BRAND GUIDE PRE_SHOW by Fleur Borst

BRAND GUIDE cover

PRE_SHOW

HOW TO USE THESE GUIDELINES. These guidelines have been developed to provide clear information regarding the use of the pre_show logo and branding assets. They have been put together to ensure that a consistent identity is achieved for pre_show on all communications around the world. Take care using our guidelines â&#x20AC;&#x201C; If we communicate as one we can have greater impact.nfes vendem nonihil icerehen-

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PRE_SHOW

VALUE STATEMENT.

INDIVIDUALITY

‘‘ A masterpiece is still a masterpiece even when the lights are off and the room is empty. ‘‘ The fashion brand pre_show is focused on bringing bold, high-street fashion within t-shirts hoodies and hats to the woman who is her own muse. This brand is about creating a world entirely of its own and representing this in forms of artworks on our selected items.

BOLD

Individuality stands for being your own self and being proud of what you are or who you have become. Being part of our brand and wearing our clothing items will make you feel like you are one. Bold stands for being daring and unfeared. The tone of voice, vibe and look and feel of the brand is about being and feeling bold. Empowerment is about feeling strong about your own individual and what you have to offer to this world.

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EMPOWERMENT

“The Leo Is All in the Mind.” The Leo Is All in the Mind, https://theleoisallinthemind.tumblr. com/.

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PRE_SHOW

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USE OF LOGO.

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The logo’s of pre_show are in variations of a monogram and a wordmark.

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The monogram and wordmark always have to be used seperately from each other, so either you use the monogram or the wordmark. Make sure they’re always readable and clear on your outcomes of use, You can’t stretch the monogram and wordmark horizontally or vertically, in addition to that the measurement that you’ll choose for the logo’s are up to you as long as they won’t be stretched out horizontally or vertically as mentioned before. Measurement sizes on the next page are example sizes. praeque in diena, cles incla moltodi-

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PRE_SHOW

TYPEFACE.

Usage of the pre_show fonts. On the next page the pre_show typeset is shown. Please read these carefully and always use this typeset strategy in addition to communication outcomes. Iveretri enatem dem tebatin praeque in diena, cles incla moltodius,

UDATYPESET 1.

Eperobuscri firis hoc, ficervi ssimus cae me es, vis

Eperobuscri firis hoc, ficervi ssimus cae me es, vis hos Ad consultu ses in stam dum auc ocaed aucerfex manum, cupio VIRMAND ACErum det XIMUM INCULLA RTERFEX SE NOVIDER PATUM, COMNONSC-

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â&#x20AC;&#x153;ARCHIT DITIOSS ITISINVERO TO QUASPERIO. ERIBUS DOLUPTAEPED EST ET Eperobuscri firis hoc, ficervi ssimus cae me es, vis hos Ad consultu ses in stam dum auc ocaed aucerfex manum, cupio virmand acerum det confes vendem nonihil icerehenteri publiciam. Iveretri enatem dem tebatin praeque in diena, cles incla moltodius,

Eperobuscri firis hoc, ficervi ssimus cae me es, vis hos Ad consultu ses in stam dum auc ocaed aucerfex manum, cupio virmand acerum det confes vendem nonihil icerehenteri publiciam. Iveretri enatem dem tebatin praeque in diena, cles incla moltodius, Eperobuscri firis hoc, ficervi ssimus cae me es,

SLUG Helvetica Neue Bold 8 pts / 10 leading MAIN HEADS/ TITLES Helvetica Neue Bold 56 pts / 95 leading INTRO COPY Helvetica Neue Bold 16 pts / 20 leading DECK Helvetica Neue Light 12 pts/ 14 leading SUBHEADS Bodoni 72 Bold 11 pts / 12 leading

PULLQUOTES Helvetica Neue Condensed 18pts / 18 leading

BODY COPY Bodoni 72 Book 10 pts / 10 leading

DROPCAPS Bodoni 72 Book 4 lines

Sir Rumi Carter, 2019, May

GUTTER CREDITS Helvetica Neu Condensed Black 7 pts / 8 leading

ACES MAXIMAIOREM ATUR, SUS IPSANTIS DOLUPTAT. QUAS NESSED EOS PRESEQUIAS ERI RENDANDE CUM ES ALIANT, ET FACCUSANIS VO

CAPTIONS Helvetica Neue Ultralight 5 pts / 6 leading

PAGE NUMBERS Bodoni 72 Bold 52 pts / 29 leading

PRE_SHOW

COLOURPALETTE.

