gray) versions available within the suite. PROPERT Y LEVEL LINE DESCRIPTOR LINE RED): LOGO COLOR (R AMADA

Pantone 193 C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242 PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

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BRAND LOGOS

SAY HELLO TO RED® | GUIDELINES | 12

SIGNAGE APPLICATIONS RAMADA® BY WYNDHAM RAMADA® PLAZA BY WYNDHAM External signage. Please contact signage@ wyndham.com for full specs on Channel Letters, Pylon Signs, Wall Signs and Directional Signs. PROPERT Y LEVEL LINE DESCRIPTOR LINE

MASTER LOGO APPLICATION

Can be used across all applications other than building signage. Location cannot be added to this logo.

PROPERT Y LOGO APPLICATION

Location specific logo can be used as an alternatve to the Master logo. Marketing collateral e.g. Letterhead, Business Cards, etc.

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL PROPERT LINE Y LEVEL LINE DESCRIPTOR LINEDESCRIPTOR LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL PROPERT LINE Y LEVEL LINE DESCRIPTOR LINEDESCRIPTOR LINE

PROPERT Y LEVEL LINE DESCRIPTOR LINE

PROPERT Y LEVEL LINE PROPERT Y LEVEL LINE DESCRIPTOR LINE DESCRIPTOR LINE

Master logo to be used if location is not being used.

PL AZA VARIATIONS

Landscape logo only to be used on the building as channel letters.

UPDATED | 01.08.2019

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BRAND LOGOS

ADDITIONAL LOGO OPTIONS

SAY HELLO TO RED® | GUIDELINES | 13

Logos currently in use

Please note, The designations Ramada Resort By Wyndham and Ramada Hotel & Suites By Wyndham are International applications only. Not applicable to North America. LOGO COLOR (R AMADA RED):

Pantone 193 C:0 M:100 Y:66 K:13 R:209 G:18 B:66 HEX:D11242

CABRAMATTA

Option using Plaza on the same line

GANGWON SOKCHO

Ramada Plaza using standard template

CHAO FAH

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BRAND LOGOS: DO NOT

The Ramada® By Wyndham logo, including its variations, must be reproduced and applied only as specified in these guidelines. The exhibits to the right represent a few possible misuses of the Ramada logo. • Do not recreate, draw, typeset or alter any of the lockup elements. Always use the electronic files provided. •N ever translate the logo into another language. •N ever extract artwork from this overview PDF file. •D o not use old logos or their variations, such as the Ramada Worldwide logo or the RR Circle Symbol or wordmark.

SAY HELLO TO RED® | GUIDELINES | 14

DO NOT use a drop shadow.

DO NOT condense, expand or distort the logo in any way.

DO NOT redraw or typeset the logo.

DO NOT rearrange the components of the logo.

Ramada DO NOT position the logo within a border.

DO NOT use unapproved colors for the logo.

DO NOT use old logo like the R symbol or wordmark.

DO NOT use old logos like Ramada Worldwide.

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BRAND LOGOS: BACKGROUND

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To ensure maximum clarity, legibility and impact, the Ramada® logo must always be reproduced against backgrounds that provide adequate contrast.

Red or white background

Color photograph with sufficient contrast

DO NOT use backgrounds without sufficient contrast.

DO NOT place on backgrounds that have busy patterns.

• DO position the logo on red, white, or backgrounds which enhance the logo’s impact. • Ramada logo can be placed on an image background when there is sufficient contrast to ensure the logo is clearly visible and instantly recognizable. DO NOT EX AMPLES MISUSES OF THE R AMADA LOGO

Shown at right are examples that represent a few possible misuses. • DO NOT position the logo on busy patterns or photos that do not provide sufficient contrast. • DO NOT position the logo on colors that dominate or provide insufficient contrast.

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WYNDHAM REWARDS®

SAY HELLO TO RED® | GUIDELINES | 16

LOGO USAGE

Now that Ramada is endorsed with By Wyndham, the “Member of” is not mandated and it’s use is discretionary.

Minimum Logo Size (0.375")

CLEAR-SPACE AND MINIMUM SIZE:

The size of the logo may vary • The minimum required clear-space surrounding the logo is half of “X” (“X” is the height of the logo). • The minimum size at which the logo may be reproduced is 0.375 inches tall. R AMADA BY W YNDHAM + W YNDHAM REWARDS

This logo lockup consists of the tier logo + “Member of Wyndham Rewards” logo with a fine dividing line spaced equally inbetween the two logos. CLEAR SPACE

The minimum required clear space surrounding the logo is “D”, see page 5. For complete information regarding Wyndham Rewards, please refer to the Wyndham Rewards Brand Guidelines, or send an email to: WRBrand@wyndham.com

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SAY HELLO TO RED CAMPAIGN

TONE OF VOICE

This campaign positions Ramada® By Wyndham as the hotel where travelers feel welcome, comfortable and cared for, ready to relax and enjoy. The brand’s voice lets people know that Ramada understands the details that are often overlooked but make all the difference when it comes to making a hotel stay great. When talking about the experience of staying with Ramada, focus not just on features, but on the benefits your property and facilities offer guests.

