MEDIA KIT 2014
Flawless Media Kit 2014 At Flawless we seek the avant-garde, we predict the new giants of the fashion industry. Flawless discovers, we are risk-takers and opinionators. We set trends so that others don’t have to. Flawless is breaking onto the international scene and will shortly be available to readers in all major European languages.
Readership’s Profile 68% Women 32% Men AB + Active Urban
Age Range 25 to 40 years old 18 – 24 years old : 19 % 25 – 34 years old : 49 % 35 – 49 years old : 21 % 50 + : 11 % DSH 2013
Who We Are We discover and promote the next generation of creative talent. We are the face of new fashion, a magazine that cares more about hidden talent than preestablished trends. We are open to, and embrace, all art forms, whether in front of or behind the camera. We hold the secret to unlocking The Next Big Thing. At Flawless we originate so that the talent can create. We dare to believe in new fashion.
Our Aim To grow Flawless Magazine into an international name. To predict the new faces of fashion, and provide them with the platform they need to succeed.
The Flawless Reader
TOTAL CIRCULATION 25,000 Copies Audience 100,000 Readers
Why Flawless? Flawless Magazine is a young, ambitious publication and was founded due to an obvious lack of breaking new artists in the colliding worlds of fashion and art. The team behind Flawless is driven and will stop at nothing to ensure that the artists, photographers and models it uncovers, receive the attention they deserve.
Fashion-obsessed, and curious about the world around them. The Flawless reader is drawn to innovative, high end fashion photography and design, a glossy magazine reader with a discerning eye.
We pride ourselves on our ability to offer eye-catching advertising in a luxurious setting, with a choice of space to suit all budgets. Flawless is a young publication, and as such, we are continuously expanding. We have a small in-house graphic design and editorial team who are available to work with you on perfecting your campaign.
At the heart of Flawless’ mission is high fashion and its connection with culture and society, art and beauty. That is why Flawless is so attractive to the cutting-edge ABC1 reader. Art and fashion come together seamlessly on the pages of our magazine—a temptation for any fashion enthusiast and taste-maker. Our readers are young, edgy and urban professionals, many of them university graduates or creative themselves. The Flawless reader is interested in luxury goods but also the impact of fashion on the environment and modern lifestyle choices.
Without a gifted and ambitious team behind the publication, Flawless would not be able to carry out its mission. Flawless is lucky to receive offers of contributions from across the globe, in addition to the sustained work carried out by our permanent team members. You can contact us at any time, the Flawless team is always awake and ready to make its next discovery.
Print Advertising Advertising Rates Issue
Copy Deadline On Sale
January December 10 December 20 February January 21 January 30 March February 18 February 27 April March 18 March 27 May April 15 April 24 June May 13 May 22 July June 10 June 19 August July 8 July 17 September August 5 August 14 October September 9 September 18 November October 7 October 16 December November 4 November 13
RUN OF MAGAZINE (Full Colour) Double Page Spread €7,150 Full Page €3,960 Half Page €2,530 One Third Page €1,705 Quarter Page €1,298 One Eight Page €710 COVERS
INSERTS
DPS IFC Outside Back Inside Front Inside Back
Loose Prints (Prices Available on Request)
€8,800 €5,390 €4,950 €4,950
FLAWLESS PERSONALS Per Column Inch €140
OTHER OPPORTUNITIES Advertorial €4,000 Reader Event €4,000 Sponsorship Prices Available on Request
Display Advertising / www.Flawless-Magazine.net Flawless is now available on your tablet and as an app for both IPhone and Android. Digital advertising has become more than an extra feature and Flawless wants to ensure you achieve the look that you want, in the space that you want, both online and in print. Print is powerful but digital display is the new kid on the block—please feel free to discuss optional layouts, moving display, video animation and interactive options with our team. (*Insert screen shot of tablet and/or web page and/or iphone*) Leaderboard: Super Leaderboard: Leaderboard Expandable: MPU: Overlay: Mobile Banner:
728 x 90 970 x 90 728 x 90 – 728 x 80 300 x 250 – 600 x 250 400 x 400 320 x 50
Exclusive Options Homepage Takeover: Double Skin format. Take over our homepage with multiple space exposure. This is the ultimate option for total saturation and is a true dedication to your brand as well as the work that we carry out at Flawless.
Section Sponsorship Each section on the site is available for sponsorship for a duration of no less than one month.
Rate Card Display Advertising Leaderboard Super Leaderboard Leaderboard Expandable MPU Expandable MPU Skyscraper Overlay Mobile Banner
CPM €7 €8 €11 €7 €11 €7 €18 €7
Specials Homepage Turnover Section Sponsorship
€700/day €500
Packages €1,000 Monthly Campaign 50,000 Ad Impression* 1 Competition €2,000 Monthly Campaign 100,000 Ad Impressions* 1 Competition 1 Advertorial Piece €4,000 Monthly Campaign 300,000 Ad Impressions* 1 Competition 1 Advertorial Piece 1 Homepage Takeover (*Leaderboard, MPU & Mobile)
Sponsorship Contact: editor@flawless-magazine.net
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