Floranova 2011 Product Catalogue by Julian Wilson

2011

floranova creative plant breeding

Contents Contents Contacts Alyssum Golf Begonia Fairyland Begonia Ikon Begonia Allegra Begonia Challenger Begonia Malaga Begonia Stara Corn Field of Dreams Geranium Mint Chocolate Geranium Horizon Geranium Divas Geranium Inspire Geranium Dancer Geranium Cabaret Geranium Moulin Rouge Impatiens Athena Marigold Dune Marigold Zenith Marigold Sunburst Mimulus Magic Mimulus Maximus Nicotiana Avalon

1 2 3 4 5 5 6 6 7 8 9 10,11 12 13 14 15 15 16 17 18 19 20 21 22 Ornamental Corn Field of Dreams

Nicotiana Perfume Nicotiana Whisper Pansy Jema Pansy Magnum Pansy Sense Pansy Freefall Petunia Prism Petunia Horizon Petunia Frillytunia Poppy Summer Breeze Primula Romio Primula Arctic Primula Glory Primula (Polyanthus) Victoriana XL Primula (Polyanthus) Primabella Salvia farinacea Salvia splendens (Red) Salvia Sizzler Vinca Boa Vinca Cobra Vinca Vitesse Viola Angel Viola Velour Wallflower Treasure Wallflower Bounty Technical Information

Pansy Freefall Lavender

23 24 25 26, 27 28, 29 30, 31 32, 33 34, 35 36 36 37 38 38 39 39 40 41 42 43 44, 45 46, 47 48 49 50 50 51, 52

Contacts Floranova

Dominic Lacey Managing Director +44 (0)1362 686008 dlacey@floranova.co.uk

North American Office Floranova 222 North A Street Lompoc CA 93436 805-737-1962 sales@floranova.com

Duane Sinning Commercial Director – Americas 970-663-6042 dsinning@floranova.com

Gwyn Mickelson Distribution and Inventory Manager – Americas 805-737-1962 gmickelson@floranova.com

Shannon Trowbridge Market Support Manager – Americas 574-527-9088 strowbridge@floranova.com

Julian Wilson Commercial Director +44 (0)7879 553769 jwilson@floranova.co.uk

Alexa Donaldson Direct Marketing Manager +44 (0)1362 686035 adonaldson@floranova.co.uk

Beverly Holman Customer Service Administrator +44 (0)1362 686012 bholman@floranova.co.uk

Peter Bradford Product Development Manager +44 (0)1362 686031 pbradford@floranova.co.uk

Jim Juby Vegetalis Product Manager +44 (0)1362 686002 jjuby@vegetalis.co.uk

Ralph Cockburn Marketing Services Manager +44 (0)1362 686003 rcockburn@floranova.co.uk

European Office Floranova Ltd. Norwich Road Foxley Dereham Norfolk NR20 4SS UK +44 (0)1362 688622 customer.services@floranova.co.uk

Kate Monaghan Supply Chain Director +44 (0)1362 686032 kmonaghan@floranova.co.uk

Lavender ALY517

Rose ALY505

Golf Alyssum

Violet ALY510

Pure White ALY515

Compact and early flowering, Golf has been bred for uniformity between the colours - meaning Golf White stays as compact as the other colours. Unlike comparable varieties, the foliage remains dark green, maximising the appeal of this product, and increasing the shelf life.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural 102,000/oz – 3,600/g 10” (25 cm) 10” (25 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

Golf Bright Mixed ALY520

Fairyland Mixed BEG110

F1 Begonia

Fairyland Fairyland is a delightful new introduction to Floranova’s Begonia range. Large double flowers held well above the neat green foliage make Fairyland a superb product for patio container plantings. Fairyland has a higher percentage of double flowers than any other comparable seed raised variety and the plant habit is more compact & branching.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Coral Picotee BEG106

Red BEG108

White BEG107

Rose BEG109

Natural, Pelleted 2,693,000/oz – 95,000/g 8 – 10” (20 – 25 cm) 8 – 10” (20 – 25 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

Ikon F1 Begonia

Ikon’s unique habit combines delightfully tactile foliage with a wonderfully branching habit and masses of blush white flowers a great combination to maximise impulse sales. Bred in Costa Rica, this variety knows how to perform - in the plug, pot, landscape or even hanging basket.

Seed Form Pelleted Seed Count 3,260,000/oz –115,000/g Garden Height 14 – 18” (35 – 45 cm) Garden Spread 16 – 20” (40 – 50 cm) Flower Size 11⁄4 – 11⁄2” (3 – 4 cm)

Ikon Blush White BEG980

Allegra F1 Begonia

Picotee BEG912

Pink BEG910

Red BEG917

The green foliaged Allegra series is a very competitive variety for the pack market. Well matched for uniformity and flowering time, the impressive flower power makes for fantastic presentation in the pack and landscape.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Rose BEG915

Scarlet BEG920

Raw, Pelleted 1000/oz 8 – 10” (20 – 25 cm) 8 – 10” (20 – 25 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

White BEG907

Challenger F1 Begonia

A mixture of Allegra and Malaga colours, Challenger’s mix of green and bronze foliage has maximum point of sale impact.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Challenger Mixed BEG372

Challenger Two Tone Mixed BEG375

Malaga F1 Begonia

Malaga is a bronze foliage series well suited to the pack market. Malaga’s free flowering habit means rapid recovery from rain damage for great weather tolerance.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Pelleted 2,523,000/oz – 89,000/g 8 – 10” (20 – 25 cm) 8 – 10” (20 – 25 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

Bicolour BEG620

Red BEG615

Rose BEG610

White BEG605

Natural, Pelleted 2,693,000/oz – 95,000/g 8 – 10” (20 – 25 cm) 8 – 10” (20 – 25 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

Stara Mixed BEG800

F1 Begonia

Stara Bred for superb heat and drought tolerance, Stara can be relied upon for season long performance. Stara has outperformed the competition in some of the world’s toughest trial grounds, where other varieties can’t take the heat! As an added bonus, the foliage changes from green to dark bronze as the seasons change from Spring to Summer.

