2024 Catalog
Introduction
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Our 2024 Catalog continues to feature our huggable snuggly favorites including Snuggly Puppy and Friendly Frog. Besides our widely popular Sweet Scented Line and new on-trend characters such as an adorable Highland Cow, we have added a new Puffs line of Pillow Pets that are the comfiest yet! Super squishy, super soft, and just as cute as can be! As families engage more in together-time and shared experiences, we continue to deliver Pillow Pets with big entertainment names including Bluey, Care Bear, Five Nights at Freddy’s, Jurassic World, Star Wars, Avatar: The Last Airbender, Lilo & Stitch and Paw Patrol - beloved styles that will be cherished for years to come. Pillow Pets strives to offer innovative and value products for all occasions at key price points. We value the important relationship we have developed with you, and look forward to continuing our partnership well into the future.
soft & cuddly...comfortable...high quality
• Ages 0+, Millennials who had Pillow Pets as children
• Top-selling styles since 2013
• Super soft, high-quality, machine washable fabrics
Large Item# 01300057J
Large Item# 01300068E
Large Item# 01300072H
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Large Item# 01200009T
Jumbo Item# 01400009T
Large Item# 01300009M
Jumbo Item# 01400009M
Large Item# 01300009B
Large Item# 01300069k
Large Item# 01300626G
Kyra Kangaroo
Harley Hedgehog
Barb the Highland Cow
Cozy Cow
Highland Cow
Ollie Owl
Jolly Giraffe
Friendly Frog
Ms. Ladybug
Mr. Bear
Sunny Sloth
Nutty Elephant
Wild Moose
Teddy Turtle
Playful Penguin
Wiggly Pig Magical Unicorn
Wild Fox
Snuggly Puppy St. Bernard
Puffs 2024
A PILLOW. IT’S A PET. IT’S A PILLOW PET PUFF!
Carly Cow Puff
Pippa Pup Puff
Large Item# 043000009LP Large Item# 043000002LP
Milo Manatee Puff
Large Item# 01300625L
Jumbo Item# 01400625P
Emma the Cat Puff
Large Item# 12200632B
Polly Penguin Puff
Large Item# 12300004D
NEW!
NEW PRODUCT LINE
• Super squishy, super soft, and just as cute as can be!
• A fluffy, puffy pillow, as well as a fluffy, puffy pal!
• The newest in 18” sized Pillow Pets !
2024
• Best-selling product line for 2020-2023, with over 5K units selling out in 2 days
• Currently trending on YouTube and TikTok for ages 16+, highly collectible
• Sweet scents created in the USA from sustainable materials
• Surface washable only
Scented
Large Item# 04326009P
Jumbo Item# 04426009P
A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Large Item# 04326009B
Jumbo Item# 04426009B
Item# 04326009H
PeeWee Item# 0426009SMBC
PeeWee Item# 0426009SMSC
Large Item# 04326023N
Item# 04326073K
Blueberry Cow
Lavender Lamb
Chocolate Cow Lemon Chick Strawberry Cow
Large
Large
Bubblegum Pig Large Item# 04326006B
Cotton Candy Unicorn
Chocolate Moose
Watermelon Frog
Large Item# 04326068E
Large Item# 01308001B
Sleeptime Lite Item# 02508001B
Large Item# 01343001G
Large Item# 01300001N
Large Item# 01241001B Large Item# 04326001G
Pink Unicorn
Glittery Unicorn
Magical Unicorn
Sparkly Unicorn
Cotton Candy Unicorn
2024 Dinosaurs
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Blue Dino
Large Item# 01310015P
Jumbo Item # 01410015P
Sleeptime Lite Item# 02510015P
Green Dino
Large Item# 01310015E
Sleeptime Lite Item# 02510015E
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
PeeWee Item# 01148624P
Large Item# 01248624P
Jumbo Item# 01448624P
PeeWee Item# 01148640H
Large Item# 01248640H
• Target: 4-5 year olds, gender neutral
• Top 5 preschool license in Toy
• #1 in reach on preschool channels
• #1 program on Disney Junior
• The #1 most streamed show in the US with over 737 million minutes viewed
• 58M views on Disney Junior. 169M impressions
• 474M Views on YouTube. 1.4M+ Fans
Bluey
Bingo
Bluey Sleeptime Lite
Striker Entertainment
Freddy Fazbear
Large Item# 01346623H
Jumbo Item# 01446623H
FIVE NIGHTSAT FREDDY'S movie release date October 27, 2023
• The indie survival-horror hit game that has grown into a franchise
• Fan collaborations - the Fazbear Fanverse
• Latest release December 16, 2021 Five Nights at Freddy’s: Security Breach
• ‘HELP WANTED’ nominated for VR Game of the Year (2019)
• ‘SPECIAL DELIVERY’ AR mobile game generated 6M+ downloads (2019)
• ‘SECURITY BREACH’ trailer had 5M+ views in 24 hours
Foxy – Coming Soon!
