MEDIA KIT 2013-14
ABOUT THE FLOR-ALA
We are UNAʼs source for news, sports, entertainment, and general information. We serve students, faculty, staff, administration, alumni and the Shoals community. With a circulation of 3,000 copies distributed each Thursday, The Flor-Ala has a unique campus audience which spends more
$280 million
than annually within the Shoals, according to UNAʼs most recent economic impact study.
2012-13 Awards Associated Collegiate Press
10th Place Best of Show Non-daily tabloid size
Why do students read The Flor-Ala? • Itʼs free and easy-to-find throughout the Shoals. • It contains quality content relative to them as community members at UNA. • Itʼs an informative way to pass time between classes and during breaks. The Flor-Ala, UNAʼs awarding-winning, student-run newspaper, has served the UNA community since 1931. The Flor-Ala publishes a print edition every Thursday during the fall and spring semesters, except during university holidays and exams. The paper also stays current online at florala.net throughout the week and in the summer months, as news breaks. In fall 2012, enrollment at UNA totaled just more than 7,000 students. Most UNA faculty and staff read The Flor-Ala, as well. UNA employs more than 870 faculty and staff.
Society of Professional Journalists
Mark of Excellence Awards 1st place National Winner for General Reporting 1st place Regional Winner for Best All-Around Non-Daily Student Newspaper 1st place Regional Winner for Editorial Writing 1st place Regional Winner for General News Reporting 1st place Regional Winner for Photo Illustration 2nd place Regional Winner for Column Writing
1
Contact The Flor-Ala Business Team:
256-765-4427 businessteam@florala.net
2
General Policies The Flor-Ala reserves the right to revise its advertising rates and/or any other conditions set forth in this rate book at any time with 30 daysʼ notice. All terms, conditions, and rates contained in this rate book are incorporated by reference and made part of The Flor-Ala Basic Advertising Contract.
PAYMENTS
The Flor-Ala accepts cash, personal checks, and certified checks. Advertisers will be charged an additional $30 for any check returned by the bank. Checks should be mailed to The Flor-Ala, UNA Box 5300, Florence, AL 35632. Please include invoice numbers on all checks.
ESTABLISHING CREDIT WITH THE FLOR-ALA
Previous clients of The Flor-Ala who have purchased and paid for at least $500 in advertising in the past 24 months are considered in good-standing for credit accounts. These clients may elect to be billed for future advertising, as long as they stay current with payments. The Flor-Ala reserves the right to revoke credit on accounts more than 30 days past-due, or accounts which have been inactive for more than 24 months. New customers who are a non-franchise or non-chain businesses must pre-pay for all advertising up to $500. This does not apply to campus advertisers. All pre-paid contracts for clients currently in good standing will receive a 5% discount. A formerly past-due client must establish a history of at least $500 in pre-paid advertising before credit will be considered for that business again.
NEW BUSINESS DISCOUNT
Any local business which has been established in the past 12 months is eligible for a 5% discount for the first $500 in ad contracts. An additional 5% will be taken off of the already-reduced amount for a standard pre-pay discount.
3
General Policies PAST-DUE ACCOUNTS
All payments are due 30 days after the date posted on the invoice. Invoices are mailed every Friday. Accounts which have future ads already contracted but are more than 30 days past due may be put on hold at the business managerʼs discretion until payment is made. After an account reaches 60 days past due, no ads will run until the current invoices are paid in full, including scheduled future ads already contracted.
Invoices more than 30 days past-due are subject to a late payment charge of 1.5% per month, with a minimum of $5 per month. Past-due accounts will receive a statement from The Flor-Ala every 30 days. If no action is taken to correct the outstanding balance after 90 days, legal action may ensue. The client will be responsible for all court costs in addition to the amount outstanding.
AD CANCELLATIONS
Advertising canceled after the deadline for ad contracts (the Wednesday before scheduled publication) is subject to a full charge. Ads cancelled prior to this deadline will be subject to a $50 service charge to cover handling and production costs.
MAKE-GOODS AND CORRECTIONS
Should the client be displeased with the quality of an ad, he or she must contact The Flor-Ala business manager within 14 days of publication to inquire about a make-good. The business manager will review the clientʼs complaints and make-goods will be offered at the business managerʼs discretion. The Flor-Ala shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will The Flor-Ala be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if any, is limited to the cost of the ad in question. No cash refunds will be made.