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TONE OF VOICE

Optimistic, encouraging, understanding and excited about each day’s possibilities and the anticipation of arriving at your destination. BRAND PERSONALITY

Welcoming, informed, well-rounded, passionate, worldly, progressive, an ambassador. OUR TONE IS:

BUT IT IS NOT:

Conversational and friendly Knowledgeable and professional Straightforward and clear Passionate and genuine Helpful and welcoming

Overly familiar or silly Full of jargon or buzzwords Sharp or aggressive Dramatic or overwrought Preachy or pedantic

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CAMPAIGN TAGLINE

TAGLINE SPECIFICATIONS

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Preferred Option

A lockup for the Tagline “Say Hello to Red®” has been created or it can be set as live copy. TAGLINE GUIDANCE

The phrase “Say Hello to Red®” uses Gotham Black and “®” is superscript. The color should be Ramada Red or reversed out of Ramada Red. The black version can only be used in one-color applications where red is not available. The words are all caps and must include the registered trademark. USAGE OPTIONS

The preferred option is placed between two rules of equal weight. Use this tagline when it divides copy or to help it stand out.

Alternative Option

An alternate option is when it is under a single rule line that helps to separate it from the headline or offer.

SAY H E L LO TO R E D ® Say Hello to Red®: Gotham Black, track 150

Top Rule The rule should be thickness of the horizontal rules in the “E” Length can be adjusted to work with headlines, see billboard on page 42.

Bottom Rule Rules are justified with the copy when there are two rules The rule should be thickness of the horizontal rules in the “E”.

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HEADLINES

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SAY HELLO TO RED ® HEADLINES

SAMPLE HEADLINES

Our headlines for this campaign are an invitation to Ramada® By Wyndham guests to make themselves comfortable and indulge in the thoughtful extras that make their stay relaxing and enjoyable, whether they’re traveling for business or pleasure. Headlines should always start with “Say hello to...” and use optimistic, conversational language (with a little wink) to let our guests know we’re ready to make them feel welcome at every turn.

Say hello to sleeping like a rock star. Say hello to a destination that goes the extra mile. Say hello to always waking up on the right side. Say hello to your home sweet home-away-from-home. Say hello to hospitality that makes business a pleasure. Say hello to a destination that’s always worth the journey. Say hello to a whole new way of feeling welcome. Say hello to the great big world outside your cubicle. Say hello to your brand new corner office. Say hello to a morning worth humble bragging about. Say hello to being the impulsive traveler you dreamed of being back in college. Say hello to the reward for sitting through all 12,238 presentation slides. Say hello to places you’ve only seen in your friends’ posts. Say hello to being the world traveler you always said you wanted to be. Say hello to friendly faces in new places. Say hello to making the world a little smaller. Say hello to the joy of getting there. Say hello to the last mile of your 1,500 mile day. Say hello to not sleeping on Aunt Ida’s couch.

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DESIGN ELEMENTS

SAY HELLO TO RED® | GUIDELINES | 20

RED BANNER

Use a red banner over photographs to place a headline, call-to-action and offer. This graphic device creates a visual connection to the “pop of red” in the photo while providing a solid space to make copy more readable.

White box with stroke

Say hello to a destination that goes the extra mile.

Red box over white

Photo STAY TWO N I G H TS

SAVE %

9pt white frame with 25% opacity, the red multiplied rectangle goes on top.

P LU S 1 ,0 0 0 B ON U S P OI N TS

Frame Create 2 equal sized retangles, align with the top of the photo and place the right side of image. There should be photography showing on three sides. Red rectangle is on top with multiply effect. A white rectangle is under with a fill 100% opacity and inner 9pt stroke, set to 25% opacity. Ramada Santa Barbara 805-319-4314 4770 Calle Real, Santa Barbara, California 93110

The stroke is 9pt for a standard full page ad. stroke size can scale when resizing, minimum stroke 3pt.

Book your stay at RA M A DA .CO M SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited. ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

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DESIGN ELEMENTS

SAY HELLO TO RED® | GUIDELINES | 21

R AMADA ® PAT TERN

Use pattern in to areas that would otherwise be plain white or solid color. The pattern consist of a geometric inspired pattern. The pattern is intended to act as a textural backdrop to various communications, i.e., inside the generic sales folder and inside the Guest Services Guidebook. Pattern should appear as secondary design element. It is also preferred that the pattern be a neutral brand color. Pattern can be scaled, but should not be increased more than 125% or decreased more than 75%.

Pattern at 125%

Pattern at 75%

Position the pattern so it doesn’t appear too close to the edge, creating small fragments of the pattern that are disconnected from the main pattern. Pattern at 100%

Positioning the pattern Blue area shown is the bleed area White indicates how the pattern trims, center the pattern in frame and take care to keep the edge clean break of the lines.

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STATIONERY SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 22

NOTEPAD DIMENSIONS:

4.25" W x 5.5" H and INK:

4-color process (CMYK) T YPEFACES:

Gotham Book LOGO SIZE:

1.04" W

ramada.com

Web Address: Gotham Book 6pt 70% black

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STATIONERY SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 23

NOTE CARD DIMENSIONS:

5.5" W x 4.25" H (folded size) 5.5" W x 8.5" H (trim) INK:

4-color process (CMYK) or 2-spot, Pantone 193 and Cool Gray 11 T YPEFACES:

Gotham Book and Black Sentinel Book LOGO SIZE:

1.04" W DISCL AIMER:

Say hello to a friendly word. ramada.com

Headline: Sentinel Book, 22/22 pt 70% black Web Address: Gotham Book 6/8pt 70% black