Care Bears
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• Over 40 Years of Caring!
• 50K FB/154K IG/88M TikTok followers with top engagement amongst 89% female demographic, Ages 18-44
• Care Bears: Unlock the Magic streaming on HBO Max
• Togetherness Bear’s motto, “Love all,” furthers a passion for accepting everyone exactly the way they are
Togetherness Bear
Large Item# 01246622B
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Large Item# 01201623T
Sleeptime Lite Item# 02501623T
• Girls 3-11; All-Family, Young Adult
• Focal point of the Disney 100 Yar Celebration, centennial film
• Origin story for classic Disney storytelling
• Themes: Musical, modern fairytale, adventure, empowerment
• Product set date October 2023, Film release date November 22, 2023
2024 Disney
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• Primary: Girls 3-8, Gen Z Women 18-24; Secondary: Adults, Tween/Teen Girls 9-17
• Themes: Adventure , Curiosity & Bravery, Diversity & Sisterhood
• Musical with 4 all-new songs to update the iconic original film platinum soundtrack
• Theatrical release May 26, 2023 as a key beat in the Disney 100 year -long celebration
PeeWee Item #01101611P Large Item# 01201611P
Item# 01401611P
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• Kids 6-12, Focus on girls 6-8; Secondary, all-family
• Themes: Comedy adventure, magical realism & music, set in Columbia, Family dynamics
• Highlights: Biggest animated opening worldwide of 2021, the soundtrack spent nine weeks at #1 on the U.S. Billboard Top 200 chart
• TikTok: +28B views on videos with #Encanto alone and 4.5B views on #WeDontTalkAboutBruno alone
• DISNEY 100: Encanto included in the Disney 100 “Wonder of Disney Animation” celebration
Large Item# 01201620H
Capybara
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Perry
Large Item# 01201453C
• A staple of 2000s-era Disney Channel, Phineas & Ferb is a beloved cartoon series of more than 130 episodes
• Perry the Platypus is Phineas & Ferb’s pet platypus, aka Agent P
• Phineas & Ferb movie release date TBD
Lite Item# 02501501G
• Core, kids 3-12; Secondary, family, adults and collectors
• #2 property for girls 6-8 and #13 toy property in the US
• The Mandalorian Season 4 expected 2024.
Baby Yoda
Chewbacca
Large
Large Item# 01201436L
Large Item# 01101629G
Large Item# 01201614G
• Primary, adult 18 - 45 All Family including fans & collectors
• Secondary, tweens & teens 9 - 17
• 5.8 million Facebook fans Zero
Jack Skellington
Oogie Boogie Puff
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Winnie the Pooh
Large Item# 01201404K
Sleeptime Lite Item# 02501404K
• Core, millennial & Gen Z parents of infants 0 -24 months
• Evergreen property with nearly 100% awareness of moms of kids 2-5
• 133 million social media impressions per month
Large Item# 01201406P
Eeyore
Mouse
Large Item# 01201403I
Sleeptime Lite Item# 02501403I
Large Item# 01201402B
• Primary: Gen-Z, Millennials. Secondary: All Ages
• #1 Character Franchise in the World
• 14M+ FB Fans, 2.7M+ Instagram Followers
Mickey
Pink Minnie Mouse
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Large Item# 01201430G
Sleeptime Lite Item# 02501430G
• #1 best-selling Pillow Pet 2018 Pua
• Core, girls 5-9, boys 5-9, tweens; Secondary, Disney fans of all ages
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Lightning McQueen
Large Item# 01201437I
• Primary, boys 2-5
• Secondary, Pixar fans of all ages
• Dedicated Cars YouTube channel, over 910K subscribers, 818M lifetime views, 1.2B minutes watched
• Cars is the second largest global Pixar franchise
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Large Item# 01201456C
• Core audience kids 4-7 and families, adult Pixar fans
• Monsters at Work Season 2 release Fall 2023
• Original box office gross revenue: $577.40 million
• Monsters, Inc. has 13M+ likes, 12.5M followers on Facebook
Sulley
A PILLOW. IT’S A PET. IT’S A PILLOW PET!