Deep Rose BEG815

Pink BEG810

Red BEG760

Rose BEG755

Scarlet BEG765

White BEG805

Seed Form Natural, Pelleted Seed Count 3,260,000/oz –115,000/g Garden Height 16 – 20” (40 – 50 cm) Garden Spread 16 – 20” (40 – 50 cm) Flower Size 11⁄4 – 11⁄2” (3 – 4 cm)

Ornamental Corn

Field of Dreams

Field of Dreams is a real eyecatching new variety with a very strong white stripe running through the pink tinged green leaves. More compact & branching than existing varieties, it is therefore ideally suited to use as the centrepiece of a container or in a parks bedding display. Seed Form Natural Seed Count 170/oz – 6/g Garden Height 60 –72” (151 –182 cm) Garden Spread 12 – 18” (30 – 45 cm) Flower Size n/a Field of Dreams ZEA101

F1 Geranium

Mint Chocolate Mint Chocolate Mixed GER399

Mint Chocolate is an eyecatching variety with unique shaped, chocolate coloured foliage with a mint-green edge. Excellent for pots, containers and landscaping. Mint Chocolate is available in two vibrant colours that contrast beautifully against the dark foliage. Perfect for landscape situations.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,250/oz – 185/g 12” (30 cm) 16” (40 cm) 4” (10 cm)

Mint Chocolate Candy GER400

Mint Chocolate Cherry GER401

F1 Geranium

Horizon

Horizon F1 Geranium

Appleblossom GER829

Coral Spice GER832

Horizon is a technically advanced product offering unrivalled performance in plug, pack and pot. Its unique combination of fast and uniform cotyledon emergence, 360º branching, small neat foliage and large flowers borne on uniform flower stems make Horizon the best choice for high-density production. Horizon requires less PGR’s than competing varieties and has great garden performance, making a large, well branched plant with flowers held neatly above the foliage on strong flower stems. Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,100/oz – 180/g 12” (30 cm) 14” (35 cm) 4 – 5” (10 – 12 cm)

Deep Red GER808

Deep Salmon GER805

Deep Scarlet GER809

Lavender GER830

Light Salmon GER803

Neon Rose GER569

Orange GER828

Pure White GER811

Red (PBR EU) GER841

Rose GER831

Scarlet GER827

Tangerine GER817

Violet GER845

Horizon Mixed GER800

F1 Geranium

Divas

The new Horizon Divas are the varieties with real Wow! factor. Breakthrough genetics provide many unique colours for something a little out of the ordinary. The Divas include the Ripples, Ices and Picotees previously listed as Horizons. Individual varieties, Inspirational colour combinations.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,100/oz – 180/g 12” (30 cm) 14” (35 cm) 4 – 5” (10 – 12 cm)

Divas Can Can GER796

Orange Ice GER893

Red Ice GER892

Rose Ice GER847

Rosy Glow GER806

Star GER191

Picotee Cherry GER839

Picotee Red GER820

Picotee Salmon GER849

Picotee Violet GER899

Blueberry Ripple GER796

Raspberry Ripple GER815

Strawberry Ripple GER798

Appleblossom GER034

Rose GER031

Inspire Mixed GER030

Salmon GER033

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,250/oz – 185/g 10” (25 cm) 12” (30 cm) 3” (8 cm)

Inspire

F1 Geranium

Inspire is unique in the world of seed raised Geranium due to its ability to flower incredibly early combined with its outstanding garden performance. A superb product for large scale commercial operations where turnaround on the nursery or a show of colour at point of sale is paramount.

Scarlet GER032

Awarded a Fleuroselect Gold Medal for its unique combination of extremely early flowering and good garden performance. From sowing to flowering in as little as 10 weeks!

White GER036

Dancer F2 Geranium

Dancer Mixed GER769

Deep Rose GER771

Orange GER770

Pink GER774

Red GER776

Salmon GER772

White GER761

Dancer is perfect for high volume, low cost production. Available in six key colours, Dancer has exceptional uniformity and seed quality for an F2 Geranium. Dancer is suitable for pack production but with the vigour to perform in the landscape. High quality F2 separate colours.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,700/oz – 200/g 12” (30 cm) 14” (35 cm) 4 – 5” (10 – 12 cm)

Cabaret is the best choice for high volume Geranium production. Superb seed quality, plug uniformity and garden performance. Quality like Cabaret should cost more! 100–110 days from sowing to flower. The number one choice F2 Geranium for growers worldwide.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,700/oz – 200/g 12” (30 cm) 14” (35 cm) 4 – 5” (10 – 12 cm)

F2 Geranium

Cabaret Cabaret Mixed GER760

Moulin Rouge is the best option available for landscaping. Large flower heads and vigorous plants mean that planting densities can be decreased with no reduction in the visual appeal. The size and ground covering ability of Moulin Rouge makes it the number one choice for landscapers. Huge flowers. Vigorous plants. Dazzling display. Fleuroselect Quality Mark. The results speak for themselves – Moulin Rouge was awarded an ‘Excellent’ score in the Walt Disney trials.* *Cool Season trials 2004/2005

Seed Form Seed Count Garden Height Garden Spread Flower Size

Scarified, Coated 5,250/oz – 185/g 16 – 20” (40 – 50 cm) 16 – 20” (40 – 50 cm) 5 – 6” (12 – 15 cm) Moulin Rouge GER205

Moulin Rouge F1 Geranium

Appleblossom IMP727

Orange IMP724

Athena F1 Double Impatiens

Orange Flash IMP725

Bright Purple IMP721

Athena brings to the market the great impact of consistently semi-double blooms on a high quality product suitable for industrial production. Athena’s spreading habit and fantastic colour range give it super point of sale appeal and make it stand out in the landscape. The only semi-double seed raised Impatiens on the market.