P 123.456.7890 F 123.456.7890

Ramada Location Street, City, ST 12345

Legal: Gotham Book, 6pt, 70% black

Contact Information: Gotham Book and Black, 6/8pt, 70% black

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STATIONERY SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 24

BUSINESS CARDS DIMENSIONS:

Horizontal card 3.5" W x 2" H and Vertical card 2" W x 3.5" H INK:

4-color process (CMYK) or 2-spot, Pantone 193 and Cool Gray 11 T YPEFACES:

Gotham Book, Medium and Black Sentinel Book

FirstName LastName TITLE OF PERSON HERE ﬂastname@xxxxxxxxxxxx.com P 123.456.7890 X 0000 F 123.456.7890 M 123.456.7890

Address Location Street address goes here City name here, ST 12345

ramada.com

LOGO SIZE:

0.96" W DYNAMIC ELEMENTS:

Name/position Hotel address/phone/fax/email

FirstName LastName TITLE OF PERSON TITLE OF PERSON ﬂastname@xxxxxxxxxxxx.com P 123.456.7890 X 0000 F 123.456.7890 M 123.456.7890 Address Location Street address ﬁrst line Street address second line City name here, ST 12345

Name: Sentinel Book, 10.5pt, 70% black Title: Gotham Black, 6/8pt, Ramada By Wyndham Red Contact Information: Gotham Book and Black, 6/8pt, 70% black

Web Address: Gotham Medium

Say hello to a whole new way to feel welcome. Life is full of surprises, and we’re one of the happy ones. Whatever brings you to Ramada By Wyndham, we’re here to help you enjoy every minute. And if there’s anything at all we can do to make your stay a little better, just ask.

Body Copy: Sentinel Book, 11/12pt flush left, 70% black

ramada.com

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FRONT DESK SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 25

KEYCARDS Choose from one of the four options of keycards, a short headline version or a longer story version. DIMENSIONS:

2.125" W x 3.375" H INK:

4-color process (CMYK) STOCK:

PVC T YPEFACES:

Gotham Black and Medium Sentinel Book

Say hello to sleeping like a rock star.

Headline: Sentinel Book, 21/21.2pt (adjust size as needed) sentence case, flush left

Say hello to the end of a long day with a soft bed and a good meal. Say hello to sleeping like a rock and snoring like a bear and not hearing all about it in the morning. Say hello to showering with the bathroom door open and eating a second donut at breakfast … and maybe a third.

Paragraph: Sentinel Book, 11/12pt (adjust size as needed) sentence case, flush left

LOCKUP SIZE:

1.5625" W

Lockup: See page 12

ramada.com

Web Address: Gotham Medium 7.5pt

Lockup: See page 12

ramada.com

Say hello to another city and another client and another big chance to make the big deal. The one that gets you the big bonus and makes the big boss happy and lands you on the cover of Big Business magazine. (All of which will make mom very proud.)

Say hello to being that person you aren’t when you’re at home. That person who says “hi” to strangers on the street and that person who walks instead of taking a cab and that person who always has a smile on their face that makes people wonder what the heck they’ve been up to.

ramada.com

Web Address: Gotham Medium 7.5pt

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

Dites « bonjour » aux articles • Cepillo de dientes • Dentífrico • Peine

Si te olvidaste de traer algo que necesitas en tu viaje, aquí estamos para ayudarte. Consulta en el mostrador de recepción para obtener cualquiera de estos artículos sin costo. ¿No ves lo que necesitas? Solo llámanos.

• Rasuradora • Crema para afeitar • Desodorante

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 26

Encuentra cualquier cosa que te hayas olvidado.

IN-ROOM TABLE TENT

Say hello to anything you forgot.

DIMENSIONS:

T YPEFACES:

Say hello to anything you forgot. • Razor • Shaving Cream • Deodorant

4-color process (CMYK) Gotham Black, Book and Medium Sentinel Book

• Toothbrush • Toothpaste • Comb

INK:

ramada.com

4" W x 13" H (trim)

If one or more of your travel necessities didn’t make the trip, we’ve got your covered. Check with the front desk to get any of these items, free of charge. Don’t see what you need? Just give us a call.

LOGO SIZE:

1.125" W

• Toothbrush • Toothpaste • Comb

• Razor • Shaving Cream • Deodorant

Say hello to anything you forgot.

ramada.com

Headline: Sentinel Book, 28/29pt, 70% black

• Razor • Shaving Cream • Deodorant

ramada.com

Copy: Gotham Bold and Book, 8/11pt

Web Address: Gotham Medium, 8pt

Front

Encuentra cualquier cosa que te hayas olvidado.

Headline: Sentinel Book, 18/19pt, 70% black

• Rasuradora • Crema para afeitar • Desodorante

Copy: Gotham Bold and Book, 8/11pt

Dites « bonjour » aux articles que vous avez oubliés. Si vous avez oublié d’apporter des articles essentiels, nous pouvons vous aider. Communiquez avec la réception pour obtenir gratuitement n’importe lequel de ces articles.

• Brosse à dents • Dentifrice • Peigne

• Rasoir • Crème à raser • Désodorisant

Back UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 27

GUEST SERVICE DIRECTORY

INK:

Ramada By Wyndham Red and black T YPEFACES:

WELCOM E WELCOM E

8.25" W x 11.625" H, 1.25" spine (folder) 7.375" W x 11" H (tabs) 6.875" W x 11" H (pages)

G UEST SERVIC ES D IR EC TORY

DIMENSIONS:

Gotham Black, Book and Medium Sentinel Book LOGO SIZE:

1.75" W

Say hello to your home sweet homeaway-from-home.

