BRAND MANUAL
CONTENT 01.
01. CONTENT 02. BRANDING 03. THE BRAND 04. LOGOS 05. TYPOGRAPHY 06. COLORS 07. EQART 08. GRID LAYOUT 09. PHOTOGRAPHY 10. ICONS
BRANDING 02.
WHY BRANDING
Image. Consistency. Recognition.
Having a strong brand builds customer recognition.
People are more likely to choose a brand that they recognize.
Competitive advantages.
Branding is a way to differentiate a company on the market. Customer loyalty.
A strong brand provides greater customer loyalty.
Brand loyalty often lasts a lifetime and even transfers to future generations. Enhanced credibility.
Having a strong and well-known brand enhances credibility. Enhanced credibility goes hand in hand with recognition, loyalty, and competitiveness.
THE BRAND 03.
FLEXQUBE’S BUSINESS IDEA IS TO DEVELOP AND OFFER A FLEXIBLE SYSTEM WITH A FEW STANDARDIZED COMPONENTS FOR SAFE,
AND
BRAND
ERGONOMIC,
COST-EFFICIENT LOGISTICS.
OUR VISION
WE MOVE MATERIAL IN EVERY FACTORY AND WAREHOUSE IN THE WORLD.
OUR MISSION
WE EXIST TO MAKE OUR CUSTOMERS WORLD LEADERS IN INTRALOGISTICS.
Trust
We supply safe products. We mean what we say and deliver what we promise. We build relationships based on trust between employees and with partners. We make ourselves available and give support when it is most needed, both internally and externally.
Courage
We set ambitious targets and we are driven to think outside the box. We seek inspiration in technology and behavior outside our own industry. We are not afraid of mistakes, and mistakes are a major source of knowledge.
OUR VALUES
VALUES Industry Leaders
We inspire our customers. Our competitors look up to us. We have the greatest and most advanced knowledge in intralogistics.
Customer Focused
We have the highest level of service. Focusing on our customers’ best interests, we act on the basis of honesty and loyalty. We have the most professional app roach.
LOGOS
04.
PRIMARY LOGO
LOGOTYPE.
The general term logo refers to all marks that represent a brand, and logotype is a logo centered around a company name or initials.
LOGOMARK.
A logomark is an identifying mark that does not contain the company name but stands for it.
SECONDARY LOGO
DO-NOTS.
This is a collection of how the FlexQube logotype should not be used
LOGO
F L E X Q U B E® F L E X Q U B E® F L E X Q U B E® x x x x x xx
ABCDE TYPOGRAPHY 05.
ABCDE TYPOGRAPHY
HEADER
SUBTITLE /INTRO
Avenir Black
Avenir Heavy
Avenir Medium
Avenir Heavy
Avenir Medium
Avenir Book
Avenir Medium
Avenir Book
Avenir Light
A
B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö a b c d e f g h i j k l m n o p q r s t u v w y z å ä ö
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö a b c d e f g h i j k l m n o p q r s t u v w y z å ä ö
BODY A
B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö
a b c d e f g h i j k l m n o p q r s t u v w y z å ä ö
Aa Aa Aa Aa
H1
Avenir Black
Avenir Heavy
H2
H3 /INTRO
BODY
Black Orange
Size: 60 pt Spacing: 1.5
Can be capital letters
Avenir Black
Avenir Medium Black Orange
Size: 44 pt Spacing: 1.5
Can be capital letters
Avenir Heavy Avenir Medium Black
Avenir Heavy
Avenir Medium
Size: 15 - 30 pt Spacing: 1.5
Can be capital letters
Avenir Medium
Avenir Book Black
Avenir Book
Size: 14 - 18 pt Spacing: 1.5
Avenir Light Aa Orange
CALL OUT
Avenir Black
Avenir Heavy
Size: 10 - 14 pt Spacing: 1.5
Can be capital letters
TEXT HIERARCHY
ONE SUPPLIER, UNLIMITED SOLUTIONS.
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SEDITEM QUI SERCIEN DAMENT EUMQUIA NET REM
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ONE SUPPLIER, UNLIMITED SOLUTIONS.