Seed Form Seed Count Garden Height Garden Spread Flower Size Red IMP730

Red Flash IMP731

Natural, Elitech 48,200/oz – 1,700/g 10 – 12” (25 – 30 cm) 15 – 16” (35 – 40 cm) 11⁄2” (4 cm)

Dune Marigold

Dune is a new, early blooming, intermediate sized African Marigold. Offering exceptional value for money, its fully double flowers have a unique flatter form, delivering excellent weather tolerance.

Gold MAR163

Orange MAR161

Seed Form Seed Count Garden Height Garden Spread Flower Size

Yellow MAR162

Clipped 12,750/oz – 450/g 12” (30 cm) 12” (30 cm) 3 – 4” (8 – 10 cm)

Deep Orange MAR653

Golden Yellow MAR651

Zenith Mixed MAR660

Lemon Yellow MAR650

Orange MAR671

Orange & Red MAR691

Red & Gold MAR652

Yellow MAR681

The unique Afro-French hybrid (triploid) from Floranova with more branching, more flowers, more heat tolerance and more rain tolerance. With no seed set, Zenith requires no dead heading to maintain its phenomenal flower power all summer long. True season-long performance.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Clipped, Coated 9,200/oz – 325/g 12” (30 cm) 14” (35 cm) 2 – 3” (6 – 8 cm)

Zenith F1 Marigold

Red MAR695

Sunburst Mixed MAR301

F1 Marigold

Sunburst Orange MAR315

Orange Splash MAR320

A single flowered triploid marigold with exceptional garden performance. Sunburst produces vigorous plants with a mass of flower all through the season. Sunburst is also an ideal product for added value sales in large containers where consumers can easily appreciate its triploid advantage.

Seed Form Seed Count Garden Height Garden Spread Flower Size Yellow MAR305

Clipped 9,200/oz – 325/g 14” (35 cm) 16” (40 cm) 2 – 3” (6 – 8 cm)

Yellow Splash MAR310

Magic F1 Mimulus

Magic makes a great cash crop in production down times. With its short production cycle Magic can be finished in just 7 - 8 weeks from sowing with a minimum requirement of 121⁄2 hour days to initiate flowering. Tolerating light frosts (to 25ºF/-4ºC), Magic can be produced outside for early season sales. Its compact, floriferous habit makes it well suited to pack sales. A highly flexible, quick turnaround product.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Magic Blotch Mixed MIM917

Ivory MIM922

Orange MIM925

Red MIM923

White Blotch MIM941

White Flame MIM936

Wine MIM931

Yellow MIM926

Yellow Blotch MIM942

Yellow Flame MIM934

Natural, Pelleted 581,000/oz – 20,500/g 10” (20 cm) 12” (30 cm) 13⁄4” (4 cm)

Maximus Mixed MIM510

F1 Mimulus

Maximus Ivory MIM501

The only series of grandiflora Mimulus on the market, Maximus has been extensively selected for garden performance. Quick to flower and requiring just 121⁄2 hour days to initiate flowering Maximus is a great option for early and late season colour. Maximus has a vigorous habit, best suited to 4in (10cm) pot production. The only series of grandiflora Mimulus on the market.

Seed Form Seed Count Garden Height Garden Spread Flower Size Orange MIM502

Huge flowers of Maximus!

Red Shades MIM507

Yellow MIM506

Yellow Blotch MIM500

Natural, Pelleted 709,000/oz – 25,000/g 10” (25 cm) 12” (30 cm) 21⁄2” (6 cm)

Maximus Clear Mixed MIM511

Avalon Mixed NIC900

Avalon

F1 Nicotiana

Appleblossom NIC903

Pink Picotee NIC908

Compact, branching and uniform, Avalon is great for plug and pack production but also has added vigour for improved garden performance. These combined characteristics make Avalon the perfect choice for growers without compromising the performance for the home gardener. Lime NIC906

Red NIC902

Seed Form Seed Count Garden Height Garden Spread Flower Size Lime Purple Bicolour NIC904

White NIC907

Natural, Elitech, Pelleted 312,000/oz – 11,000/g 12” (30 cm) 12” (30 cm) 2” (4 cm)

Antique Lime NIC434

Blue NIC426

Bright Rose NIC429

Lime NIC444

Deep Purple NIC433 Perfume Mixed NIC450

F1 Nicotiana

Perfume Red NIC431

Seed Form Natural, Pelleted Seed Count 283,500/oz – 10,000/g Garden Height 16 – 20” (40 – 50 cm) Garden Spread 12 – 15” (30 – 40 cm) Flower Size 1 – 11⁄2” (3 – 4 cm)

Bred for improved disease tolerance and garden performance, Perfume is a breakthrough in the suitability of Nicotiana for landscape use. Vigorous well branched plants with a mass of upward facing blooms thrive Summer long. Includes Deep Purple, winner of the prestigious All-America Selections Award .

White NIC430

Whisper

F1 Nicotiana

The outstanding new architectural plant introduction of recent times, Whisper is an interspecific Nicotiana with excellent disease tolerance. Whisper produces hundreds of small flowers on tall elegant plants from may until the first frosts.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Pelleted 283,500/oz – 10,000/g 36” (90 cm) 18” (45 cm) 1 – 11⁄2” (2 – 3 cm)

Whisper will add height and structure to any garden.

Appleblossom NIC196

Deep Pink NIC191

Rose Shades NIC195

Blue Shades PAN470

Red and Yellow Shades PAN460

Red Shades PAN485 Jema Mixed PAN450

Jema F2 Pansy

Rose Shades PAN480

White Blotch PAN455

Jema is a high quality, large flowered F2 Pansy. Well suited for Summer flowering, Jema maintains its flower size even in high temperatures and high light. Perfect for Spring flowering in hotter climates.