Headline: Sentinel Book, 35/35pt, white

Say Sayhello helloto to aawhole wholenew new way wayto tofeel feel welcome. welcome.

Headline: Sentinel Book, 33/33pt, white

Web Address: Gotham Medium, 10pt

ramada.com ramada.com

ramada.com

Web Address: Gotham Medium, 11pt

G UE ST S E RV I CE S D I R E CTO RY

Spine: Gotham Bold, 18pt

W E LCOME

ramada.com | 01

Dear Guest, Welcome to the Ramada® By Wyndham city TBD. Whatever the reason for your travels, we’re glad you chose to stay with us. And our staff of Ramada By Wyndham Ambassadors is ready to do anything they to make your stay as comfortable, relaxing, and enjoyable as possible. We’re pleased to offer you a spacious room, comfortable beds, and free high-speed wireless Internet access, as well as business services, a ﬁtness center, a pool, and other amenities designed to make you feel welcome throughout your stay. If you’ve forgotten to bring any travel necessities like a toothbrush, toothpaste, comb, razor, shaving cream, or deodorant, just call the front desk and we’ll be happy to provide them, free of charge. And if there’s anything else you need to make your stay a little better, just ask. Whether you’re with us for a night or a week, our staff will be happy to provide recommendations for places to go and things to do in the area. And if you have any thoughts or suggestions for ways to improve our service, please share them with one our staff, or directly with me at name@ramada.com. For future reservations, we encourage you to call 1-800-2RAMADA or visit ramada.com to ensure you get the best available rate. We also suggest you consider joining Wyndham Rewards®, our guest loyalty program, to make your stay even more rewarding. When you stay at any of our hotels, you can earn points that can be redeemed for hotel stays, airfare, resort vacations and a host of other retail and restaurant experiences. For more information, please ask the Front Desk or visit WyndhamRewards.com.

Copy: Gotham Book, 9.5/13pt, copy prints 70% black. Variable copy is shown in blue and is unique to each hotel location.

Thank you for choosing our hotel, and enjoy your stay. We hope to see you again soon. Sincerely,

First Name Last Name General Manager Ramada — O’Hare 5615 N Cumberland Avenue Chicago, IL 60631 777-693-5800

Say Say hello hello to to your your home home sweet sweet homehomeaway-from-home. away-from-home.

PL E AS E D O NOT R E M OV E ANY PAGE S F R OM TH I S D I R E C TORY

ramada.com ramada.com

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 28

SHOWER HANGER DIMENSIONS:

4.25" W x 10.125" H (trim) INK:

4-color process (CMYK) T YPEFACES:

Gotham Black, Book and Medium Sentinel Book LOGO SIZE:

1.56" W LEGAL:

This product is produced on recycled material. © (current year) Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Say hello to saving water and energy. Want to help us conserve water and energy, and use less detergent? All you have to do is hang up your towels to dry after you use them. Want us to bring you fresh ones? Just leave them on the ﬂoor. Doing something good for the environment has never been easier.

This product is produced on recycled material. © 2017 Ramada Worldwide Inc. All rights reserved. All material. Ramada hotels are This product is produced on recycled independently and operated, withreserved. the exception ©2018 Ramadaowned Worldwide Inc. All rights Most of hotels select internationalowned Ramada locations managed through a joint are independently and operated. A limited number of venture partner. international hotels are managed by an affiliate.

Headline: Sentinel Book, 35/35pt, 70% black

Copy: Gotham Book, 8/11pt

Dile “hola” al ahorro de agua y energía. Para lavar las sábanas todos los días se usa mucha agua, energía y detergente. ¿Quieres hacer una de esas pequeñas cosas que ayudan al medio ambiente? En realidad, no debes hacer nada. Pero, si quieres que cambiemos las sábanas durante tu estadía, solo deja esta tarjeta sobre tu cama.

Dites « bonjour » aux économies d’eau et d’énergie.

Headline: Sentinel Book, 24/24pt, white

Copy: Gotham Book, 8/10pt

Voulez-vous nous aider à conserver l’eau et l’énergie, et à utiliser moins de détergent? Il vous suffit de suspendre vos serviettes pour les faire sécher après votre utilisation. Vous en voulez des propres? Laissez-les sur le sol. Il n’a jamais été aussi facile de venir en aide à l’environnement.

Legal: Gotham Book, 6/7pt

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 29

BED CARDS DIMENSIONS:

4" W x 9" H (trim) INK:

4-color process (CMYK) T YPEFACES:

Gotham Black, Book and Medium Sentinel Book LOGO SIZE:

Dile “hola” al ahorro de agua y energía.

1.56" W LEGAL:

Say hello to saving water and energy. Washing bed sheets daily uses a lot of energy, water and detergent. Want to do one of those little things that adds up to helping the environment? You don’t actually need to do anything. But if you do want your sheets changed during your stay, just leave this card on your bed.

This product is produced on recycled material. ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Headline: Sentinel Book, 39/39pt, 70% black

Copy: Gotham Book, 8/11pt

Legal: Gotham Book, 6/7pt

Headline: Sentinel Book, 27/27pt, white

Para lavar las sábanas todos los días se usa mucha agua, energía y detergente. ¿Quieres hacer una de esas pequeñas cosas que ayudan al medio ambiente? En realidad, no debes hacer nada. Pero, si quieres que cambiemos las sábanas durante tu estadía, solo deja esta tarjeta sobre tu cama.

