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22 maggio 2013 Cambiano i consumi B2C e B2B. Quali risposte? 1
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I consumi in Italia sono al livello del 2000 Il calo “tendenziale” è attenuato rispetto ai mesi precedenti, ma non si vede “la luce” - 3,4%
Diminuzione nei consumi a marzo 2013 (tendenziali)
- 0,1%
Riduzione consumi rispetto a Febbraio 2013.
- 4,2%
Riduzione dei consumi nel primo trimestre rispetto al 1° trimestre del 2012
- 2,2 % Riduzione tendenziale della domanda per servizi - 3,9 % Riduzione tendenziale della domanda di beni + 3,1%
Unico settore in crescita: espansione della domanda per beni e servizi in Telecomunicazioni Marketing spotlights Marketing spotlights Marketing spotlights
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Tendenze per settori I consumi sono al livello più basso da quando esiste l’indicatore + 3,1%
Unico settore in crescita: espansione della domanda per beni e servizi in Telecomunicazioni.
- 8,5%
Riduzione beni e servizi per la Mobilità.
- 5,6%
Riduzione beni e servizi ricreativi
- 3,0%
Riduzione alimentari, bevande e tabacchi
- 2,8%
Riduzione pasti e consumazioni fuori casa
- 2,7%
Riduzione beni e servizi per la casa Marketing spotlights Marketing spotlights Marketing spotlights
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Consumi ed e-commerce Il volume dell’e-commerce in Italia passerà nei prossimi 5 anni da 11 Miliardi a 50 Miliardi +33%
Crescita degli acquirenti on-line nel 2012 vs il 2011 (3 milioni in più, 40% dell’utenza internet), con una crescita del 18% degli acquisti (vs -2% dell’off line)
40%
La percentuale della popolazione che apprezza i vantaggi dell’e-commerce (vantaggi tempo, meno code, niente pesi, niente vincoli)
37%
La percentuale della popolazione che vede nell’e-commerce una possibilità di risparmio e accesso a promozioni
32%
La percentuale della popolazione che vede nell’e-commerce una possibilità di accesso ad assortimenti più ampi
82%
Percentuale della popolazione che “soffre” della smaterializzazione della spesa e dell’assenza di contatto con gli addetti commerciali.
80%
Percentuale della popolazione con qualche timore per la sicurezza delle transazioni. Marketing spotlights Marketing spotlights Marketing spotlights
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La Società del Marketing Lab
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La SocietĂ del Marketing Lab
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La SocietĂ del Marketing Lab
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Come stanno cambiando i modelli di consumo?
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Quale in-store format? Esperienza. Engagement. Happening. Meeting. Atmosfera. Video-wall. Musica. Profumi.
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Esperienza in salone: standard hard vs soft.
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COME CAMBIA DAVVERO LA SPESA DEGLI ITALIANI
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