Seed Form Seed Count Garden Height Garden Spread Flower Size Violet Blue PAN465

Natural 19,800/oz – 700/g 8” (20 cm) 8” (20 cm) 3” (8 cm)

Yellow Blotch PAN475

Magnum® F1 Pansy

Magnum® performs for the grower, retailer and the consumer. Its compact early flowering, branching habit is maintained in hot or cold temperature extremes and low light providing full flower performance season long. Its large flowers are carried on short stems above a well branched, full bodied yet compact plant. Magnum® is particularly attractive in a 4” (10cm) pot. Uniquely designed to remain compact but freely branching, Magnum® resists stretching even at higher temperatures.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Primed 21,500/oz – 760/g 8 – 10” (20 – 25 cm) 10” (20 cm) 3” (8 cm) Magnum® Mixed PAN570

Beaconsfield PAN571

Blue Blotch PAN584

Orange PAN576

Orange Blotch PAN592

Clear Blue PAN573

Lilac Shades PAN586

Pink Shades PAN587

Porcelain Blue Shades PAN583

Primrose PAN577

Pure White PAN590

Magnum速 Facetime Mixed PAN563

Purple PAN585

Purple Bicolour PAN588

Red Blotch PAN574

Red Wing PAN579

Rose Blotch PAN578

Scarlet Shades PAN582

White Blotch PAN581

Yellow PAN575

Yellow Blotch PAN580

Magnum速 Blue Facetime Mixed PAN564

Magnum速 Pink Shades PAN587

S1 Pansy

Sense

S1 Pansy

Sense Beaconsfield PAN918

Blue Blotch PAN912

Sense is a very high quality S1 Pansy bred for the professional market. Available in a great colour range, Sense is aimed at high volume production where economy and quality are of equal importance. Sense has a compact habit, making it well suited to pack production, and flowers as early in spring as many standard F1 hybrid pansies. Its habit also extends shelf life maintaining quality for the retailer. A high volume economical pansy for the mass market.

Clear Blue PAN906

Clear Orange PAN903

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural 21,500/oz – 760/g 8 – 10” (20 – 25 cm) 8 – 10” (20 – 25 cm) 3” (8 cm)

Clear White PAN910

Clear Yellow PAN911

Orange Blotch PAN902

Primrose PAN904

Purple White Bicolour PAN901

Red Blotch PAN908

Red Wing PAN916

Rose Blotch PAN915

White Blotch PAN907

Yellow Blotch PAN905

Deep Violet PAN308

Lavender PAN303

Purple & White PAN307

Purple Wing PAN311

Golden Yellow PAN302

Freefall Mixed PAN300

F1 Pansy

Freefall A sensational breeding breakthrough, a real trailing pansy from seed with true winter flowering performance! Freefall comes in a range of five superb colours, all with a vigorous spreading habit and medium sized flowers. The low spreading habit of Freefall makes it ideal for use in late summer production, as it is less prone to stretching. Meanwhile, the sustained day-length neutral flowering ensures greater colour even through the winter months.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Freefall Lavender PAN303

Natural, Primed 1000/oz 6 – 8” (15 – 20 cm) 12 – 15” (30 – 35 cm) 2” (5 cm)

F1 Pansy

Freefall 31

Bright Rose PET737

Prism is not just another early flowering Grandiflora Petunia series. Prism is very early flowering with massive bloom size, setting it apart from the competition. Add to that a naturally compact habit and uniform finishing across an outstanding colour range and Prism is the only series of Grandiflora Petunia to choose for your programme. The award winning Prism Sunshine further enhances Prism’s wide colour range, as do the veined Sundae’s - uniquely matching the standard colours for compactness and flowering time. A real breakthrough! Prism Mixed PET700

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Elitech, Pelleted 312,000/oz – 11,000/g 12 – 15” (30 – 40 cm) 12 – 15” (30 – 40 cm) 3 – 4” (8 – 10 cm)

Prism F1 Petunia

Blue PET707

Bright Rose PET737

Coral Halo PET755

Deep Rose Improved PET745

Lavender PET762

Pink PET715

Red PET720

Ruby PET730

Salmon PET740

Sunshine PET702

White PET705

Blackberry Sundae PET716

Blueberry Sundae PET717

Dewberry Sundae PET766

Plum Sundae PET770

Strawberry Sundae PET768

Raspberry Sundae PET718

Bright Rose PET815

Deep Rose PET842

Flame PET845

Lavender PET877

Lavender Sunrise PET802

Light Salmon PET835

Pink PET875

Red PET825

Red Halo PET860

Ruby PET832

Salmon PET820

Sky Blue PET814

F1 Petunia

Horizon A large flowered multifloral series selected for extra early flowering on compact plants. Horizon is always easy to spot in bench trials, just look for the varieties that flower first. Horizon is very well suited to production in a wide range of sizes from packs to large finished containers. The thick petals of Horizon tolerate wet conditions on the bench and in the landscape providing colour all Summer long.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Elitech, Pelleted 312,000/oz – 11,000/g 10 – 12” (25 – 30 cm) 12 – 15” (30 – 35 cm) 21⁄2 – 3” (6 – 7 cm)

Horizon is a great all-weather garden petunia.

White PET805

Yellow PET879

Blackcurrant Sundae PET867

Horizon Ruby Tuesday PET801

Raspberry Sundae PET868

Strawberry Sundae PET847

F1 Petunia

Frillytunia The large ruffled blooms of Frillytunia® offer a unique alternative to standard Petunias. Best suited to production in 10cm (4”) pots, Frillytunia® makes a large elegant plant in the garden. Frillytunia® has fantastic point of sale appeal.

Burgundy PET135

White PET139

Seed Form Seed Count Garden Height Garden Spread Flower Size Summer Breeze Mixed POP610

Natural, Pelleted 297,000/oz – 12” (30 cm) 15” (35 cm) 4 – 5” (10 – 12 cm)

Rose PET131

F1 Poppy

Summer Breeze A unique interspecific hybrid, Summer Breeze is a versatile performer. Growth regulator responsive, Summer Breeze makes an excellent plug plant and for flower power it can’t be beaten - up to 100 flowers per season!