Copy: Gotham Book, 8/11pt

Dites « bonjour » aux économies d’eau et d’énergie. Le lavage quotidien des draps nécessite une grande quantité d’eau et de détergent. Voulezvous poser un petit geste pour contribuer à aider l’environnement? En fait, il vous suffit de ne rien faire du tout. Toutefois, si vous souhaitez que nous changions vos draps au cours de votre séjour, veuillez placer cette carte sur votre lit.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 30

DOOR HANGER (DO NOT DISTURB) DIMENSIONS:

3.5" W x 8.5" H INK:

4-color process (CMYK) T YPEFACES:

Gotham Black, Book and Medium Sentinel Book LOGO SIZE:

1.5" W

Say hello to sleeping like a rock star.

Headline: Sentinel Book, 44/39pt, sentence case, flush left

Lockup: See page 12

DO NOT DISTURB Por favor, no molestar Prière de ne pas déranger Bitte nicht stören

ramada.com

Copy: Gotham Bold and Book, 13/18pt

Web Address: Gotham Medium, 10pt

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

GUEST ROOM SUPPLIES

SAY HELLO TO RED® | GUIDELINES | 31

DOOR SLOTS DIMENSIONS:

insert into lock

2.5" W x 3.125" H INK:

4-color process (CMYK) T YPEFACES:

Gotham Black, Book and Medium Sentinel Book LOGO SIZE:

1.12" W

Say hello to sleeping like a rock star.

Headline: Sentinel Book, 20/21pt, 70% black Copy: Gotham Bold and Book, 8/11pt

DO NOT DISTURB Por favor, no molestar Prière de ne pas déranger Bitte nicht stören

ramada.com

Web Address: Gotham Medium, 8pt

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PRINT ADVERTISING

SAY HELLO TO RED® | GUIDELINES | 32

BRAND PRINT ADS Say hello to being the impulsive traveler you dreamed of being back in college.

EX AMPLES

Say hello to the reward for sitting through all 12,238 presentation slides.

Say hello to places you’ve only seen in your friends’ posts.

Life is full of surprises, and we’re one of the happy ones. Because no matter why you’ve come to stay with us, we’re here to help you enjoy every minute. There are lots of hotels to choose from, but only Ramada puts our hearts into your stay.

Say hello to the great big world outside your cubicle. Life is full of surprises, and we’re one of the happy ones. Because no matter why you’ve come to stay with us, we’re here to help you enjoy every minute. There are lots of hotels to choose from, but only Ramada puts our hearts into your stay.

Book your stay at RA M A DA .CO M ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PRINT ADVERTISING

SAY HELLO TO RED® | GUIDELINES | 33

BRAND PRINT AD WITH OFFER DIMENSIONS:

8" W x 10.5" H

Say hello to the reward for sitting through all 12,238 presentation slides.

INK:

4-color process (CMYK) T YPEFACES:

Gotham Book, Black and Medium Sentinel Book LOGO SIZE:

1.526" W

STAY T WO N I GHTS

SAVE %

REQUIRED ELEMENTS:

• Say Hello to Red • Tier logo • URL • Call to action • Disclaimer and legal ®

PLUS 1 ,000 BON US POI N TS

Headline: Sentinel Book, 28/26pt (adjust size as needed) sentence case, flush left

Lockup: See page 12 Offer: Gotham Bold 50pt track 20, white Small Type: Gotham Bold 10/12pt track 100, all caps, flush left, white

LEGAL:

Book your stay at RA MA DA .COM SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited. ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Body Copy: Gotham Book 8/9.5pt sentence case, flush left, 70% Black Call to Action: Gotham Medium 10/13pt sentence case, flush left, 70% Black RAMADA.COM Gotham Black, all caps, Red ( C=0 M=100 Y=66 K=13) Disclaimer and Legal Copy: Gotham Book 6/7pt sentence case, flush left, 70% Black

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PRINT ADVERTISING

SAY HELLO TO RED® | GUIDELINES | 34

PROPERTY AD PRINT WITH OFFER DIMENSIONS:

8" W x 10.5" H INK:

4-color process (CMYK)

Say hello to a destination that goes the extra mile.

T YPEFACES:

Gotham Book, Black and Medium Sentinel Book

Headline: Sentinel Book, 28/26pt (adjust size as needed) sentence case, flush left

LOGO SIZE:

1.526" W

SAVE %

• Say Hello to Red® • Tier logo • URL • Call to action • Disclaimer and legal LEGAL: © (current year) Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Lockup: See page 12

STAY TWO NI GH TS

REQUIRED ELEMENTS:

Offer: Gotham Bold 50pt track 20, white

Small Type: Gotham Bold 10/12pt track 100, all caps, flush left, white

P LU S 1 ,0 0 0 BO NUS P O I NTS

CUSTOMIZABLE LOCATION SPECIFIC Body Copy: Gotham Bold and Book 8/10pt, sentence case, flush left, 70% black, maximum of 3 lines Call to Action: Gotham Medium 10/13pt sentence case, flush left, 70% Black RAMADA.COM Gotham Black, all caps, Red (C=0 M=100 Y=66 K=13)

Ramada Santa Barbara 805-319-4314 4770 Calle Real, Santa Barbara, California 93110

Disclaimer and Legal Copy: Gotham Book 6/7pt sentence case, flush left, 70% Black

ALTERNATE CUSTOMIZABLE HEADLINES

Suggested for in-room photos:

Suggested for lobby photos:

Say hello to sleeping like a rock star.