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• Core, kids 3-12; Secondary, family, adults and collectors
• Frozen 2 is the #1 animated film of all time
• #2 property for girls 6-8 and #13 toy property in the US
• Part of the Disney100 Celebration looking back at 100 years of wonder
10th Anniversary November 2023
Large Item# 01201487G
Sleeptime Lite Item# 02501487G
Olaf
• Target Audience: parents/gift givers Secondary: girls/tween
• Nostalgic cherished character that has universal awareness across all ages/genders and markets
Item# 01201489J
Dumbo
Large
Poppy
Large Item# 01203603B
Sleeptime Lite Item# 02503603B
Branch
Large Item# 01203602P
TROLLS
3 Film Release Nov 17, 2023
• Core, girls 3-9; Secondary, tween girls 10-12
• Brand Attributes: Positivity, celebration, friendship, music, and humor
• 71% Awareness among US girls ages 3-12
• TrollsTopia streaming on Peacock/Hulu, Trolls The Beat Goes On streaming on Netflix
• Over 4.4B views of Trolls content to date on YouTube
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Kung Fu Panda
Large Item# TBD
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• FILM RELEASE March 8, 2024 Fourth in the Kung Fu Panda series
• Po (Jack Black) is an excitable panda bear living in a fantasy version of ancient China
• Netflix Series Kung Fu Panda: The Dragon Knight reached 19 4MM+, featuring the voices of Jack Black and Rita Ora
• Core, girls 3-5; Secondary, preschoolers
• #1 Kids Show on NETFLIX in the US
• 460M views on YouTube channel Gabby & Friends
• Core, boys 4-12 years; Secondary, girls
• #1 film in North America
• Opened at #1 in 49 international markets
A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Blue the Velociraptor
Large Item# 01203616P
• Core boys 6-11, adults
• 2 films in the TOP 20 of all time
• $5 billion dollar film series
• Core audience, girls 6-11 years old
• 86% of girls 5-11 love Spirit Riding Free
Large Item# 01203472K
Duke
Large Item# 01203471H
• Core, all-audience
• All inclusive marketing program including digital, retail, consumer products, home entertainment, theatrical, publishing, theme park and games
Paramount
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Garfield
Large Item# 01202646A
• FILM RELEASE MAY 2024
•Primary: Adults & Super fans. Secondary: K6 -11
• 92% global awareness
• 2023 Garfield's 45th anniversary (197 in cat years)
• 82% of Garfield fans are interested in owning Garfield merch
• May 2024 movie theatrical release
2024 Paramount
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
• Primary, tweens; Secondary, all -family, gender neutral
• The Avatar franchise includes an ongoing comic series, an animated sequel streaming on Netflix, and an upcoming live-action film release
• Unit sales have topped 21,000 16” Pillow Pets and nearly 2200 Jumbo Pillow Pets generating wholesale revenue of over $700K
• We project at least 20,000 units will be sold in 2024
Item# 01402615H
Appa
Large Item# 01202615H
Jumbo
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Raphael
Large Item# 01202452I
Leonardo
Large Item# 01202449P
• FILM RELEASE AUGUST 2, 2023 & New Animated Series in 2024 on Paramount+
• Core, kids 6-11 & adults & collectors
• 98% Global awareness, 1.9M Followers on social
• $5B in global retail sales since 2012
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
SpongeBob
Large Item# 03202506K
• Core, kids 6-11; adults & superfans
• 2 in 3 people around the world are SpongeBob fans
• #1 Animated show for 21 consecutive years in the U.S.