Our colour psychology. These colours reflect the brand pre_show. Together with neutral colours such as black, grey, beige and white we have accent colours such as darkpink, pink, yellow and orange. The accent colours are of usage to show the brand’s daring and empowering boldness.

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C: 0 M: 0 Y: 0 K: 100

C: 52.83 M: 47.29 Y: 51.35 K: 14.27

C: 15.51 M: 77.39 Y: 13.31 K: 0

C: 2.06 M: 50.44 Y: 3.19 K: 0

C: 0 M: 0 Y: 0 K: 0

C: 15.89 M: 22.26 Y: 23.88 K: 1.61

C: 6.15 M: 54.37 Y: 100 K: 0.16

C: 9.76 M: 15.71 Y: 100 K: 0

“The Leo Is All in the Mind.” The Leo Is All in the Mind, https://theleoisallinthemind.tumblr. com/.

PRE_SHOW

BRANDED MERCH.

Hoodies, oversized t-shirts and hats. On the next pages you’ll see our branded merchandise with the logo’s in different variations designed for our clothing items. Make sure the monogram and wordmark are always readable and clear on your outcomes of use. You can’t stretch the monogram and wordmark horizontally or vertically, in addition to that the measurement that you’ll choose for the logo’s are up to you as long as they won’t be stretched out horizontally or vertically as mentioned before. etri enatem back cover dem tebatin praeque in diena,

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“H&M Offers Fashion and Quality at the Best Price.” H&M, https://www2.hm.com/.

PRE_SHOW

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“H&M Offers Fashion and Quality at the Best Price.” H&M, https://www2.hm.com/.

PRE_SHOW

OUT/IN SIGNAGE. Brand out/in signage of pre_show. The branded out/in signage is shown on the next page. Always consider using the monogram and wordmark in this way and on these kind of outdoor displays. The monogram and wordmark always have to be used seperately from each other, so either you use the monogram or the wordmark. Make sure they’re always readable and clear on your outcomes of use, You can’t stretch the monogram and wordmark horizontally or vertically, in addition to that the back measurement that you’ll choose for the logo’s are upcover to you as long as they won’t be stretched out horizontally or vertically as mentioned before.rae

“Mockup World: The Best Free Mockups from the Web.” MockupWorld, https://www. mockupworld.co/.

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“Pinterest.” Pinterest, https://www.pinterest.com/.

PRE_SHOW

BAGS & TAGS.

The logo’s of pre_show used in bags, tags, packaging etc. On the next page you can see the logo’s in design of bags, tags and packaging. Everything you need and use when you’re shopping our brand.

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The monogram and wordmark always have to be used seperately from each other, so either you use the monogram or the wordmark. Make sure they’re always readable and clear on your outcomes of use, cover or vertically, in addition to that the You can’t stretch the monogram and wordmarkback horizontally measurement that you’ll choose for the logo’s are up to you as long as they won’t be stretched out horizontally or vertically as mentioned before.ra

“Mockup World: The Best Free Mockups from the Web.” MockupWorld, https://www. mockupworld.co/.

PRE_SHOW

BUSINESSCARDS.

Businesscards of pre_show. The businesscards of pre_show are shown in a businesscard with the monogram-logo and the wordmark-logo. The monogram and wordmark always have to be used seperately from each other, so either you use the monogram or the wordmark. Make sure they’re always readable and clear on your outcomes of use, You can’t stretch the monogram and wordmark horizontally or vertically, in addition to that the back cover measurement that you’ll choose for the logo’s are up to you as long as they won’t be stretched out horizontally or vertically as mentioned before.ranonihil icerehenteri publiciam.

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020-679 2244 connect@preshow.com www.preshow.com @pre_show

PRE_SHOW

THE POSTER.

Poster advertising of pre_show. The pre_show poster is a minimalistic poster ad which shows the new brand and what is has to offer. It can be found on certain out- and indoor advertisement places such as subways, wallpapers and busstops.

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â&#x20AC;&#x153;Mockup World: The Best Free Mockups from the Web.â&#x20AC;? MockupWorld, https://www. mockupworld.co/.