Say hello to a whole new way of feeling welcome.

Say hello to always waking up on the right side. Say hello to your home sweet homeaway-from-home.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PRINT ADVERTISING

SAY HELLO TO RED® | GUIDELINES | 35

PROPERTY AD PRINT WITHOUT OFFER DIMENSIONS:

8" W x 10.5" H INK:

4-color process (CMYK)

Say hello to a destination that goes the extra mile.

T YPEFACES:

Gotham Book, Black and Medium Sentinel Book

Headline: Sentinel Book, 28/26pt (adjust size as needed) sentence case, flush left

LOGO SIZE:

Lockup: See page 12

1.526" W REQUIRED ELEMENTS:

• Say Hello to Red® • Tier logo • URL • Call to action • Disclaimer and legal LEGAL:

Ramada Santa Barbara 805-319-4314 4770 Calle Real, Santa Barbara, California 93110

Disclaimer and Legal Copy: Gotham Book 6/7pt sentence case, flush left, 70% Black

ALTERNATE CUSTOMIZABLE HEADLINES

Suggested for in-room photos:

Suggested for lobby photos:

Say hello to sleeping like a rock star.

Say hello to a whole new way of feeling welcome.

Say hello to always waking up on the right side. Say hello to your home sweet homeaway-from-home.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

SALES MATERIALS

SAY HELLO TO RED® | GUIDELINES | 36

GENERIC FOLDER DIMENSIONS:

9" W x 12" H (folded size) INK:

4-color process over 1-color T YPEFACES:

Gotham Book, Medium and Black Sentinel Book LOGO SIZE:

2" W LEGAL:

BUSINESS AND LEISURE FOLDERS

There are unique white folders available to customize your materials for the business or leisure travelers.

Say hello to a whole new way of feeling welcome.

Headline: Sentinel Book, 36/36 pt Web Address: Gotham Medium, 10pt

ramada.com

Legal: Gotham Book, 6/7pt

Ramada Santa Barbara 4770 Calle Real Santa Barbara, CA 93110

ramada.com

P 805.964.3511 F 805.964.3511 P 805.964.3511 F 805.964.3511

Ramada SA L E S MSanta A N AGBarbara ER 4770 Calle Real, Santa Barbara, CA 93110 JSmith@ramada.com

S A L E S M A N AG E R J O N AT H A N S M I T H JSmith@ramada.com

Jonathan Smith

Say hello to your brand new corner oﬃce. ramada.com

ramada.com

Say hello to friendly faces in new places. ramada.com

Leisure

ramada.com

Business

ramada.com

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

SALES MATERIALS

SAY HELLO TO RED® | GUIDELINES | 37

HOTEL FACT SHEET DIMENSIONS:

8.5" W x 11" H INK:

Headline: Sentinel Book, 28/28 pt sentence case, flush left

Say hello to the perfect spot for whatever you’re planning.

4-color process (CMYK) T YPEFACES:

Gotham Book, Black and Medium Sentinel Book

ALTERNATE CUSTOMIZABLE HEADLINES:

Say hello to the great big world outside your cubicle. Say hello to your home sweet home away-from-home.

LOGO SIZE:

1.6" W

Say hello to hospitality that makes business a pleasure.

REQUIRED ELEMENTS:

Say hello to a destination that goes the extra mile.

• Say Hello to Red® • Tier logo • URL • Call to action • Disclaimer and legal LEGAL:

Say hello to a destination that’s always worth the journey. RAM ADA BY WYNDHAM COSTA M ESA NEWPO RT BEACH, CALIFO RNIA Ramada By Wyndham offers more than 850 locations in 64 countries, including major business centers around the world and the most international airport locations of any hotel brand. Every Ramada By Wyndham offers you a warm, friendly and comfortable stay, with free high-speed wireless Internet access, spacious rooms, comfortable beds, business services, and ﬁtness centers. If you’re planning a meeting, conference, wedding, or event, our staff of Ramada By Wyndham Ambassadors is ready to help you make it a success.

HOTEL SERVICE HEADL INE: LOREM IP SUM Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. VERITATIS ET QUASI Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

May 2017

Sub Head: Gotham Bold 11/16.5pt all caps, flush left, red Body Copy: Gotham Book 10.5/14pt sentence case, flush left, 70% black Second Column: Gotham Bold, red and all caps, 7.5/10.5pt; Gotham Book 7.5/10.5pt, sentence case, flush left, 70% black

Subheads and Body Copy: Gotham Bold, red and all caps, 7.5/10.5pt; Gotham Book 7.5/10.5pt, sentence case, flush left, 70% black

GUEST ROOM AM E NI TI E S :

BUS I NE SS AND M E E TI NG FAC I L I TI E S :

LOREM IP SUM Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

V E R I TATI S E T QUAS I Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

DOLOR SIT E M E T S U Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

BE ATAE V I TAE D I C TA S UNT Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

MEETING R OOM S

AR E A (S Q. F T.)

