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Stickers exploding at Retail, especially mini stickers
Sticker Innovation
Variety and Discoverability
EVERY STICKER IS DIFFERENT!
Refillable Bracelets
Recognizable Shape and Branding
Every sticker will be branded
Quick-Grip Clasp
● Once all the Sticki’s from a roll have been used, you can easily swap them out!
● Unique clasp system allows for easy roll exchange without having to retie a knot
● Simply separate the clasp, release the knot and replace your Sticki Rolls!
(packaging not final)
Sticki Rolls Debut Lineup
Sticki Station
Sticki Band Sticki Book
Sticki Band Single Pack: SRP $6.99 - $7.99
(6 Styles Assorted) Contents: ● 7 x Sticki Rolls
70 STICKERS ● 1 x Elastic Bracelet ● 1x Quick-Grip Clasp ● 1 x Charm Tag ● 18 x Jewelry Beads
● 1 x Collectible Booklet
● 1 x Sticki Book Page
Sticki Band
(packaging not final)
Sticki Band Capsule
Sticki Band Single Pack
SRP: $4.99
(7 Styles Assorted, including an ULTRA RARE single capsule, 24pcs per PDQ)
Contents per capsule:
● 5 x Sticki Rolls
○ 50 STICKERS
● 1 x Elastic Bracelet
● 1x Quick-Grip Clasp
● 1 x Charm Tag
● 18 x Jewelry Beads
● 1 x Collectible Booklet
● 1 x Sticki Book Page
Sticki Rolls Notebook Pack:
SRP $12.99-14.99
Contents:
● 1 x 3-Ring Notebook
○ 100 pages of collection activities
● 12 x Sticki Rolls
○ 120 STICKERS
● 1 x Elastic Bracelet
● 1x Quick-grip clasp
● 1 x Charm Tag
● 18 x jewelry beads
● 1 x Collectible Booklet
Sticki Book
Sticki Book
The Sticki Book includes 25 different “collections” of stickers for kids to find and collect, each coming from a different Sticki Roll!
Also included are “Choices” pages where kids can choose which Sticki to use
Sticki Rolls DIY Jewelry Kit:
SRP $19.99 - $24.99
Contents:
● 32 x Sticki Rolls ○ 320 STICKERS
● 6 x Elastic Bracelets
● 8 x Quick-Grip Clasps
● 2 x Elastic Necklaces
● 144 x Jewelry Beads
● 2 x Sticki Pendants
● 6 x Charm Tags
● 1 x Collectible Booklet
● 1 x Meter of extra chord
● BUILDS 6 BRACELETS AND 2 NECKLACES!
Sticki Station
Four Rarity Levels each with Unique Holographic Treatments
Every SKU has blind, mystery rolls that contain different levels of rare stickers!
Show off your favorite Stickers!
Sticker Artist Collabs
120 rolls (1,200 unique “Sticki” sticker designs!) total in wave 1
Sky Castle has commissioned several of the top-followed Kawaii artists on Instagram to create the Sticki Roll art!
Core Demographic
Primary demo: Tween Girls ages
7-12
Tertiary demo: Teen + Kidult sticker enthusiasts and kawaii fans
Launch Statistics
3 weeks into launch
YouTube Launch Statistics
•45,000,000 views on YouTube in 3 weeks!
Converging Tends
•90,000 subscribers added
•Views are consistent across all content
RecentVideoView comparisons vs competitors
Launch Statistics
14 Days into launch
TikTok Launch Statistics
•4,000,000 views on TikTok in 3 weeks!
Converging Tends
•14,300 followers added
•Views are consistent across all content
Customizing Sticki Rolls
TMs & PATENTS PENDING
Utility patents and Trademarks filed
Estimted Patent Publishing Date: December 2024
Madrid Protocol to be filed for “Sticki Rolls” trademark
INTL patents to be filed for distribution partners on Sky Castle’s behalf
Patent IP claim of adhesive, printed material on a roll that can be dispensed and separated along the edge.
Let’s Stick Together!