Orange POP613

Seed Form Seed Count Garden Height Garden Spread Flower Size

Yellow POP614

Raw, Pelleted 213,000/oz – 7,500 12” (30 cm) 8 – 10” (20 – 25 cm) 11⁄2 – 2” (4 – 5 cm)

Blue PRI558

Golden Shades PRI552

Orange PRI566 Romio Mixed PRI550

F1 Primula

Romio Purple PRI553

Red Shades PRI551

Seed Form Natural Seed Count 31,200/oz – 1,400/g Garden Height 4 – 5” (10 – 12 cm) Garden Spread 5 – 6” (12 – 15 cm) Flower Size 1” (21⁄2 cm)

Romio brings together the beauty and elegance of rosebud Primrose with the performance expected of standard primula. Delightful rose shaped flowers in a bouquet like presentation are held above a uniform and compact plant habit. Romio holds the flower form longer than comparable varieties. A rose bouquet for a 4” pot.

Rose PRI556

White PRI555

Yellow PRI557

F1 Primula

Arctic Blue PRI754

Arctic® has been bred for Winter performance and is quite simply the hardiest Primrose available. Large, vibrant flowers provide vivid colour during the Winter season. In addition Arctic®’s neat habit and outstanding uniformity make it a great product for growers. Ideal for Seed Form Natural Seed Count 40,000/oz – 1,400/g both pack and Garden Height 3 – 4” (8 – 10 cm) 10cm (4”) pot Garden Width 3 – 4” (8 – 10 cm) production. Flower Size 3” (8 cm)

Blush PRI755

Primose PRI763

Red PRI758

Rose PRI752

Violet PRI760

Yellow PRI751

Glory F1 Primula

Huge flowers on compact plants make Glory well suited to pot sales and colour bowl work. With uniform emergence, flowering and plant habit, Glory is an excellent variety for high density production. The enormous flowers and vibrant colours in the mix combine to give Glory maximum sales impact. Glory Fantastique has the widest array of unique bicolours available.

Glory Mixed PRI150

Seed Form Seed Count Garden Height Garden Spread Flower Size Glory Fantastique PRI134

Natural 31,200/oz – 1,100/g 3 – 3” (8 – 10 cm) 3 – 3” (8 – 10 cm) 3” (8 cm)

VictorianaXL F1 Primula

A unique large flowered lace polyanthus with striking flowers and great garden performance. The deep burgundy shaded flowers are held on strong stems and have a very strong silver lace edging, giving the appearance similar to an auricula type. Victoriana XL is also much more uniform in habit and flowering than previous victoriana types and with much improved seed quality.

Seed Form Seed Count Garden Height Garden Width Flower Size

Natural 35,500/oz – 1,250/g 8” (20 cm) 12” (30 cm) 11⁄2 – 2” (4 – 5 cm)

Victoriana XL POL701

F1 Primula

Primabella Primabella® is a truly outstanding innovation for Spring sales, offering a unique combination of selling points. Fully frost hardy with an attractive dark green foliage and a tidy, compact habit for easy plug production Primabella® is an elegant Primula that can be targeted at a sophisticated market. Primabella® can also be sold as a first year flowering perennial. Primabella Masquerade Mixed POL415

Seed Form Seed Count Garden Height Garden Width Flower Size

Natural 35,500/oz – 1,250/g 8” (20 cm) 12” (30 cm) 11⁄2 – 2” (4 – 5 cm) Primabella Mixed POL400

Seascape Mixed SAL399

Salvia farinacea

Cirrus SAL400

Rhea SAL411

Strata SAL408

Compact Types Seed Form Natural, Elitech Seed Count 30,000/oz – 1,050/g Garden Height 12” (30 cm) Garden Spread 12” (30 cm) Flower Size 5” (12 cm) Victoria Types Seed Form Natural, Elitech Seed Count 29,500/oz – 1,040/g Garden Height 16 – 20” (40 – 50 cm) Garden Spread 12 – 15” (30 – 38 cm) Flower Spike 5” (12 cm) Victoria Blue SAL407

Victoria White SAL410

Salvia farinacea thrive in a vast range of climatic conditions. A Floranova speciality, our Salvia farinacea are the most selected and well managed stocks on the market. These Salvia know no compromise. For the grower they are compact, branching and early flowering. The stocks are continuously selected for large, dense, tightly packed flower spikes for maximum impact at point of sale. The widest selection of Salvia farinacea available.

Salvia splendens

Floranova have an extensive breeding programme in Salvia splendens - giving a product for every occasion. From early pack through multi-purpose to vigorous garden types there is a product to satisfy every grower and their end customer. The one-stop Salvia shop!

Mojave SAL710

Maestro SAL435

Oasis SAL770

Sahara SAL821

Floranova Salvia Variety Characteristics Variety

Seed Form

Seed Count Plug Time

Plug to Finish

Mature Height

Flower Size Comments

Maestro

N, EN

7,500/oz – 265/g

4-5 weeks

8-10” (20-25cm)

6” (15cm)

3-4 weeks

Perfect for Packs! Maestro is still the earliest red Saliva on the market and with its compact habit and tight flower spikes, it is perfect for high density production in packs and 10cm (4”) pots. Day neutral. Mojave

N, EN

7,500/oz – 265/g

4-5 weeks

5-6 weeks

10-12” (25-30cm)

8” (20cm)

The All Rounder! – Mojave’s compact branching habit combined with profuse season long flowering and extreme heat tolerance make it a great choice for plugs, packs, pots and the landscape. Its deep red, dense flower spikes hold their colour throughout the season without fading and contrast beautifully with the dark green foliage. Day length neutral, Fleuroselect Quality Mark Winner. Oasis

N, EN

7,500/oz – 265/g

4-5 weeks

5-7 weeks

12-14” (30-35cm)

10” (25cm)

Turn up the Sun! – Mojave’s big brother Oasis is the ultimate red Salvia for the landscape. It has the same dark green foliage and deep red, dense flower spike as Mojave but it’s well branched, stocky habit and excellent colour retention in the hottest conditions, make Oasis the number 1 choice for larger pots and landscaping, whilst remaining compact and grower friendly at the plug stage. Day Length Neutral Sahara

N, EN

7,500/oz – 265/g

4-5 weeks

4-6 weeks

12-14” (30-35cm)

10” (25cm)

Hot Stuff! - Bright red, dense flower spikes of up to 25-30cm (10-12") that hold their colour intensity throughout the season in the heat. Sahara performs well in packs but is ideally suited to larger pots and the landscape due to it’s intermediate plant height. Sahara is a facultative short day variety.