RIGHT TO REFUSE ADVERTISING
All advertising submitted is subject to the approval of the editor-in-chief, managing editor, and business manager. These officers reserve the right to refuse any advertising content that does not meet The Flor-Alaʼs standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted.
4
Rates
Rates (continued)
LOCAL BUSINESSES Size
CAMPUS
1-3 Inserts
(price per insert)
4-6 Inserts
(price per insert)
7-11 Inserts
(price per insert)
12+ inserts
(price per insert)
Front-page Banner
$300
$280
$260
$240
Section Front Banner
$200
$180
$160
$140
Full Page
$450
$400
$350
$300
Half Page
$250
$230
$210
$200
Quarter Page
$140
$130
$120
$110
Eighth Page
$75
$70
$65
$60
Pre-printed Inserts
$75/ thousand
NATIONAL COMPANIES/AGENCIES Size
1-3 Inserts
4-6 Inserts
7-11 Inserts
12+ inserts
Full Page
$540
$500
$450
$400
Half Page
$275
$275
$250
$225
Quarter Page
$170
$160
$150
$140
Eighth Page
$90
$85
$80
$75
Pre-printed Inserts
$90/ thousand
(price per insert)
(price per insert)
Premium Placement Rates Section A
Page 2A, 3A or back page
+15% to rate above
Double Truck (2-page spread) Pages 5A and 6A or 5B and 6B
$1,000 for local businesses/$750 for campus advertisers
(price per insert)
(price per insert)
Size
Cost (price per insert)
Front-page Banner
$150
Section Front Banner $100 Full Page
$225
Half Page
$125
Quarter Page
$70
Eighth Page
$36
Pre-printed Inserts
$60/thousand
Size
1-3 Inserts
4+ Inserts
Full Page
$340
$300
Half Page
$190
$175
Quarter Page
$105
$90
Eighth Page
$55
$45
Pre-printed Inserts
$65/ thousand
(price per insert)
(price per insert)
Tweets of the Week Page 8B
LOCAL BUSINESSES, NATIONAL COMPANIES, AND AGENCIES Size
1-3 Inserts
4-6 Inserts
7-11 Inserts
12+ inserts
Half Page
$300
$290
$280
$270
Quarter Page
$200
$190
$180
$170
(price per insert)
(price per insert)
(price per insert)
(price per insert)
CAMPUS AND NON-PROFIT ORGANIZATIONS Size
1-3 Inserts
4-6 Inserts
7-11 Inserts
12+ inserts
Half Page
$150
$145
$140
$135
Quarter Page
$100
$95
$90
$85
(price per insert)
(price per insert)
Crossword Puzzle Sponsorship
(price per insert)
4-week Semester-long +15% to rate above sponsorship sponsorship $40/week
(price per insert)
NEWS 5A
SOAR 2013 • The Flor-Ala
DINING
Sodexo offers variety of on-campus dining options
Page 5A *No other ads appear on page
$50/week
5
NON-PROFIT ORGANIZATIONS
photo by Keanu Kirkpatrick I Student Photographer
Students enjoy dinner in Towers Dining Hall. Towers is one of several on-campus dining options provided by Sodexo Dining Services.
JACOB HALE
Student Writer jhale@una.edu While Florence is home to a variety of places to eat, many students will still find themselves frequently utilizing their meal plan and Dining Dollars to eat on campus. Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan
Kinkead. “Sodexo is a very large organization,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.” Sodexo currently operates Towers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Student Recreation Center (SRC), and the
C-Store is next door to Towers Hall, he said. With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice. “I really like eating at Einstein’s Bagels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest options on campus.” Jonathan Oliphant, a junior, said he would rather eat at off-campus locations, as opposed to somewhere in the GUC or Towers Hall. “I don’t really like any of it,” he said. “It’s overpriced and not good. If you want to get food, just walk downtown. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.” Kinkead said he eats on campus frequently, usually at Towers Hall. “I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like making my own salad and all of the dessert options.” Because World of Wings is located inside the SRC, several students said
they feel like it should be removed and a healthier option introduced. “World of Wings needs to be replaced with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.” Earlier this year, a student petition was started by Student Government Association Senator Julia Wimberly to have
JOBS, continued from page 2A the restaurant removed. However, due to contractual issues, university officials said a new restaurant would not be moving into the space anytime soon. With the completion of the Academic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chickfil-A. “I think having these new restaurants will make people go there instead of Einstein’s,” said junior Zach Searcy. Managing Editor Blythe Steelman also contributed to this report.