• One of the most-watched programs in the world 100MM monthly global viewers
• 25 th Anniversary in 2024, NEW MOVIE RELEASE 2025
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW
Item# 01202612P
Lite Item# 02502612P
• Core Kids 2-5, sweet spot 1-3
• 1 in 2 Kids ages 2-5 around the globe ae aware of Blue
• New episodes through 2025, Season 4 now airing & Season 5 greenlit
Blue
Blue
Large
Sleeptime
2024 Sesame Street
Large Item# 01204414I
Sleeptime Lite Item# 02504414I
• Reaching 150M kids in over 150 countries
• #1 trusted Kids Brand
• 175 Sesame Street episodes and 5 specials through 2025
• 3-5 new videos/week on YouTube
• TikTok launch August 2022 results in 17M views, 2.4M likes, 317K followers
Elmo
2024 Scholastic
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW
• Primary, children ages 2-12
• More than 133 million Clifford books in print in 16 languages
• New series on Amazon Prime Video and PBS Kids
Clifford Large Item# 01245608I
Jumbo Item# 01445608I
• Night light and plush toy in one!
• Projects rainbow-colored stars on the ceiling
• Unique shell designs for every character
• Three color modes
• 20 minute timer
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Blue Dinosaur
Snuggly Puppy Green Dinosaur
Jolly Giraffe
Pink Unicorn
Sleeptime Lite Item# 02510015P
Sleeptime
Sleeptime
2024 Sleeptime Lites
A PILLOW. IT’S A PET. IT’S A PILLOW PET!
Wish Valentino
Stitch Chase Toothless Poppy Marshall Skye Bluey
Sleeptime Lites
R2D2
Blue’s Clues
Item# 02502612P
Item# 02501501G Item# 02503479C
Item# 02501403I
Item# 02501402I
Item# 02501404K
02501487G
Item# 02504414I
Mickey Mouse
Winnie the Pooh
Minnie Mouse
Elmo
Olaf
Item#
Jumbo 30” Pillow Pets
Bigger than big! Jumbo-sized fun for everyone!
Jumbo Playful Penguin
Jumbo Highland Cow
Jumbo Snuggly Puppy
Jumbo Cozy Cow
Jumbo Comfy Panda
Jumbo Item# 01400004M
Jumbo Item# 01400002H
Jumbo Item# 01400009T
Jumbo Item# 01400003M
Jumbo Item# 01400009M
Jumbo Blue Dinosaur
Jumbo Item# 01410015P
Item# 01402615H
01402410H
Item# 01445608I
Item# 01402409M
Item# 01401611P
Item# 01448624P
Item# 01446623H
Jumbo Chase
Jumbo Appa
Jumbo Marshall
Jumbo Clifford Jumbo Bluey
Jumbo Stitch
Jumbo Freddy Fazbear
Jumbo Item#
Jumbo
Jumbo
Jumbo
Jumbo
Jumbo
Jumbo
LARGE NON-LICENSED
LARGE LICENSED
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET! PUFFS JUMBOS
SLEEPTIME LITES
Our Founder, Jennifer Telfer
IT’S A PILLOW. IT’S A PET. IT’S A PILLOW PET!
FOUNDER & CHIEF CREATIVE OFFICER
Pillow Pets started out as one mom’s solution to a messy room. Fifteen years later, Jennifer Telfer, Founder and Chief Creative Officer, has built the brand into a household name. The brainchild of these lovable companions, Jennifer invented Pillow Pets to be fun and functional. She strives to combine super-soft, high quality plush with characters kids love, creating highlypopular products that keeps boys and girls, and even adults coming back for more.
It all started when Jennifer watched her sons smash their stuffed animals down in order to sleep on them like a pillow. Like many children seeking comfort, they wanted the security and coziness of their stuffed animal along with something to rest their head on. Her vision took off, and Pillow Pets was born.
Jennifer has designed and created thousands of versions of Pillow Pets selling over 70 million products worldwide. From Pillow Pets to Sleeptime Lites, and comfy characters in all shapes and sizes, Jennifer Telfer creates something special for everyone.
Jennifer is honored to own a company whose products touch people’s lives in positive ways. She calls Pillow Pets her greatest professional accomplishment and says she owes her success to positive thinking, hard work, and surrounding herself with people who share her creativity and passion. Jennifer sets the bar high for her company - if she wouldn’t give a product to her family, she certainly wouldn’t give it to yours.