Salvia

Sizzler Sizzler has been designed and bred with the grower in mind: compact, early flowering and uniform across the colours, with short, dense flower spikes for a longer shelf life. Sizzler is available in 10 colours and 3 mixtures. The most colourful Salvia series.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Elitech 8,000/oz – 285/g 12” (30 cm) 12” (30 cm) 6 – 8” (15 – 20 cm)

Sizzler Mixed SAL600

Burgundy SAL615

Burgundy Halo SAL656

Burgundy Stripe SAL658

Lavender SAL607

Lilac Bicolour SAL646

Pink SAL663

Purple SAL622

Red SAL610

Salmon SAL632

White SAL627

Boa F1 Vinca

Boa is compact and well branched with an elegant trailing habit and thrives in extreme hot and humid conditions where other series may fail. Boa is ideal for early sowings where its great hybrid vigour extends the traditional Vinca season. Available in six strong colours.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Elitech 18,500/oz – 650/g 12” (30 cm) 16 – 18” (40 – 45 cm) 2 – 21⁄2” (5 – 6 cm)

Boa Mixed VIN900

Burgundy VIN904

Peach VIN905

Peppermint VIN907

Red VIN901

Rose VIN903

White VIN906

Cobra Mixed VIN600

Cobra F1 Vinca

Cobra is a compact mounding series bred specifically for pack use. Sharing the key characteristics of Vitesse and Viper, Cobra has large flowers, exceptional disease tolerance and the ability to perform well in sub-optimal conditions; whether that is low light and low temperatures or high humidity. The ultimate pack variety with great garden performance.

Seed Form Seed Count Garden Height Garden Width Flower Size

Natural, Elitech 18,500/oz – 650/g 12” (30 cm) 16” (40 cm) 2 – 21⁄2” (5 – 6 cm)

Passion Fruit VIN602

Apricot VIN604

Deep Rose VIN617

Orange VIN618

Orchid Eye VIN607

Peppermint VIN609

Purple VIN615

Purple Eye VIN608

Red VIN619

Red Eye VIN613

Rose VIN606

True Red VIN614

White VIN601

Vitesse F1 Vinca

The first full series of F1 Vinca on the market, Vitesse continues to lead the way for performance, seed quality and colour range. Well branched, even as a young plant, Vitesse is unbeatable for 10cm (4") production. These plants continue to perform in extreme conditions - be that hot and humid or cool with low light.

Apricot VIN428

Cranberry VIN424

Grape VIN701

Hot Pink VIN432

Orange VIN427

Orchid VIN409

Peppermint VIN401

Pink VIN605

Purple VIN410

Raspberry VIN423

Red with Eye VIN412

Rose VIN404

Red VIN408

Strawberry Red VIN421

White VIN405

Independent trials have proven the true characteristics of this stunning variety. Seed Form Seed Count Garden Height Garden Spread Flower Size

Lavender VIN402

Raw, Pelleted 18,500/oz – 650/g 12” (30 cm) 16” (40 cm) 2 – 21⁄2” (5 – 6 cm)

F1 Vinca

Vitesse Vitesse Peach Melba Mixed VIN444

F1 Viola

Angel Angel is a versatile F1 series. The key colours have been selected for uniformity of habit and flowering; perfect for even bench runs. The series is further enhanced by an array of novelty colours which include the highly popular Tiger Eye and Amber Kiss. Bred in the UK, Angel has great plant vigour and cold tolerance for overwintering performance.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural, Primed 35,400/oz – 1,250/g 8” (20 cm) 12” (30 cm) 11⁄4 – 11⁄2” (3 – 4 cm)

Amber Kiss VIO142

Tiger Eye VIO129

Blueberry Glow VIO113

Cream VIO124

Deep Yellow VIO143

Lilac Frost VIO115

Lilac Glow VIO116

Primrose Yellow VIO138

Pure White VIO141

Rose Picotee VIO144

Terracotta VIO145

Velvet VIO114

Violet Duet VIO108

Yellow Blotch VIO128

Sapphire Glow Mixed VIO083

Jester Mixed VIO086

Angel Mixed VIO100

Viola

Velour Velour has an important place in any Viola product mix giving superb performance from plug to shelf; remaining compact and bushy on the bench, retail shelf and in the garden. Velour is ideal for Spring and Summer marketing, remaining neat and compact under high light and temperature conditions.

Frosted Chocolate VIO449

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural 36,900/oz – 1,300/g 8” (20 cm) 12” (30 cm) 11⁄4 – 11⁄2” (3 – 4 cm) Blue Blotch VIO425

Blue Bronze VIO431

Cream Splash VIO433

Deep Blue Blotch VIO436

Frosted Chocolate VIO449

Lilac VIO457

Lilac Bronze VIO448

Purple & White VIO435

Purple Wing VIO432

Sky Blue VIO450

Tangerine VIO456

White VIO420

Yellow VIO415

Yellow Blotch VIO437

Treasure F1 Wallflower

The original F1 Winter flowering Cheiranthus, Treasure is a breakthrough in the search for Winter colour. Treasure’s exceptional plant vigour and strong branching habit makes it a perfect plant to overwinter for super early Spring colour. Early flowering and fragrant, Treasure is a great companion to Pansy and Viola for early season displays.

Bronze WAL106

Primrose WAL105

Red WAL100

Yellow WAL103

Multi-branching with a great habit and dense flower spikes.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Natural 18,400/oz – 650/g 12” (30 cm) 10” (25 cm) 1” (2 – 3 cm)

Bounty F1 Wallflower

An early flowering and fragrant Winter flowering Cheiranthus, Bounty makes the ideal companion for Pansy and Viola plantings. Flowers in 10/12 weeks from a week 32/33 sowing. Compact and uniform with dense flower spikes. Programmable and quick to finish.

