Product in the spotlight : Beautanic Lifestyle

Green plants have been on the rise for a while now. At the same time, consumer demands are also increasing: plants must be grown sustainably, be easy to maintain and, above all, remain beautiful for a long time. This is where the Westland family of growers MDK Flowers & Greens has the perfect answer with the Beautanic Lifestyle brand.

A logical continuation of their story that began more than twenty-five years ago. Because since 1987, MDK has been growing and marketing luxury decorative foliage , tropical cut flowers and high-quality potted plants. From day one with sustainability as a compass, think CO2 reduction, biological control, water recycling and so on. With the Beautanic Lifestyle brand, they go one step further. These large green houseplants are grown on hydroponics and have water roots. Their special hydropot is equipped with a water meter and water reservoir.

What makes Beautanic Lifestyle so sustainable?

• They are grown on volcanic grains, 100% natural and peat-free, good for a 92% CO2 reduction. As the grains do not decompose, they always remain (re)usable. The volcanic grains provide the optimum ratio of water and oxygen at the root. Volcanic substrate, in turn, is free of diseases, fungi and weeds.

• The hydropot is made of recycled material and the roots of hydro plants, the water roots, retain their size. So transplanting is not necessary.

• 95% of pouring water comes in the form of rainwater. Excess water is reused.

Sustainable watering system

But its main asset? Convenience. These plants take care of themselves.

The water roots of hydra plants are used to being constantly in water. With a few clever touches, such as the water meter, you can immediately see when the plant needs water. Moreover, the 1.5-litre water reservoir means you need to water less often. Another convenience? Water roots are smart roots because they absorb water themselves when needed. In short, green fingers or not, with these plants everyone enjoys greenery in their home for an extra long time.

Special birthplace

Corporate sustainability is not only about the product but also about the people who grow it with love. All MDK plants are grown with great care in Ghana. A stable country with an ideal climate for large and small houseplants. The welfare of more than 150 employees is central. Think daily hot meals, reimbursement of medical expenses and also growth opportunities for employees. Those who want to can follow courses to ensure themselves a stable future.

Beautanic Lifestyle plants are sold through various garden centres in the Netherlands & Belgium, as well as in the UK and Germany.