YOUR AD HERE!
Job outlook positive for college grads BLYTHE STEELMAN
Student Writer jhale@una.edu While Florence is home to a variety of places to eat, many students will still find themselves frequently utilizing their meal plan and Dining Dollars to eat on campus. Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan Kinkead. “Sodexo is a very large organization,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.” Sodexo currently operates Towers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Student Recreation Center (SRC), and the C-Store is next door to Towers Hall, he said. With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice. “I really like eating at Einstein’s Bagels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest options on campus.” Jonathan Oliphant, a junior, said he would rather eat at off-campus locations, as opposed to somewhere in the GUC or Towers Hall. “I don’t really like any of it,” he
said. “It’s overpriced and not good. If you want to get food, just walk downtown. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.” Kinkead said he eats on campus frequently, usually at Towers Hall. “I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like making my own salad and all of the dessert options.” Because World of Wings is located inside the SRC, several students said they feel like it should be removed and a healthier option introduced. “World of Wings needs to be replaced with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.” Earlier this year, a student petition was started by Student Government Association Senator Julia Wimberly to have the restaurant removed. However, due to contractual issues, university officials said a new restaurant would not be moving into the space anytime soon. With the completion of the Academic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chick-fil-A. “I think having these new restaurants will make people go there instead of Einstein’s,” said junior Zach Searcy. Managing Editor Blythe Steelman also contributed to this report.
6
Display ad sizes 6A NEWS
April 25, 2013 • The Flor-Ala
6A NEWS
Community distribution locations Aug. 22, 2013 • The Flor-Ala
2A NEWS
Aug. 22, 2013 • The Flor-Ala
6A NEWS
Aug. 22, 2013 • The Flor-Ala
HISTORIC DOWNTOWN FLORENCE Trowbridges Café 106 On the Rocks City Hardware Ricatoniʼs
Coiffure @ 108 PSI Coats Clothing Rivertown Coffee Rosieʼs Cantina
Full Page: 9.9 in. wide x 14 in. tall 6A NEWS
Aug. 22, 2013 • The Flor-Ala
1/2 Page Wide: 9.9 in. wide x 7 in. tall 6A NEWS
Aug. 22, 2013 • The Flor-Ala
1/2 Page Tall: 4.75 in. wide x 14 in. tall 6A NEWS
Aug. 22, 2013 • The Flor-Ala
Quarter Page Tall: 4.75 in. wide x 7 in. tall 6A NEWS
Aug. 22, 2013 • The Flor-Ala
Hampton Inn Riverside Diner Jar & Co. Clothing Safari Adventures in Hair U.S. Post Office
COX CREEK PARKWAY
FLORENCE BOULEVARD
Panera Bread Listerhill Credit Union CB&S Bank Comfort Suites Holiday Inn Express
Residence Inn Hampton Inn Lauderdale Lanes Waffle House Alabama Music Pizza Hut
SEVEN POINTS
Rice Box Stay Bold Tattoos Frostbite/Montaguʼs Wok n Roll
Donʼt see your business listed? Weʼll gladly deliver copies of The Flor-Ala each week for your customers to emjoy.
!1 !2 !3 4 !
!5 !6
www.FlorAla.net
ECTION B
Aug. 22, 2013• The Flor-Ala • Sports Editor: James Dubuisson 256-765-5098
ECTION B
Aug. 22, 2013• The Flor-Ala • Life Editor: Kali Daniel 256-765-5233
Student newspaper of the University of North Alabama
. 30 !
15 !
He r
LIFE S
.
Volume 81, Issue 29
20 ! 21 !
SPORTS S
17 ! 18 ! 19 !
!
t eS
Aug. 22, 2013
ular Circ 16
Rd .
Pin
FLOR - ALA The
Eighth Page Tall: 2.3 in. wide x 7 in. tall
e. 14 !