Seed Form Seed Count Garden Height Garden Spread Flower Size

Bounty Primrose WAL107 and Bounty Yellow WAL109

Natural 18,400/oz – 650/g 12” (30 cm) 10” (15 cm) 1” (2 – 3 cm)

Key to Seed Form N Natural Seed NS Natural Scarified Seed EN Elitech Natural Seed PR Primed Seed EC Elitech Coated Seed EP Elitech Pelleted Seed

85%

85%, 90%

80%

85%, 90%

80%, 85%

80%, 90%

80%, 85%

75%

85%

85%, 90%

80%, 85%

85%, 90%

80%, 85%

90%

80%, 85%

85%, 90%

85%

80%, 85%

85%

Key to Exposure FS Full Sun FS/PS Full Sun/Partial Shade PS Partial Shade PS/SH Partial Shade/Shade SH Shade

Sense (Fall production)

Sense (Spring production)

Pansy

N, PR

Magnum (Fall production)

Magnum (Spring production) N, PR

Pansy

N, PR

N, EP

N, EN, EP

NCL

N, EN

NS, EC

Pansy

Jema (Fall production)

Jema (Spring production)

Pansy

Freefall (Fall production)

Freefall (Spring production)

Pansy

Perfume

Whisper

Nicotiana

Avalon

Nicotiana

Magic

Maximus

Mimulus

Sunburst

Zenith

Marigold

Dune

Marigold

NS, EC

Moulin Rouge

Athena

Inspire

Mint Chocolate

Geranium

Horizon

Geranium

Impatiens

NS, EC

Divas Ices

Geranium

NS, EC

Dancer

Divas

NS, EC

Geranium

Cabaret

Geranium

N, EP

Germ Temp

68-72ºF (20-22ºC) 3-4 weeks

72-75ºF (22-24ºC) 4-5 weeks

72-75ºF (22-24ºC) 1-2 weeks

73-78ºF (23-26ºC) 7-9 weeks

512 or >

288 or >

512 or >

65-68ºF (18-20ºC) 3-4 weeks

65-70ºF (18-21ºC) 4-5 weeks

72-75ºF (22-24ºC) 4-5 weeks

65-68ºF (18-20ºC) 3-4 weeks

Crop time

5-7 weeks

13-17 weeks

12-16 weeks

13-17 weeks

12-16 weeks

9-11 weeks

13-16 weeks

11-13 weeks

13-16 weeks

10-13 weeks

10-12 weeks

7-10 weeks

10-12 weeks

9-11 weeks

Mature Height

16-20” (40-50cm)

10-12” (25-30cm)

8-10” (20-25cm)

14” (35cm)

12” (30cm)

10-12” (25-30cm)

12-16” (30-40cm)

12-14” (30-35cm)

10-12” (25-30cm)

12-14” (30-35cm)

36-48” (90-120cm)

12-16” (30-40cm)

9-10” (23-25cm)

16-20” (40-50cm)

6-7” (15-18cm)

9-10” (23-25cm)

4-8” (10-20cm)

7-9 weeks 11-13 weeks

10-13 weeks

8-11 weeks

5-7 weeks

8-10 weeks

5-7 weeks

12-15 weeks

9-11 weeks

12-14 weeks

9-11 weeks

10-12 weeks 14-16 weeks

7-9 weeks

6-8 weeks

3-4 weeks

6-8” (15-20cm)

5-7” (13-18cm)

4-6” (10-15cm)

10-12 weeks 14-17 weeks 36-39” (90-100cm)

6-8 weeks

6-7 weeks

4-6 weeks

7-8 weeks

5-6 weeks

12-14 weeks 15-18 weeks

10-12 weeks 13-16 weeks

7-8 weeks

9-11 weeks

10-12 weeks 14-17 weeks

9-11 weeks

10-12 weeks 15-17 weeks

6-7 weeks

6-8 weeks

5-7 weeks

6-8 weeks

5-7 weeks

5-6 weeks

Plug Time Plug to Finish

68-72ºF (20-22ºC) 4-5 weeks

288 or >> 68-72ºF (20-22ºC) 3-4 weeks

288 or >

512 or >

288 or >

128 or >

512 or >

Seed Form Min Germ% Days Plug Size

Geranium

Stara

Field of Dreams

Begonia

Corn

Ikon

Malaga

Begonia

Challenger

Fairyland

Allegra

Begonia

Golf

Alyssum

Begonia

Variety

Species

Technical Data Mature Spread

Flower Size

1.25-1.5” (3-4cm)

1.5” (4cm)

2-2.5” (5-6cm)

1.25-1.5” (3-4cm)

2-3” (6-8cm)

2.5-3.5” (7-9cm)

1.5” (4cm)

5-6” (12-15cm)

4” (10cm)

3-4” (8-10cm)

4-5” (10-12cm)

n/a

6-8” (15-20cm)

5-7” (13-18cm)

14-20” (35-50cm)

2-3” (6-8cm)

3-3.5” (8-9cm)

1.5-2” (4-5cm)

12-14” (30-35cm) 1.25-1.5” (3-4cm)

10-12” (25-30cm) 1.25-1.5” (3-4cm)

10-12” (25-30cm)

8-10” (20-25cm)

7-9” (18-23cm)

8-10” (20-25cm)

14-16” (35-40cm)

12-14” (30-35cm)

9-10” (23-25cm)

10-12” (25-30cm)

12-18” (30-45cm)

12-16” (30-40cm) 1.25-1.5” (3-4cm)

6-8” (15-20cm)

Packs, 4-6" (10-15cm)

Packs, 4” (10cm)

Packs, 4-6" (10-15cm)

Packs, 4” (10cm)

4-6" (10-15cm) or larger

4-8" (10-20cm), baskets

Packs, 4” (10cm)