C APAC I TI E S

Name

xxxx

Name

xxxx

Conference

Banquet

Classrooms

Theater

U-Shape

Name

xxxx

Name

xxxx

LOCATION:

Call to Action: Gotham Medium, 8/10pt all caps, flush left, red

Ramada.com | Phone: Gotham Medium, red

Ramada.com | Phone: Gotham Medium, 8/14pt red and 70% black

Legal Copy: Gotham Book 6/7pt sentence case, flush left, 70% black

SINGAP ORE I S LOR E M I PS UM Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

M AP

DRIVING DI R E C TI ONS : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

CONTACT YOUR D E D I C ATE D G LOBAL SAL ES CHAM PI ON TO M AK E A R E S E RVATI ON TODAY.

www.ramada.com | 1-800-2Ramada Ramada GDS Code = RA

Wyndham Rewards GDS Code = WR

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

DIGITAL

SAY HELLO TO RED® | GUIDELINES | 38

STATIC BANNERS R AMADA LOGO VARIATIONS ®

The Ramada logo can be substituted when ‘BY WYNDHAM’ is illegible or unclear. For example, in mobile ads, BY WYNDHAM is too small to be clear and in this case, the Ramada logo may be used.

728 x 90 pixels

Ramada Red: R:209 G:18 B:65

300 x 50 pixels

320 x 50 pixels

160 x 600 pixels

300 x 600 pixels

300 x 250 pixels

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

DIGITAL

SAY HELLO TO RED® | GUIDELINES | 39

EMAIL SIGNATURE T YPEFACES:

Arial Regular Arial Bold

Georgia, 20pt Arial Black, 11pt

COLOR:

Ramada Red:

Arial Regular, 12pt

(R:209 G:18 B:66) and Gray DYNAMIC ELEMENTS:

Name/position Address/main/direct

Backspace after web address

Backspace after email and social links

Arial Regular, 9pt

John Smith

Hotel Manager/ Second Language (optional)

Full Hotel Name

22 Sylvan Way, Parsippany, NJ 07054 / Second Language (optional) Ramadapropertywebsite.com 1-800-337-0077 1-234-567-1000 john.smith@ramada.com Facebook | Twitter (optional)

The information contained in this communication and the documents attached are for the sole use of the intended recipient and may contain private and confidential information. If the recipient of this communication is not the intended recipient, or an employee of the intended person or an agent responsible for delivering this communication to the intended recipient, you are hereby notified that any dissemination, distribution, copying or the taking of any action in reliance on the contents of this communication is strictly prohibited.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

BILLBOARD CREATION

SAY HELLO TO RED® | GUIDELINES | 40

PROPERTY BILLBOARD DIMENSIONS:

Billboard is 14' H x 48' W in scale of 1 inch = 1 foot INK:

Say hello to the joy of getting there.

4-color process (CMYK) T YPEFACES:

Gotham Black and Medium Sentinel Book

TURN RIGHT ON SMITH AVENUE | BROCKPORT | XXX.XXX.XXXX

Say hello to the joy of getting there. TURN RIGHT ON SMITH AVENUE | BROCKPORT | XXX.XXX.XXXX

OPTIONAL CUSTOMIZABLE LOCATION ELEMENTS: Gotham Medium 60pt, all cap, flush left, track 30 to 100, 70% black

SMALL- USE LOCKUP LOGO

ALTERNATE CUSTOMIZABLE HEADLINES

Say hello to the last mile of your 1,500 mile day. Say hello to not sleeping on Aunt Ida’s couch.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

SIGNAGE

SAY HELLO TO RED® | GUIDELINES | 41

VEHICLE WRAP PROOF VEHICLE WRAP PROOF

CUSTOMERSERVICE@WESTERNHOTELSUPPLY.COM • PHONE: (800) 645-3856 • FAX: (800) 351-4110

SHUTTLE

RAMADA BY WYNDHAM

INK:

1/20th Scale

1-color Ramada Red Pantone 193 or white, depending on the color of the vehicle.

CUSTOMERSERVICE@WESTERNHOTELSUPPLY.COM • PHONE: (800) 645-3856 • FAX: (800) 351-4110

Small-use lockup

1/20th Scale

T YPEFACES:

Small-use lockup

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

Trade Gothic REQUIRED ELEMENTS:

Property Address: Trade Gothic LT - Bold No.2

1234 Anywhere St. Township, ST 00000 1.800.2Ramada • ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada • ramada.com

• Tier logo • ramada.com • Phone number You may replace the 1.800.2Ramada phone number on rear of bus with your property direct phone number. However, you may not use your property 800 number on signage. Deviations from these specifications are not permitted.

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

VEHICLE WRAP PROOF Property Address: Trade Gothic LT - Bold No.2

VEHICLE WRAP PROOF

Western Hotel Supply will provide a list of 3M® & PDAA Certified Installers. We do not provide warranties on the installers • or installation. Our customers will be• CUSTOMERSERVICE@WESTERNHOTELSUPPLY.COM PHONE: (800) 645-3856 responsible for all correspondence, bidding labor, scheduling with their installation partners and payment.

FAX: (800) 351-4110

RAMADA PLAZA BY WYNDHAM CUSTOMERSERVICE@WESTERNHOTELSUPPLY.COM • We PHONE: 645-3856 • on FAX: 351-4110 1/20th Scale Western Hotel Supply will provide a list of 3M® & PDAA Certified Installers. do not(800) provide warranties the (800) installers or installation. Our customers will be responsible for all correspondence, bidding labor, scheduling with their installation partners and payment.