Tus istribus terbit publiciam, quo aucon vast pora muntrisus et vivirmili conloc maior pora?
Nam publica etodien dacchui in nocupici fue alibus scis esis. Mae furibus pris aci se rendierem adductus et in derudes diortan duconsulin tem tus ne inum, Ti.
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SEDITEM QUI SERCIEN DAMENT EUMQUIA NET REM
WE MOVE MATERIAL IN EVERY FACTORY AND WAREHOUSE IN THE WORLD.
SEDITEM QUI SERCIEN DAMENT EUMQUIA NET REM
• Exped modit estia dolorporiore volenis mil • Ipiet voluptatecae sollaut que evel • Ribusdae vit • Et untus, conseca tibus • Volupis
• Exped modit estia dolorporiore volenis mil • Ipiet voluptatecae sollaut que evel • Ribusdae vit • Et untus, conseca tibus • Volupis
WE MOVE MATERIAL IN EVERY FACTORY AND WAREHOUSE IN THE WORLD. • Exped modit estia dolorporiore volenis mil • Ipiet voluptatecae sollaut que evel • Ribusdae vit • Et untus, conseca tibus • Volupis SEDITEM QUI SERCIEN DAMENT EUMQUIA NET REM • Exped modit estia dolorporiore volenis mil • Ipiet voluptatecae sollaut que evel • Ribusdae vit • Et untus, conseca tibus • Volupis
COLORS
06.
RGB: 255 255 255 RAL: 9010 HEX: #FFFFFF RGB: 235 96 0 RAL: 2008 HEX: #FC6600 RGB: 27 27 27 RAL: 8022 HEX: #1b1b1b RGB: 0 0 0 RAL: 9005 HEX: #000000 PRIMARY COLOR PROFILE
60% 30%
WHITE
BLACK 10%
ORANGE
COLOR PALETTE.
This is FlexQube’s color palette. Orange is our signature color and should be used strategically. The division of color is visualized above.
RGB: 235 96 0 RAL: 2008 HEX: #FC6600 Opacity: 80 % RGB: 0 0 0 RAL: 9005 HEX: #000000 Opacity: 90 %SECONDARY COLOR PROFILE
THE EQART 07.
EQART THE GOAL WITH THE EQART® IS TO OFFER THE MOST USER-FRIENDLY AUTOMATION SOLUTION FOR INTRALOGISTICS OPERATIONS. BY KEEPING THE DNA OF THE FLEXQUBE CONCEPT, CUSTOMERS CAN USE THE FULL POTENTIAL OF THE FLEXQUBE CONCEPT TO BUILD A WIDE VARIETY OF SIZES AND CUSTOMIZED TOP STRUCTURES ON MATERIAL HANDLING CARTS.
LOGOMARK.
To differentiate the eQart product line, we use the same color palette but change the division of color. The division of color is visualized above. 60% 30% WHITE 10% ORANGE BLACK
RGB: 255 255 255 RAL: 9010 HEX: #FFFFFF RGB: 235 96 0 RAL: 2008 HEX: #FC6600 RGB: 0 0 0 RAL: 9005 HEX: #000000
GRID LAYOUT 08.
LAYOUT
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MUS RESTIO ET ROVITIIS EOS SITATE.
MUS RESTIO ET ROVITIIS EOS SITATE.
Mus restio et.
Ecto beatisci ad mo
Axima corum que
por
Axima corum que
corum que
Ecto beatisci ad mo
Axima corum que
Exerume por
Axima corum que
Axima corum que
UT ES SI QUATEM FACITAS PICIPSUNT. CERA ILLABORUM SI BLACCUS, CON COMNIEN DICTUR? FACCUM.
•
•
• Exerume
•
• Axima
•
•
•
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PHOTOGRAPHY 09.
PHOTOGRAPHY
PRODUCTS.
PEOPLE.
ICONS
10.
OVERVIEW.
In line with the FlexQube brand and concept, we use simple, clean, and straightforward icons. All icons are in our signature color.
CONCEPT ICONS PRODUCT ICONS