4-8" (10-20cm), baskets

Packs, 4” (10cm)

Packs

Container Size

Packs, 4” (10cm)

4-8" (10-20cm), baskets

4-8” (10-20cm)

Packs, 4-6" (10-15cm)

Packs, 4-5" (10-13cm)

Packs, 4” (10cm)

Packs, 4-6" (10-15cm), baskets

0.75-1.25” (2-3cm)

1.25-1.5” (3-4cm)

16-20” (40-50cm) 1.25-1.5” (3-4cm)

6-8” (15-20cm)

10-12” (25-30cm) 1.25-1.5” (3-4cm)

FS/PS

PS/SH

FS/PS

Exposure

Treasure

Wallflower

Key to Seed Form N Natural Seed NS Natural Scarified Seed EN Elitech Natural Seed PR Primed Seed EC Elitech Coated Seed EP Elitech Pelleted Seed

Bounty (Fall)

Bounty (Spring)

Wallflower

Velour (Fall)

Velour (Spring)

Viola

Angel Amber Kiss (Fall)

Angel Amber Kiss (Spring)

Viola

Angel Tiger Eye (Fall)

Angel Tiger Eye (Spring)

Viola

Angel (Fall production)

Angel (Spring production)

Viola

Cobra

VItesse

Vinca

splendens Sizzler

Boa

Salvia

Vinca

splendens Oasis

splendens Sahara

Salvia

splendens Mojave

Salvia

farinacea Victoria

splendens Maestro

Salvia

farinacea Seascape

farinacea Strata

Salvia

farinacea Rhea

Salvia

Victoriana XL (Polyanthus)

farinacea Cirrus

Primula

Salvia

Romio

Primabella (Polyanthus)

Primula

Arctic

Glory

Primula

Prism

Summer Breeze

Petunia

Horizon

Petunia

Poppy

Variety

Frillytunia

Species

Petunia

90%

85%

85%, 85%

80%, 85%

85%, 90%

85%

80%, 90%

80%

75%

85%, 90%

80%, 85%

Key to Exposure FS Full Sun FS/PS Full Sun/Partial Shade PS Partial Shade PS/SH Partial Shade/Shade SH Shade

N, PR

N, EN

N, EN, EP

N, EP

512 or >

288 or >

512 or >

Seed Form Min Germ% Days Plug Size

68-72ºF (20-22ºC) 4-5 weeks

65-70ºF (18-21ºC) 4-5 weeks

75-78ºF (24-26ºC) 4-5 weeks

72-75ºF (22-24ºC) 4-5 weeks

72-75ºF (22-24ºC) 6-8 weeks

65-68ºF (18-20ºC 5-7 weeks

65-68ºF (18-20ºC) 5-7 weeks

72-75ºF (22-24ºC) 4-5 weeks

Crop time

13-17 weeks

8-10 weeks

9-11 weeks

12” (30cm)

7-8 weeks

4-5 weeks

7-8 weeks

4-5 weeks

7-8 weeks

4-5 weeks

8-9 weeks

5-6 weeks

7-8 weeks

4-5 weeks

7-11 weeks

5-10 weeks

8-14 weeks

3-4 weeks

4-6 weeks

5-7 weeks

5-6 weeks

3-4 weeks

14-17 weeks

11-13 weeks

8-9 weeks

11-13 weeks

8-10 weeks

11-13 weeks

8-10 weeks

12-14 weeks

9-11 weeks

11-13 weeks

8-10 weeks

11-16 weeks

9-15 weeks

12-19 weeks

7-9 weeks

8-11 weeks

9-12 weeks

9-11 weeks

7-9 weeks

14-16 weeks 20-24 weeks

15-17 weeks 22-26 weeks

17-19 weeks 24-28 weeks

14-16 weeks 21-25 weeks

15-17 weeks 22-26 weeks

14-16 weeks 21-25 weeks

8-10 weeks

4-5 weeks

5-6 weeks

Plug Time Plug to Finish

72-75ºF (22-24ºC) 4-5 weeks

Germ Temp

Technical Data Mature Height

9-11” (23-28cm)

5-7” (13-18cm)

12-14” (30-35cm)

10-12” (25-30cm)

4-6” (10-15cm)

8-10” (20-25cm)

12-14” (30-35cm)

10-12” (25-30cm)

8-10” (20-25cm)

16-20” (40-50cm)

12-16” (30-40cm)

6-8” (15-20cm)

4-6” (10-15cm)

5-6” (13-15cm)

10-12” (25-30cm)

12-15” (30-40cm)

10-12” (25-30cm)

Mature Spread

12-18” (30-45cm)

6-8” (15-20cm)

4-6” (10-15cm)

12-16” (30-40cm)

20-30” (50-75cm)

8-10” (20-25cm)

10-12” (25-30cm)

8-10” (20-25cm)

10-12” (25-30cm)

8-10” (20-25cm)

6-8” (15-20cm)

5-6” (13-15cm)

5-7” (13-18cm)

5-6” (13-15cm)

6-8” (15-20cm)

10-12” (25-30cm)

1-1.5” (2.5-4cm)

1.25-1.5” (3-4cm)

1.5-2” (4-5cm)

8” (20cm)

10” (25cm)

8” (20cm)

6” (15cm)

5” (12cm)

4” (10cm)

1.25-1.5” (3-4cm)

2-3” (6-8cm)

1.5-2” (4-5cm)

4” (10cm)

2-2.5” (6-7cm)

4” (10cm)

Flower Size

Container Size

Packs, 4-6" (10-15cm)

Packs, 4” (10cm)

4-6” (10-15cm)

Packs, 4-6" (10-15cm)

4-8" (10-20cm), baskets

Packs, 4” (10cm)

Packs, 4-6" (10-15cm)

Packs, 4” (10cm)

4-6” (10-15cm)

4-5" (10-13cm)

4” (10cm)

Packs, 4-6" (10-15cm)

Packs, 4” (10cm)

FS/PS

PS/SH

Exposure