!8 ve dA
Quarter Page wide: 9.9 in. wide x 3.5 in. tall
!9
ie Av
o Wo
Quarter Page Skinny: 2.3. wide x 14 in. tall
Eighth Page Wide: 4.75 in. wide x 3.5 in. tall
12 !
D r.
! 7
Nell
13 !
11 !
ag e
10 !
mit
Campus locations
22 ! 23 !
26 !
27 29 ! ! 28 !
24 ! 25 !
in Irv
ve eA
.
31 !
Co S urt
this week’s paper
NEWS................2A IMAGES..............4A VIEWPOINTS.........7A
SPORTS............1B LIFE...............5B EXTRA.............8B
Front Page Banner: 9.9 in. wide x 1.25 in. tall
7
32 !
INFO BOARDS INSTALLED ON CAMPUS... 2A
t.
INSIDE
Sports Section Front Banner Life Section Front Banner 9.9 in. wide x 1.25 in. tall 9.9 in. wide x 1.25 in. tall
S. Matt Worthy 2013
8
Ad Design Specifications Advertisers have the option of submitting their own ad design, or allowing The FlorAlaʼs skilled ad designer to create the ads at no extra cost. Should the advertiser decide to design the ads, the following specifications must be followed for best display results: DESIGN: • • • •
All ads must be saved in PDF format with fonts embedded. Photos or images must be converted and saved as CMYK. NO RGB. Photo must be adjusted to a resolution of at least 200 DPI. PDF settings should match those of our printer. Settings can be found at www.florencealabama.net/adsupport/pdfsettings.html Send ad material to businessteam@florala.net. DEADLINES: Deadline for contracts to be signed is Wednesday the week prior to publication. The deadline for submitting pre-designed ad artwork is NOON on the Friday before publication. Placement cannot be guaranteed in the following weekʼs paper for any artwork not received by this deadline. For advertisers whose ads are designed by The Flor-Ala, proofs of those ads will be sent out by noon on the Friday before publication. Changes must be noted by noon on Monday, otherwise the advertisement will run as-is.
2013
Publication Date Publication with Special Section
AUGUST
M 29 5 12 19 26
T 30 6 13 20 27
W 31 7 14 21 28
SEPTEMBER
T 1 8 15 22 29
F 2 9 16 23 30
T 3 10 17 24 1
W 4 11 18 25 2
T 5 12 19 26 3
F 6 13 20 27 4
M 30 7 14 21 28
T 1 8 15 22 29
W 2 9 16 23 30
T 3 10 17 24 31
F 4 11 18 25 1
NOVEMBER
M 4 11 18 25 2
T 5 12 19 26 3
W T F 6 7 8 13 14 15 20 21 22 27 28 29 4 5 6
Special Sections:
AUGUST
2014 T 31 7 14 21 28
W 1 8 15 22 29
T 2 9 16 23 30
M 31 7 14 28
T 1 8 15 29
7 — Military and Veterans 14 — Car Care 21 — Holidays
SEPTEMBER
26 —Fitness and Nutrition
OCTOBER
DECEMBER
5 — Unwind
FEBRUARY
JANUARY
M 29 6 13 20 27
NOVEMBER
22 — Back to School
10 — Homecoming 31 — Halloween
F 3 10 17 24 31
APRIL
9
M 2 9 16 23 30
OCTOBER
W T F 2 3 4 9 10 11 16 17 18 30 1 2
M 3 10 17 24 3
T 4 11 18 25 4
W 5 12 19 26 5
T 6 13 20 27 6
MARCH F 7 14 21 28 7
Special Sections:
JANUARY
23 — Mental Health
FEBRUARY
13 — Valentineʼs Day 27 — Living On and Off Campus
M 3 10 17 24 31
T 4 11 18 25 1
W 5 12 19 26 2
T 6 13 20 27 3
F 7 14 21 28 4
MARCH
6 — George Lindsey Film Festival 13 — March Madness Bracket 20 — Spring Break/Travel
APRIL
3 — Life After Graduation 10 — Food 17 — Going Green
10
Contact The Flor-Ala Phone: 256-765-4427 Fax: 256-765-5099 Advertising Inquiries: businessteam@florala.net Address: The Flor-Ala
1 Harrison Plaza UNA Box 5300 Florence, AL 35632
Connect with us online: www.florala.net