Small-use lockup

1/20th Scale

Small-use lockup

Property Address: Trade Gothic LT - Bold No.2

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada • ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada • ramada.com

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

Property Address:

1234 Anywhere St. Township, ST 00000 1.800.2Ramada ramada.com

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

Trade Gothic LTWe - Bold No.2 Western Hotel Supply list of 3M® & PDAA Installers. doon not provide warranties on the or will installation. Our customers will be Western Hotel Supply will provide a list ofwill 3M®provide & PDAAaCertified Installers. WeCertified do not provide warranties the installers or installation. Ourinstallers customers be for allbidding correspondence, bidding with their responsible for allresponsible correspondence, labor, scheduling withlabor, their scheduling installation partners andinstallation payment. partners and payment.

SIGNAGE

SAY HELLO TO RED® | GUIDELINES | 42

DEPARTMENT OF TRANSPORTATI ON The highway sign is usually found near major intersections or areas that offer a multitude of services. They normally have four or six sign spaces containing competitor hotels, restaurants, auto service stations, etc. These signs are erected by the Department of Transportation (DOT) in your area; therefore, you should check with them regarding cost, specifications and any related information that you require. The approved colors for all Ramada® By Wyndham logos must be used. For current required specifications and design, please contact the Manager of Trademark Compliance or the Facility Branding Coordinator at 1-866-446-8357. Deviations from these specifications are not permitted. Other brand tiers should follow these same specifications.

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FLAGS & ENTRANCE MATS

SAY HELLO TO RED® | GUIDELINES | 43

FL AGS:

Dimensions: 3’ x 5’ Ink: Ramada Red or white Logo: Tier logo

ENTR ANCE MATS:

Inside use for entrance and vary in sizes Ink: Ramada Red Typeface: Gotham Medium Tier logo Optional customizable elements such as Welcome and City can be included

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CAMPAIGN PHOTOGRAPHY

SAY HELLO TO RED® | GUIDELINES | 44

Photography is an essential part of evoking the “Red” state of mind for our guests. It’s about capturing the scenes, places, and moments that represent the best parts of the travel experience, whether it’s for business, sightseeing, or just relaxing. Images should complement the story or message of the communication they’re used in, providing additional context or meaning. Our photos should always feel bright, colorful, optimistic and authentic. Whether we’re showing global destinations or Ramada® By Wyndham amenities, our photos let our guests know that we understand what travel means to them, and how to make every hotel stay great.

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CAMPAIGN PHOTOGRAPHY

SAY HELLO TO RED® | GUIDELINES | 45

BR AND PROPERT Y (GLOBAL TR AVEL)

The goal with off-property photos is to capture the moments and experiences that make people enjoy travel, whether it’s for business, for pleasure or both. Choose images that depict the aspects of your location that will make it attractive to travelers, and help you tell an appealing, authentic story. Focus on landmarks, popular walks or trails, scenic vistas, destinations, even some “secret” spots that are favorites with locals. Use images photographed in an editorial style (i.e., not posed or staged).

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CAMPAIGN PHOTOGRAPHY

SAY HELLO TO RED® | GUIDELINES | 46

BR AND PROPERT Y EXPERIENCES

Show those real life moments that are authentic, and speak to the service and hospitality that our guests can expect whenever they stay with us. Focus on the details, the little moments of relaxation and enjoyment. For example, a glass of wine, a cup of coffee, a single plate or bowl. The idea is to show the little things that Ramada® By Wyndham does to make our guests feel welcome and comfortable. Other onproperty moments or in-room photos focus on the details that make the guest experience the best it can be — welcoming, comfortable, thoughtful. Use natural sunlight and avoid dark areas or rooms (i.e., make sure the curtains are open).

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CAMPAIGN PHOTOGRAPHY

SAY HELLO TO RED® | GUIDELINES | 47

HOTEL SPECIFIC

Photos of your property should showcase the details that make it special, the keys to a great experience for guests. Use images that help you tell the story of what sets your property apart, and why our guests will enjoy their stay, no matter what the reason for their travels. Images should be bright and colorful. Use natural sunlight as much as possible and keep propping to a minimum. Don’t try to capture too much in a single image: It’s better to highlight individual features and amenities than to create a busy, cluttered composition where nothing stands out. And of course, feature as many signature “pops of red” as possible at your hotel.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 48

BUSINESS / OFF - PROPERT Y

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 49

BUSINESS / OFF & ON - PROPERT Y

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 50

BUSINESS / ON - PROPERT Y

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 51

LIFEST YLE / ON - PROPERT Y / IN - ROOM

Still Photography: Brand stock photography may be used until April 1, 2021.

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PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 52

LIFEST YLE / ON - PROPERT Y / LOBBY

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 53

LIFEST YLE / ON - PROPERT Y / BARRESTAUR ANT

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 54

LIFEST YLE / ON - PROPERT Y / POOL

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 55

LIFEST YLE / ON - PROPERT Y / SERVICE

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 56

LIFEST YLE / OFF - PROPERT Y

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS

PHOTOGRAPHY LIBRARY

SAY HELLO TO REDÂ® | GUIDELINES | 57

LIFEST YLE / OFF - PROPERT Y

Still Photography: Brand stock photography may be used until April 1, 2021.

UPDATED | 01.08.2019 RETURN TO TABLE OF CONTENTS